Vol 1, Issue 4

To know how public engagement using digital media can help your brand,

please email or call Varun Gambhir on +91-98199-76446digital.insights@edelman.com

• Brand Reputation Management

• Digital Marketing

• Blogger Engagement

• Web 2.0 Tutorial Workshops

• Digital News Rooms

• Social Media Policies

• Corporate Blogging

• Social Network Embassies

• Online Influencer Mapping

• Sony

• Canon

• Nikon

• Kodak

social media spotlight

@arjanelfassed

‘Donate 100 EURO’, ‘make up the name of a street’, and ‘receive two pictures of your street’, is the proposition

offers for each of 200 street names

Donating all proceeds to the Palestinian Child Care Society (PCCS), the to the time they first entered the camp while traveling through Palestine and encountered a crumbling youth center. Unable to adequately provide shelter to the camp’s 1,000 children, they decided to volunteer and raise funds for the renovation.

In a – “Since a refugee camp by definition should not remain permanent, selling street names of the camp is a creative way to connect people and support these children after school,” said Arjan El Fassed, “Naming the street to my Twitter account is a symbolic way to connect both online and offline with the children of Askar.”

Dutch website Jouw Eigen Straatnam in the Askar refugee camp in Palestine.

website’s developers narrate the origin of their initiative

quote to wired.com

owner of @arjanelfassed tweetstreet.

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last word

Google search data to help officials make smarter

decisions?blog post by Steve Rubel, Director of Insights, Edelman Digital

I remain fascinated by what you can do with search data. You can truly read minds since how we search is becoming a direct reflection of our society.

Google has a site called where they use search data to assess how widespread the flu is in a few different regions of the world, as well as state by state in the US.

I pulled up the this morning and was shocked by the activity. Even though it's early in the season, flu-related activity in the US is already nearing the seasonal peak point of prior years.

With companies, NGOs and governments partnering together for greater good, I hope Google is sharing this aggregate data to help officials make smarter decisions about how to keep us as healthy as possible. Fascinating stuff.

Flu Trends

US page

See Google data for Australia, New Zealand, and Mexico.

hyper-linked

Note from the Editor

Powered by:

Insights for Search

Tired of having to mail the same heavy attachments to different

people all the time? easy to use user interface & store upto 1

GB data online, with options to share it publicly via hyperlink access.

for our client Research In Motion in India.

Try Box.net’s

See how we use Box.net to easily share hi-res BlackBerry smartphone images with media,

Web 2.0 Tip

searching for something?

Most searched digital photography brands in India:

in the last 90 days:

McDonald's social-media discoveries

“McDonald's has embraced social media at all levels of their operations” could well be the key takeaway

at a recent speaking engagement in Minneapolis.

The duo describe the consumer as boss of the social-media department, and encourage different departments to collaborate with it at McDonald’s, including creative, customer satisfaction, legal, and brand content.

Heather Oldani, senior director of communications explained how one of the hardest things for McDonald’s to learn was that the adage “If you build it, they will come”, isn’t necessarily true online, and fostering existing communities is key.

One of Steve Wilson, senior director of global web communications’ favorite examples was how a McDonald’s franchise member in Italy used McDonald’s internal Mindshare online community to share a simple way to remove fingerprint stains from doors and windows, much to the appreciation of other members across the world.

from what was shared by the company’s senior director of communications and senior director of global web communications,

See the full video here.

twitter tattles

3 Ways to Gauge Site Popularity

• Vizisense.com – provides site traffic and estimated

audience demographics.

• Feed Subscribers – Visitor data only provides part of the

story. Some readers may never actually visit a site—they

simply access it through its feed. Check to see if the site

displays its subscriber numbers.

• Social Media Extensions – often content is shared outside

the boundaries of a traditional blog or web site. Check out

Quarkbase to gauge how often a particular site has been

shared or referenced through other social media sites.

For PR or Marketing managers,

measuring return on social media

spend is often a stumbling block in

allocating more resources, or having

a social media presence.

While ‘hits, clicks or impressions’ to a

particular website appear to be

leading the measurement

conversation, these parameters

need to be supplemented with

others to arrive at a truer picture.

A few of these additional analytics

include – How long does a user stay

on the website? Where are users

most likely to come from? What

information related to my product

do they search for?

To ensure that our clients

conceptualize their campaigns

based on solid research, we

recommended using intelligent

online tools (like Brandtology’s) to

map all blogs, forums, social

network groups, etc – that relate to

our client’s business.

By then analysing this data, from a

communications standpoint,

actionable insights are gathered on

the key online trends, issues and

opportunities; the kind of information

which drives any successful

campaign, online or on-ground.