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Google SMEs. Trend Digital Maketing 2016

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Growing Small & Medium Enterprises (SMEs) in Vietnam

Growing Small & Medium Enterprises (SMEs) in VietnamVietnam Internet Day 2015Hanoi, Vietnam 1

Confidential & Proprietary

Confidential & Proprietary

https://commons.wikimedia.org/wiki/File:Rizi%C3%A8re_vietnam.jpg2

Confidential & ProprietaryXin knh cho qu v. Cm n anh ch em ti Hip Hi Internet Vietnam mi ti n d ngy hm nay.Tn ti l Phan Thi Tam MyTi mi nhp Google khang mt thng trc yV ti l qun l cho i Tc Cao Cp ca Google Chu Thi Bnh Dng ti Singapore.

Tammy xin c gii thiu thm mt cht v bn thnTi sinh ra mt lng nh tnh Qung Nam. Ngay xa, ba m ti lm rung, v khi ti cn nh, gia nh ca ti chuyn qua M v ba m mun tm kim cng vic khc v c hi kinh t Ti vn nh ba m lun ni vi ti rng: Con hy hc tht gioi v tr thnh mt bc s gip x hi

https://www.flickr.com/photos/jbergen/12699278453

Confidential & ProprietaryNh ba m bo, ti rt c gng hc gioi v u vo trng i hc Stanford.Tuy nhin, ti khng tr thnh mt bc s.Thay vo , khi hc Stanford v khi lm vic trong Silicon Valley, ti tr thnh rt am m vi cng ngh v ti tin rng n c th gip x hi

Chc c l cc bn bit Google c sng lp vo nm 1998 ti Stanford, v bt u nh mt doanh nghip nh trong mt garageTnh ti nay, Google c 17 tui, v thay i rt nhiu cch mi ngi tm kim thng tin, lin lc nhau, v lm kinh doanh quanh th gii.

https://commons.wikimedia.org/wiki/File:Singapore_skyline_viewed_from_Gardens_by_the_Bay_East_-_20120426.jpg

4https://www.flickr.com/photos/gphayter/3742143036

Confidential & Proprietaryn nm 2011, Tammy quyt nh quay v Chu . Ba m ti hi - l do ti sao ti li quyt nh nh vyTh ti c tr li rng ti v cho nhng c hi mang li li ch kinh t cu nay ging cu tr li ba m ni 20 nm trc

Tammy tin rng c nhiu tim nng Chu v mt na dn s th gii sng ay Ngi Chu ang to ra cc doanh nghip mi mi ngyv c th l Vit Nam l nc c rt nhiu tim nng

Vietnamese consumer trends

Internet enabling SMEs

Google growing SMEshttps://commons.wikimedia.org/wiki/File:Drip_Coffee_Bangkok.jpg5

Confidential & ProprietaryHm nay, ti rt vinh d c c mt y chia s cng vi cc bn l bng cch no m Internet li gip to ra nhiu c hi pht trin kinh t Vit Nam

u tin l, ti mun chia s no internet gip SMEs ( ngha l doanh nghip nh v va v startups) bng cch no. Th hai, nhng g l xu hng hnh vi ca ngi tiu dng Vit Nam trong nm 2015?V cui cng l, lm th no Google c th gip cc SME khp ni Vit Nam pht trin hn

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Confidential & ProprietaryInternet l quan trng i vi s pht trin ca kinh t Vit Nam vn gip to ra nhiu cc doanh nghiphn 90 % doanh nghip Vit Nam l SMEsbn cnh , SMEs to ra nhiu vic lm hn, nhiu sn phm hn, v dch v hn lm cuc sng ca chng ta tt p hn

bt u, Tammy mi cc bn xem mt video ca mt SME s dng Internet tip cn khch hng bn rn v cho h mt ngy vui v hn.

BCG Connect World report in 2012Online business are expected to grow 40% faster 7Source: BCG Connect World Report, 2012

Confidential & ProprietaryCc SME m s dng internet c th tng trng nhanh hn khong 40% so vi nhng doanh nghip khng s dng internet

Bi v Internet gip gim chi ph khi m mt doanh nghip mi Trc y, cc doanh nghip cn rt nhiu tin cho bt ng sn v trang thit bBy gi, ai cng c th lm mt website v to ra mt ca hng online, hoc bn hng ha ca mnh trn th trng thng mi in t

Source: hannemyr.com/essay/diff.html macworld.com# of users (millions)yearsRadioTVInternetRapid adoption of internet + devices8

Smartphone

Confidential & ProprietaryHn na, nh c Internet m cc doanh nghip c th tip cn n nhiu khch hng hn Vit Nam v nc ngoi

Trc y, ch c cc cng ty c ngn sch ln mi c tin qung co trn TV, radio, v boBy gi th bt c doanh nghip no cng c th tip cn khch hng bng nhiu cch, chng hn nh mng x hing dng trn smartphonehoc search engine ( ngha l cng c tm kim)

T l ngi s dng Internet l i nhanh hn radio hoc TV bng gp nhiu lnV d nh phi mt 40 nm tip cn c 50 triu ngi nghe radioNhng vi Internet th ch cn 3 nm, v smartphone cn ch 2 nm thi

936% use devices to go online while watching TV

Google Confidential and Proprietary

Google Confidential and Proprietary Ngi tiu dng Vitth ang ngy cng s dng mng Internet nhiu hn bao gi ht.Mi ngi vn s dng mng x hi, Youtube, hoc tm kim thng tin... khi h ang xem TVKhong 36 % ngi va xem TV va s dng my tablet (hoc) laptop, (hoc) smartphonecng mt lc

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Confidential & ProprietaryVy mi doanh nghip cn phi bit 2 xu hng chnh:

Th nht l - ngi Vit dnh nhiu thi gian trn smartphone hn so vi cc thit b khcTh hai l - ngi Vit tm kim online trc khi h mua hng offline.2 iu ny c ngha l mi doanh nghip cn phi c d dng tm thy trn smartphone

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Confidential & ProprietaryC th Vit Nam, trung bnh mi ngi c khong 1,4 thit b hn na kt ni vi internet Con s ny tng 75 % k t nm 2013

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Confidential & ProprietaryHn na, mi ngi s dng smartphone check in thoi ca 150 times per dayMt nh t vn kho st 1,000 ngi , v cho thy56 % tm kim thng tin54 % xem video onlinev 23 % tm kim thng tin sn phmV, c th h lm c ba vic cng mt lc!

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Confidential & ProprietaryKhi ni n thng mi, 56% nhng ngi tm kim online vn mua hng offlineiu ny c ngha rng tip th online cng rt quan trng vi cc doanh nghip offline trong vic tip cn khch hng

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Confidential & ProprietaryHn na, bn thy bn tri rng, 66% ngi s dng internet so snh nhng la chn ca mnh trc khi h quyt nh mua sn phm hoc dch v. bn phi, bn thy rng, 70 % s dng mt search engine c thng tin trc khi quyt nh

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Confidential & Proprietary Tammy ni li - ngi tiu dng thng tm kim online trc khi h mua offline.Xu hng ny th ro rang cho mi ngnh cng nghip (tr du lch v nhc)

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Confidential & ProprietaryNhng m, c mt vn Phn ln cc doanh nghip lm website cho my tnh - nhng m r rng l, cc website ny khng hin th tt trn smartphoneKhong 70 % ngi dng gp vn khi truy cp vo website trn smartphone, v 37% s b website cho website tt hnDo , nu m website kh nhn v kh s dng trn smartphone, th cc doanh nghip c th mt

1) Get online with a mobile friendly website2. Be easily found on search engines and maps 3. Provide accurate business info online so customers can reach you 4. Promote your business online. Start small and expand if successful. Or get help from an expert.SMEs can get online in a few quick steps17

Confidential & ProprietaryTheo nhng xu hng Tammy va mi chia s, SMEs c th lm sao tip cn v gi khch hng d dng hn?

Th nht, h cn c website hin th tt trn smartphoneTh hai, h cn c tm thy d dng trong cng c tm kim Th ba, h nn chc chn rng a ch v s in thoi ca h l ng, nh vy khch hng c th lin h vi h c.Sau khi hon tt cc bc trn, h c th qung co trn Internet.

V nu nhng bc ny gp kh khn th h c th nh nhng chuyn gia qung co online gip .

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Confidential & ProprietaryThi im quan trng nht cho marketing l khi ngi tiu dng ang tm kim thng tin bit 1 ci g i u lam mt vic gi Trong nhng thi im quan trng ny, Google c nhiu sn phm gip doanh nghip , chng hn nh: youtube[display network], ngha l h thng cc website hin th qung cov AdWordsTammy mi cc bn xem thm mt video khc v cch m Google Adwords gip mt SME

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Confidential & ProprietarySME ny to ra cng vic lm v c hi kinh t nhiu hn cho nhng ngi trong lng.Google v Tammy mun to ra nhiu cu chuyn thnh cng nh trong video bn mi xemV chng ti mun gip cc SME khp ni Vit Nam - t thnh ph n lng qu - nh ni ti sinh ra.

Google hin ang lm vic vi cc i tc c th gip hng ngn SME trn khp Vit Nam

Premier partners ( i Tc Cao Cp) l cc cng ty Vit Nam m ang lm kinh doanh vi SMEsH c i ng bn hng lnv quan trng nht, cc i tc ca Google cng c cng am m v cng ngh v internet

Google gip cc i tc vio tov h tr cho h c th pht trin SMEs

Cm n

[email protected]://pixabay.com/en/vietnam-woman-smile-travel-culture-641629/20

Confidential & ProprietaryTm li, Tammy chia s ti sao Internet li quan trng i vi SME, v kinh t ca Vit Nam

u tin - Internet gip cc SME tip cn nhiu khch hng hnTh hai - nhiu ngi tiu dng tm hiu trn smartphone trc khi mua hngTh ba - Google lm vic vi cc i tc gip cc SME ln mng kt ni vi khch hng ca h .V vy - Nu c quan ca bn cn tin vo sc mnh ca Internet, v sc mnh ca cc SME, xin vui lng lin h vi ti bit thm v cch no Google c th gip bnhoc cch no bn c th hp tc vi GoogleTammy hy vng rng cng nhau chng ta c th to ra mt h sinh thi mnh m v a dng cho cc SME ti Vit NamXin cm n cc bn lng nghe