72,
- , 2
: : : 11/0059/10:
.................................................................................................................................................1
2.......................................................................................................................................2
2
.........................................................................................................4
2
..........................................................................................5
2 .............................................9 (Executive
Summary).............................................................................................................9
()
.....................................................................................................9
....................................................................10
....................................................................................10
...................................................................................11
..........................................................................11
.................................................................................................................11
................................................................................................12
................................................................................12SWOT
...............................................................................................................................12
.................................................................................................................13
- .............................................................13
....................................................................................................................................14
....................................................................15
.................................................................................................................................16
............................................................................................................................17
....................................................................................17SEO
(Search Engine Optimization) .............18Net
....................................................................................................................................21-mail
...........................................................................................................................22
.........................................................................................................................23
.............................................................................................................................23
............................................................................................................................24
....................................................................................24
.........................................................................................................................24........................................................................................................................................26.....................................................................................................................................27
, . , , , , . , , , . IX , , , , . , . , , , . , I , , . , , , .
, . B2C, .
1. B2C
B2C (business to consumer) . B2C (. Amazon, iTunes, eBay, .) , ,
. , , , , . : ( ) , . ( ), ( ). , : (brick-and-mortar) ,
"--"(brick-and-click) (,,), "dot-com" -. , . , . . online online :
B2B , B2C . B2C : , , , e-mail . B2C (Amazon, eBay, Yell,
Classmates, Gap . ). ( ). . , , . : , , ( , , ), . , (C-, , .).
Maxi online . . , , , .
2. 2
, , . 2 , , , . 2 / . / , 2 , . 2 . , , , . , 2 , / , . , , , ,
, , , 2 , . , , . , 2 , , , . 2 , , , , . , , , , , . , , , .
3. 2
2 . , , , , , , , , , .
, , . , , , :
. , :
, , , , , , , , . , :
22 7.75 , , , 15 . , , , . , :
, , , , . ...
... , , ( , ):
, , . , , :
, , .
4. 2
4.1 (Executive Summary) www.naj_rakija.com . , ( ), , (, ....) .
: , , , , ..... . . . , , . , , . 4.2 () , , , . , . , , , , . , ,
. : ( , , ......) , , ( , , ).4.2 4.3.1
, . ( , ), , (, , , ). , , - . .4.3.2
, online . : , online (: www.valjevo.org.rs). , (:
www.yu-oglasi.rs, www.diskont-ami.rs, www.yu4you.rs....). (:
www.navip.rs, www.juzni_banat.rs....). . online . ,
www.naj_rakija.com , . ( ) . . , . , online . : , , , ....... ,
.
4.3.3 , , . . , www.valjevo.org.yu. , online . , , . . , , . , ,
, . 4.4 : www.navip.rs , , . www.yu4you.com ( ). . online . .
www.juzni_banat.rs - , . www.discont-ami.co.yu . .
www.domacarakija.net , 3 . 4.5 www.valjevo.org.rs , online .
www.navip.rs . , , , . . www.yu4you.rs , , . . , , . , , , , ......
, . www.juzni_banat.rs - , . , . . , . www.diskont-ami.rs . . ,
.... B2 , B2B . , ... www.domacarakija.net , 3 . , , .5. 5.1 , 18
80 , 30 50 , , . :1. online .2. 3. .4. 5. (B2C), (B2B).5.2 SWOT
Strenght () 2010 Weaknesses () Oportunities () . Threats () . .
.5.3 , . . , .5.4 5.4.1 online , . online . , , . . . . , . . : - .
() - , . . - . , . ( ) , , . - . , . - . - ( , .). - . - . - ,
.5.4.2 . , , . . : . . , . . . . . , , , , . .5.4.3 ( ), : , . : -
( ). - . , '''', ( , . . , -: 24 . . , , . - FQ. . , , . , , , . .
. , . , . , , . . ( ), . ( ). . . , ( ). , . , , , , FQ , . : ( ) ,
. . , . ... . ... , . MySQL .5.4.4 , . . .. : ( ) . , . '''' , - .
- : , , , . - - / . 'phpBB'' forum - open source MySQL . , . : ''''
- , '' '' - . - . , . 35% ( ).5.5.5 . ., . , . . : (Search Engine
Optimisation) - - () : 5.5.6 , . , . , - . 2004, 80% . - 25-60 ) .
, , . , . . Robot Crawler, / . . , () . ( ). .5.5.7 SEO (Search
Engine Optimization) . ( ) : () ; ; ; / ( - , - y, - .); ( , , .);
( ) ; L ; ( ) ; /; ;
( - - ) . / () , . . , .. . , , . . . . . ( ..~). . y ( ). ( ).
, ( 200 ) . . . . ( ) (. ). . . , , . , , . , . ( . , , , .) . , ,
.
(Crawler) , () ( / ). . , , . , . . . , , . , . , , Flash ( ) .
. SiteMap ( SiteMap ). . , . . () . . , . , , , (, .) . , ( ), .
.
( ). , . , . . ( ) , . .Search Engine Spam- , . . , ( , , .), (
, ) . .5.5.8 Net . . . , , . - , . , . : , . . : : , , . : , . : .
. : . 3 5 8831 12060, 15 20 46860. : . : , .5.5.9 -mail - . -- . -
( -, . -), . - - - . - - . - - ( - - ). - . - . - - . - ( ). - (-
). . , - . : () ( ) ( )
5.5.10 . , /, . , , . . . , , ... . , , . , . , .6. . , . , : ,
/ Sm@rt : ; ; .
6.1 , . : , () , , , , ( , .), .6.2 , , , . . , . . , . . , .
6.3 : (hits , number of hits, number of requests) - 'hit'. ... , ,
, , ... - 'hit'. ''-. (files, succsesful hits) () ( ) . . 'hits'
'files' " " " ". (pages, number of pages, page signes, page
impressions, no. of hits for HTML document). , , , 'page'. , . . .
'page' . default- '.htm', '.html' '.cgi' . '.phtml', '.php3' '.pl',
'.asp', '.jsp'... (visits, visitors, user, users, user seccions,
uniqoue host, uniqoue IP adresses). . . . . ( - default- - 30 .
1:00 , 3:00, 'visits' .). : Webaliser Web Log Storming. : ( - , .),
, , , /, , , , ... (../y), : Speeds Report, Resolutions Report,
Loyalty Report, Java Report, Geo Map Report, Colors Report,
Browsers Report, Visitors Type Report, Visitors Overview Report, .
www.naj_rakija.com .
. 10 , , . , , , , . , 2 , , , , , , . 2 , , , , . , , , , , . ,
2 , . 2 , , , . , , . , 2 , , , , .
1. , ., , ., , , , 20122. www.en.wikipedia.org3.
www.investopedia.org4. C., Rangathan, S., Ganapothy, Elsence Key
Dimensions of B2C Webisites, Information&Managment, University
of Ilinois, 20045. www.amazon.com6. www.pedagog.rs7. Bangs, Jr.,
David, H., Internet Marketing Guide: Creating a Plan to
Succsessfully Market Your Business, Quick MBA, USA.
