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新媒體工作坊(1/3)第1節@香港中信 New Media Workshop (1/3) Part 1 @ CCMHK
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俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.06.02
挑戰Challenge
A Mind-Shifting Swim⼀一次改變心態的游泳
North Pole Swim vs. Everest Swim極地與高峰
心態Mindset
• 「⼀一些事以前運作得很好,並不代表將來也能同樣發揮作用。現在我在做任何事之前,都會問自己到底需要怎樣的心態,才可妥善處理這件事。」
• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
心態Mindset
• 「第二樣我學懂的事情是徹底而有策略的轉變。」
• “And then the second lesson, the radical, tactical shift.”
The Gospel Remains Unchanged福音不變
The Way We Communicate Changes溝通模式不再⼀一樣
社交媒體只是時興玩意?Social Media is a fad?
還是溝通模式的根本性轉變?Or a fundamental shift in the way we communicate?
The Time Constraint Remains Unchanged時間限制不變
The Way We Spend Time Changes時間運用不再⼀一樣
Too much information太多資訊
太多資訊Too much information
• 通訊 Communication
• 電郵,短訊,即時訊息,信件,等等Email, SMS, Instant Messages, Letters, etc.
• 資訊 Information
• 新聞,廣告,生活資訊,等等News, Advertisement, Lifestyle Information, etc.
Too many choices太多媒體
太多媒體Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、電台等等Press, Magazine, Book, TV, Movie, Radio etc.
• 新媒體 New media
• 網頁,博客,Facebook,Twitter, Podcast, 等等Web, Blog, Facebook, Twitter, Podcast, etc.
太多媒體Too many media
• 資訊超載 Information overload
• 噪音充斥 Too much noise
• 溝通時間相對減少 Less time for communication
• 即食文化Bite-sized content consumption
• 期望有所轉變Changing expectation
Too many new possibilities太多新可能性
太多新可能性Too many possibilities
• 平板電腦的衝擊Strike of tablet computer
• 經驗的改變Changing experience
• 期望的改變Changing expectation
What do you think?你點睇?