3977
??>þÿ %oqþÿÿÿHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijkpÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿn?ʖ?O®Uʿ ¦ÿPNG IHDR¿¥?{sRGB®?? gAMA± ? cHRMz&??u0?:pºQ< pHYs!?!?´?IDATx^?`\e??o?¾Jdf?K i¡wwww[¢RX Tº?=? þ??¦©?B³w?:r????$9?p·?W`p+0dpo;?@V?*\A¯???|??P??X¼?[J?^?J?,?¼5£ÿO?]?G?? _I_ÿw?}8?¼?

Bài giảng marketing_can_ban-phan_ngocloi.com

Embed Size (px)

Citation preview

  1. 1. ?? %oqHIJKLMNOPQRSTUVWXYZ[]^_`abcdefghijkpn? ?O U PNG IHDR?{sRGB ?? gAMA ? cHRMz??u0?:p Q pHYs!?!??IDATx^?`e??o? J df?K i wwww[ RX T ?=???? B w?:r????$9?p?W`p+0dpo;?@V?* A ???|??P??X ?[J?^?J?,? 5O?]?G?? _I_ w?}8??
  2. 2. `?? c ? P4 F I`?( D ?o???$?7 q?w 6?q?
  3. 3. ????,??????)?p[ H2 ,`4?F7 ^ #??E:?^? h???z? ???# 0y'????_ CH*?? 9(={]Y 1??nZ0
  4. 4. ?7/ ? IK?P4?Q ;???2 t V? F ?T?ZZ .'K ?
  5. 5. ??|?L i! 3 ?? w^pPz?X}?? W???? h??$ ?????????/W? G,^ w? ???^q ?]? _|?;}? 9l F ;.???@] ?~F?Pz?=0 ?I$@: tWq?qW}!oO !l? ?=Zy? e:??? k m m?4 e e i c 2???'V^xa? W??? hGo????? |??5?J?Vw?r? t ?)? 2q 7?4 t??? g:u^ K'?Ge[? E lU 8TI ?G?{z -m?m ?K? 2jN e Z ? t ?Kj z??pmy? y !o ~ p ?v?+%{z?? ?H -d ?` U8?jm?4?}l|?:g fl .+ hQ'X vE #- Hr(F +F8?i??$.|'X??Ix %4jOjU 0ejrS u'??U?j n ,Le !{SKL?(=?? !? @$@_d7? o???t^? c??d]? z Y5? '?P6?-J 4 d?1 0 ??M?? j Y bT)4?? ? C- Q ;bg #v{~F ? ko[[9H?w$?aO?*7t|Q?w? W4aTYn Y A $Xa G?E -=??? ?4 X)O AE?FZ ? a?Ib K Z? 4 13 l??g4?h ? 4 p? H ?? k ?A?Q Y:?x? n h]?u??e3%? B1G r Q ? 0X #G ?T ?RpT? - R P) Fe E ??)3 g?P_0HM
  6. 6. ???J?? y(.}?r/???? s?g?2 ?AIK 'U?k? eIU$= d ??r P $g$: 0 TA9? =?$??V? jePQ? ]?pgs!Y$`W ???me)?$ 0? n ??W ?ST?)aP?V(?? U ?Yr ???$-G ?F )2 3:X FT?T?{ B6 Z PA-E U pA??!T ??}ma `????Y ? r [ YY RV ? nH2+q????:?:????y E # ? i? 2??UT m? C ???g ? L% 1V R ;T:.%+%9??vy ?,s?]?q T?;m GX?H?T??`+k?;# z S
  7. 7. ?; a 1}.[?i~? 55 B( R?? RA?
  8. 8. m????? H@q]??*.P ?8 ?G ? g ?*OK /W M j ?? ??: P???F ? l[+rtHy ? p?? l i8?m? IF
  9. 9. /?D??t??f?QC? ~v?_I Q- R /? ?*?`?8 WJ?( Hc Pq 5NR?? H)? UaA ???])fU I e'?UtIuz???
  10. 10. G )( mQ c?(=;? %? !=,(? 3??? @ ?? ? Q R hP7 ???R8 q( ~4 |?P ? fu Y?? L#W??H 2PNl ?:?#?~7K' d r?? )@?? cj s t??.? #_?? '[email protected]! A??`?? C=????kQv ?,+kT
  11. 11.
  12. 12. @ T Ru B???y ]?:Y N?*t? ??? b=n ?????? ?j???? T( @? ;4?$!+? y#h D ??CI ? d??q n ?Q?D bLQV=(= OV$?b2Owg ?v ?x|??0 ??.?*QL ? j G@?} L7?c q,?n ?_y ???/??^??m???|?^ ?? 3Fg3R??
  13. 13. a??? KZ Z|j ?,Jj LS?2 ? I-+ 7 ? Fh ??'%????r # ?*kF JE? v .?E ??+??sv*:? F ?'T)?$U?Po ?W?N????z {? 0Pa 7?: n?? 7=8?} hgW ? 95%???]}??0 xL Cf1 u ?SE????szZX=*
  14. 14. l??? ?FB C}Grq???p??hm _?? 7?D???+)? ? Cz?C?RSr R ??Lp {n?7??? j t G? n??
  15. 15. n W? e?7?E;:B?^{?x??g?M0(? U ? Z$x ??C5 Q ??PMJr??YO8 ?K#? 0#[cV ?h v0 ?+ a +]{?PIz8?R?(?? O?]q f? 2? ??+*?!=(?#p N? v?=k s 3)?? R)?
  16. 16. eP ?;b ? pG{?+Ko n?g?~+P?? t?:@J@u!??NVK ?N?c??R? q R%?:[7T? f? J X C 8a?V (ET8?p9IY ?? ? ?H G? E ? ?,7??]= V ]~? O(?@-???h2 N a 8%|????z)h{? 2 ??Lv AZ~ PX,=?L?5?? ?*NsP?
  17. 17. 6 *?V 8 TT K,?X?k+ ? D ;?L? ;?f D????w? e? ?? +T?x??s? 6??? J0 ??_?? kMQ/? ? ??%? kjuF UW?S ai 2 : j !IH 04(O; IeY ?O??|.? i??4iE D ?7e ga B?K???y[' 7?[ E???gj dFR$W 7?i??2J/= s?? ? ? 0e 0 ?? ?(6 @^? ( 9 $Ci a? Pi 7B? W `~P? S ?7/?M ??t?1?O ng 8(???L y g?h_o s?s4 v4qK Ar6u M ????eow ( ? ??0???K +?^Fp2?V y h?sLXBU?A 9 X 2 FM DT? ?e j?Pk#?h???m{? z p ?PMU???w???? ? i??N !h???n $???M D?jA )?m? F^#q h? Q ??0? IM U EO1 p?? zrO?Md3? Y.)2?-Q P u?=???S ??X?? v ?? j CtP D C ;?]kVGZ[? B???r{ ??n?K? RC@`}wj zz?W[O9 f?0;a[ 2 ?]`AIs? 8 ?OQ$@Pzx???? %o N; 4/?)? 6m ?C=?
  18. 18. F?%??'5-z? D??AX $#R? {? ?w{^]? z N??8??? S ?!? ?B o ' IA ?E ?E r `? iZ %i _??,,?o]y]~ 5??h ?;~
  19. 19. #/? j#^?:F * bT)???$([*((??? ?K' 3+?3 8@*L?aJ,??}?: ??` ??2* ? OuvQ^N?
  20. 20. ?9 m ??| t? Z?J ?3?num -??0?|??w ~Rx?O? D 1 zjQNnh?;W|nm? ,ZT6szYF Q= J4 Su??{?*# Q ? G?c^ 5?@u?^?9?YA ???.3??[?z l?e?7 ?5l@HH(
  21. 21. T ji ??E | ??? 4; E?ni???g?]vf???????i2Lr c nb ??{?X] *??*I6 ???|?? u!?4mIr?TlwI ??Ab? A? jv ?n#??V81 ?????u+ ?g F }j ?? v?=?j#]?[6 / 4[9K?}??,??N jt?????? ( ?# ??n?k ??)~
  22. 22. ????=?-? 1?E??? pZ,?K? G?H~uu Xa ?m^ U n;?????'M j=?;?;?7 ??J % EU? vUH ?k O??n lt vD? Q ` i? KsU? 57M VZ ??~M 1T pqI? J % ?]?*n Z? L,P?]+ 5+*_x d?m xu;'L ?oIq ?? ]?]?? h1???A gi#?R %c??:?S 43 5? 6?N?$=.?!uc? ??0j ?0.J5 ??ytL ?=m1,7Sw? w^?? j ? 8 8 S ^ h ??? GT R?3oH?NdB ? g? T z
  23. 23. ??k ? NV q ?k?w? 0j??G??# u? Y.:G 2 4y ??s]M? 3 }N ;5 ?( K #3?K??5 ?2 ?? 2a8KO +m??z ?L~=?TD ??B-[? 4?p E) Yz?}%?=}?Xn tB V i ??U?6?? ?3
  24. 24. ?b9Q A c??U??3Rl*JTL?G EE?i ??o?=g? :r ?p???5 f)A,F?@ 2e?@?G?/ 1 $G^46??+`??wL )??5/??~v0 p? 8WmWZM ;IJ Uj?x/?6??I? 8?q??cu .7 `T/ 2 ???,;?e???_?G
  25. 25. k G pJ)sF'? _y?m?#?l~????w d lP Q T6e, |Q ?#=?IIn+?
  26. 26. o s??j ?4p
  27. 27. $? 7_? Nga ??? i ?z ?? ?T*!??k?N4+(M ?i ?F D? I tD?X? ew p ?? V7M s??j ? U4~??6n
  28. 28. ? q 1; ( Am? ?M?H?? R ??? x$?????C M?? uw?4:-? B M??? K]?M Zu ???Yf??7f??u? b =? Z H o??n?i?x ?T? 6 vwy??? 6??[??F?1O R Gt?!,?????@?3M?? D%t? #/R-7]Bz$* ?Jb#?A ????g ^* 4[S? njD?? b? w [? |? N;R
  29. 29. G 4J ???C? Y?*?? ug?:???F r)~?B a?R?^J h W _b5|? ??? 1 w?3?[} /}?po'-9 bk F ??z? d?L)? ? 5 [??? i6: 7??s |og?- x D'?a:??| *G??d$????|Y W ?7_rQ _ [A FO???}; ?? d={?y -~X6x s ?? T)@J$u G?? ]?{?4? ?l }?s EN??S?z6PY Y z?5~??r?'?=??5Z Ba ???!=k=? Hz?aR? v? ??tO ???2?$E410 r??Xp?. W Q5qi Fg[o ? 5??????G?7%g~?,@?Q u t sO? ? U ?: Q j ???m?=}?;T ?D3 ?%?^?? ? M B? Zi9OOOOO k; Z???! r3/'n3 ??
  30. 30. n;?Iz(?@P??X Bz I+q? o ?' ?~ ?? C??!S?:? 4 dN ? J ?v +??-?5 ? 8?! 'q)?Po ?? 9?? ?M?)V?c ????%'?? ??T`/S {Bm MK? x??#5r^??FMI?? D? y ?:???NQ?xoF{????K??0?D?zI ?? G ??ej?) ???6BD??? K1 ????#5 ? ?t7TFOU??
  31. 31. V|~:$?K y F n ???]8?T{
  32. 32. sf8 %Rt 3??z!=?B ?cZ? a ??EA??g3 Fz J }? ??`?Dz ?
  33. 33. ??DZ?C8.F l ty?? 7?k? 2 ??F ? 2 ????1?m.???'ZThf!s {? S'??? A _Dz ]S Bz?J X?t8 _s ~T..?? Q qj? ???? D L'??%!?J?YzDDC:n Uw?m ?? 1M?? p????W?p+Po y??
  34. 34. D$E` 73a|?/??|?v NB?_xt`??1/? j5g K3.~?5O?)/??H3 I 7p?? . 7? 4moD |h rxin ? z?(( XpQ p??z?? M^ jn?tJ]P / ?1Z @ H
  35. 35. ? ] 1 ?s k1_,7 ` + C??{ T l^?
  36. 36. ? Z??p ??( W??}1 ? xp?F H??#=H??e (M? z? Y ??P?fK%h? a??I+?u ???n ?k ? [J] e 6? ??!= u{~|[/ ?W {?-sg 2 A= ,M ?}??l% a? ??lw?%8{`Xp??r?Lf? ? {K9?? Z EZiRh?N??|?# B?? '?^~ l??q ?? az??c??{?5*O ?2 6HR d4c?il??WD ?? g???4?ES ?q ? W ?%9??l?l?vw?[o ?m C P?@ b 1+?Y}k {z?J
  37. 37. =V;u?? CX %??R dS h? `?4h*_Bz?
  38. 38. ??(:
  39. 39. ?a ???M?)?? ?B??.6e?B;(T) F f? ???K=??_?_?X0s}Fr0zB h???:BH
  40. 40. !? j ?ok???? ?u fu B ?V^}y ?^?}?u (N ?[?3%_?J I?Ie3?=?`C5 ??C^3?? D ??y?? ;? R ??? ?M ?#n*?S?e G #0 ?, p A??da ???8??D ?`??? Y b? 8h ~?? MJ0}0d?[2 ???? U???fM? b??
  41. 41. $ ?Qr [ n g??(#??
  42. 42. G ?z?g?)0+???B?? G?n D{~ u ??X /?ts ?k ?H??YZA2 .D @? c?rd ? +0.Q ? ?=x ???? ?H ????%??Y?wk*i7o? d??? V4 :DHz?Ww??'? t 9$T+?#U [n tv ?????Iau??B |?S2k U ?x Q? u`0 }? X 8 ? E k ? ? 4 ? ?^ e??+1`?D+?P 6l.u?85 o ? R R ;vJ?K? ??????:%?s??ES?? P RN??W^s w g~?;?t?p?t?,+F??C ?? ?|}L ??l s G g??2B4 Z L?Y #v
  43. 43. h N 9 ????? ?o?z q ???Jdz mJYI ??^ 6??`~'??2L q }?. 8- 0[ `f*?? L N a ,????-?Pf |?? r8?p??_c5??`.?[z?? ??? ? ???kR ??nx?p{+a??A?? _p?JP 8a?.$3 i(L??c ??gBz f }?Il 8w zZ ?K3k ]!C !???$k0 ? E?cp,V u?o!????,Q - {?? Jn9? E D?:??I?? ????cAi,/?? I??l?`?Pz.;q?? s1? 7 1 S `8f3? ) @?=)(aD 0N3R;Z 3?s?:`^KE?cf ?{??????~OLx ? e??2s@ v? e k 5R aln?w?l -B* g ?=$:L?D ??^V6ZeT HK)`* f0O??? SQA,*??Lq?VL Y??? x B ? Ev a?E GZZ El?U?%=$?s? gOG I5?(Ct?06?wf?E { F 0???}Q??@?NlE q ?JZ |??-5|L d??'u._v #?? _K ?s|NgI ?4 ?h}%4?T?TUh?OY)Z x 1?????????X?T? Q @} 9 ? M??+?m-DF????=???kN8L
  44. 44. .0?? +TF1M ?D J?k2 +?}?= Xt 2? 2?84 ?r*9? J v?? U ?]??0 '
  45. 45. ??Q??'3go -=//,lD8 ?- 8?? O? ??y(0???3.?? o+?($tJ`8?` :] s w~???$fFcc?Nf ;(;? `?? ? Wf?
  46. 46. n ???4u ??T??2]D (i 9q+8|?=F{:;?? D=rY Z6? 3f -N ?
  47. 47. mp q? sL|h~G ??C ^i?S??? 7???? F '??cVY K?2f|??*k??ecZ M8? !?
  48. 48. ??? 8n d???V?ZZnl='l??QN??7Vq GI???s?l z? A??;p???mCCp ?? h4 ^-?/_?]??r}???8 ? q????7)$ a??n??u*zvu??? Q ?R ??E???V?? a? t??? 2??^?? 4? KY??
  49. 49. b???, 7 ? x aQ?$?bP I 5 e jgN S N) S??n ?k?S ???!` q ?S Y ? E? d#P R ;?? Q T 1J????u@W ?yw? km7w 6 ???+ l b ???? 7 [ I C H?? )B ?^?? H@??*???s??? H?aR?*?Y 7 V %?W .?{'j *!;# M* ??Xz? i?? w ??X??K? O?Qzb -J? 4=??yCR ????Y%??? m???{?x b?y/??? ? E ??m Pc uq$?? !a QC x?%?3O]1 xT ?O I }K?(??;K
  50. 50. ????3UC iC+???F ?a????(? G ??}? Lq??#?(??Rd ?5 ?E?Df r ?*9??s?c ? X??8d???:?6i???(???j? q|#9? 9q????m ?_y??j{0?_|1 ??! ?I ? 2 Z j y 0WmR'? jP?(@?Pd$??Q/??^~?? A~/]7?|dyb?*?N a7 r |[:??j???GB- R ? n}? T ?7/??2?R ???`?a z ?jR0 ??9G6 h?FT`R | C6 A E3? AQh+ KL??? 9??R+ b 1 *?o ??? ??p?j? ?$ ? bY ?6)SL?!?r6Y?_? 6?=MC?|???s Q`s HO@I?K(G*Q 9n .? 2???d ;=1?j# ?~~r ? o?????=.=x ?z ALW?/L
  51. 51. aTV?OD{ ??4 ?????t?U?.$W?S??! y Fi# ?- 2K ]?? v4 # p ?WoF ?? Lt ?w?Q!z?:?I5???S:K j8aN?__ u]??_?M???? w ? r!fQ:?? h ? ? Y I?RU99 e ??~? j(? e???~A,?l?/)?[? P .?`52O?AVjw Aj=?l c 5 B 8 ??/Ya 9 ap ?M
  52. 52. gi ?? Z? c? R?????B K l??'c???= O:; ]?e[} ? ??~SQl'*?HoG? N W M_?
  53. 53. ?D F-+0 ?]$?1~`??i }?? R Y 90*??}