Introduction to Fast Food

From onion rings to double cheeseburgers, fast food is one of the world’s fastest growingfood types. Fast foods are quick, reasonably priced, and readily available alternatives to homecooked food. While convenient and economical for a busy lifestyle, fast foods are typicallyhigh in calories, fat, saturated fat, sugar, and salt.As per “ the f ree dic t ionary” fas t food is “ inexpensive food, such as  hamburgers and friedchicken, prepared and served quickly”.The growth in nuclear famil ies , par t icular ly in urban India , exposure to global media and Western cuisine and an increasing number of women joining the workforce has lead us to a new era of eating-'fast food'

.Unlike in developed countries where organised retail chains are driving the changes in thefood chain, in India, organised food service will take the lead for driving change in the shortto medium term. This will result in the creation of capacities for warehousing and logistics of chilled and frozen products. The process has already begun. Running a pizza chain is not aseasy as it seems. Managing the supply chain is a mission critical function and all the major  players are focussed in their approach.The main reason behind the success of the multinational chains is their expertise in productdevelopment, sourcing practices, quality standards, service levels and standardised operatingprocedures in their restaurants, a strength that they have developed over years of experiencearound the world.

 

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To improve the well-being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS”

About Domino’s PizzaDomino’s InternationalOne Brand• P u t t i n g P e o p l e F i r s t D e m a n d i n g I n t e g r i t y• S t r i v i n g f o r C u s t o m e r L o y a l t y• D e l i v e r i n g w i t h S m a r t h u s t l e a n d p o s i t i v e e n e r g y• W i n n i n g b y i m p r o v i n g r e s u l t s e v e r y d a yThe World Leader in Pizza Delivery – Domino’s PizzaFounded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating anetwork of company-owned and franchise-owned stores in the United States and internationalmarkets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission tobe the best Pizza Delivery Company in the world.Domino's started out small with the legendary Tom Monaghan who bought his first pizzastore and called it Dominick’s. It was re-christened Domino's Pizza in 1965. However, in1978, the 200th Domino's store opened, and things really began to cook. By 1983 there were1000 Domino's stores, rising to 5000 in 1989. Today, there are more than 8,500 stores in theUnited States and 55 international markets.

Strengths

Domino’s Pizza Inc. currently operates in more than 60 countries across the globe. It owns a well-knitted network of both company owned as well as franchise stores worldwide. It is one of the leading and most popular pizza delivery companies in the USA.  The 8773 global outlets are spread across all the USA’s states and the 60 countries of the world. Currently about 10,500 people are employed at the Domino’s Pizza Inc.

The Domino’s Pizza Inc. reported an increase of 0.6 % in its operating profits during the fiscal year 2008 a compared to the previous year. The operating profit has been $195 million during 2008. An increase of 42.5% in net profit has been reported during the year 2008 over the previous year. The net profits during the fiscal year 2008 were worth $54 million.

Domino’s Pizza Inc. strong brand equity gives it a competitive advantage over other industry players. The intelligent marketing strategy of heavy advertising is a key strength to make its brand image retained and differentiated in the minds of its customers.

Domino’s Pizza Inc. efficient and effective supply chain management enables it maintain its goodwill and promises. Its extensive distribution channels add to its plus points. In the global era of e-commerce and online shopping it has enabled to keep pace with the technology by offering online menus, click order placement services etc. it has been reported that in UK, 21.8% of the domino’s pizzas have been delivered through online orders paced on the web

Weaknesses

The company is faced with crucial issues of weakening bottom lines due to slow growth and decline in the sales. The company experienced decline in its operating and net profits during the year 2007 as compared to the previous year’s reports. 9.5% drop down in operating profits and about 64.3% decrease in net profits was recorded.

Opportunities

There are favorable market expansion opportunities for Domino’s Pizza Inc in India and China where currently it have very few franchises moreover new product development by introducing new products in the current menu are a step that can be taken. Especially introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s.

The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

Threats

The major threat to Domino’s Pizza Inc., like all other fast food restaurants, is the increasing consumer awareness about the he harmful health implications associated with high calorie fast food items. The researches in the health sector about the fast food products being saturated with fats, oil, sugars and sodium etc pose a threat to Domino’s. In addition to this there are other researches showing the potential harmful effects associated with the artificial additives, flavors and preservatives added to these fast foods.

Intensive competition and franchise management which vary with currency fluctuations pose a threat to the company. Apart from that Domino’s operations in countries like India, where there is unruly traffic system, are greatly affected to reach its claim

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ABOUT US

Domino’s Malaysia – Milestones’s and Achievements

1997: Tom Monaghan, the founder of Domino's Pizza Inc, officially launched Domino's Pizza Malaysia in September 1997.

1998: The Crunchy Thin Crust™ pizza was introduced storewide.

Domino's Malaysia's commissary was recognized in the Annual Domino's International Audit as the Best Commissary in Asia Pacific.

Domino's Malaysia embarks on its first community programme, the 'Domino's Points for Pizza Programme' in support of education. Domino's partners in this 6-month programme were Hewlett Packard and Insoft.

Domino's Malaysia holds the first Fastest Pizza Maker Competition.

1999: Launch of Domino's delivery number "1300-888-333"

In December, Domino's expanded its operations to the state of Johor with the opening of 3 stores concurrently.

Domino's Malaysia embarks on another 6-month charity campaign and aids two charitable homes, Rumah Ozanam and Montfort Boys Town through the Domino's Community Support Programme by raising a total of RM20,000 for both homes.

Keeping true to their commitment to work and road safety, Domino's Malaysia organized the first Domino's Safety Rodeo to instill sound driving habits and knowledge in their delivery riders. Tan Sri Dato' Lee Lam Thye, Chairman of NIOSH officiated the event.

The 'Domino's Millennium Gold Card' launched in November. The card offers a Buy 1 Free 1 privilege.

2000: Launch of our first pasta-based side item, "Spaghetti Chicken Bolognese"

Launch of our first dessert side item, Domino's Premium Ice Cream, available in Chocolate and Vanilla flavors.

2 Uniquely Malaysian pizza flavors, "Spicy Sambal" and "Flaming Tuna" were introduced featuring a sambal sauce in place of tomato pizza sauce.

2001: In July Domino's opens Gurney Plaza in "The Pearl of the Orient", Penang.

A second "dessert" was added to the local menu with the introduction of "CinnaStix" - a tasty dessert treat of cinnamon bread sticks.

The latest oven-hot sensation "Chicken Lasagna" is introduced.

2002: Banana Kaya Dessert, a delectable offering of kaya, banana slices and icing sugar on a pizza crust, is introduced. A product uniquely Malaysian.

2003: Domino's launches Malaysia's first fastfood on line ordering portal (recognized by the Malaysian Book of Records).

2004: Double Decker Crust is launched - a base of 2 Crunchy Thin Crust ™ with a layer of creamy cheddar cheese sauce sandwiched inbetween.

2005: Domino's partners with Dato' George Ting resulting in rapid store expansion.

Domino's arrives in Seremban with the opening of its Yam Tuan store.

2006: Domino's opens its second store in Penang, Taman Inderawasih Prai.

Syed Zubair Abdul Hamid, a Domino's pizza employee sets a new record for "Fastest Pizza Maker", making 3 Large pizzas in 69 seconds. (Recognized by the Malaysian Book of Records).

2007: Domino's celebrates it's 10 Year Anniversary.

2008: Domino's Express Card was launched in January, replacing the Millenium Goldcard, this card offers a Buy 1 Pizza Free 1 pizza privilege.

The New York crust was introduced to the Malaysian market. This featured the very first extra-large 15-inch pizza by an international franchise pizza brand in Malaysia.

2009: Domino’s launched its "Incredible Meals" from RM10 per person.

The "Terminate Your Hunger" campaign brought Domino’s & the Terminator franchise together, a first of its kind collaboration for Domino’s. RM40,000 was raised for Hope Worldwide Malaysia’s "Food for the Poor" program through out charity screening of "Terminator Salvation" movie.

Our Unique Products

Reasons why we guarantee you’ll love our "Hot & Wow" Pizzas!

1. Our CrustsOur world famous Classic Hand Tossed™ and New

York crusts are hand stretched from fresh dough

2. Our Sauces

Domino’s Signature Sauce – Made from fresh

vine-ripened tomatoesTop Secret Sauce – An aromatic blend of creamy,

cheesy flavors with an unmistakable garlic zest!Spicy Sambal Sauce – For those who like a bit of

spice in their life!

3. Our Cheesewe use generous amounts of 100% mozzarella cheese

4. Our ToppingsWe top all our pizzas with only the highest quality meats and the freshest ingredients

5. Finally, all our pizzas are made fresh as soon as you place your order

Our Guarantees

As the "Pizza Delivery Experts"™ what do we offer?Everytime you order Domino’s, we guarantee you can expect hot, fresh & great tasting pizzas on time.

30-Minutes Delivery Guarantee!Domino’s is the only pizza company that guarantees your order will arrive within 30 minutes or we’ll give you a free Regular Pizza voucher!

Product Satisfaction GuaranteeDomino’s guarantees satisfaction! Your pizza is guaranteed to be hot, fresh, and great tasting when it arrives at your doorstep, otherwise we’ll replace your order or refund your money.

15-Minute Take-Away GuaranteeDomino's

guarantees you'll receive your Take-Away orders within 15 minutes or we'll give you a RM10 off your next pizza purchase voucher

Nett Pricing

Domino’s pricing is all inclusive. We do not add any extra charges for delivery. So what you see is what you pay. No surprises!

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