ITmedia Inc. Corporate Briefing€¦ · Design/ Development/ Operation IT strategy and control Sales department/ Marketing Finance / HR / General affairs Management/ Business Planning

平成 25 年 4 月 25 日

Copyright © 2019 ITmedia Inc.

ITmedia Inc.

Corporate Briefing

April 2019 ver.5

ITmedia Inc.

Copyright © 2019 ITmedia Inc. 1

Company Overview

Number of employees: 211 (as of March, 2018 )

Major shareholders:SB Media Holdings Corp.

Yahoo Japan Corporation, Others

Location:Head Office: 12/13F Kioicho Building 3-12,Kioicho Chiyoda-ku,

Tokyo 102-0094 Japan

Business lines:Development and operation of Internet-only media providing information and

services centered on Technology and Business field.

Capital: ￥1.7B (as of March, 2018)

Representatives: Toshiki Otsuki, President and CEO

Establishment: December 29, 1999

Stock exchange listings: TSE First Section (code 2148)


Corporate History

2

January 2010 Purchased E2 publishing and started to publish EE Times Japan

July 2011 Purchased and started to publish EDN Japan

April 2015 Purchased Keyman’s Net from Recruit Holdings and started to publish Keyman’s Net

February 2006 Merged with Mediaselect Inc.[Mediaselect Inc.: established in May 2001, the publishing company specializing in the enterprise field]

April 2007 Listed on the Tokyo Stock Exchange Mothers

January 2004 Changed name to Softbank ITmedia, Inc.

March 2005 Merged with atmarkIT Corporation changed name to ITmedia Inc.[atmarkIT Corporation: established in February 2000, an online media company specializing in IT technologies]

December 1999Established Softbank ZDNet Inc. (current ITmedia Inc.), operated comprehensive IT information site

as the first online publishing company in Softbank Group.

October 2015

July 2016

Purchased “Hacchu navi” and started to its service.[Hacchu navi: matching site between customers and engineering / technical providers]

Purchased “Knowledge on Demand” and started to its service.[Knowledge on Demand: On-line manual provider]


ITmedia -AT A GLANCE

3

The largest on-line media

company in Japan

Established in

1999

Softbank group

company(Acquired Sprint in US)

Listed on Tokyo

Stock Exchange

Mothers in 2007


Capital Stock

￥1.7B

Sites

30+

MonthlyArticles

4000

MonthlyUsers

25MUU

Clients

1300+

MonthlyTraffic

250MPV

Number ofEmployees

211Annual Sales

￥4.6B

Editorial Staffs

90

Sales

90

Professionalcontributors

500+

ITmedia -AT A GLANCE with Numbers

4


ITmedia -Our Media and Services

5※as of November, 2018

IT IndustryElectronics, Mechanics

And Manufacturing

Industries

Consumer Market

Keyman’s Net

ITmedia Executive

ITmedia Marketing

Hacchu navi

ITmedia Business Online

ITmedia Enterprise

Netolabo


Media Positioning-Map

6

Media Advertising

Trend Awareness Recognition of issues Searching for Solutions Select Solutions

Opera

tions d

ivis

ion

IT d

ivis

ion Design/

Development/

Operation

IT strategy and

control

Sales department/

Marketing

Finance / HR /

General affairs

Management/

Business Planning

Management/Business Responsibility

R

&

D

Design /

Development /

Quality control /

Production control

Social and IT news for

business people

Membership community for

business leaders

For next generation leaders

Membership media with the

forefront of B to B digital marketing

For the IT leaders who innovate business,

focusing on Business

and technology

Provide problem solving

methods for IT experts

Provide information of IT

products/services helping

members to decide their purchase

Matching service for development

/ production orders

ManufacturingElectronics

EnergyProvide information for

engineers who consider

selecting products or services

Architecture and construction

Lead Generation

Introduce IT products for

corporations

Audience

Marketing needs

All ITmedia contents feed/portal

New models information and how to use mobiles

For desktop and portable computer users

Fun and interesting news from a variety of categories from net

Information portal forManufacturing Specialist

Focusing on the electronics industry’s

business trends and emergingtechnologies

How-to information to design and

develop electronic products and

new product information

Focusing on power savings, electricity storage, power generation and technologies/products that underlie Smart Society

Bringing innovation to the construction

industry with IT and IoT


Promotion Menu

Awareness

Increase

Comprehension

Action

Display Ad / Digital Magazine

Ad

Advertorial

E-Newsletter Ad

Virtual Expo

Face-to-Face Seminar

Lead Generation Survey

Lead Generation Advertorial

White Paper / Webcast

Microsite

7


Potential and coverage of LeadGen. media

ManufacturingEducation

Medical

Industries

Marketing

Sales

Corporate Planning

Management/CIO

Job categories

Media & Services

4

Specialized

media categories

19

Number of

published articles

per year

7,000

Number of white

papers

13,000

Number of

editors

15

IT infrastructure• Storage

• Cloud

• Security

Application / Solution

• ERP

• Work style reforms

• Data analytics

Total number of

members

870,000

8


Lead generation is the process of creating sales potentials

which convert into sale lead for new sales opportunities

Reach / Awareness

TechTarget Japan Keyman’s Net

Get profiles

Lead Generation

Sales prospects

Filter by interest

(behavior)

Gather targets

Special media sites

Consideration

Engage

Nurture / Convert

Loyalty

ITmedia -Our lead generation on special media sites

9


Virtual Events

10

Copyright © 2019 ITmedia Inc. 11

1200+ advertiser coverage

Businesses/Consulting Telecom/Mobiles

Internet services

Electronics/ Home appliances

Human resources/

Job offersAdvertising partners

Hardware

Electronics/

Mechanical

IT/ Computers


Share of the Enterprise-IT Market

Our original advertising research as of FY2017（Advertorial & Online Lead Gen.）

ITmedia has No.1 market share in the B2B IT market

Lead Gen media

40%

Advertising media

17%

Competitor A

25%

Competitor B

7%

Competitor C

7%

Competitor D

2%

Competitor E

2%

57％

12


ITmedia -Our Global Network

13


Corporate Mission

Contribute to Information Revolution

by Innovating Professional Media

We believe;

• Professionals and professionalism make media reliable.

• Technology changes media conventional to innovative.

• Media can provide social knowledge to our community.

14

平成 25 年 4 月 25 日


Documents

ITmedia Inc. Corporate Briefing€¦ · Design/ Development/ Operation IT strategy and control Sales department/ Marketing Finance / HR / General affairs Management/ Business Planning