., .

HP 3M , WAL-MART SOUTHWEST .

? 1. !

/ (Ames, Norton ) (Wal-Mart, Nordstrom ) ( Wells Faorgo ) . , . . . . 1. !

2. , ! .

, .

. .

3. - 7S7S4. (System)1. (Shared value)2. (Strategy)5. (Staff)6. (Skill)7. (Style)`3. (Structure) , , , , , , , MIS, , , , , , , , , ,

3. - . . 3 1. NO!!2. , .

, .

, . , , .

.

.

.

.

. .3.

4. - ? 1970 , (95% ) , 1800 , ( )

4. - ? , Energy for life slogan```Slogan 5 , 99%, 0%

4. - ? 1. - ,

- 2. - ,

- (recognition team)

- , 1. Wellness -

- 2. -

- 1000

- , 1. -

- 2. -

- ,

4. - ? . ? ~ 1800 . ? . .

. ? . .

4. - WALMART 1962 , , 1990 1991 ( 4900 ) 2002 5 1 ( 2177) 2003~4 1 2600 , 1 1 , 40 15%

4. - WALMART 3Basic Beliefs``` , , Every Day Low Price (EDLP)

4. - WALMART1. 6. 2. 7. 3. 8. 4. 9. 5. 10.

4. - WALMART10 10 , CheerTen Foot RuleSundown Rule , , `

4. - WALMART (EDLP : Every Day Low Price) . , , .

.

4. - (Wells Fargo) 1852 , , , , 6,072 6,700 ATM, 2 3 482 15 ( Top 40) 5(482), 4(120) CRM 1965 30 500 3

4. - (Wells Fargo)1. .

EFS(Education Financial Services) .

EFS ( ) , , .

4. - (Wells Fargo)2. One Stop 8 (going for the great 8) (data warehouse) 1 8 (, ) One Stop .

, , , . . (MicroSoft )

4. - (Wells Fargo) .

, One Stop .

CEO , .

. ( ) .

4. - (NIKE) 1964 (Phil Knight) (Bill Bowerman) 500$ BRS(Blue Ribbon Sports) 8 250 , 1969 30 1972 NIKE (Steve Prefontaine) , 1980 ( ), (Just Do It) 23,000 , , , 100 2003 108$ .

4. - (NIKE) Just Do It! . , DNA .

. , ADIDAS DNA .

, . ?

4. - (NIKE) , (If you have a body, you are an athlete) (Mission) .

(To bring inspiration and innovation to every athlete in the world ) .

11Maxims . 11Maxims .

4. - (NIKE)

4. - HP (-) 1939 William R. Hewlett & David Packard , HP 1966 HP laboratories 1995 (Forbes) 1996 Business Week: 1000 11 Fortune: 1996 9 2001 compaq . (IT) 2002 CEO ( 1 ) HP (E-Commerce) VeriFone

4. - HP (-) 1957 HP , . HP , HP . .

4. - HP (-) What is the HP WAY?

HP WAY HP , , .

HP WAY William R. Hewlett . , .

Flexible Work hour Program , (MBWA ; Management By Wandering Around) , .

4. - HP (-) , HP WAY Key, ?

. , . () , .

HP , . 1940 .

, (Open Door Policy) CEO , .

4. - HP (-) HP 1987 HP WAY .

, HP , .

4. - IDEO () 1978 2 (David Kelly design) , 10 (Moggridge Associates), ID Two, (Matrix) Fast Company Wall Street Journal Fortune 10 1 Business Week

4. - IDEO () ABC "" IDEO . 5 . IDEO . [ ][ 5 Output ]

4. - IDEO () IDEO . , , , .`

4. - IDEO () IDEO . . , .

4. - IDEO () IDEO , , . , .

4. - IDEO () IDEO . IDEO . . IDEO 1980 . 1987 (MS) () .

IDEO . , IDEO .