2015 BehindTheBalloon Midwest Print

8/17/2019 2015 BehindTheBalloon Midwest Print

1/12

POWER OF THE BRAND | MARKETINGTECHNOLOGY | TRAINING & EVENTS

BEHIND THEBALLOON


2/12

TORONTO • BOSTON • MINNEAPOLIS • INDIANAPOLIS • ZUG • VIENNA

WHAT IS RE/MAX INTEGRA?From a single o ce that opened in 1973, founders Dave and Gail Liniger havegrown RE/MAX into a global real estate network of franchisee owned and operatedo ces with more than 100,000 sales associates worldwide. As the largest mastersub-franchisor within the RE/MAX network, RE/MAX INTEGRA operates 30% of thatworldwide network, with 30,000 sales associates in over 35 countries.

RE/MAX INTEGRA began in 1980 when Frank J. Polzler and Walter J. Schneiderpurchased the rights to sell RE/MAX franchises in the Ontario and Atlantic regions ofCanada. In the following years they acquired the same rights to New England, Indiana,

Wisconsin, Minnesota and Europe. All of the above regions now operate under theRE/MAX INTEGRA name.

Frank PolzlerChairman & Co-Founder

Walter SchneiderPresident & Co-Founder

Pamela AlexanderCEO, Managing Director,

RE/MAX INTEGRA, North America

30%OF RE/MAX WORLDWIDE

35+COUNTRIES

30,000+SALES ASSOCIATES

2,450+OFFICES

1

THE RE/MAX INTEGRA COMMITMENTRE/MAX INTEGRA is committed to its Broker/Owners and Sales Professionals. We put the full power of the RE/MAXbrand to work for every franchisee and agent. The RE/MAX system is based on attracting high-producing agents andproviding them with valuable support, incredible brand awareness, educational opportunities and other competitiveadvantages.

RE/MAX INTEGRA’s dedication to providing our network with innovative business and technology solutions has led us todevelop two new exclusive tools.

RE/MAX Launchpad is a single sign-on mobile friendly portal which allows our agents to gain instant access to theRE/MAX Toolbox and real estate’s top tools they use every day.

RISE, RE/MAX INTEGRA Skills and Education, is the go-to resource for all the RE/MAX training needs. It’s a privatecommunity where our network can nd the latest tools, best practices, webinars, and interact with regional trainers.

Above all, we put our hearts and minds into making every Broker/Owner and Sales Professional successful and making“Everybody Wins” a reality for everyone in the RE/MAX INTEGRA family.


3/12

Page 3

Page 4

Page 5

Page 6

Page 7

Page 8

Page 9

Page 10

RE/MAX promotes its Sales Professionals with hyper-local media

RE/MAX leverages your expertise and provides specialized brands

RE/MAX is involved in the community

RE/MAX hosts premier industry events

RE/MAX gets your listings more exposure

RE/MAX puts you at the cutting edge of real estate technology

RE/MAX maximizes business potential and personal success

RE/MAX thrives in the Midwest

RE/MAX INTEGRA, MIDWESTThe RE/MAX INTEGRA, Midwest region is comprised of threestates, Minnesota, Wisconsin and Indiana. There are two

regional o ce headquarters, located in Minneapolis, Minnesotaand Indianapolis, Indiana. The regional o ces are a point-of-contact for the nearly 300 RE/MAX o ces in operationand nearly 4,000 RE/MAX associates, which includes owners,brokers, licensed agents, managers and assistants.

The 21 RE/MAX INTEGRA, Midwest regional staff membersare equipped with the expertise, experience and desire toprovide business consulting, membership services, in-personprofessional development, inspirational meetings, hyper-localadvertising, public relations initiatives, and solid networking

opportunities.

It is in part due to the depth of the services the regional teamsprovide, that RE/MAX o ces and sales professionals are trulyin business for themselves, but not by themselves. The teamprides itself on assisting RE/MAX franchise owners and salesprofessionals in maximizing their potential.

Whether you are currently a liatedwith RE/MAX or considering a moveto RE/MAX – this booklet has been

designed to help you understand howwe make good on our commitment tosupport RE/MAX franchisees and topsales professionals in maximizing theirpotential.

Through brand leadership, localadvertising, leveraging the expertiseof our network, superb events, and theindustry’s best education and training,RE/MAX INTEGRA, Midwest is paving

a path for real estate professionals tomake their dreams a reality.

MINNEAPOLIS

INDIANAPOLIS

THE FOLLOWING PAGESWILL SHOW YOU HOW...

Mission StatementTo inspire and support every currentand future member of our region to

maximize their professional potential.

A GLANCE BEHIND THE BALLOO


4/12

HYPER-LOCAL MEDIA

Digital AdvertisingDigital advertisements will appear on local andnational websites visited by home buyers and sellersfrom zip codes located within a 5-10 mile radius ofo ces. Consumers who visit those sites, or clickon a RE/MAX ad, will then be re-served RE/MAXmessaging during their subsequent time online when

visiting different websites.

OutdoorIn selectmarkets, outdooradvertising willrun on key travelroutes, featuringmessaging thatsupports the RE/

MAX brand, highlights the value of a RE/MAX agent,and drives consumers to remax.com.

Local RadioRE/MAX radio spots will run on nearly 100 local stationsthroughout Minnesota, Wisconsin and Indiana, this year.Our local radio presence creates ties to the community with15 second ads read by local DJs during high-listener timeslots such as weather, tra c and news. Spots may be live orrecorded depending on the station.

Pandora Internet Radio On Pandora, 30-second RE/MAX ads, along witha complimentary visual display, will run whenPandora is accessed in zip codes located within a

5-10 mile radius of RE/MAX o ces. Since Pandora is mobile,the RE/MAX messaging moves with the consumer, even asthey travel outside of the o ce area.

As a sponsor of Packers Radio Network,RE/MAX has an on-air presence duringall Packers game-day broadcasts,home and away. Our Minnesota TwinsSponsorship includes 30-secondradio spots during all Twins homegame broadcasts. Spots highlight thegenerosity of our RE/MAX MiracleHome Agents, and the commitmentthey have to their communities. Theseprograms provide great state-wide

coverage and reach millions of potential consumers.

Local Industry PresenceTo help build the leadership pro le of the RE/MAXnetwork within the industry, RE/MAX INTEGRA,Midwest takes advantage of opportunities withregional industry organizations and publicationssuch as the Wisconsin Realtors Association, IndianaCommercial Board of REALTORS, and MinnesotaReal Estate Agent Magazine.

RE/MAX INTEGRA, Midwest buildsbrand awareness by strategicallytargeting home buyers and sellerssurrounding each of our of ces.The 2015 advertising campaignfocuses on the value of workingwith a RE/MAX agent - the mostproductive and experienced agentsin the industry.

3

GENERATING 170 MILLION MEDIA IMPRESSIONS IN 2015


5/12

With an elegant look and a namethat commands attention, TheRE/MAX Collection creates astrong impression among buyersand sellers in the luxury market.Specialized tools and resourcesare available to RE/MAX salesprofessionals, and re ect the

exceptional service and treatment that luxuryhome buyers and sellers expect.

Eligibility for the program is based on individuallistings, which must meet the price thresholdfor the local area. Qualifying properties areautomatically featured onTheREMAXCollection.com, helping to place theproperty in front of the most discerning of homebuyers.

RE/MAX Commercialis a sales leader in thecommercial investmentarena with more than 510commercial o ces anddivisions, and over 2,700

practitioners in 45 countries. The network closesmore than 8 billion dollars in total commercial

volume from over 20 thousand transactionsannually.

RE/MAX Commercial has a wide array ofmaterials, collateral, networking opportunitiesand a dedicated web site,REMAXCommerical.com, to support ourcommercial sales associates and o ces.

SPECIALTY BRANDS

Each year, RE/MAX INTEGRA, Midwest’s public relations initiatives helpproduce hundreds of millions of media impressions throughout Indiana,

Wisconsin, and Minnesota. RE/MAX INTEGRA, Midwest’s local publicrelations initiatives include regular housing trend reports for variousmarkets in the region and an annual housing outlook report.

Consultation ServicesRE/MAX INTEGRA, Midwest provides public relations consultation servicesto our Owners and Sales Associates, providing advice and guidancefor various public relations needs, social media initiatives, and crisismanagement.

In 2014 theRE/MAX brand nameappeared in morethan 300 print andonline news stories inmore than 120 mediapublications throughoutthe region, helping tosecure our RE/MAX

Sales Professionals asthe “go to” real estateprofessionals.

PUBLIC RELATIONS INITIATIVES

Bose Public Affairs Group is a comprehensivecommunications rm, which managesRE/MAX INTEGRA, Midwest’s public relationsstrategies and execution. This partnership

secures powerful media relations, message development and reputationmanagement for our independent o ces, and real estate associates.

Fine Homes & Luxury Properties

LEVERAGING YOUR EXPERTISE

EXPANDING YOUR BRANDING OPPORTUNITIES


6/125

Children’s MiracleNetwork HospitalsRE/MAX has been a proudnational sponsor of Children’sMiracle Network Hospitals(CMNH) since 1992. Sincethen, RE/MAX agents and

o ces have raised $138 million for local children’shospitals in North America.

RE/MAX Broker/Owners and Sales Professionals inWisconsin, Minnesota, and Indiana are truly committedto supporting CMNH. In 2014 they contributed $563,000to our local Children’s Miracle Network Hospitals.The majority of those funds came directly from agentcontributions as part of the Miracle Home Programin which RE/MAX agents make a donation with every

CHARITABLE PARTNERSMinnesota TwinsPartnershipAs the exclusive sponsor of“RE/MAX Home Run forKids,” RE/MAX makes a $100donation to Children’s Miracle

Network with every Twins home run at Target eld.

Accompanying the home run is RE/MAX logo inclusion onTarget Field LED ribbon boards, out-of-town scoreboardand an animated graphic on the video scoreboardannouncing the donation.In addition, the donationis also announced as partof a 30-second radio spotthat airs during Twins homegames.

Susan G. Komen for the CureSusan G. Komen is the world’s largest breastcancer organization, funding more breastcancer research than any other nonpro t whileproviding real-time help to those facing thedisease. The Home for the Cure® program

offers an effective fundraising tool designed speci callyfor RE/MAX Sales Professionals to support Susan G.Komen with each closed transaction.

EMBRACING THE COMMITMENT TO YOUR COMMUNITY

In addition to being one of the most recognized corporate symbols in the businessworld, the RE/MAX Hot Air Balloon is a natural and welcomed companion at communityevents, as well as a focus of fascination by interested parties of all ages.

Each year, the RE/MAX INTEGRA, Midwest Hot Air Balloon Team appears at over 270events in Minnesota, Wisconsin and Indiana. Our RE/MAX associates play a key role inidentifying high-visibility community events such as county fairs, sporting events andlocal festivals at which the RE/MAX Hot Air Balloon can enhance the event experiencewhile garnering positive media coverage and public relations opportunities.

RE/MAX HOT AIR BALLOONABOVE THE CROWD AND IN YOUR COMMUNITY


7/12

PREMIER INDUSTRY EVENTS

RE/MAX Sales Professionals are the most productive in the business and we believe in actively

recognizing their achievements. RE/MAX INTEGRA celebrates these accomplishments withregional events designed to congratulate, inspire and motivate agents to achieve more than theyever thought possible. RE/MAX World Headquarters honors top RE/MAX Sales Professionals fromaround the globe at Night of the Stars during the R4 Convention each year.

RE/MAXCONNECTRE/MAX CONNECT,with a robust andfast-paced agenda,helps agents learn &stay informed aboutall things RE/MAX

and beyond! With multiple dates and locations throughoutthe year, RE/MAX CONNECT brings a day of industryleading tools, guest speakers, a networking lunch andtimely training topics to cities throughout the region. RE/MAX CONNECT is a FREE event for allRE/MAX Sales Professionals and guests.

RE/MAX R4ConventionEach year in March,RE/MAX WorldHeadquarters’premier event bringstogether thousandsof RE/MAX

Sales Professionals from around the world. Four jam-packed days are lled with world-class speakers,extensive networking, valuable business development,entertainment, recognition, and more!

THE BEST IN EDUCATION AND NETWORKING

RECOGNITION AND SPECIALTY EVENTS

RE/MAX Sales Professionals with speci c areas of interest have opportunities to network andshare ideas with other like-minded agents throughout the year. Top Agents, Team Leaders,Commercial or Luxury agents, are all given a forum to share ideas and learn from their peers.In addition, important Broker/Owner meetings are designed to address speci c challenges andopportunities they face in owning their own real estate company, reinforcing the RE/MAX phrase,“You are in business for yourself, not by yourself.”

Through the power of events, RE/MAXINTEGRA brings the most productiveagents in real estate together to beeducated, motivated and networkwith their peers. Our industry-leading events facilitate the sharingof knowledge, best practices, andexperiences that inspire as well aseducate.

RE/CHARGEAgentConferenceMilwaukee,Minneapolis andIndianapolis serveas the host citiesfor RE/CHARGE, thepremier Real Estate

event of the season. This event combines inspirationalkeynote speakers, educational breakout sessions, aninteractive vendor marketplace and incredible networkingopportunities with industry leaders & the top Sales

Professionals in the Midwest.


8/12

COMPREHENSIVE EXPOSUREGENERATING LEADS LOCALLY AND GLOBALLY

remax.comThe Go-To Resource for Buyers and SellersOne of the industry’s most visited franchise sites, remax.comreceives more than 40 million visits each year. In addition,RE/MAX syndicates listings to the top real estate websites,putting our listings in front of more active home buyers than anyother real estate company. All leads generated from the site aresent to RE/MAX agents, with no referral fee.

global.remax.comConnecting People and Properties Around the WorldWith global.remax.com, the real estate industry’s rst truly globalwebsite, RE/MAX Sales Professionals are uniquely positioned totake advantage of opportunities provided by international buyers.Global.remax.com promotes over 700,000 RE/MAX listings topotential buyers in 95+ countries, over 40 languages and in over50 currencies.

TheREMAXCollection.comLuxury OnlineLuxury has a new name and a new portal which features largephotos to adequately display the grandeur of these exceptionallistings. Qualifying properties are automatically featured onTheREMAXCollection.com, placing the property in front of the

most discerning of home buyers.

REMAXCommercial.comA Better Way in Commercial Real EstateCommercial property buyers don’t want to wade throughresidential listings to nd their ideal building, and withREMAXCommerical.com, they don’t have to. With the help of thisdynamic search portal, RE/MAX Commercial agents close morethan 8 billion dollars in commercial volume annually.

7

RE/MAX MobileListings on the GoWith the RE/MAX Mobile site consumers can swipe throughoversized property photos, save listings, rank them andshare them via social networks. In addition, RE/MAX Sales

Professionals can personally brand the RE/MAX app allowing forusers to connect with the agent from any screen and allow theRE/MAX Sales Professional to track all client activity throughtheir LeadStreet account.

ii i i

i i i i


9/12

INDUSTRY LEADING TOOLS

RE/MAX LaunchpadOne Spot | One Sign-OnRE/MAX INTEGRA launched this single sign-on portal in 2015 tohelp all of our Sales Professionals to gain instant access to thetools they use every day. In addition, agents receive exclusivedeals on premiere apps for marketing, productivity, referrals,reporting, and nancial matters. It’s home to real estate’s toptools!

RE/MAX LeadStreetThe RE/MAX Lead Management SystemThis powerful system delivers thousands of FREE leads toRE/MAX Sales Professionals every day. It’s available at noadditional cost as part of RE/MAX membership. In addition tomanaging leads, it also tracks clients and listings - featuringgreat tools like seller reports, buyers’ tours, and free o ce/agentwebsites.

RE/MAX Design CenterMarketing Made SimpleThe RE/MAX Design Center offers thousands of customizabletemplates for print, online, video and more. All the designsare instantly branded with agents, photos, logos and contact

information – and listing materials populate with property detailsand images. It’s a free, one-stop shop for creating professional-quality marketing materials.

RE/MAX MainstreetThe RE/MAX Resource Hub & Global Referral Network Featuring an array of services and resources, this members-onlysite provided by RE/MAX World Headquarters, with access tonews, logos, events, marketing resources, products and more. It’swhere RE/MAX Sales Professionals from around the world gather

ideas and exchange referrals.

SoldSignBlog.comThe Regional Resources You NeedRE/MAX INTEGRA, Midwest’s SoldSignBlog.com is the regionalnews and communication platform, which provides RE/MAXSales Associates the information and tools they need to growtheir business, increase productivity, and stay on the cutting edgeof the real estate industry.

PUTTING YOU AT THE CUTTING EDGE OF REAL ESTATE TECHNOLOGY


10/12

PROFESSIONAL DEVELOPMENT

RISE: Your All Access Pass to EducationRISE, which stands for RE/MAX INTEGRA Skills and Education, is anonline platform designed exclusively for RE/MAX INTEGRA members. Thisinnovative tool provides 24-hour access to resources related to varioustraining topics including the RE/MAX Toolbox, social media, mobile apps, andmore! The easy-to-use format allows for quick hits of video training on topicsspeci c to the business needs of RE/MAX Sales Professionals. Visitors cansearch easily by topic, follow along with recorded events, and ask the trainingteam questions in real time.

The DownloadThe Download is a robust, interactive blog with a weekly video series thatfocuses on delivering high-value videos and posts with tech insights you canapply to your real estate business immediately.

RE/MAX UniversityRE/MAX University (RU) offers industry-leading education in all areas of realestate on your mobile device, TV or computer. Through RU, you can takedesignation courses, view hundreds of Quick Hit videos, and access in-depthtraining by top educators such as Brian Bu ni and Tom Ferry.

Exclusive RE/MAX INTEGRA Training Specialists

Valerie Garcia Dan Levine Michelle Hoyt

Crissy Roeglin Kiran Gandhi Andrew Fogliato

Each RE/MAX INTEGRAregion has dedicatedregional trainers whosupport a wide spectrumof programs, from in-of ce meetings andregional conferences,to webinars, tutorialsand videos, coveringtopics such as leadgeneration, prospectingand conversion, socialmedia, strategic marketing,business ef ciency, andmore!

9

MAXIMIZING YOUR BUSINESS POTENTIAL AND PRODUCTIVITY


11/12

RE/MAX BY THE NUMBERS

All gures are full year or as of year-end 2014. 1Reliance data, Launch. Data represents RE/MAX Network.

WE’REGROWING WE’REEXPERIENCED

WE’REPRODUCTIVE WE CELEBRATESUCCESS IN THE MIDWEST

WE GETRESULTS

WE GIVEFREE LEADS

MNINWI

100 OFFICES75 OFFICES88 OFFICES

MNINWI

1,648 AGENTS1,288 AGENTS785 AGENTS

MNINWI

15.4 YEARS16.5 YEARS16.0 YEARS

AVERAGE YEARS IN REAL ESTATE

AVERAGE YEARS WITH RE/MAX

MNINWI

8.3 YEARS8.5 YEARS8.3 YEARS

MNINWI

$4.30 MILLION$3.01 MILLION$3.59 MILLION

MNINWI

19.921.022.7

AVERAGERESIDENTIALSALESVOLUMEPER AGENT

AVERAGERESIDENTIALTRANSACTIONSIDESPER AGENT

467

241910RESIDENTIAL

TRANSACTION SIDES

IN MINNESOTA30,442

16,627RESIDENTIALTRANSACTION SIDES

IN WISCONSIN

ARE DISTRIBUTED FROMREMAX.COM, AND ASSOCIATESHAVE RECEIVED A TOTAL OF MORTHAN 14.8 MILLION UNIQUE ANDREFERRAL-FEE-FREE LEADS1THROUGH LEADSTREET SINCE ITSINCEPTION.

26,816RESIDENTIALTRANSACTION SIDES

IN INDIANA

2014 SNAPSHOT

2,268 LEADS PER DAY


12/12

SOLDSIGNBLOG.COM

THIS ADVERTISEMENT IS NOT AN OFFERING. THE INFORMATION IN THIS MAILING IS NOT AN OFFER TO SELL, OR A SOLICITATION OF AN OFFERTO BUY, A FRANCHISE; IT IS FOR INFORMATIONAL PURPOSES ONLY. A FRANCHISE IS OFFERED IN MANY JURISDICTIONS ONLY BY DELIVERY OF AFRANCHISE DISCLOSURE DOCUMENT TO YOU IN COMPLIANCE WITH APPLICABLE FRANCHISE SALES LAWS. FURTHER, IF YOU ARE CURRENTLYAFFILIATED WITH ANOTHER FRANCHISOR, THIS MATERIAL IS NOT INTENDED TO OFFER A RE/MAX FRANCHISE OR TO SOLICIT A CHANGE INAFFILIATION.

INDIANAPOLIS OFFICE9963 Crosspoint BlvdIndianapolis, IN 46256

317-845-2005

MINNEAPOLIS OFFICE3800 American Blvd W, Suite 740Bloomington, MN 55431

952-897-0447

Documents

2015 BehindTheBalloon Midwest Print