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Susan McDonald Portfolio

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  • Susan McDonald Por%olio of recent work

    Those who can, do and teach.

  • Attributes

    Deep knowledge of communica

  • Background Where have I been all these years?

  • Background

    1980s: Public and media rela

  • Copywriting (Recent) Those who can , do!

  • AREVA (ARC): Kinetic Advertising

    The project

    Copywri

  • The result: Congratulations!

  • Kinsmen (Saskatoon): Kinetic Advertising

    The project Case statement

    We Care Campaign

    Supplementary informa

  • The result: The Kinsmen We Care Challenge

  • The Optimists (Saskatoon): Kinetic Advertising

    The project Case statement

    Op

  • The result: Go Play Outside!

  • AREVA (ARC): Kinetic Advertising

    The project Annual/Corporate Social

    Responsibility Review

    The challenge Par

  • The result: Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • AREVA (ARC): Restart!

  • Communications Planning Those who teach, do (in the classroom and in their spare
  • Strategic Communications Planning: Amigos Cantina

    The project The challenge

    SCP development Special Event Day-to-day opera

  • Amigos Cantina

    Recommenda

  • Strategic Communications Planning

    COMM 300: Advanced Business Communica

  • COMM 300: 150+ Strategic Communications Plans

    Gabriel Dumont Ins

  • COMM 300: Sample work

  • Workshops Those who can teach, teach.

  • City of Saskatoon

    Workshop: Social Media for Community Associa

  • Workshop: Grammargeddon!

    Innova

  • Workshop: Effective Communications

    Canadian Society of Chemical Engineers

  • Workshop: Reputation Management

    SIGA Execu

  • Additional Work Those who can . . .

  • Pro bono work: Summer Shakespeare

    The project

    Western University, Summer Shakespeare

    The challenge

    Outdoor Shakespeare in Stra%ords backyard

    Low budgets

    Limited awareness

  • Summer Shakespeare

    Richard III

    Ever wonder why there wasnt a Richard IV?

    Homicide. Fratricide. Regicide. Gemng to the top can be murder.

    Think you know Shakespeare? You dont know Dick.

    Romeo and Juliet

    Think you have in-law problems?

    Live fast. Die young. Leave a preEy corpse.

    Love. Sex. Death. What more do you want?

  • Summer Shakespeare: Solutions

    Posters Intensive focus on campus and youth

    communi

  • Summer Shakespeare: Results

    Improved media profile

    Unprecedented advance sales

    Sold-out runs!

  • Additional copywriting

    Educa

  • Other writing

    The Star Phoenix Weekly columnist

    The Green and White Quarterly columnist

  • Those who teach, upgrade. Cer
  • Those who teach, upgrade.

    Cer

  • Ithaca Project: InformUS

    Challenge:

    Uncoordinated use of social media for informa

  • InformUS: Social Media for Community Engagement

    Proposed solu

  • Ithaca Project: FB @ USask

    The challenge:

    USasks under- performing Facebook account

    Goal:

    Increase student FB engagement

  • FB @ USask: Recommendations

    The solu

  • Additional work Those who can . . .

  • Public and media appearances

    BeEy Ann Heggie Womentorship Program

    Global Television, Saskatoon

    CFQC Television

    CBC Radio

  • Those who can . . . .

    Susan McDonald

    [email protected]

    (306) 381-5281

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