Leverage Your Brands with E-‐Commerce and Social Media
Jane<e Toral h<p://www.e-‐commercephilippines.com
h<p://www.searchprofileindex.com
Internet Search emerges as the top online acEvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
#1 Influence search engine results
h<p://bit.ly/a23Zsh
Search MarkeEng Program
• Goals • Audience • Needs • Products • PotenEal
#2 Helps create awareness and establish credibility.
SITE LAUNCH STEP #1 RESEARCH
h<p://www.google.com/insights/search
Find out compeEEon through search engine.
Search engine is a reputaEon engine.
SITE launch Step #2 Structure / OpEmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripEon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi<er – Slideshare – Archives – Ads – About author – News
h<p://www.halalcerEfiedfood.com launched August 10. Relevance
Density Proximity
Prominence Reason to return
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
• Aim to reach 10,000 Likes or Fans (Epping point).
• Social context drives advocacy
Increase popularity
SITE Launch STEP #4 MEASURE VCR
Monitor your ranking. (results as of August 11)
Listed -‐ Search results
Paid search (opEon)
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
#3 Changes the rules of engagement.
E-‐Commerce Examples
forums
Building Tribes
• Tell a story – Who are you upse`ng?
– Challenge the status quo • Connect a tribe
– Who are you connecEng?
– Stage 1 to 5 • Life sucks • My life sucks • I’m great • We’re great
• Life is great
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy beaer health. • Be a top choice (win life's popularity contests: job, rela#onship, friendship).
The Likeability Factor by Tim Sanders
h<p://digitalfilipinocom.ning.com
Thank you!
Download handout at h<p://slideshare.net/jane<etoral
h<p://twi<er.com/digitalfilipino
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