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59-03-902 001-007 khonthai i_coated.indd 1 3/29/16 2:34 PM
2559
10 1) 2) 2558 3) 4)
59-03-902 001-007 khonthai i_coated.indd 2 3/29/16 2:34 PM
5) ... 6) : 7) 8) IUU ? 9) ? 10) 4 1) . ... 2) 3) G77 4) 100%
2559 www.thaihealthreport.com
2559
59-03-902 001-007 khonthai i_coated.indd 3 3/29/16 2:34 PM
1. 10
2. 12
3. 14
4. 16
5. 18
6. 20
7. 22
8. 24
9. 26
10. 28
11. 30
12. 32
12
6
59-03-902 001-007 khonthai new30-3 i_coated.indd 4 3/30/16 7:19 PM
109 2559 109
111
112
112
113
115
36
2558 42
46
50
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55
: 60
64
IUU ? 68
? 72
76
. ... 80
80
G77 81
100% 81
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10 34 84
59-03-902 001-007 khonthai new5-04_W_coated.indd 5 4/5/16 11:44 AM
. 2559. . 2559 (). : .
. 2559. . 2559 ( 10-11). : .
59-03-902 001-007 khonthai i_coated.indd 6 3/29/16 2:34 PM
12
59-03-902 001-007 khonthai i_coated.indd 7 3/29/16 2:34 PM
8 2559
2559 12
4 (Silent generation) (Baby boomer) (Genera-tion X) (Generation Y)
20
12
59-03-092 008-033 khonthai new30-3 i_coated.indd 8 3/30/16 7:21 PM
912
2 5
3 5
1 3
59-03-092 008-033 khonthai new30-3 i_coated.indd 9 3/30/16 7:21 PM
10 2559
1 39 27
4 39 27
..
Silent
Generation2468-2485
Baby Boomer 2486-2503
Generation X 2504-2524
Generation Y 2525-2548
: Strauss & Howe, 2007
59-03-092 008-033 khonthai new30-3 i_coated.indd 10 3/30/16 7:21 PM
1112
0.2 0.6 0.1 0.0
: World Population Prospects: The 2015 Revision, United Nations
3.9 8.4 3.012.8
19.611.2
6.11.4
26.5
29.3
26.9
17.1
38.8
30.5
40.2
45.4
17.8 11.6 18.030.1
: BCG U.S. Millennial Supplemental Consumer Sentiment Survey, 2013
Generation Z
Generation Alpha
digital natives
(iPad) 2553
Generation C
:
59-03-092 008-033 khonthai new30-3 i_coated.indd 11 3/30/16 7:21 PM
12 2559
20 44
2
:
11
23
22
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
02480 2490 2500 2510 2520 2530 2540 2550 2560 2570
..
: World Population Prospects: The 2015 Revision, United Nations
2558
55 861,448 1,925
5,616 6,15911,371 11,629
10,982 10,8504,022 3,813
:
2508 20
(51 ) 5.6 2506-2526
59-03-092 008-033 khonthai new30-3 i_coated.indd 12 3/30/16 7:21 PM
1312
( 1 )
( 1 )
2503 ( 0-17 )
5.6 51.1 85.2 80.0 5.2
2523 ( 1-19 )
5.2 87.4 72.0 65.9 6.1
2543 ( 5-23 )
3.8 118.7 51.2 36.9 14.4
: .. 2503, 2523 2543
2508 ( 5-22 )
2529 ( 5-25 )
2553 ( 5-28 )
()
20.22 28.36 44.08
65.55 73.76 79.78
24.19 32.55 46.53
13.01 20.58 28.03
35.52 41.49 51.55
: World Development Indicators, 2015, The World Bank
2553 44 (119 )
2528
2527
2538
2541
2535
2532
2521
(3.8 ) 2538
59-03-092 008-033 khonthai new30-3 i_coated.indd 13 3/30/16 7:21 PM
14 2559
15-59 20 44-46 ( 20-28 )
3 20
3 ( 20-28 )
2553
2543
: 2523, 2543, 2553,
2523
4.6
34.5
43.7
16.7
7.116.2
31.4
43.3
0.76.6
15.0
73.4
4.3 1.9 0.5
/. ( ., , )
/.
:
( 15-59 ) 2553-2573
: 2553-2583,
2553(42.7 )
2563(42.3 )
2573(38.8 )
8.5
47.7
43.8
36.1
43.3
20.6
12.6
46.0
41.5
3 ( 20-28 )
: 2523, 2543, 2553,
0.4
55.9
17.78.7
1.2
38.4
39.1
7.6
6.3
23.4
47.2
9.417.3 13.6 13.7
( , )
2553
2543
2523
:
59-03-092 008-033 khonthai new30-3 i_coated.indd 14 3/30/16 7:21 PM
1512
1 4 17 10 (talent)
: 2014 Connected World Technology Report
(Job Hoppers)
(Access info anytime Anywhere)
=
()
1
2
3
4
5
36
33
19
7
5
20
29
25
14
11
23
24
21
14
18
35
24
16
10
15
: : 2489-2508 2509-2523 2524-2543: , 2557
: 2532-2541 2522-2531 2521-2502 2502: 2555-2557, ,
?
/
/
20.4
56.5
22.9
52.2
40.0
42.5
64.6
24.923.2 24.9 17.4 10.5
:
() 20-30
59-03-092 008-033 khonthai new31-3 W_coated.indd 15 3/31/16 2:06 PM
16 2559
( 26-30 ) 4 2.5
4 26.3 1 4
3 ( 26-30 )
26-30
( 26-30 )/ ()
: ( 2529) 2531: 2529, 2547 2556; (Poverty line) .. 2531 - 2557
2.45
2,152879
6,473
1,7192,572
9,9493.773.8710,000
8,000
6,000
4,000
2,000
0
4
3
2
1
0
/
/
( 2547)
( 2556)
( 2529)
() 2554
(30-39 )
(40-49 )
(50-59 )
(30-59 )
37.3
23.7
18.2
26.3
2557 38.1
14.8 ( 38.8) () .
1.2 10.0 2.5
: , 2557 , 2557
59-03-092 008-033 khonthai new30-3 i_coated.indd 16 3/30/16 7:21 PM
1712
12 2557 ( 10.0 )
10.425.3
78.976.1
84.91.0
6.438.8
: .. 2557, * .. 2556 ** 2557
/
/
- . 2556 = 628,021 *
- = 236,198 **
2556 10 2554 50-59 18.2 1 5
2550 2554 2557
52.0
28.9
4.42.8
40.1
35.0
6.0
11.4
36.733.9
4.9
14.8
60
40
20
0
: .. 2550, 2554, 2557,
25-34 40-49
2548 2557
: .. 2548 2557,
2548
2557
41.8%
37.6%
66.4%
61.0%
40
59-03-092 008-033 khonthai new30-3 i_coated.indd 17 3/30/16 7:21 PM
18 2559
(26-30 ) 51 67 69
5 77
( 26-30 )
(2529)
(2547)
(2556)
0 10 20 30 40 50 60 70 80 90 100
: 2529, 2547 2556,
66.6
69.0
51.0
( 26-30 )
: 2529, 2547 2556,
46.3
(2529)
40.3
(2547)
77.0
(2556)
46 40 77
59-03-092 008-033 khonthai new30-3 i_coated.indd 18 3/30/16 7:21 PM
1912
38 1 23 42 33 23
( 26-30 )
( 26-30 )
(2529)
(2547)
(2556)
(2529)
(2547)
(2556)
753.
4
327.
9
606.
7
206.
8
123.
3
379.
1
124.
7
: 2529, 2547 2556,
11.6
10.6
2.3
222.
1
26.8
8.3
355.
1
59.9
219.
0
110.
4
1,10
0.2
422.
7
707.
1
2.6
506.
5
: , 2557
: 2489-2508 2509-2523 2524-2543
1 /
61% 58%46% 39%38% 42%
38% 23% 2333+
42
59-03-092 008-033 khonthai new30-3 i_coated.indd 19 3/30/16 7:21 PM
20 2559
30 ( ) 15-24 29 28
6 70-80 30
25-29
25-29
25-29
25-29
: .. 2513, 2533, 2553,
76.084.4
64.874.6
46.061.1
40-44
: 2523, 2543, 2553,
3.7 5.3 7.9 9.3 15.2 10.6
()
24.9 22.124.8 22.8
27.224.0
: 15-24 1,608 : , 2557
: 18-35 20-37 19-39 : .. 2503, 2523, 2543,
( 2503)
( 2523)
( 2543)
29.3
28.1
( )
59-03-092 008-033 khonthai new30-3 i_coated.indd 20 3/30/16 7:21 PM
2112
: , 2557
5
4.13
2.91
3.92
2.37
1.86
3.91
2.97
3.78
3.01
2.58
2468()
2468-2485()
2486-2503()
: .. 2553,
54
3
: , 2557
13%
8%
16%17%
24%
22%36%
20%14%
14%
9%
7%
5 3 36 24
59-03-092 008-033 khonthai new30-3 i_coated.indd 21 3/30/16 7:21 PM
22 2559
()
( 2523, 2543 2553) ( 20-28 ) 1 3 80 59.5 47.2
7 3 5
: .. 2523, 2543, 2553,
, , , ,
( 2523)
( 2543)
( 2553)
1.810.60.8
86.9
1.614.24.1
80.1
3.919.6
36.4
40.3
3 ( 20-28 )
: .. 2553,
, , , ,
11.9
25.5
68.7
59.5
47.2
15.0
13.6
21.7
15.6
15.0
5.6
0.7
0 10 20 30 40 50 60 70 80 90 100
( 20-28 ) 2553
59-03-092 008-033 khonthai new30-3 i_coated.indd 22 3/30/16 7:22 PM
2312
: : .. 2523, 2543, 2553,
: * 2523 (19.9% 47.9%): .. 2523, 2543, 2553,
( 5 ) 3 ( 20-28 )
13.9%
12.4%
19.3%
( 2523)
( 2543)
( 2553)
( 2523) ( 2543) ( 2553)
( 5 ) 3 ( 20-28 )
47.9*
25.0
11.05.4
19.4
33.0
15.010.3 9.0
26.0
15.3
23.3
47.9 9 20-28 15.8 ( 2.8 7.6 )
( 2523) ( 2543) ( 2553)
28.5
2.8
20.6
7.6
21.615.8
: .. 2523, 2543, 2553,
3 ( 20-28 )
59-03-092 008-033 khonthai new30-3 i_coated.indd 23 3/30/16 7:22 PM
24 2559
8 90
:
98.1 97.2 95.6 92.4
: .. 2557,
5.5
1.0, 1.4 2.4
9.0
8.9
8.6
8.5
8.0
7.7
7.4
7.1
: 0-10 0 = / 10 = /: .. 2557,
27 35 47 58
59-03-092 008-033 khonthai new30-3 i_coated.indd 24 3/30/16 7:22 PM
2512
/
: .. 2557,
12.7
45.6
33.1
8.6
13.7
37.9
35.7
12.7
16.1
30.4
33.5
20.0
22.0
23.1
26.3
28.6
13.1
44.9
33.4
8.7
14.1
37.3
36.1
12.6
16.5
29.5
34.0
20.0
22.5
22.0
26.5
29.1
/
: .. 2557
22.0
19.9
31.2
27.0
18.0
14.2
32.3
35.5
18.48.6
26.0
47.0
21.24.2
16.7
57.9
: : .. 2557,
28.5 28.7 25.9 24.9
85.9 82.176.0
68.4 69.9 65.056.9
47.8
59-03-092 008-033 khonthai new30-3 i_coated.indd 25 3/30/16 7:22 PM
26 2559
3 4
9
2498
2517
2521 2532 2534
25332526 2538
2539
2540 2544
2542 2546 2552
2547 2553
4
()
2550
4
2538
53-70
35-52
14-34
-13
2538
59-03-092 008-033 khonthai new30-3 i_coated.indd 26 3/30/16 7:22 PM
2712
1 10
: 1 2489-2507 2508-2523 2524-2543: 2558,
43.7
23.0
18.8
38.4
4.3 4.9
42.7
29.6
18.0
54.8
34.8
32.4
12.5
58.3
27.5
23.9
14.1
53.9
6.1
11.4
: 2557,
1.3 0.3 0.6 1.2 9.3 5.1 2.6 6.9 22.2 13.5 7.6 22.6 60.1 27.7 15.8 45.2 36.4 7.4 16.7 4.9
(Notebook)
( iPad,
Galaxy Tab)
MMS, E-Mail, Social Media
: 2557,
14.8
38.1
18.46.0 1.0 1.0
64.074.0
52.234.2
3.6 2.5
: 1 2489-2507 2508-2523 2524-2543: 2558,
34.9
21.417.8 19.1
21.5
34.5
13.2
21.3 21.8
59-03-092 008-033 khonthai new30-3 i_coated.indd 27 3/30/16 7:22 PM
28 2559
1 3
10
(connected and mobile lifestyle)
( 1 2558)
: 2556 2557 4.8 6.6 Mbs : Akamais the State of the Internet, Q1 2015 Report
(
)
5.0
23.6
8.8
16.7
6.57.7
15.212.9
7.5
10.5
7.45.1
2.54.3
2.7 3.74.7
3.21.3
2.8 2.32.8 2.21.7
2 ( 2556-2558) 4.8 Mbs 7.4 Mbs 32.3
32.3 ( 2556)
48.5 . ( 2558) 7 ./
32.541.447.1 54.2
: 2558, ( .. 2489 2507), (.. 2508 2523), ( .. 2524 2543)
59-03-092 008-033 khonthai new30-3 i_coated.indd 28 3/30/16 7:22 PM
2912
2556 48.5 2558 54 ( 8 ) 47 32.5
- (E-book)
- () 2557
- - - -
8.8 74.2 16.5
27.0 47.6 24.3
65.0 13.3 19.4
21.8 20.3 7.4 48.7
( 6 )
23.7
39.3 2554 - 2558
: 2557, , 2554-2558 2558,
: 2557,
(83.9%)
(Facebook,Twitter Hi5, GooglePlus) (80.0%)
/ (85.4%)
(31.8%)
/
e-book (68.4%)/ (42.1%)
- (61%)/ (57.6%),
/ (9%)/ (8.2%)
/
(85.4%)
(31.8%)
: 2558, (: 6 )
/
/
/
/
5.4 6.015.5 31.7 34.2
34.9 67.1 81.7
59-03-092 008-033 khonthai new30-3 i_coated.indd 29 3/30/16 7:22 PM
30 2559
1.14
11
2544 2557
2544 2557
20.220.4 20.5 20.3
20.8
18.5 18.4 18.5
17.9 17.8
16.717.3
2544-2557
2544 2547
/
2550 2554 2557
()
: .. 2544-2557,
16.915.6
18.718.0 18.5
19.3
20.5 20.923.1 23.3
15-24
15-24
25-59
25-59
60
60
2544-2557 18.5 17.8 20.2 20.8 15-24 15-17
59-03-092 008-033 khonthai new30-3 i_coated.indd 30 3/30/16 7:22 PM
3112
2555-2557 66.3 68.3 ( 11-32 2557)
(
)
(
)
: 2555 : Teeranee Techasrivichien et al, 2014
15-19 20-24 25-34 35-44 45-54 55-59 15-19 20-24 25-34 35-44 45-54 55-59
15.3
15.0 16
.4 18.1
18.3 21
.0
19.0 2
2.3
19.7 2
3.1
20.3 2
4.0
5.4 5.0
10.6 3.6
9.02.8
18.4
1.3
15.0
1.3
12.3
1.7
2555 2557
61.966.1 65.2 69.9 1.4
1.5
1.1
13.5
13.3
13.4
8.5
8.4
9.1
66.2
76.8
: 2555 ( 9-30 ) ( 31-51 ) ( 52-69 ); 2557 ( 11-32 ) ( 33-53 ) ( 54-71 ): , (.)
(2557)
59-03-092 008-033 khonthai new30-3 i_coated.indd 31 3/30/16 7:22 PM
32 2559
10
( 2548)
12
(2468-2485)
(2486-2503)
(2504-2524)
(2525-2548)
-
(2549)
", "
(SustainableDevelopment Goals)
(Anti-terrorism)
? ?
2553-2583
22,347
21,128
16,444
3,871
22,201
20,733
14,599
7,571
22,025
20,269
12,622
11,082
21,823
19,696
10,519
14,327
21,59518,964
8,319
17,298
21,33019,962
6,078
17,979
22,337
21,008
16,598
3,921
(
)
2553 2558 2563 2568 2573 2578 2583
: , 2556
2569 66.4
59-03-092 008-033 khonthai new30-3 i_coated.indd 32 3/30/16 7:22 PM
3312
(Multitasking) ( )
(
)
()
(Unhealthy Lifestyle) ( )
(Technology Dependent)
??
2558 (Human Achievement Index HAI)
0.80.60.40.2
0
0.6726
0.4740
0.6323
0.5526
0.7900
0.6231
0.5847
0.5196
0.947
0.541
0.4610.358
0.394
: 3 4 15 () (%) (IQ) 6-15 O-Net (%): , 2558
(0.470)
59-03-092 008-033 khonthai new30-3 i_coated.indd 33 3/30/16 7:22 PM
. 2559. . 2559 (). : .
59-03-902 034-081 khonthai i_coated.indd 34 3/29/16 3:20 PM
10
59-03-902 034-081 khonthai i_coated.indd 35 3/29/16 3:20 PM
255936
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2558 . . . .
.. 2540
30 2545
59-03-902 034-081 khonthai i_coated.indd 36 3/29/16 3:20 PM
10 37
1 2 3 (security)4 (equity)
5 ...
( 1 3 )
6
... 2545 99.84 7 3 (.)
3
1)
59-03-902 034-081 khonthai i_coated.indd 37 3/29/16 3:20 PM
255938
2)
3)
.. 3082557 (.)
30-50 9 2557 . 10
2546 56,0915.62557154,285 6.1 10 0.5 347.34254748.312557
17,000 2547 30,000 2550 62,00025542557 60,000 11
4.28 2556 12 2560 4.6
59-03-902 034-081 khonthai i_coated.indd 38 3/29/16 4:34 PM
10 39
2 1 3 13 2552 8.68 28,218.77 14 1 3 9,400 2557 13,625,658 41,214.22 15 1 3 13,700 16
3
3
()
4,000,000
3,000,000
2,000,000
1,000,000
0
8
6
4
2
0
2546
2547
2548
2549
2550
2551
2552
2553
2554
2555
2556
2554
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UC
5.61
999,
900
56,0
91
1,16
3,50
061
,212
1,25
0,00
067
,583
1,36
0,00
087
,023
1,56
6,20
091
,369
1,66
0,00
010
1,98
4
1,95
1,70
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8,06
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1,70
0,00
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4,96
9
2,07
0,00
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0,60
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2,52
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5.26 5.41 6
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5.83 5.14
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5.25
5.91 5.90 5.11
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: 2546-2557 .
()
() ()
25472548254925502551255225532554
17,00018,00020,00030,00038,70048,50048,50062,000
26,043.1129,380.0337,004.4546,481.4554,904.4861,304.4762,195.5756,764.53*
: * 31 2554
59-03-902 034-081 khonthai i_coated.indd 39 3/29/16 3:20 PM
creo
255940
. 20 255820 2565 20 5 2 (1) (2) 10 3 21
2558 4.6 (GDP)17 78 17 2559 18 19
59-03-902 034-081 khonthai i_coated.indd 40 3/29/16 3:20 PM
10 41
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(.) 25 . . 26
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59-03-902 034-081 khonthai i_coated.indd 42 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 43 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 52 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 53 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 58 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 60 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 62 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 63 3/29/16 3:20 PM
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59-03-902 034-081 khonthai i_coated.indd 70 3/29/16 3:21 PM
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59-03-902 034-081 khonthai i_coated.indd 71 3/29/16 3:21 PM
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59-03-902 034-081 khonthai i_coated.indd 74 3/29/16 3:21 PM
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59-03-902 082-108 khonthai i_coated.indd 99 3/29/16 3:30 PM
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1.TheBostonConsulting group. (2013).BCG U.S. Millennial
Supplemental Consumer Sentiment Survey, 2013.Retrievedfromhttps://www.bcgperspectives.com.
UnitedNations,DepartmentofEconomicandSocialAffairs,PopulationDivision.(2015).World Population Prospects: The 2015 Revision.NewYork:UN.
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UnitedNations,DepartmentofEconomicandSocialAffairs,PopulationDivision.(2015).World Population Prospects: The 2015 Revision.NewYork:UN.
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59-03-902 109-120 khonthai new30-3 i_coated.indd 116 3/30/16 7:37 PM
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3 5 .. 21 2558. 23 2559, : http://www.posttoday.com/ politic/360280
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4 ... 15 2558
5 Trafficking in Persons Report 2015 Trafficking Victims Protection Act 2000 http://www.state.gov/j/tip/rls/tiprpt/2015/index.htm
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5 FAO. 2014. The State of World Fisheries and Aquaculture 2014. Rome. pp 223.
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