HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

HRCI & SHRMAPPROVED WEBINAR!

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Program numbers sent to you via email upon program completion. !

Jessica Miller-Merrell Heidi Degan

OUR SPEAKERS

POLL QUESTION #1 MY BIGGEST PRIORITY ASIDE FROM HELPING THE CHARITY IS : •  ENGAGE

EMPLOYEES•  EMBED INTO

COMPANY CULTURE

•  RECRUITING•  IMAGE/BRANDING•  HELPING

COMMUNITY

DEFINING CORPORATE PHILANTHROPY

•  Corporate philanthropy is defined as the act of a corporation or business promoting the welfare of others, generally via charitable donations of funds or time.  

SALESFORCE PHILANTHROPY

THE STATE OF CORPORATE PHILANTHROPY

Giving by corporations is predicted to increase by 4.7 in 2017.  

TRENDS CORP. PHILANTHROPY

HOW EMPLOYEES PARTICIPATE

       

•  Employee gift matching •  Fundraising matching •  Automatic payroll deductions •  Internal employee campaigns •  Volunteer programs •  Grants •  Annual giving

THE AGENDA

•  Brand ambassador programs

•  Using marketing’s playbook

•  Partnerships •  Measuring success

BRAND AMBASSADOR PROGRAMS

BRAND AMBASSADOR PROGRAMS

A NOD FROM MARKETING PLAYBOOK

A NOD FROM MARKETING

•  Choosing your cause

•  Survey your audience

•  Use the touch cycle •  Leverage multiple

platforms •  Bite sized

POLL QUESTION #2 MY PHILANTHROPIC EFFORTS ARE FOCUSED ON :

•  COMPANY PROGRAMS

•  VOLUNTEER PROGRAMS

•  GRANTS

•  GRASSROOTS EFFORTS

•  CORP. DONATIONS

PARTNERSHIPS

PARTNERSHIPS: BROOKS BROTHERS

PARTNERSHIPS: DISNEY

PARTNERSHIPS

•  Templates•  Talking points•  Campaign case studies •  Ongoing support

POLL QUESTION #3 WHAT ARE THINGS THAT CHARITIES CAN DO TO BETTER ALIGN WITH YOU:

•  RESEARCH OUR COMPANY CULTURE

•  PROVIDE MORE RESOURCES/SUPPORT

•  SHARE IMPACT YOU MADE

•  ADDRESS BUSINESS INTERESTS

•  PROVIDE MORE EMPLOYEE INVOLVEMENT OPTIONS

MEASURING SUCCESS

MEASURING SUCCESS

MEASURING SUCCESS

•  Employee surveys•  AAP Impact •  Retention•  Time to fill •  Aligns with larger goals

MEASURING SUCCESS

FINAL THOUGHTS

•  Awareness is a valuable currency that doesn’t need to end with your employees.

•  Align your organization with the right cause. That will make all the difference in your success.

Q&A

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Jessica Miller-Merrell@jmillermerrell

Heidi Degan@makeawishintl

LinkedIn: bit.ly/heididegan!

sourcesCorp. Philanthropy Can Have Positive Impact bit.ly/corp-good!

What Corp. Social Good Impacts Employer Brand bit.ly/good-social!

Corp. Social Good Impacts Retention!bit.ly/corp-retention!

Common H-1B Mistakes !bit.ly/h1b-mistakes!!

SPEAKERS

LinkedIn: bit.ly/jmillermerrell!

HRCI & SHRMAPPROVED WEBINAR!

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Program numbers sent to you via email upon program completion. !