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Gepra Newsletter June 2010
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[email protected] q.12
jepras korporatiuli gamocema
#3
ivnisi
20
10
axali
qselisupermarketebis
jepram tom
teiloris promouSen
kampania daiwyo
piar skolaSi, kursi -
socialuri media axali
teqnologiebi piarsa da
marketingSi dasrulda
“
”
ludis pirveli festivali TbilisSi
gv.9
TbilisSia!
marketingis inovaciu
ri
menejmenti
bazris Seswavl
a
meTodebi d
a teqnika
gv.6
gv.4
gv.3 gv.2
#3ivnisi
20
102
7 ivniss,jepram “tom teiloris” promouSen kampania wamoiwyo,
romelic am brendis axali koleqciis popularizacias
emsaxureba. kampania internet-sivrceSi 1 Tve gagrZeldeba.
jepram tom teilorispromouSen kampaniadaiwyo
jaba bokuCava
cifruli piari,
socialuri mediis
konsultanti
2001 2006 wlebSi swavlobda
i. javaxiSvilis saxelobis
Tbilisis saxelmwifo
universitetSi saerTaSoriso
samarTlis fakultetze.
2002 2005 wlebSi swavlobda
i. javaxiSvilis saxelobis
Tbilisis saxelmwifo
universitetSi sabanko saqmisa
da finansebis meorad
fakultetze. 2006 wels gaxda
saerTaSoriso samarTlis
magistri.
2006 wlidan aris
damoukidebeli promoteri da
organizebuli aqvs mravali
saklubo ivenTi.
2009 wlidan aris
energetikuli sasmeli
iqseli -s promouteri.
2009 wels daamTavra gau
Tbilisis piar skola
2010 wels gaiara staJireba
piarisa da marketingis
sakomunikacio kompania
jepra Si.
–
–
„ “
„
“.
„ “-
3#3ivnisi
20
10
12-13 ivniss, TbilisSi, vardebis revoluciis
moedanze ludis festivali gaimarTa,
romelic Cveni qveynis istoriaSi pirveli da
masStaburi RonisZieba gaxldaT. evropisa da
amerikis sxvadasxva qveynebSi gavrcelebuli
ludis festivalebis pirveli qarTuli
analogi kompania nataxtaris organizebiTa da
Tbilisis meriis mxardaWeriT Catarda.
oficialuri ceremonialis dawyebamde
rusTavelis gamzirze kostumirebuli
aRlumi gaimarTa. festivali, sadac yvela
msurvels ufasod SeeZlo moxvedra, uamravi
gasarTobi da saintereso komponentisgan
Sedgeboda. vardebis revoluciis moedanze
damontaJda specialuri scena,sadac cnobili
qarTuli jgufebis “franis” da “mgzavrebis”
monawileobiT cocxali koncerti gaimarTa.
Catarda sxvadasxva saxis Sejibri ludis
smaSi, gamarjvebulis dajildoeba ki
feerverkebis fonze moxda.
festivalis dros, aseve moewyo msoflios
fexburTis Cempionatis translireba,
berikebis warmodgena, mudmivi musikaluri
gaformeba da sxva saxis siurprizebi
stumrebisTvis. teritoriaze ganlagebuli
iyo xuTi sxvadasxva – qarTuli, britanuli,
bavariuli, holnadiuri da Cexuri
samzareulos kuTxeebi, sadac nebismier
msurvels SeeZlo ludze mosaxdeni
sxvadasxva qveynis kerZebi daegemovnebina.
“es aris pirveli precendenti, rodesac
saqarTvelo ludis festivals maspinZlobs.
ori dRis ganmavlobaSi Cven yvela piroba
SevqmeniT imisaTvis, rom aq mosuli adamiani
maqsimalurad gantvirTuliyo,es aucileblad
iqceva tradiciad, da Tbiliselebi
yovelwliurad SeZleben gaerTon ludTan
erTad , ” – aRn iS n a festiv alis
origanizatori kompaniis “nataxtaris”
warmomadgenelma sandro kakuliam.
ludis pirveli festivali TbilisSi
4#3ivnisi
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10
marita maisuraZe
19 ivniss, piar skolaSi kursis ”socialuri media - axali
teqnologiebi piarsa da marketingSi” gamosaSvebi saRamo gaimarTa.
moklevadiani kursis dajildoebis ceremonialiT dasrulda,sadac
socialuri mediis leqtorma dodi xarxelma msmenelebs gau
Tbilisi piar skolis sertifikatebi gadasca.
ramdenime dRiT adre ki, piar skolaSi kursis Sesaxeb Ria karis
dRe gaimarTa. msmenelebi gaecnen saswavlo programasa da
gaesaubrnen leqtors. kursiT dainteresebulTa ganacxadis miReba
s a itze arsebuli gan acxadis formis Sevse biT
ganxorcielda. socialuri media piar skolaSi 15 ivniss daiwyo da
4 dRe gagrZelda.
h t t p : / / w w w. p r s c h o o l . g e / g e o / a p p l i c a t i o n f o r m . p h p
piar skolaSi, kursi -
socialuri media axali
teqnologiebi piarsa da
marketingSi dasrulda
“
”
19 ivniss, piar skolam kursis ”socialuri media - axali
teqnologiebi piarsa da marketingSi” programa internet-
momxmarebels onlain-televiziis saSualebiT feisbuqis gverdze
miawoda:
socialuri mediis leqtorma dodi xarxelma socialuri mediis
mniSvnelovan Taviseburebebze isaubra, aseve Seexo, rogorc
dadebiT, aseve uaryofiT mxareebs. onlain-auditorias
SesaZlebloba hqonda,kiTxvebi pirdapir eTerSi daesva da myisieri
pasuxebi mieRo. monawileobis misaRebad sargeblobdnen Semdegi
bmuliT:
http://www.facebook.com/prschool
http://www.livestream.com/dodka
piar skolam feisbuqis auditorias socialuri
mediis kursis Sesaxeb informacia onlain
televiziis saSualebiT miawoda
proeqtis
piar skola 3 TveSi
avtori
20052009 wlebSi
swavlobda
iv. javaxiSvilis
saxelobis Tbilisis
saxelmwifo
universitetSi,
socialur da
politikur
mecnierebaTa
fakultetze,
fsiqologiis
mimarTulebiT.
2009 wels gaiara
piar skolis
integrirebuli
marketinguli
komunikaciebis
samTviani kursi.
19 ivniss, piar skolaSi kursis ”piari da integrirebuli marketinguli
komunikaciebi” gamosaSvebi saRamo gaimarTa. kursdamTavrebulebs leqtorebma
sertificirebuli diplomebi gadasces. tradiciuli 3 saukeTeso studentis
nacvlad,amjerad yvela leqtoris mier xelmowerili sarekomendacio oTxma
piarskolelma miiRo. dajildoebis ceremoniali sadResaswaulo tortis gaWriT
dasrulda.
werili
5 #3ivnisi
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10
Tiko samyuraSvili
piarisa da integrirebuli
marketinguli komunikaciebis
kursis damamTavrebeli
gamocdebi dasrulda
piarisa da integrirebuli marketinguli
komunikaciebis sazafxulo kursi dasrulda
14 ivniss, piarskolelebs, romlebic sami Tvis ganmavlobaSi euflebodnen piarsa da
integrirebul marketingul komunikaciebs, damamTavrebeli gamocdebi CautardaT.
gamocda or etapad mimdinaorebda - individualuri testi da jgufuri prezentacia.
maTi sertificirebuli diplomebiT dajildoebis ceremonia piar skolaSi 19 ivniss
gaimarTa.
piar skolis menejeri
20052009 wlebSiswavlobdaiv. javaxiSvilissaxelobis Tbilisissaxelmwifo universitetSi,socialur da politikurmecnierebaTa fakultetze,saerTaSorisoJurnalistikismimarTulebiT. 2008 welswarCinebiT daamTavra piarskolis integrirebulimarketingulikomunikaciebissamTviani kursi.
2009 wlis oqtombridanpiarisa da integrirebulimarketingulikomunikaciebis kursSiSemaval erT-erT sagans -socialur mediaskiTxulobs.
2010 wlis maisidan gaxlavTJurnal Tavisufalidros Jurnalisti
6
1 3
4 5 6
987
2marketingis
inovaciuri
menejmenti
bazris Seswavl
a
meTodebi d
a teqnika
kursis gavlis Semdeg msmenelebs ecodinebaT marketingis daniSnulebis
gansazRvra, biznes administrirebaSi marketingis rolis identificireba,
sxvadasxva marketinguli midgomebisa da strategiebis deferenciacia da maTi
danergva-gamoyeneba ama Tu im kompaniisa Tu saqmianobis biznes-
mimarTulebiT. saleqcio kursis Rirebulebaa 379 lari. registracia saitze
arsebuli saaplikacio formis SevsebiT moxdeba.
#3ivnisi
20
10
elene oqromWedliSvili
piar menejeri
2000-2005 wlebSi
swavlobda xaxlTa
megobrobis ruseTis
universitetSi
sazogadoebasTan
urTierTobis
specialobaze.
2005 wlidan muSaobs
jepraSi. 2007-2009
wlebSi iyo
gau-Tbilisis
piar skolis
koordinatori,
2007 wlidan aris
jepras xarisxis
menejeri.
7 #3ivnisi
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10
Tamuna lomsaZe
piar skolaSi kursis -
”
Ria karis dRe gaimarTa. msmenelebi gaecnen kursis programasa da
gaesaubrnen leqtorebs. kursis gavlis msurvelTa registracia da
ganacxadebis miReba saitze arsebuli saaplikacio formis SevsebiT
mimdinareobda:
”Government 2.0. sazogadoebasTan
urTierTobis warmatebuli modeli sajaro uwyebebisTvis
http://www.prschool.ge/geo/applicationform.php
29 ivniss, piar skolaSi kursi
dasrulda. saqarTvelos mTavroba 2.0. -is piaris
ganmaxorcielebelma erTeulma 7 dRis ganmavlobaSi ramdenime
saintereso qcevis Secvlis kampania Caatara. gamosaSveb saRamoze
kursdamTavrebulebs kursis leqtorebma konstantine maRraZem da
ioseb galumaSvilma gau Tbilisi piar skolis sertifikatebi
gadasces.
” -
”
Government 2.0.
sazogadoebasTan urTierTobis warmatebuli modeli sajaro
uwyebebisTvis
” -
”
kursis Ria karis dRe 15 ivniss gaimarTaGovernment 2.0.
piar skolaSi kursidasrulda
Government 2.0.
socialur mediaSi
jepras warmomadgeneli
2004-2008 wlebSi
swavlobda q.Tbilisis
a. quTaTelaZis
saxelobis saxelmwifo
samxatvro akademiaSi,
scenografiis
fakultetze. 2009
wlidan dRemde
gaxlavT aRniSnuli
saswavleblis magistri.
2010 wels gaiara piar
skolaSi kursi piari
da integrirebuli
marketinguli
komunikaciebi.
8#3ivnisi
20
10
25 ivniss, kinoTeatr "amiranSi", mixeil kalatoziSvilis aRdgenili
filmis -s premiera Sedga. filmis premiera, Tbilisis
saxelmwifo simfoniuri orkestris TanxlebiT, qarTuli folkloruli
jgufi "laSarisa" da nato metoniZis SesrulebiT cocxali musikis fonze
gaimarTa. warmodgenili iyo,aseve,filmTan dakavSirebuli foto-gamofena.
mosawvevi baraTebis dagzavna "kurierebma" uzrunvelyo.
"Jim Shvante"
parizuli premiera TbilisSi
ninula asaTiani
19-20 ivniss,"starvud hotels end rezorTsi" da Seratonis kompleqsis
gundma mowveul stumrebs Seratonis sastumroebSi Tbilisidan
baTumamde dauviwyar mogzauroba aCuqa. - es aris
TviTmfrinaviT gamgzavreba baTumSi, koqteili sastumro "Seraton
baTumis" Ria sacurao auzze, gala vaxSami da koncerti,cocxali musika
da "Ramis klubSi". mosawvevi baraTebi saministroebs, biznes da
saerTaSoriso organizaciebs daegzavna.
"Sheraton Journey"
DJ
Sheraton Journeymogzauroba Tbilisidan baTumamde
kompania "maqsimali" urTirTobis gaumjobesebis
mizniT momxmarebels axal serviss sTavazobs.
saabonento Tviuri gadasaxadis Sesaxeb maT
Setyobinebebi gaugzavna. sakuriero momsaxureba ki
"kurierebma" uzrunvelyo.
miiRe maqsimali
socialur mediaSi
jepras warmomadgeneli
2005-2009 wlebSi
swavlobda
iv. javaxiSvilis
saxelobis Tbilisis
saxelmwifo
universitetSi,
socialur da
politikur
mecnierebaTa
fakultetze,
fsiqologiis
mimarTulebiT.
9
TbilisSi axali supermarketebis qseli "ji.marti"
gaixsna, romelic or savaWro centrSi "Tbilisi
centralSi" da "qarvaslaSi" ganTavsda. mosaxleobis
informirebis mizniT, "ji.martis" sareklamo flaerebi,
2 ivniss,Tbilisis ramdenime ubanSi gavrcelda. promo
aqcia biTiel saagentos daxmarebiT ganxorcielda.
ji.marti TbilisSia
kompania "ji.marti",biTiel saagentos daxmarebiT axali
supermarketebis qselis gaxsnis Sesaxeb mosaxleobis
informirebas agrZelebs. "ji.marti" - 30 000
dasaxelebis produqti, yovelTvis guliTadad
Semowmebuli asortimenti da rac yvelaze mTavaria,
misaRebi fasebi - axali supermarketebis qselis
ji.marti-s aqciebi
grZeldeba
kompania "ji.marti"-s sareklamo kampaniam “30 000
dasaxelebis produqti” kampaniis dawyebidan ramdenime
dReSi mTeli Tbilisi moicva da axali supermarketebis
Sesaxeb informacias ufro meti momxmarebeli gaecno.
sareklamo bukletebi saagento biTiel.jim gaavrcela.
ji.marti- 30 000
dasaxelebis produqti
zura balanCivaZe
axali supermarketebis qseli
presrelizebis
generatoris
menejeri
20052009 wlebSi
swavlobda
iv. javaxiSvilis
saxelobis Tbilisis
saxelmwifo universitetSi,
socialur da politikur
mecnierebaTa fakultetze,
saerTaSoriso
Jurnalistikis
mimarTulebiT.
2009 wels swavla
ganagrZo saqarTvelos
sazogadoebriv saqmeTa
institutSi
Jurnalistikisa da
mediamenejmentis
fakultetze.
(GIPA)
#3ivnisi
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