1. Innovation Shoes Co.,LTD.

2. Who are we ? Innovation shoes 3. ( Structure) CEO CMO CFO CIO CPO 4. ( Vision ) 5. ( Mission ) 6. Goal / Objective (Y11-Y16) Goal Objective

20 %10

20 %10

10%

7.

Strengths

Opportunities

4.

Weaknesses

Threats

SWOT Analysis 8. Value chain Profit Margin Firm Infrastructure Human Resource Management Technology Development Operations Financial ROI, EPS, Net Profitcash Balance Marketing & Sales Brand Image After Sales ServiceCredit 9. Strategy Map Financial Customer Internal Process Learning &growth 10. Financial Results Customer Behavior Internal Process Skill Financial Customer Internal Process Learning &growth Balance Scorecard 11. What did we learn ? 10 . 1. 3. 6.Feed Back 5. 7 . Value 4. 8. 9 . 2. 12.

Strengths

Opportunities

Weaknesses

Threats

SWOT11 Industry and Economic Analysis 13.

Strengths

Opportunities

Threats

SWOT12 Industry and Economic Analysis

Weaknesses

14.

Strengths

Megastores

Opportunities

Latin America

Latin America

Weaknesses

Threats

SWOT13 Industry and Economic Analysis 15. 11- 13 16. Industry and Economic Analysis

Strengths

Opportunities

EPS

Weaknesses

Threats

17. Strategic plan

( 11-13)

33%

9.6%

EPS3.76

ROI20.56%

BondRatingAA

( 14-16)

40 %

12 %

EPS4.14

ROI22.60 %

BondRating AAA

18. Strategic plan

( 11-13)

P-Label 20%

N.A.10%

10%

10%

20%

( 14-16)

P-Label25%

N.A.12%

12%

10%

25%

19. Road Map 20.

Year

Yearly CompanysPerformance Report11 12 13 Competition / / / Result 9.40% / ROI 14.16% 11.01% / ROI 14.23% 10.59% / ROI 13.74% MKT. & Sales Label Label Production TQM Financing 21. Financial PerformanceYear 11-13 Y11 Y12 Y13 Sales ('000s)134,876 147,625 200,827 Growth 0 8 26 Net profit ('000s)12,687 18,422 20,079 Growth 0 31 8 Net profit margin 90 88 90 EPS 2.11 2.30 2.51 ROI(%)14.16 14.29 12.95 Bond RatingBBB AA AA Common stock('000)6,000 8.000 8.000 Stock price 33.76 34.50 36.40 Market cap 202,560 276,000 291,200 Strategy rating 24 20 49 22. Success and Failure Factors

Success Factors

Failure Factors

23.

Strengths

Opportunities

WTO

Weaknesses

Threats

SWOT 14 Industry and Economic Analysis 24.

Strengths

Opportunities

WTO

Weaknesses

Threats

SWOT15 Industry and Economic Analysis 25.

Strengths

Opportunities

WTO

Weaknesses

QC

Threats

SWOT16 Industry and Economic Analysis 26. Sales & Profit Revenue, Sales & Market Share 27. EPS & ROI 28. STOCK PRICE 83.84 CompanyLogo 29. SCENARIO Y11 Y12 Y13 Y14 Y15 Y16 SALE134,876 147,625 200,827 214,335 183,299 256,844 Profit 12,687 18,422 20,079 23,849 12,817 45,702 EPS 2.11 2.30 2.51 2.98 1.35 5.24 ROI 14.16 14.29 12.95 12.34 7.63 18.75 Stock 33.76 34.50 36.40 41.72 18.23 83.84 Strategy 24 20 49 32 40 50 Capacity 4,000 4,000 4,000 5,000 5,250 5,250 Demand 0 39,728 46,237 53,426 57,637 60,142 1,900 2,411 2,529 2,500 1,854 6,734 Productivity N.A. 4,238 4,296 5,471 5,828 5,957 5,746 Productivity ASIA 2,487 2,373 3,065 3,323 3,254 3,147 Productivity EU 0 0 0 0 0 0 Productivity L.A. 0 0 0 2,980 2,534 2,149 30. PL Y11 Y12 Y13 Y14 Y15 Y16 26 29 28 30 28 28 N.A. 20.12 21.83 29.19 27.19 26.98 24.39 Asia 16.98 18.71 22.93 20.27 19.47 18.17 Europe 0 0 0 0 0 0 L.A. 0 0 0 20.39 21.10 18.24 31. Internet (N.A.) Y11 Y12 Y13 Y14 Y15 Y16 70 65 63 65 63 63 23.60 25.52 26.83 27.33 26.98 21.90 3.73 4.46 3.53 3.12 3.94 3.53 20.71 22.10 17.86 20.97 22.43 20.07 8.66 12.68 5.97 5.65 4.86 6.51 13.30 6.21 8.81 7.92 4.80 10.99 32. Internet (Asia.) Y11 Y12 Y13 Y14 Y15 Y16 70 65 63 65 63 63 19.47 21.58 21.96 21.39 21.35 21.35 14.15 4.52 7.05 8.54 12.52 7.69 20.24 22.32 21.76 21.84 21.74 19.95 9.91 7.81 5.20 5.54 4.18 5.46 16.22 8.77 7.03 7.68 3.22 8.55 33. Internet (Europe.) Y11 Y12 Y13 Y14 Y15 Y16 70 65 63 65 63 63 19.44 21.48 21.98 22.11 20.00 19.98 10.61 7.55 8.60 9.35 5.34 4.48 22.47 23.03 20.24 23.81 23.34 21.00 7.31 6.72 5.19 4.50 6.26 6.52 10.14 6.22 6.99 5.24 8.07 11.01 34. Internet (L.America.) Y11 Y12 Y13 Y14 Y15 Y16 0 65 63 65 63 63 0 21.33 22.02 23.30 23.97 22.44 0 12.51 12.57 12.76 5.76 3.60 0 23.22 19.28 24.19 21.96 19.57 0 6.72 4.27 3.00 5.35 6.47 0 2.73 4.86 1.75 5.96 10.91 35. Brand Y11 Y12 Y13 Y14 Y15 Y16 44.73 43.73 52.51 43.81 44.07 51.19 25.91 25.15 33.2 22.62 24.50 30.61 5.02 5.65 5.76 5.45 4.92 4.92 5.48 5.86 5.66 6.83 5.93 7.07 1.74 1.78 2.02 1.61 1.94 1.70 1.61 1.18 2.86 2.12 1.48 0.82 1.49 1.23 1.61 1.35 1.50 2.05 3.47 2.88 1.41 3.85 3.80 4.02 36. MarketingKPIs Yearly Companys Performance Report Ratio Y11 Y12 Y13 Y14 Y15 Y18 EPS 2.11 2.30 2.51 2.98 1.35 5.24 Bond rating BBB AA AA A AAA AAA Stock price 33.76 34.50 36.40 41.72 18.23 83.84 ROI (%) 14.16 14.29 12.96 12.34 7.63 18.75 Cash on hand -3,762 00 0 0 0 37. Yearly Companys Performance Report Finance KPIs Ratio Y11 Y12 Y13 Y14 Y15 Y16 EPS 2.11 2.30 2.51 2.98 1.35 5.24 Bond rating BBB AA AA A AAA AAA Stock price 33.76 34.50 36.40 41.72 18.23 83.84 ROI (%) 14.16 14.29 12.96 12.34 7.63 18.75 Cash on hand -3,762 00 0 0 0 38. .... 6 ( ) .... 39. Innovation Shoes Co.,LTD. Y 17- Y 21 40. What did we learn ?Value 41.

Strengths

( JIT)

Opportunities

Life Style

Weaknesses

Threats

SWOT Analysis (Y17-Y21) 42. Five Force Model( Y11-Y16) 43. Goal / Objective(Y17-Y21) Goal Objective

25 %10

20 %10

10%

44. STRATEGYPLANY17-Y21 ( Business Strategy) ( Competitive Strategy) 1. 2. 45. STRATEGYPLANY17-Y21 Strategy Function

R&D

46. Thank you