jepraSi

info@gepra.gegriboedovis q.12

gv.3

gv.5

jepras yovelTviuri korporatiuli gamocema

#15dekemberi

20

09

gv.8

gv.7

gv.7

gv.7

SemogvierTdiT !

piar-skolaSi mediamenejmenti zviadqoriZem waikiTxa

jepra filtvis kibos

sainformacio

kampanias

ganaxorcielebs

piar-skolelebi“qarTuli gegmis”

socialuri mediis

strategia jepram

daamuSava

jepra socialur

mediaSia

gilocavT damdeg Soba-axal wels!gilocavT damdeg Soba-axal wels!

saqarTvelos sareklamo bazarma,

marTalia, gamococxleba daiwyo,

Tumca samomavlo prognozi kvlav

pesimisturia. rogorc piar da

marketinguli komunikaciebis

kompania `jepras` xelmZRvaneli

soso galumaSvili acxadebs, bazris

gamococxlebas xels saarCevno

weli SeuSlis, radgan am periodSi

mxolod politikur piarze

akeTeben aqcents.

seqtemberSi qarTuli sareklamo

bazari 15–10%–iT gaizarda, Tumca

wina welTan SedarebiT aqtivoba

4–5 %–iT naklebia. samomavlod

galumaSvili aqtivobis zrdas da

isic mcirediT, mxolod

internet–reklamaze prognozirebs.

`miuxedavad imisa, rom 2008 wels

omi iyo, sareklamo bazari maSin

ufro aqtiurobiT gamoirCeoda,

vidre wels. rac Seexeba

prognozs, samwuxarod, tendencia

zrdisken namdvilad ar aris imis

miuxedavad, rom omis Semdeg erTi

weli gavida, Tanac msoflioSi

finansuri krizisi met–naklebad

daiZlia da Cveni xelisuflebac

acxadebs, rom saqarTveloSi

krizisi gadalaxulia, realoba

saxarbielo ar aris. sareklamo

sfero kvlav stagnaciaSia da,

simarTle giTxraT, arc

gaumjobesebas veli’’, – acxadebs

soso galumaSvili.

misi ganmartebiT, saarCevno wels

biznesi reklamas erideba, radgan

misi reklama SesaZloa politikur

piar–kampaniebsa da procesebSi

CaiZiros. aqedan gamomdinare,

eqspertis varaudiT, marti–ivlisis

periodi sareklamo sfero aqtiuri

ar iqneba.

`ar viziareb im kompaniebis

optimizms, romlebic amboben, rom

2010 wels bazari gaizrdeba. es

aris sakuTari Tavis SecdomaSi

Seyvana. me getyodiT, rom bazari

kidev ufro Semcirdeba.

televiziebis sareklamo eTeris

naxevari carielia. CaxedeT

biujets da naxavT, rom 2010 wels

yvela Sida valis gastumreba

SeCerebulia. fuli saidan unda

Semovides? ar gveqneba daxmareba.

investiciebi, rogorc wesi,

saarCevno periodSi Cerdeba xolme,

anu Teberval–ivlisis CaTvliT. es

niSnavs imas, rom investiciebis

dabandebisTvis yvelaze kargi

Tveebi investiciebis gareSe

Caivlis.’’, – aRniSnavs soso

galumaSvili.

2#15dekemberi

20

09

3

info@prschool.ge

www@prschool.ge

tiko@gepra.ge

[ ]piar-skolaSi socialuri mediis kursi daiwyopiar-skolaSi socialuri mediis kursi daiwyo

16 dekembers piar skolaSi socialuri

mediis mini kursi daiwyo, romelsac

socialuri mediis eqsperti dodi

xarxeli da jepras socialuri mediis

xelmZRvaneli TinaTin samyuraSvili

uZRvebodnen.

studentebi gaecnen ZiriTad sakiTxeb,s

kerZod, Tu ra aris socialuri media,

ra upiratesobebi gaaCnia mas

tradiciul mediasTan SedarebiT

rogor gamoiyenos piar menejerma veb2-

is platforma piar kampaniis

sawarmoeblad, ra aris socialuri

mediaqselebi da rogor mivmarToT is

komaniis miznebis efeqturad

Sesrulebisken.

SegaxsenebT, rom piar skolaSi

socialuri mediis mini kursi am

sezonidan daiwyo.

#15dekemberi

20

09

piarskolelebs media-

menejmentis leqcia

gamocdilma

Jurnalsitma zviad

qoriZem waukiTxa. mini

kursis msvlelobisas

studentebi gaecnen

media-menejmnetis

ZiriTad sakiTxebs, maT

Soris, Tu rogor

keTdeba Jurnalsitika,

iqmne asiuJeti, rogor

xdeba informaciis

moZieba da rodis aris

is srulyofili. aseve

saleqcio dro daetmo

dRevandel

JurnalistikaSi

Semnili problemebis

mimoxilvas.

SegaxsenebT, rom zviad

qoriZes

JurnalsitikaSi

muSaobis 19 wliani

gamocdileba aqvs, maT

Soris, beWvdiT mediaSi,

televiziasa da

radioSi.

piar-skolaSimediamenejmentizviad qoriZemwaikiTxa

4#15dekemberi

20

09

piar skolaSi “guglis” TematikazeRia leqcia gaimarTa

19 dekembers piar skolaSi leqcia Temaze

” socialuri mediis eqspertma dodi

xarxelma Caatara. leqciaze skolis

msmenelebis garda, yvela msurvels SeeZlo

daswreba. seminarze ZiriTadad, -s

programebis mimoxilvasa da maT efeqtur

gamoyenebaze isaubres, kerZod, rogor veZioT

efeqturad -Si, ratom aris

-i yvelaze moxerxebuli sistema

gunduri muSaobisTvis, raSi gamoviyenoT

-i,rogor davgegmoT sakuTari dro

-is saSualebiT da SevqmnaT

vebsaiti daxmarebiT.

mniSvnelovania, rom leqciis mimdinareoba

-iT onlain reJimSi gadaicemoda.

Ria leqciaze daswrebis organizeba piar

s kolis is s aSu ale b iT

ganxorcielda.

“Google it

Google

google search

google group

google docs

google calendar

google s i tes

livestream

f a c e b o o k -

piar skolas axali kursdamTavrebulebi hyavs

28 dekembers, gau-Tbilisis piar skolis gamosaSvebi saRamo gaimarTa,

sadac skolis 17 kursdamTavrebuls sertificirebuli diplomebi

gadasces, xolo samma warmatebulma studentma diplomebTan erTad

specialuri sarekomendacio werilebi miiRes.

piar skolelebi piar skolaze

5

cxonebuli babuaCemi igonebda xolme xSirad – “sad iyo Cems

dros burTi – naWrebisgan gakeTebuli gorgaliT

vTamaSobdiTo” maSin vicinodi da axla mec xSirad vxmarob

am sityvebs _ “dRes informaciis mopovebas da gadamowmebas

ra unda, saqme Cems dros iyo – mTeli kvira unda

dalodebodi respondents kabinetis karTan, rom rogorme

fxizeli, mTvrali, an nabaxusevi mainc gamogeWira da ori

sityva xeliT migejRabna bloknotSi-meTqi” albaT vinmes

Zalian beberi vegonebi ara batonebo, arc asea saqme, magram,

Cems Taobas iseT dros mouwia cxovrebam, didxans ver

gaverkvieT _ es “raRac” pluralizmi kargi iyo Tu cudi .

Jurnalisti Tavadac unda azrovnebdes Tu mxolod vinmes

azrebi unda mihqondes sazogadoebasTan saqarTvelo

damoukidebeli qveyanaa Tu maincdamainc vinmes gavlenis qveS

unda iyos piari reklamaa Tu kidev rame sxva hoda, erT

mSvenier dRes, roca sadRac pirvelad wavikiTxe sagnis

dasaxeleba: “integrirebuli marketinguli komunikaciebi”,

vifiqre – amas vin gaigebs,ra ubedurebaa amdeni ucxo sityva,

netav Tu icis, vinmem,ras niSnavs-meTqi (es manamde iyo, sanam

damoukidebeli qarTuli mediis erT-erT flagmans – gazeT

“kavkasions” “dviJokze” vbeWdavdiT da misi

korespondentebi “peijerebs” amayad vatarebdiT, rogorc

“done” Jurnalistebi)

mere gavida wlebi pluralizmic gavigeT ra iyo da

globalizaciac, magram `integrirebuli marketinguli

komunikaciebisadmi~ interesi mainc damrCa, ai ise, SenTvis

rom ifiqreb – es Tu gavige,ese igi,yvelafers gavigebo ase

movxvdi Cemi cxovrebis 45-e weliwadSi skolaSi da,ukve

leqtoris mantiamosxmuli,studentad viqeci

PR

iciT, pirvelad ra aRmovaCine? wlebi arafers cvlis

zustad iseve viqcevi, rogorc maSin, namdvili

studentobisas viqceodi xan mezareba,xan vfiqrob,au netav

gacdebodes, xan CvenTvis darigebuli masalis furclebs

viTvli – bevri darCa dasrulebamde Tu ara-meTqi magram

mTavari da ganmasxvavebeli Cems or studentobas Soris isaa,

rom aq yvelaferi Zalian saintereso, praqtikuli da

axalia amitom Cems ukve “gapiarebul” sizarmaces vZlie da

bolomde mivyevi

aq ar aris gazepirebuli Teoremebi aq ar aris arcerTi

rCeva, rac ar gamogadgeba da rac mxolod sagnis

swavlebisTvis sWirdeba leqtors yvelaferi gaTvlilia

praqtikaze da imaze, rom msmenelma zustad icodes – ra

codna daagrova am sami Tvis manZilze, ra gamocdileba

SeiZina da rogor gamoiyenos is saqmianobaSi miuxedavad

imisa, rom Zalian bevri ram CemTvis nacnobi iyo, Zalzed

sainteresod momawodes nacnobi Temebic magaliTad kaxa

maRraZis leqciaze pres-relizic ki sxvagvarad davinaxe

rac Seexeba zviad qoriZis leqciebs, es CemTvis axali

sisxlis gadasxma iyo,is,rac yvelaze Zalian mainteresebda

kidev velodebi siaxleebs darwmunebuli var,ianvarSi ukve

viamayeb, rom es kursi movismine rom me, Cemi yofili

studentebis megobari diana, marita, nana, ala, maiko, jaba,

Tornike,Tekla,mariana,nika,nino,nanuka,Tika erTad vismendiT

leqciebs, erTad avrbodiT kafeSi da darCenil

buterbrodebs, hoT-dogebs da yavas mivirTmevdiT, erTad

vsvamdiT `genialur~ kiTxvebs, erTad vgegmavdiT axali

sunamos, sarbeni bilikis Tu viskis reklamebs, zarafxanis,

gudvilis da turistuli saagentos `brwyinvale~

prezentaciebs,viTvaliswinebdiT andros rCevebs,moTminebiT

vitandiT jabas akviatebas, rom am zamTarSi fanjara

aucileblad Ria unda iyos, Tavad ki Tbili qurTukiT da

qudiT unda ijde auditoriaSi da a.S kargia studentoba

marTalia,Sav purze gadasmuli nivris gemo naklebad viciT,

magram,gamocdebisTvis samzadisSi gaTenebuli Rameebis wvens

jer kidev vnaxavT

manamde ki win saintereso leqciebia

axla kidev es vinmem ver gaigo,ra aris? modiT

soso galumaSvilis leqciaze da garwmunebT _ gegonebaT,

rom es yvelaferi ukve Zalian kargad icodiT sosom,

ubralod,SegaxsenaT.

qb–ni maia toraZe

P.S. BTL….

#15dekemberi

20

09

piar skolelebma prezentaciis momzadeba jepraSi

daiwyes. kompaniis ofisSi sam jgufad dayofili

msmenelebi proeqtebis marketingul gegmebs adgenen.

jepraSi

piar-skolelebi

piar skolis saSemodgomo kursi dasrulda. modiT kidev erTxel gadavavloT

Tvali maritas fotokolaJs, romelic 12 kviris ganmavlobaSi iqmneboda da

swavis mimsdinareobas “blogTan” erTad gadmogvcemda. samTviani piari piar

skolaSi da piarskolelis TvaliT danaxuli piar skola. nu gauSvebT

xelidan piar skolaSi yofnis ramdenime wuTs.

piar skolaSi gamocdebi warmatebiT dasrulda. studentebis 95%-ma,

sertificirebuli diplomis misaRebad saWiro 120 quliani zRvari gadalaxa.

gamocda or etapad warimarTa. testirebis dasrulebis Semdeg, piarskolelebi

saboloo prezentaciebiT leqtorebis winaSe warsdgnen. sertificirebuli

diplomis misaRebad maT minimum 120 qula sWirdebaT

SegaxsenebT,rom testi 100 quliani, xolo jgufuri prezentaciebi 50 quliani

sistemiT fasdeboda.

6 #15dekemberi

20

09

gaatare ramdenime wuTi piar skolaSi

piar skolaSi gamocdebi warmatebiT dasrulda

jepra filtvis kibos

sainformacio

kampanias

ganaxorcielebs

7

Sveicaruli farmacevtuli kompania

“hofman-la roSis” saqarTvelos

warmomadgenlobasTan gaformebuli

kontraqtis safuZvelze, ori tvis

ganmavlobaSi, jepra filtvis kibos

Sesaxeb cnobierebis amaRlebis

kampanias ganaxorcielebs, romelSic

Seva mediasTan urTierToba, internet-

reklama, pirdapiri komunikacia da

aRniSnuli daavadebis Temaze radio

gadacema. kampaniis slogania “adreuli

diagnostika=xangrZliv sicocxles!”.

#15dekemberi

20

09

“qarTuli gegmis” socialuri mediis

strategia jepram daamuSava

parlamentar giorgi goguaZis mier inicirebuli saqarTvelos

socialuri-ekonomikuri ganviTarebis grZelvadiani gegmis –

“qarTuli gegmis” socialuri mediis koncefcia jepram SeimuSava.

piar skola koncefciiT “gaiziare codna, gaige pasuxi” ukve 1500

fans ukavSirdeba. es kidev erTxel usvams xazs,rom skolis mimarT

loialurobis xarisxi yoveldRiurad izrdeba. miawvdine xma Sens

megobars,SemouerTdes 1500-s!!!

SemogvierTdiT !

jepra socialur mediaSia

treningebi qvemo qarTlis moxeelebisTvis

8

jepra socialur mediaSi axal kampaniebs ganaxorcielebs.

qseluri promouSen kampania axal koncefcias daefuZneba

da socialur mediaSi saTauriT

warimarTeba.

“Let’s do your marketing”

jepras ufrosma konsultantma, kaxa maRraZem, 2 dRis

ganmavlobaSi bolnisis, dmanisisa da TeTri wyaros

munici palitetis TanamSromlebs Cautara mokle

treningebi sazogadoebasTan urTierTobis Tanamedrove

teqnologiebSi. treningebi samoqalaqo ganviTarebis

saagentos proeqtis “samoqalaqo monawileoba qvemo

qarTlSi” farglebSi gaimarTa.

#15dekemberi

20

09

jepras G komunikaciis

modeli gamoaqvs bazarze

overement 2.0.

Goverement 2.0Goverement 2.0

jepram komunikaciis modelze daasrula

muSaoba da sajaro da saxelmwifo uwyebebisTvis servisis

axali porTfolio SeimuSava.

momsaxureba iTvaliswinebs, rogorc sabaziso, aseve sruli

paketis SeTavazebas saxelmwifo struqturebisaTvis.

SemuSavebuli modelis adaptireba iusticiis, garemosa da

bunebrivi resursebis dacvisa da ltolvilTa da

gansaxlebis saministroebSi ganxorcielda, sadac jepras

konsultantebi sakomunikacio strategiis SemuSavebaSi

monawileobdnen.

Geovernment 2.0.