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Intellectual Property Protection Office ÜÂæ íéÛßi » ^â…ææ íè†ÓËÖ] íéÓ×¹] ÑçÏu ÜÂæ íéÛßi » ^â…ææ íè†ÓËÖ] íéÓ×¹] ÑçÏu l÷^’i÷]æ l^Úç×ù] ^éqçÖçßÓi íÂ^ß‘ l÷^’i÷]æ l^Úç×ù] ^éqçÖçßÓi íÂ^ß‘ ]‚Âc ï‡^ru ‚Û¦ ï‡^ru ‚Û¦ gjÓÚ †è‚Ú gjÓÚ †è‚Ú íéÓ×¹] ÑçÏu íè^· íéÓ×¹] ÑçÏu íè^· íè†ÓËÖ] íè†ÓËÖ] ] ^éqçÖçßÓjÖ íè†ÓËÖ] íéÓ×¹] ÑçÏ£ ^é×ÃÖ] íè…^j‰÷] íßr×Ö] …†ÏÚ ] ^éqçÖçßÓjÖ íè†ÓËÖ] íéÓ×¹] ÑçÏ£ ^é×ÃÖ] íè…^j‰÷] íßr×Ö] …†ÏÚ l^Úç×ù l^Úç×ù I I †’Ú †’Ú ^Úç×ù] ^éqçÖçßÓiæ íè†ÓËÖ] íéÓ×Û×Ö ï†’¹] ˆÒ†¹] ì…]c ‹×¥ ç– ^Úç×ù] ^éqçÖçßÓiæ íè†ÓËÖ] íéÓ×Û×Ö ï†’¹] ˆÒ†¹] ì…]c ‹×¥ ç– l l íè†ÓËÖ] íéÓ×Û×Ö êe†ÃÖ] ÄÛ] ì…]c ‹×¥ ç– íè†ÓËÖ] íéÓ×Û×Ö êe†ÃÖ] ÄÛ] ì…]c ‹×¥ ç– I I á…÷] á…÷] [email protected]

IPR EVENT 26April - · PDF [email protected]. Intellectual Property Protection Office IPR

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Intellectual Property Protection Office

<ÜÂæ<íéÛßi<»<^â…ææ<íè†ÓËÖ]<íéÓ×¹]<ÑçÏu<ÜÂæ<íéÛßi<»<^â…ææ<íè†ÓËÖ]<íéÓ×¹]<ÑçÏu

<l÷^’i÷]æ<l^Úç×ù]<^éqçÖçßÓi<íÂ^ß‘<l÷^’i÷]æ<l^Úç×ù]<^éqçÖçßÓi<íÂ^ß‘

]‚Âc

ï‡^ru<‚Û¦ï‡^ru<‚Û¦<gjÓÚ<†è‚Ú<gjÓÚ<†è‚ÚíéÓ×¹]<ÑçÏu<íè^·íéÓ×¹]<ÑçÏu<íè^·<<íè†ÓËÖ]íè†ÓËÖ]

<]<^éqçÖçßÓjÖ<íè†ÓËÖ]<íéÓ×¹]<ÑçÏ£<^é×ÃÖ]<íè…^j‰÷]<íßr×Ö]<…†ÏÚ<]<^éqçÖçßÓjÖ<íè†ÓËÖ]<íéÓ×¹]<ÑçÏ£<^é×ÃÖ]<íè…^j‰÷]<íßr×Ö]<…†ÏÚl^Úç×ùl^Úç×ùII†’Ú†’Ú^Úç×ù]<^éqçÖçßÓiæ<íè†ÓËÖ]<íéÓ×Û×Ö<¹]<ˆÒ†¹]<ì…]c<‹×¥<ç–Â^Úç×ù]<^éqçÖçßÓiæ<íè†ÓËÖ]<íéÓ×Û×Ö<¹]<ˆÒ†¹]<ì…]c<‹×¥<ç–Â<l<l

<íè†ÓËÖ]<íéÓ×Û×Ö<êe†ÃÖ]<ÄÛ]<ì…]c<‹×¥<ç–Â<íè†ÓËÖ]<íéÓ×Û×Ö<êe†ÃÖ]<ÄÛ]<ì…]c<‹×¥<ç–ÂIIá…÷]á…÷]

[email protected]

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Intellectual Property Protection Office

IPR …When & Who’s

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Intellectual Property Protection Office

íßÂ]†ËÖ]íßÂ]†ËÖ]<^ÃÖ]<»<íè†ÓËÖ]<íéÓ×¹]<͆Â<àÚ<Ùæ_<Üâ^ÃÖ]<»<íè†ÓËÖ]<íéÓ×¹]<͆Â<àÚ<Ùæ_<Üâ<<

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Intellectual Property Protection Office

íè†ÓËÖ]<íéÓ×¹]<xת’Úíè†ÓËÖ]<íéÓ×¹]<xת’ÚVV

<<<<<<<<<<<<<<<<<<<<<íéßâ„Ö]<Ù^ÛÂù]<íÊ^Ò<t^jÞ<êÖc<è<xת’Ú<íè†ÓËÖ]<íéÓ×¹]<ÑçÏu<<<<<<<<<<<<íé×ÏÃÖ]æ<<<<<<<<<<<<<<<<<<<<<<<<<<<<íéßËÖ]< l^Â]‚e÷]æ< l÷^]< íÊ^Ò< »<l]…^Óje÷]< ÔÖƒ< Ù^nÚ< H< á^ŠÞøÖ<<íéeù]æ<<<<<<<<<<<<<<<<<<<<<<<íéßËÖ]æ<íéeù]æ<íéÂ^ß’Ö]æ<íè^’jÎ÷]<ì^é£]<ð]†mc<»<ÜãŠi<îjÖ]æ<<<íè†f×Ö<<<<J

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Intellectual Property Protection Office

Äe^iÄe^i<<<ê−…^jÖ]<…çŞjÖ]æ<íڂϹ]<V<•<<_‚e<<<<<<<<<á†ÏÖ]<†}]æ_<»<íè†ÓËÖ]<íéÓ×¹]<l^Âç•ç¹<Äè†jÖ]<»<^ÃÖ]<MS<<<<<<ğ]‚è‚ æ<<<<Ý^Â<»<MSLU<<<<<<<°ËÖö¹]<ÑçÏu<Ü¿ßè<<ëˆéרc<êÃè†i<Ùæ_<…‚‘<<<J•<<»<<<<<<<<<»<ÌÖö¹]<У<íéÞçÞ^ÏÖ]<íè^Û£]<l_‚e<^ŠÞ†Ê<<†}]æ_<<<á†ÏÖ]<MT<<»<<Ý^Â<MSUM<J•<<»<<<<<<<<<Ý^Â<íéÞçÞ^ÏÖ]<íè^Û£]<l_‚e<<^Óè†Ú]<MSUL<J•<<kʆÂ<<<<<<íè…^rjÖ]<l^Þ^éfÖ]æ<l^ÚøÃ×Ö<Äè†i<Ùæ_<†’Ú<<ÂÝ^<MUOU<<H<<<<<<<<øiæ<<<<<<<Å]}÷]<l]ð]†e<áçÞ^Î<ÔÖƒ<<Ý牆Ö]æ<tƒ^ÛßÖ]æ<<ÜÎ…<íéÂ^ß’Ö]<MON<íߊÖ<MUPU<<J<<<<<<Üm<<<<<Ý^Â<ÌÖö¹]<Ðu<íè^·<áçÞ^Î<…‚‘<MUQP<J

<<<<<<<<ÜÎ…<íè†ÓËÖ]<íéÓ×¹]<áçÞ^Î<ğ]}]æ<<<TN<íߊÖ<NLLN<<

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Intellectual Property Protection Office

••אאאאKK••אאאאאאאאKK••אאאאאאKK••אאאאאאאאKK••אאאאאאאא••אאאאאאKK

אאאאאאאא

••אאאאאאKKאאאאאא

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Intellectual Property Protection Office

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Intellectual Property Protection Office

<<<íéÓ×¹]íè†ÓËÖ]

<<<<ÑçŠÖ]<ç´<Ù‚ÃÚ<š^˪]æ<“é×Ïi

<^è^–Îæ<íéÞçÞ^Î<ØÒ^Ú<E<<<k <ÅçÎçÖ]<<áçÞ^ÏÖ]<í×ñ^<D

<<<”†ËÖ]<š^˪cæ<íÂ^ß’Ö]<íè^·<íéÞ^ÓÚc<Ý‚Â<<<íè†è‚’jÖ]<J

<<<îÊ<íèçÎ<íÞ^ÓÚ<xßµ<íéÓ×Ú<ÑçÏu<ÕøjÚc<<<…^Ûnj‰ý]<”†Ê<îÊ<ì^è‡æ<H<<Ñ]ç‰ù]

ØÛÂ<”†Ê<Ð×}æ

<<<íéÓ×¹]<Øèç <àÓµ<Łoéu<<íéÖ^ÏjÞc<ÑçÏu<xß³<<íéÖ^Ú<Ñ]…æ_æ<íË×j§<íè…^Ÿ<Ù^Ó_<±c<íè†ÓËÖ]

<<<ì‚ÃjÚ<ÑçÏu<íè†ÓËÖ]<íéÓ×¹]<xß³<ÙøÇj‰ý]æ<Ý]‚~j‰ý]

<<<<<<<<<<<<íè†ÓËÖ]<íéÓ×¹]<ÑçÏu<<J<JJ<<<<l^è‚ æ<”†Ê<==

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Intellectual Property Protection Office

80%70%50%

0%

20%

40%

60%

80%

100%

1950 1970 1990 2010

value of tangible asset

value of intangible asset

* Brand Value Ranking by Inter Brand Corporation (2000)

<<<<<<<<<<<<<<<<<l^Ò†Ö]<îÊ<í‰çÛ×¹]<Ææ<í‰çÛ×¹]<Ùç‘ù]<íÛéÎ

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Intellectual Property Protection Office

* Brand Value Ranking by Inter Brand Corporation (2000)

ranking Brand Brand value of 2000

(US$billion)

1 Coca-Cola 72.5 2 Microsoft 72.5 3 IBM 53.2 4 Intel 39.0 5 Nokia 38.5 6 General Electric 38.1 7 Ford 36.4 8 Disney 33.6 9 McDonald’s 27.9

10 AT&T 25.5

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Intellectual Property Protection Office

<<<<<l^Ò†Ö]†ÛÂ<î×Â<Ù^ÏŁè<á_<àÓµ<^Ú<

<îÊ<ì‚éq<ì†<î×Â<Ùç’v×ÖØfÏjŠ¹]

<íè„Çi<Ý^¿Þ<Ä–i<á_<g«<…„r×Ö<îv‘æ<ïçÎ

<<<ï†ÓËÖ]<Ù^_†Ö]<<<ï†ÓËÖ]<Ù^_†Ö]<=<=

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l^Þ^ée<‚Â]çÎ

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Intellectual Property Protection Office

<íÖ^u<í‰]…<íÖ^u<í‰]…

<<l^Þ^éfÖ]<‚Â]çÎæ<l^é¥Ö]<ÜééÏi<àÓµ<Øâ<<l^Þ^éfÖ]<‚Â]çÎæ<l^é¥Ö]<ÜééÏi<àÓµ<Øâ

<<<<<<<íéÖ^Ú<íÛéÎ<l]ƒ<íèçßÃÚ<Ùç‘`Ò<<<<<<<íéÖ^Ú<íÛéÎ<l]ƒ<íèçßÃÚ<Ùç‘`Ò

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Intellectual Property Protection Office

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Intellectual Property Protection Office

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Intellectual Property Protection Office

قرصنة البرمجيات

“<Æ<æ_<Åæ†Ú<Æ<ÙøÇj‰]<æ_<Ý]‚~j‰_<æ_<ŠÞ<ØÒ†içéfÛÒ<sÚ]Ö<êÞçÞ^Δ

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Intellectual Property Protection Office

l^é¥Ö]<ê×Â<íß‘†ÏÖ]<Ù^Ó]• Counterfeiting

• Hard disk loading

• Fake licensing

• Internet Piracy

• Unlicensed copying/Under licensing/Client-Server Over use

• Software Rental

• OEM Unbundling

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Intellectual Property Protection Office

التقليد

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Intellectual Property Protection Office

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Intellectual Property Protection Office

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Intellectual Property Protection Office

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Intellectual Property Protection Office

Replication Machines

• Stamper still in the mold cavity.

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Intellectual Property Protection Office

Holographic Shim

• A holographic .shim’ (equivalent to a stamper for disks) is used to emboss the hologram into the lacquer of the disk.

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Intellectual Property Protection Office

‚è‚¢]<^’jÎý]<l^ÞçÓÚ‚è‚¢]<^’jÎý]<l^ÞçÓÚ

•<<<<<sÚ]Ö]<J

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•<<<<Í…^ù]<J

•<ØÏÞ<¼ñ^‰æ/<<<<<<l^Þ^éfÖ]<Ù^ÏjÞc<J

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Intellectual Property Protection Office

†içéfÛÓÖ]<sÚ]†e†içéfÛÓÖ]<sÚ]†e

•<<<Ìè†ÃjÖ]<V

<íÂçÛ¥<<<<<<<<<<<<<<<<<<<<<„éËßjÖ<^Ú<íÇ×e<íeçjÓÚ<ì‚]<l^Ûé×ÃjÖ]æ<†Ú]æù]<àÚ<<l^é×ÛÂ<삦<<<<<<<<<<<<<<<<<цŞÖ^e<l^é×ÛÃÖ]<‹ËÞ<ð]†qc<ÄÚ<Øm^Ûji<sñ^jÞ<±c<Ùç‘ç×Ö<<<íèæ‚éÖ]<J

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Intellectual Property Protection Office

†içéfÛÓÖ]<sÚ]†e†içéfÛÓÖ]<sÚ]†e

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Intellectual Property Protection Office

l^Þ^éfÖ]<‚Â]çÎl^Þ^éfÖ]<‚Â]çÎ

<<<Ìè†ÃjÖ]<V

<<<<<<<<<<<<<<<톊e< ovfÖ]æ< Ý]‚~j‰þÖ< íf‰^ßÚ< ì…ç‘< îÊ< l^Þ^éf×Ö< géi†iæ< Üé¿ßi

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<<<<<<<<<<íèæ‚éÖ]<ØÚ^ÃjÖ]<J

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Intellectual Property Protection Office

<<<<<<<<l^Þ^éfÖ]<‚Â]çÎ<ð^ße<l^fתjÚ<V

•<<<<<<<<<<l]ç߉<ì‚Â<Â<†ÛjŠè<‚Î<l^Þ^éf×Ö<Ü~•<ÄéÛŸ<J

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•<<<<<<<<<<<<<<<<<<<<<<<<<<<í΂Ö]<á^Û–Ö<l^Þ^éfÖ]<íÃq]†Úæ<Ù^}de<íŞfi†Úæ<íÛ~•<íË×Ói<J

l^Þ^éfÖ]<‚Â]çÎl^Þ^éfÖ]<‚Â]çÎ

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Intellectual Property Protection Office

<sÚ]Ö<íÚ^ÃÖ]<l^ÛŠÖ]<sÚ]Ö<íÚ^ÃÖ]<l^ÛŠÖ]†içéfÛÓÖ]†içéfÛÓÖ]<<‚Â]çÎæ‚Â]çÎæl^Þ^éfÖ]<l^Þ^éfÖ]<

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•<<<<<<<<<<<<<<<<^Šßj‰þÖ<ì‚éuæ<ì]_<Øe^ÏÚ<t^jÞþÖ<ì‚ÃjÚ<l]æ_<J

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Intellectual Property Protection Office

•<<<<<<<<<<<<<<<<<<<<j‰þÖ<ì¤<íq^£]<Ý‚Â<Øe^ÏÚ<t^jÞþÖ<íÂçßjÚæ<ì‚ÃjÚæ<ìfÒ<l]}<<<<^Šß<J

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Intellectual Property Protection Office

í×Ó¹]í×Ó¹]

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Intellectual Property Protection Office

†içéfÛÓÖ]<sÚ]†e<íè^·†içéfÛÓÖ]<sÚ]†e<íè^·

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Intellectual Property Protection Office

אאאאאאאאאא

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אאאאא אאאאא אאאאFFאאאא––אאאאKEKE

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אא١٥١٥٢٠٠٤٢٠٠٤KK

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Intellectual Property Protection Office

אאאאאאאאאא––אאאאאאאאאאאאאא٤٩٧٤٩٧٢٠٠٥٢٠٠٥KK

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Intellectual Property Protection Office

<<<†içéfÛÓÖ]<sÚ]†e<“é}]†i<çÏÂV

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