Episode #2

• Lets listen to some radio…

• “Episode #2, we find Florence talking to her neighbour after having a fight with her husband Roland over selling their land. Earlier, Roland was in the bar…”

<listen at https://soundcloud.com/farmradio/my-children-episode-2-english >

In the studio: Actors at work

In the field: Listening to radio

Time to vote!

• Question: “What single crop would you recommend to Florence to plant in order to provide a healthy meal for her children?”

Time to vote!

A = MilletB = Orange sweet potatoC = Matoke/BananaD = Maize

• To vote send an SMS with your choice above to

+250 789 812 592• Note: only send the letter of your choice!

How Radio Drama and SMS are Engaging Consumers on Orange Sweet Potato

Vitamin A deficiency affects nearly 1 in 3 Ugandan Children under age of five

OrangeSweetPotato = Vitamin A Rich!

+Drought Tolerant!

126,000 Ugandan households grow Orange Sweet Potato

Harvest Plus plans to reach ¼ million Ugandan households in next five years

Overview

• 30 episodes approx 5 minutes each

• SMS poll at the end of each episode

• 10 Radio stations across Uganda

• 6 Local languages

Measuring and Evaluating

Indicator Question

Practice “Are you planting OFSP crop?”

Consumption “Have you eaten OSP before?”

Demand “Do you want to buy vines?”

Chain “Who have you given vines to?”

Example data

SMS Poll Summary –after 3 months

What has struck you most about what you’ve heard?What other good practices could ensure the impact and effectiveness of ICT initiatives?

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Qu’est-ce qui vous a le plus frappé parmi tout ce que vous avez entendu?Quelles autres bonnes pratiques pourraient assurer l'impact et l'efficacité des initiatives TIC?

TABLE QUESTIONS / DISCUSSION