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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 1

Crafting Messages for

Electronic Media

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 2

Media for Brief Messages

Electronic Mail

Instant Messaging

User Content Sites

Social Networks

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 3

Media for Brief Messages

Podcasts

Online Video

Blogs

Text Messaging

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 4

Printed Documents

Make a Formal

Impression

Follow Legal

Requirements

Stand Out FromE-Messages

Offer Securityand Permanence

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 5

Content for Social Media

Use a conversational approach

Write informally but not carelessly

Create concise, informative headlines

Get involved and stay involved

Use promotion indirectly

Be transparent and honest

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 7

Three-Step E-Mail Process

Planning

Writing

Completing

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 8

Number of

Messages

Multiple

Recipients

Chain of

Command

E-mail Etiquette

Planning Business E-Mail

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 9

Writing Business E-Mail

Aim for High Quality

Include Subject Lines

Control Emotions

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 10

Completing Business

E-Mail

Proofreading Signing Distributing

Revising Producing

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 11

Using Instant Messaging

E-Mail

Systems

Social

Networks

Business Grade Systems

Routine Communication

Online Meetings

Internal Communication

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 12

Using Text Messaging

Marketing

Customer service

Security

Crisis management

Process monitoring

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 13

Business IM Benefits

Rapid Response Reduced Costs

Conversational Wide Availability

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 14

Business IM Concerns

Technical Issues

Security

Problems

Logging

Messages

User

Authentication

Incompatible

Systems

SPIM

Messages

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 15

Three-Step IM Process

Planning

Writing

Completing

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 16

Workplace IM Guidelines

Multiple

Conversations

Efficient and Effective

Confidential

Information

Security

Guidelines

Personal

Messages

Usage

Schedule

Message

Length

Impromptu

Meetings

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 17

Effective Business Blogs

Online Journal

AuthenticVoice

QuickUpdates

InterestingTopics

UserComments

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 18

Using Blogs in Business

Project management

Team communication

Company news

Public relations

Media relations

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 19

Using Blogs in Business

Customer support

Recruiting

Policies and issues

Crisis communication

Market research

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 20

Using Blogs in Business

Brainstorming

Viral marketing

E-mail replacement

News syndication

Community building

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 21

Three-Step Blog Process

Planning Writing Completing

Evaluate

Proofread

Post

Content

Style

Information

Audience

Purpose

Scope

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 22

Using Podcasts in Business

Audio-Video

Training Sessions

Product Brochures

Virtual Tours

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 23

Three-Step Podcast Process

Planning

Writing

Completing

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 24

The Podcasting System

Basic Options Advanced Options

PC Microphone

PC Sound Card

PC Software

Audio Processor

Mixer & Microphone

Advanced Software

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 25

Distributing Blog and

Podcast Content

PodcatchersSyndication Aggregators

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 26

Connecting With Audiences

Feed Capabilities

Directories

Tagging

Blogrolls

Trackbacks

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Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 7 - 27

Crafting Messages for

Electronic Media