Fundraising/ الدعم التبرعات جمع

Dr. Amjad Idries

Poll• How do you feel about fundraising?

– I hate fundraising.– I love fundraising.– I don’t mind fundraising.

Why Fundraising?

• Any activity needs funds Organizing workshops Projects Promotional material (stickers, pins, pamphlets) International meeting

It’s not about money - but about Ideas

Fundraising is not only asking for money for your organisation...

But rather raising funds for a given cause!

So you better start being creative...

Understanding What Donors Want

TIMERESOURCES

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Basic Truths about fundraising

1. Teams are not entitled to support; they must earn it.

2. Successful fundraising is not magic; it is simply hard work on the part of people who are thoroughly prepared.

3. Fundraising is not raising money; it is raising friends.

4. You do not raise money by begging for it; you raise it by selling people on your idea.

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Basic Truths about fundraising

5. People do not just reach for their check books and give money; they have to be asked to give.

6. You don't wait for the “right” moment to ask; you ask now.

7. You don't decide today to raise money and then ask for it tomorrow: it takes time, patience, and planning to raise money.

8. Donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

• Demands a very professional approach, because the project will face competition

The Keys to Fundraising

• It’s all about relationships and communication• If you don’t ask you wont get. Be audacious.• Be creative, there’s many ways to skin a cat!!!!

Poll• Have you ever given a donation because

someone you knew personally or cared about directly asked you to give?– Yes– No

Why People Give• Personal concern• Belief in institution• Confidence in leadership• Agree with plans• They were asked• Tax considerations

Why People Don’t Give• Don’t value mission• Don’t believe organization is stable• Absence of powerful

trustees/volunteers• Concerns about management• Wrong people asked• Inadequate cultivation• Failure to ask – or for specific

amount

Overview – Developing a fundraising strategy

Step 1 – Identifying the costs Step 2 – Identifying the sources of funds Step 3 - Planning how to approach the donor Step 4 - Documenting the fundraising strategy Step 5 – Follow up

Step 1 – Identifying the costs

• Compile a full list of your costs• Does your project require admin support? • Staff costs• Equipment costs• Fundraising costs• Will you costs increase?

Step 2 – Identifying the sources of funding

•Individuals & public donations•Your own organisation (internal funding)•Businesses and corporations. Large & Small•Foundations & international agencies•Associations, clubs and trade unions•Event fundraising

Step 3 – Planning how to approach the donor

•Know your audience •Prepare a project brief• Work out what you can offer your donors• Use your personal contacts• Produce approach materials that stand out.

Exercise Planning how to approach the donor

•Let’s think about any scenario for donation. Let’s write for the donor !!!

• Introduce yourself/your project, create a link.•State the total amount of funds that you need to raise;•Show that you already have support; •Say how you will acknowledge their support •Make clear how the potential donor can contact you.

بناء • مشاري��ع تدع��م جهات عدة هنال��كومنظم�ة الص�حي المجال ف�ي القدراتبناء دع�م ف�ي المنظمات أمي�ز م�ن قاف�يمجال ف��ي يعم��ل ومشروعن��ا القدراتللقوى التدري�����ب احتياجات تحدي�����دلبناء االول���ى اللبن���ة وه���ي العامل���ةم�ن يقل�ل مم�ا علمي�ة بص�ورة القدرات

. األداء وتجويد والزمن التكلفة

في .... • التحديات أهم من واحدة تمثلالمشاريع وأحد الصحي النظام بناء

ومنظمتكم، مؤسستنا في المشتركةنضع األدوار وتكامل للجهود ً وتنسيقالما ...... المشروع مقترح يديكم بين

نوعي اثر من لدعمكم

في • النيل نهر بوالية شندي محلية إنسان إناإلشراف لبرنامج حوجة االكثر يعتبر السودانوالمستشفيات الصحية المراكز مستوى عليمحلية فهي والرعوية الزراعية بيئتهم لطبيعةالصحة مستوى لرفع االرجاء واسعة منتشرة

عمالة وتقليل االمهات وفيات نسبة وتقليلاي اند ام مشروعنا دعم في نطمح لذا االطفال

. المحلية تلكم في

“Ladder of Effectiveness”

1. Personal visit by a team2. Personal visit by one person3. Solicitation by personal letter with a follow-

up phone call4. Solicitation by personal letter5. Group direct mail

Event• Specific• Results and outcomes

tangible• Evaluation is easy• Stakeholders are there• Adding values• Unity in the implantation• Appreciation• Unlimited expectations• Competition in giving• Not time consuming

• High cost• High failure rate• Deviation from the plan• Needs preparations• No sustainability

Proposal

• Road map and comprehensive

• Donors prefer that• Methodology is clear• Minimum lost in

resources • Easy in comparison • Presenting it for many

donors• Expression of the needs

• Need experts• Not flexible• Only for certain donors• All or none

Campaign

• Outcome is fast• Continuous• Community can share• All levels could be

approched

• Costly• Need experts• Affected by external

factors

Personal Contact

• Defend your case• Using your relations• More flexible • Not costly• Outcomes are fast

• Need communication skills

• Depends on wide relations cycle

• Affected by personality of the donor

• Affected by

Event

Proposal

Campaign

Personal contact

ALWAYS THROUGH

PEOPLE WHO KNOW PEOPLE

WHO KNOW OTHER PEOPLE

Step 4 – Documenting the fundraising strategy

•What will you Fundraising activities be?• When will you do them?• Remember allow ample time for foundation grants. • Ensure that activities do not clash with other events.• Make reasonable estimates• Keep good records of your contacts and activities

Step 5 - Follow up

• Fundraising is all about relationships!!!• Keep a clear record of your donors and reporting commitments• Report on time, make sure you spend money where you said you would• Thank all of your donors, keep them informed• A satisfied, informed donor may give again

How to approach sponsors?

- PROFESSIONALISM is the Key

- Credibility

- A detailed Proposal

- A LOT of PATIENCE

- Proof of previous experience and

expertise in the field

How to approach sponsors?

• Stress on MEDIA involvement

• Exposure is of utmost importance

• Good connections

• References will be a big help!!!

Some ways to go about it

• Membership fees• Stabile donors• Campaigns• Events• Sales

• Testamonials• Sponsoring• Corporate Fundraising• Foundations & Grants• Sale of space for ads

Memberships• Active & passive members• Make someone famous a honorary member • An efficient Seniors Club is the most powerful

fundraising tool imaginable

Stabile donors• Your Faculty• National associations• Ministry of Health• Other ministries• .............• اإلتصاالت !!! شركات

ALWAYS THROUGH

PEOPLE WHO KNOW PEOPLE

WHO KNOW OTHER PEOPLE

“Ladder of Effectiveness”

1. Personal visit by a team2. Personal visit by one person3. Solicitation by personal letter with a follow-

up phone call4. Solicitation by personal letter5. Group direct mail