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11-13 May, 2018 Vladivostok International Auto Salon (VIAS 2018) will be held in Vladivo-stok city. VIAS is a promising, bright auto exhi-bition and a platform for business communica-tions. It’s a «gateway» for the foreign business community interested in entering the Russian market.
In 2017 international Auto Salon VIAS 2017 was held at tourist and recreational cluster PrimRing (Vladivostok city). There were over 40 partici-pants, 20 thousand visitors and 3 days of drive. VIAS 2017 was organized by the Sumotori Com-pany Group with support by Japanese corpora-tion SanEiShobo, the promoter of the famous Tokyo Auto Salon. VIAS became part of the best automobile show in the country - the interna-tional drift competition Asia Pacific D1PrimRing-GP 2017. The live format provided an unforget-table atmosphere and a huge number of visitors — over 20 0000 people visited the PrimRing for three days show.
At the exhibition it was possible not only to see the novelties of the auto industry and buy
interesting products, but also to conduct busi-ness negotiations, conclude agreements and contracts attract new customers.
There were more than 40 companies participat-ed at VIAS 2017, a quarter of which were large foreign Brands, such as MOTUL, NGK, TOYO-TIRES, SUBARU, DENSO, YOKOHAMA, TONE, PIAA, ABRO.
Next year, VIAS will go on a separate voyage — in May 2018, a specially designed expo center will open on the territory of PrimRing, where VIAS will receive a permanent residence permit.
We thank all participants of the first Vladi-vostok International AutoSalon for their in-volvement in the creation of a new brand. We promise that the new VIAS will become even brighter and more interesting, we will be glad to see you again and help you to promote your business.
General Manager VIASEkaterina Pshenichnikova
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2V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
Vladivostok International Auto Salon VIAS 2018
orGanizer PRIMRING LLC
Venue supporters
Fri 11, Sat 12, Sun 13 May 201810:00 - 18:00
adMission Free entrance
Chamber of Commerce and In-dustry (GCCI) of Primorsky RegionTokyo Auto Salon Association (TASA)
PRIMRING EXPOPrimRing Tourists ClusterVladivostok, Russia+7 (423) 276-11-20
partners
speCialpartners
Sumotori Company Group, Primorsky Automobile Federation (PAF)
PrimRing Tourists ClusterSan-ei Shobo Publishing Co., Ltd.
The schedule below is subject to change. Fixed schedule will be at Exhibitor personal contract.
9 11 1310 12 14Wed Fri SunThu Sat Mon
Carry-in installation setup during the show / Carry-out deinstallation
installation
stand/boothsetup
Exhibitorsget ready
for the opening
Mass media time
opening ceremony
Exhibitorsget ready
for the opening
Exhibitorsget ready
for the opening
installation
stand/boothsetup
openingHours
openingHours
openingHours
deinstallation
Carry-out
Clearance
Electricity supply starts
After-hoursWork
After-hoursWork
deinstallation
Carry-out
ClearanceAfter-hours
Work
After-hoursWork
Cleaning
Booth equipment/
vehicles start
to deliver into
premises
Booth equipment/
vehicles start
to deliver into
premises
10:00
19:00
18:30
17:30
10:00
19:00
18:30
17:00
10:00
12:00-12:30
schedule
3V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
4V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
• Passenger cars
• Trucks
• Special cars and vehicles
• EV cars
• Auto tuning
• Auto design
• Auto electronics
• Auto sound
• Motorbikes
• Auto-motor sport
• Tires, wheels
• Auto accessories
• Oils & Lubricants
• Products and services for auto industry
• Bank services
• Vehicle ensurance
• Training and sertification
Exhibition content
Media exposure for encreasing attendance
TV and Radio
Internet mass media
VIAS 2018 Catalog
Magazines and Newspapers
Outdoor/Indoor Advert
Online promotion
Placement of advertising rollers and information plots (pre- and post-campaign) on TV channels and radio stations partners
Put an announcement of VIAS 2018 at most popular local and federal internet Media, with duplication the info at information agencies social networks.
Catalog will be out to the opening day of exhibition, on which all the Exhibitors will be featured. 1000 pie-ces circulation will be free of charge for visitors.
Placement an advertisement (not less than 1/2 of the strip) at the most popular magazines, special issues of automotive newspapers, as well as articles about the VIAS 2017 results and photo-reports.
Placement an advertising materials at city billboards and video screens, as well as the announcement of VIAS 2018 in elevatorsof apartment and office buildings.
Massive Internet promotion of the VIAS 2018 on the Internet (SMM, contextual advertising, placement videos at YouTube, etc.).
By individual contract it will be possible to get status af official VIAS 2018 partner, which get opportunities for Exhibitor to mark at all mass media advertisment.
CATALOG 2018
Overall attendance: 19 062
break-downby date
Friday 15th 5 003Saturday 16th 6 422Sunday 17th 7 637
exhibitors: Number of exhibitors 40Number of booths 50Exhibition area, sq.m. 2 200
number of visitors
Visitor Profile
• show dates: Friday 15th, Saturday 16th and Sunday 17th September, 2017
• Venue: PrimRing Tourists Cluster, Vladivostok, Russia
Virtual tour on PrimRing Tourists Cluster during VIAS 2017
Age group
Male 65%
More than 20 yrs 29%
Relatieves and friends of drivers 41%
Drivers 59%
5th time or more 32%
Less than 1 year 1%
6-10 yrs 22%
4-5yrs 11%
First time 16%
1-3yrs 3%
11-20 yrs 34%
2nd-4th time 52%
30’s 29%
40’s 23% 20’s
37%
10’s 3%
50’s 5%
60’s 1%
under 10 2%
Female 23%Kids& teenagers 12%
Driving Experience
Gender
PrimRing Visit FrequencyDriver Status
Marital Status
Single35%
Married65%
Fact sheet Vladivostok International Auto Salon 2017
5V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
6V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
PrimRing Tourists Cluster (5 km far from Vladivostok international airport, 25 km to Vladivostok city)
Venue Vias 2018
test-drive/test-ride and promenade experience Vias 2018In 2018 test-drive/ride program will be offered at several PrimRing venues: go-kart track, 4x4 track, PrimRing promenade and PrimRing Arena.
Visitors will be invited to test new models of cars and motorcycles on special routes - karting and off-road. Adult fans of outdoor activities, children and teenagers will excited by the PrimRing Promenade with rented bicycles, electric vehicles (segway, gyro-scope, kick scooters). The zone of RC-cars will not leave indifferent adults and future men as well.
off-road test-drive experience new car test-drive
eV cars test-drive personal mobility test-drive
new motocycle test-driveRС cars test-drive
4х4 Experience track Kart track
Arena I Kart track Trade avenue I Arena
Arena Kart track
— see map on the previous page
Points
7V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
entertainment Vias 2018
Primorsky Krai is the largest federal subject in the Far East in economic size, and in population with 2 000 000. Vladivostok is the largest city and the capital of Primor-sky Krai, and is the largest city in the Russian Far East.
Vladivostok
Japan
2.20 hrs
2.25 hrs2.45 hrs
9.15 hrs
koreaChina
FeFdMoscow
about the region
Pacific Russia means Primorsky Region.
Vladivostok the Eastern Gates of Russia, as well as the European city in Asia
Vladivostok has 1/3 share of population and 1/3 share of Gross Regional Product of Russian Far East. One more interesting fact – Vladivostok has the highest Russian level of motorization (440 cars per 1 000 persons).
Primorsky region is characterized by its unique nature, dynamic economy and significant cultural objects, de-licious seafood cuisine.
Vladivostok is chosen as the venue for the Eastern Eco-nomic Forum, and leaders of the world’s largest econo-mies come here every year.
The APEC Russia 2012 was the 24th annual gathering of APEC leaders. Leaders from the member economies met on Russky Island, off the coast. Vladivostok was completely renovated to 2012 – transport infrastruc-ture, scientific and medical center, cultural and enter-tainment objects, were built and put under construc-tion at that time.
Now Vladivostok is modern European city in Asia.
8V l a d i V o s to k i n t e r n at i o n a l a u to s a lo n 2018
Pacific Russia
Primorsky Aquarium — one of the largest scientific- cognitive complexes in the world
PrimRing Tourists Cluster
Casino “Tiger de Cristal” Primorsky Stage of Mariinsky Theater
primorsky region — the territory of priority development
Far Eastern Federal University (FEFU)Vladivostok International Airport
FREE ECONOMIC ZONE I VISA FREE I FREE ECONOMIC ZO
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p r i M o r s ky r e G i o n
economic Annual Eastern Economic Forum
Free port Vladivostok
Areas of Advanced Development
transport/logistics International Transport Corridors –
going throw the region Vladivostok International Airport
(5 mln passengers annual capacity) Five International Sea ports Giant cable-stayed bridges
Scientific Far Eastern
Federal University (FEFU)
Medical Center FEFU
Primorsky Aquarium
tourism PrimRing Tourists Cluster
Casino “Tiger de Cristal”
Hyatt hotels (under construction)
Delicious seafood restaurants
Cultural Primorsky Stage
of Mariinsky Theater
Picture gallery “Hermitage – Vladivostok”
New modern Vladivostok Circus
9V l a d i V o s t o k i n t e r n at i o n a l a u t o s a lo n 2018
about the region
Networking Area
Admini-stration
VIAS
Main entranceReception
Stage
To participate in VIAS 2018 are invited manufacturers of auto- motor technology, passenger cars, EV cars, trucks and the automotive aftermarket companies, which has plans or going to step in to Russia market.
PrimRing LLC as organizer will assist in booth construction and provide consultation about tax preferences for Free Port Vladivostok Resident (0% Income and Property Tax).
Exhibitors Guide
Floor Plan* PrimRing Expo 3 780 sq. m. total custom built expo area,
possible standard — depth 2-3 m *As of November 22, 2017
GUIDELINES:standard equipped expo area, depth 3 m
V L A d I V o S To k I n T E R n AT I o n A L A u To S A Lo n 2018 10
11V l a d i V o s t o k i n t e r n at i o n a l a u t o s a lo n 2018V l a d i V o s t o k i n t e r n at i o n a l a u t o s a lo n 2018
2500
5000
11
Double stand
StandD
isplay stand
Corner standVehicle display stand
2500
25002500
standard equipped area
exhibitors Guide
2500
3000
PrimRing Expo2018 May 11 FRI, 12 SAT, 13 SUN
application form for ViaS 2018 participation
General space at expo-tent
Exhibitor
Stand feature
Advertising in VIAS 2018 official catalog (1000 piaces), rub.
Promo staff permission for VIAS 2018, rub. per 1 person
Equipped space (standart stand construction), rub./sq.m. 8 000 5 000 х
Raw space for unic stand (>40 sq.m. per exhibitor), rub./sq.m. 5 500 3 500 х
Corner stand +10% 0% х
Half Island stand +15% 0% х
Island stand (no neighborhoods) +20% 0% х
Stand at the main gate entrance +50% +25% х
full page 20 000 10 000 х
1/2 page 12 000 6 000 х
1/4 page 7 000 3 500 х
16 000 10 000 х
10 000 rub.
Total cost (VAT encluded)
registration fee
Regular price VIAS
Special price VIAS 2018
Number of sq.m.
Amount, rub.
Vehicles on stand Number of vehicles
