1. ID.1510329657 BD307 sec.4313 2. Brand story 3. Brand vision Crack crunch 4. Brand Mission 5. Target Group 6. SWOT Analysis crack crunch Strengths Weaknesses Opportunities Threats 7. Market Situation Crack Crunch 8. Market Situation - - - 9. Brand Essence Crack crunch 10. Brand Attribute crack crunch crack crunch 11. Brand Personality crack crunch Enjoy to eat 12. Brand Benefit crack crunch crack crunch 13. Strategic Component 14. 4 Ps Analysis 1 1 12 PriceProduct Place Promotion 15. Social Media 16. Brand Identity 17. Brand Identity Logo ( Orange ) ( White ) 18. Brand Identity Logo Brand Name Crack Crunch 19. Brand Communications Component crack crunch Brand Touchpoints 20. Brand Communications Component PACKAGING 21. Brand Communications Component Brand Channel 22. owned media/ earned media / paid media 300,000 23. Thank You