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Surapon Foods

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  • GMP Certificate

    HACCP Certificate

    BRC Certificate

    Traceability System from Farm to Table

    ISO 22000

    ISO/IEC 17025 : 2005

    Certificate of Compliance for Japan

    Green Ticket for U.S.A.

    Superbrands Thailand 2005

    2553 Annual Report 2010

    () SURAPON FOODS PUBLIC COMPANY LIMITED

    () SURAPON FOODS PUBLIC COMPANY LIMITED

    247 Moo 1 Theparak Rd., Theparak, Muang, Samutprakarn 10270, Thailand

    Tel : (662) 385 3038-54 Fax : (662) 385 3179

    website : www.surapon.com E-mail : info@surapon.com

    247 1 10270

    : (662) 385 3038-54 : (662) 385 3179

    ISBN : 978-974-401-569-3 2553

    Annual Report 2010 /

    () SU

    RAPO

    N FO

    ODS PU

    BLIC C

    OM

    PAN

    Y LIMITED

    Your Total

    Quality

  • Surapon Foods Public Company Limited 1

    Contents

    1. Financial Highlight 2 2. Message from Chairman and Chief Executive Officer 3 3. General Information 5 4. Board of Directors and Executives 8 5. Business Types 14 5.1 Overall Industry and Competition 14 5.2 Structure of Revenue 16 5.3 Overall Business and Important Changes 17 6. Risk Factors 19 7. Structure of Shareholding and Management 20 7.1 Structure of Shareholders 20 7.2 Structure of Management 21 7.3 Structure of Board of Directors 22 7.4 Details of Directors and Authorized Persons 26 7.5 Remuneration of Directors and Executives 27 8. Corporate Governance 28 8.1 Corporate Governance Policy 28 8.2 Principles on Nomination of Directors 37 8.3 Principles on Remuneration of Directors 39 9. Internal Control 40 10. Dividend Payment Policy 43 11. Related Transaction 44 12. Performance and Financial Analysis 46 13 Report of the Audit Committee to the Shareholders 48 14. Report of the Board of Directors Responsibilities for Financial Reporting 51 15. Audit Fee 52 16. Audit Report and Financial Statements 53

  • Surapon Foods Public Company Limited 2

    Financial Highlight

    2010 2009 2008 Total Assets 2,908.07 2,427.37 2,438.89 Total Liabilities 1,018.33 425.29 618.89 Total Equity 1,889.74 2,002.08 1,820.00 Revenue from Sales 5,481.26 5,373.31 5,144.83 Total Revenue 5,592.07 5,487.92 5,233.56 Gross Profit 503.09 728.15 714.05 Net Profit 52.05 271.31 173.22 Financial Ratio Net Profit Margin (%) 0.93 4.94 3.31 Return on Equity (%) 2.67 14.20 9.91 Return on Total Assets (%) 1.95 11.15 7.26 Net Profit per Share (Baht) 0.19 1.00 0.64 Book Value per Share (Baht) 7.00 7.42 6.74 Net Asset Value per Share (Baht) 6.94 7.35 6.68

    Comparative Annual Business Turnover (Unit : Million Baht)

    Revenue from Sales (Million Baht)

    Net Profit per Share (Baht)

    Net Profit (Million Baht)

    5,800 5,600 5,400 5,200 5,000 4,800 4,600 4,400 2010

    5,481 5,373

    2009 2008

    0.40

    0.60

    0.80

    1.00

    1.20

    0.20 0 2010 2009 2008

    5,145

    2010 2009 2008

    100

    150

    200

    250

    300

    50

    0

    52

    271

    173

    0.19

    1.00

    0.64

  • Surapon Foods Public Company Limited 3

    Message from Chairman and Chief Executive Officer

    The year 2010 was one of the golden years for many industries as both the Thai and the global economy continuously grew from 2009. However, 2010 was one of the most challenging years for the frozen food and seafood industry. Even though the overall export value of Thailands frozen food and seafood rose dramatically from the previous year, most of the companies net profits showed a much different story from the rising sales figures. Deeper analysis reveals that the sales volume growth rates were much higher than the sales value growth rates. Unexpected events around the world caused the market shrimp supply to drop approximately thirteen percent while pushing the shrimp raw material prices up to historical high of around twenty percent. This crisis had significantly affected the industrys profitability as the overall cost of goods sold increased to be higher than ninety percent. Although, the manufacturers and exporters in the industry can still compete competitively by selling more but profitability had been drastically reduced from last year. Surapon Foods Public Company Limited is no exception as the companys major raw material is shrimp; however, the Company can still pose 2010 a satisfactory performance result in this tough period of raw material price crisis. In 2010, the Company had started and ran many important projects. For example, the Company had forward integrated into the restaurant business where the Company had invested in a joint venture company with business alliances from Japan under the name of Champion Foods Co., Ltd. The restaurant business, under the name Ringer Hut serves Japanese Champon noodle Nagasaki style. The first shop was officially opened for business in April of 2010. Surapon Nichirei Foods Co., Ltd., another joint venture company, also expanded its production capacity by the opening its fourth production facility in Kabinburi area to serve the every growing global chicken demand growth. In addition, the company had brought in many new additional machines with modern technology to better increase the production efficiencies and to be prepared to face with more severe competitions. These new machineries would allow the Company to produce a longer variety range of innovative value added products and would ultimately strengthened the Companys unexploited selling and marketing opportunities. Lastly, the Company participated in the Logistics Cost Reduction for Thai Exporters program organized by the Department of Export Promotion and won the excellent award.

  • Surapon Foods Public Company Limited 4

    For the year 2011, many economic research institutes forecast that the Thai economy growth will slow down from 2010. Hence, we believe that the year 2011 still poses as another challenging year for our business. The Company will conduct business with great care and will try to best manage for business and operational consistencies as well as sustainable returns to all stakeholders. The Company will continuously develop and improve work efficiencies in the overall value chain to ensure that only the highest quality products and services are delivered to our customers by the best professionals in the industry under the Companys mission, Your Total Quality. Lastly, as the representatives of the Companys Board of Directors, Management Team, and Employees, we would like to thank you for your continuous support and we commit that we will always conduct the business by upholding the best interests of the Company and the Shareholders under the good corporate governance scheme as well as delivering highest quality products and services to our customers and stakeholders. Bangkok on February 25, 2011 (Mr.Kosol Chantikul) (Mr.Surapon Vongvadhanaroj) Chairman Chief Executive Officer

  • Surapon Foods Public Company Limited 5

    General Information

    Name : Surapon Foods Public Company Limited Address : 247 Moo 1 Theparak Road, Theparak Sub-district, Muang District, Samutprakarn 10270, Thailand Tel : Head Office: +66-2-385-3038-54 Company Secretary: +66-2-385-3038-54 ext. 561 Investor Relation: +66-2-3853038-54 ext. 215 Fax : +66-2-385-3179 Company Registration Number : 0107537000661 Website : www.surapon.com Type of Business : Manufacturing and Distribution of Frozen Foods Stock Symbol : SSF Registered Capital : 270,000,000 Baht Paid up Capital : 269,999,000 Baht Par Value 1.00 Baht per share Ending period : December 31 Summary Information of Subsidiary Company and Other Investments Subsidiary Company (SSF has shareholding more than 50% of paid up capital)

    1. Surat Seafoods Co., Ltd. (SS) Address : 247 Moo 1 Theparak Road, Theparak Sub-district, Muang District, Samutprakarn 10270, Thailand Type of Business : Processor and Exporter of Frozen Seafoods Contact : Tel: +66-2-385-3038-54 Fax: +66-2-385-3176 Registered Capital : 40,000,000 Baht Shareholding by SSF : 94.28% 2. Surapon Aquaculture Co., Ltd. (SAC) Address : 247 Moo1 Theparak Road, Theparak Sub-district, Muang District, Samutprakarn 10270, Thailand Type of Business : Shrimp Farm Contact : Tel: +66-2-385-3038-54 Fax: +66-2-385-3176 Registered Capital : 85,000,000 Baht Shareholding by SSF : 99.99%

  • Surapon Foods Public Company Limited 6

    3. Chantaburi Marine Farm Co., Ltd. (CHAMF) Address : 247 Moo 1 Theparak Road, Theparak Sub-district, Muang District, Samutprakarn 10270, Thailand Type of Business : Shrimp Farm Contact : Tel: +66-2-385-3038-54 Fax: +66-2-385-3176 Registered Capital : 92,750,000 Baht Shareholding by SSF : 94.57% 4. Punpin Co., Ltd. (PP) Address : 247 Moo 1 Theparak Road, Theparak Sub-district, Muang District, Samutprakarn 10270, Thailand Type of Business : Manufacturing and Distribution of Food Products Contact : Tel: +66-2-385-3038-54 Fax: +66-2-385-3176 Registered Capital : 60,000,000 Baht Shareholding by SSF : 100% 5. Champion Foods Co., Ltd. (CHAMPION) Address : 589/131 Bangna-Trad Road, Bangna Sub-district, Bangna District,

    Bangkok 10260, Thailand Type of Business : Restaurant Contact : Tel: +66-2-7456270 Fax: +66-2-7456272 Registered Capital : 50,000,000 Baht Shareholding by PP : 51%

    Related Company (SSF has shareholding between 20% to 50% of paid up capital)

    1. Surapon Nichirei Foods Co., Ltd. (SUNIF) Address : 22/5 Moo 4 Theparak Road, Bangpleeyai Sub-district, Bangplee District, Samutprakarn 10540, Thailand Type of Business : Processor and Distributor of Frozen Foods Contact : Tel: +66-2385-5021-4 Fax: +66-2-385-5119 Registered Capital : 100,000,000 Baht Shareh