3. What kind of media institution might distribute your media product and why?

• For my music magazine I would like Bauer Media to distribute my magazine. Bauer Media operate in 15 different countries offering over 300 magazines, as well as online, TV and radio stations. It is a very large distributor and only including three music magazines there so a gap in the market for my magazine.

• Bauer Media only offer three music magazines, these are, Karrange, MOJO and Q. They also distribute many more magazines such as car magazines, More!, mother and baby magazines and outdoor magazines. This shows how successful they are as a large distributor. And if InD was to be distributed by this company they would have plenty of opportunity.

Why• As Bauer Media have a slight gap in the market for music magazines I

could gain the advantage of having a large distributor to where I need and people will buy the magazine as this is what they’ve been waiting for.

• But they already own three music magazines but this could be an advantage for me. They know where to distribute these magazines so Q is one of the most successful UK music magazine. They have connections around the world broadcasting my magazine further.

Q Magazine

• Q is the UK biggest music magazine for rock and roll bringing you new and exciting artists. My magazine is not the same genre to Q so it will not clash together although it does bring new and exciting artists, but this shows the success it has had and could bring for my magazine. By distributing my music magazine they will be bringing new costumers as my genre is not placed already to their company but the category of music magazine will grow larger and become more successful. Q magazine is for 25+ while my magazine is for 16-21, a lower age range so again it will not clash with Q’s magazine and will bring a larger variety to Bauer Media.