2. CEO Information 852 , , (Sustainability Management) . 3 2 . ,
20082011 27.5%p 3.2%p . , . . 6 100 , 6 . , , () . , , . . . . , .
. , . . . . . 3. CEO Information 852 . , , , . . . , . , . . , . .
. . 4. CEO Information 852. (Sustainability Management) - , , - 1)
(Sustainability) - 3,000 , 67% : MIT Sloan School & BCG Group
(2012). Sustainability Nears a Tipping Point.BCG Perspective,
Jan.1) (shared value) 2006 1 5. CEO Information 852 - 20082011
27.5%p , 3.2%p (STOXX) 1,537 20%(316) 2) - 3) 25 36.8% -8% ( (2012.
1.)) (2008 2011)2) 2011 STOXX SUSTAINALYTICS , 1800 , , 3) 400 , ,
, , , , 2 6. CEO Information 852 - , , R&D - , IBM NGO - (KPI)
(Dashboard) () , - , , , , , , , , , , (: Bonini, S., Koller, T. M.
& Mirvis, P. H. (2009). ValuingSocial Responsibility Programs.
Mckinsey Quarterly, July.) , - , 3 7. CEO Information 852. 100 6 -
100 60 - , , , , 4 8. CEO Information 852 , , , - - , , , 1 7,500 -
BMW (Design for Disassembly) 93% - , 40% - 5 9. CEO Information 852
GE GE , , (Dual Core) - 2000 (2003), (2005) , (2005), (2007) -
(2005), (2009) () Ecomagination: (Ecology) (Imagination) . 2005
2010 950 Healthymagination: (Healthy) (Imagination) . 2009201560 (:
GE ( ). Annual Report 20002010.; ) (Accessibility)4) - , P&G
(Eagle Lager) 50% 4) , , 6 10. CEO Information 852 (M-Pesa) , -
2007 - 2011 11, , (GDP) 11% - , , (: ) (Barrier Free)5) - , , , 4 -
- 5) , , , , 1974 . 2000 7 11. CEO Information 852 5 (Patrimonio
Hoy)6) 7) 8) - , - - 6) 1998 () , . 1990 15% , 2 2 7) (, , , ) , 8)
8 12. CEO Information 852 - 2011 7 1,000 - 2010 6 (One Ford) - 1
650 - (matched pairs system) - 1 3 (Suppler Diversity Development)
- 2007 2010 1 (: Sustainable Supply Chain Resources and Practices
(2012). Ford Motor Company: The Ford Purchasing Structure.) 9 13.
CEO Information 852 - 2000 30% - (, , ) - - , , 35 10 14. CEO
Information 852 - 9) - (Local Opportunity Center) , - (Oil Sands
Leadership Initiatives) - 2012 100 3 (: (2011). Annual Report
2010.) - , (GWP: Great Work Place) - , , 1 (32.9%), 2 (25.4%) 10)9)
10)" 33% ". (2011. 11. 18.). . 11 15. CEO Information 852 - , , - -
YCC - 100 15 SAS (22%) (2.6%) , , - EPS( ) 39%p (Towers Perrin
(2008. 7.)) 12 16. CEO Information 852 : - , , 612 2003 30, 35,000
- , 1 4 ( )(: , World Heart Federation.) - () QR - (One for One)
2006 5 100 , 30 13 17. CEO Information 852 : 2010 1 7,000 23 2,000
- (www.refreshieverything.com) - , , , , , 6 1,000 140 (189), (93),
(16), (10) - (Bottler) (: PepsiCo (2011.9.). Daniels Fund Ethics
Initiative, Beverage Industry.; , (2011). "+ SNS ." , 91.) , - , GE
5 GE Elfund , , - 14 18. CEO Information 852: , - 11) 3 , , : : : ,
, 11)(, , ) (, , ) 15 19. CEO Information 852. - , - - GE , , , KPI
- , SROI(Social Return on Investment: ) CFO, , , 77% 12)12)Mckinsey
(2009. 2.). Valuing Corporate Social Responsibility and
Sustainability: McKinseyGlobal Survey Results. 16 20. CEO
Information 852 - 2010 2 8,735, 0.24% 0.11%, 0.09% 13) - , - 250
1995 35% 2011 95% 2008 , CEO13) (2012). 2010 . 17 21. CEO
Information 852 Trend < 1 >4. 305. 2 5. 3 5. 45. 7/()1,130.00
1,127.501,129.00 1,131.301,138.50 /()
80.32580.16080.12080.24579.810/() 1.32400 1.32360
1.315501.315201.29880(3AA-, %)4.144.14 4.11 4.094.04(3, %) 3.453.46
3.44 3.423.38 CD (91, %)3.543.54 3.54 3.543.54LIBOR (3, %)0.46585
0.46585 0.465850.46585.. (S, $/) 116.38116.59115.55112.92109.24
WTI(S, $/) 104.88105.21102.54 98.5398.09 CRB
491.42489.41488.48483.79 .. (KOSPI, )1,981.99 1,999.071,995.11
1,989.151,956.44 5 CDS 121 119 120 121 124< >2009 20102011.12
2012.1 2012.2 2012.3 2012.4 1)-0.216.8 2.9-1.915.0 0.3..
74.480.976.980.581.1 78.2 .. 1.83.9 1.60.75.5 1.4..3.63.7 3.03.54.2
3.7..()88.992.075.485.3104.294.5 .. ()2,350.6 2,382.9 2,412.5
2,373.2 2,378.32,426.5 .. 2.83.0 4.23.43.1 2.6 2.5 -0.2 3.8
4.33.43.5 2.8.. 2.13.4 4.43.32.8 2.0 2.0(, FOB)2)3,635.3 4,663.8
489.2 412.0463.5473.8..() (-13.9)(28.3)(10.8) (-7.3) (20.5) (-1.4)
..(, CIF)3,230.9 4,252.1 455.2 434.0449.3449.3..()
(-25.8)(31.6)(13.6) (3.4)(23.4) (-1.4) ..()2,699.9 2,915.7 3,064.0
3,113.4 3,158.03,159.5 3,168.41) (2012. 4. 30.) 2012 3 1/4 2)
(2012. 4. 16.) 2012 3 () 18 22. CEO Information 852< > 2011
2011 201120112012 2009 20101 2 341GDP 1)0.3 6.2 4.2 3.5 3.63.3 2.8
0.0 4.1 2.9 3.0 2.11.1 1.6 -9.825.010.3 7.7 1.2 -3.3 9.1 3.4-1.4
-11.0-4.2-4.0 -2.1 2.1SERI 53.251.849.247.247.5 45.444.2( )SERI 2)
0.474 0.658 0.669 0.689 0.693.. ..( )()3) 1,946.5 2,176.4 2,212.4
2,257.9 2,216.92,303.4..() 854.8 937.3 949.0 1,050.1
1,070.71,103.5..() -17.616.7-4.4-2.316.8.. ..()4)327.9
282.126.154.969.0126.6..()5) 3,457 3,594 3,824 3,993 3,9563,984..1)
GDP 2) 2010 4/4 3) 4) IMF (BPM5) 5) IMF, World Bank 9 , < >(
, %) 2011 2011 201120112012 2009 20101 2 341GDP 1) -3.5 3.0 0.4 1.3
1.83.0 2.2 2) 9.3 9.6 8.9 9.1 9.08.5 8.22)-0.4 1.6 2.7 3.6 3.93.0
2.7GDP 1) -5.5 4.4-6.9-1.2 7.1 -0.7.. 2) 5.1 5.1 4.6 4.6 4.14.5
4.52) -1.4-0.7-0.5-0.4 0.0 -0.2 0.5GDP 1)-4.1 1.8 0.8 0.2 0.1
-0.3.. 3)9.610.110.010.010.3 10.610.8 2)0.3 1.6 2.7 2.7 3.02.7
2.7GDP 1)9.210.3 9.7 9.5 9.18.9 8.1 2)4.3 4.1 4.1 4.1 4.14.1 4.1
2)-0.7 3.3 5.4 6.4 6.14.1 3.61) , , GDP , GDP 2) 3) 2012 2 19
