Latest MBA2ndyear Syllubus2013-14 (1)

8/20/2019 Latest MBA2ndyear Syllubus2013-14 (1)

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301. BUSINESS RESEARCH METHODS

UNIT – I

Nature and Scope of business research- Research process- Defining the research Problem

and setting the objectives- Preparing research proposal-Review of literature.

UNIT – II

Research Designs: Eplorator! Research Design and "ualitative Studies-#ocus groups

-Descriptive Research Design- Panel Research $Eperimental Research Designs.

UNIT – III

Data sources: Secondar! vs Primar! $ Secondar! data collection procedures- Primar! Data

%ollection methods: Surve! methods-&bservational Studies.

UNIT – IV

Sampling Designs: Probabilit! and Non-probabilit! sampling methods and Sample Si'e

determination-(ttitude )easurement and )easurement Scales.

UNIT – V

Preliminar! steps of data anal!sis: editing* coding and tabulation- +!pothesis testing $ ,ests

of Significance for small and large samples- t-test* '-test* chi-suare test* (N&(:

one-wa!-two-wa! - Presenting Results: /ritten and &ral Reports

References:

0. Donald R.%ooper and Pamela S.Schindler : Business Research Methods

1,ata )c2raw +ill3

4. )ar5 Saunders* Philip 6ewis and (drian ,hornhill: Research Methods for Business

Students (Pearson education3

7. (ditam 8hjuanaga Rao : Research Methodology for Management & Social

Sciences

1Ecel3

9. /illiam 2: Business Research Methods 8th

Edition. 1South /estern 4043.;. Naval 8ajpai: Business Research Methods 1 Pearson 4003.

NOTE TO TE !"!ER SETTER:

1i3 ,he uestions shall cover all the units of the s!llabus.

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#$% M"N"'EMENT O TE)NO*O'+

,nit -

)anagement of ,echnolog!: %oncept* %omponents* #eatures* Drivers and Significance.

%lassification of ,echnologies. ,echnolog! #orecasting.

,nit -

,echnolog! planning* (ppropriate ,echnolog! and ,ools for ,echnolog! (nal!sis.

,echnolog! ,ransfer: %lassification* Significance and Process. )odes of ,echnolog!

,ransfer and %ollaboration Strategies.

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,echnolog! (cuisition and


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303- ENTREPRENEURSHIPUNIT - I

Entrepreneur and entrepreneurship: %haracteristics* #unctions* ,!pes* Ethics and Social

Responsibilities of an Entrepreneur.

Entrepreneurship:


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304 – INDUSTRIAL PROJECT COURSE

Each candidate is epected to carr! out project wor5 in a particular

organisationAindustr! for a period of @A0 wee5s. %andidate has to carr! the project

wor5 under the guidance of a facult! member in the department and an eecutive

guide in the concerned organisation. ,he candidate has to maintain a field dair! and

present s!nopsis and


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311 – CONSUMER BEHAVIOURUNIT-I

B3

UNIT –V


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312 – CUSTOMER RELATIONSHIP MANAGEMENT

Unit – I


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Unit – I

)ar5eting Research $ ,he Nature and Scope $ Role of )ar5eting Research- &rgani'ations doing

)ar5eting Research and &rgani'ation of )ar5eting Research Department - (lternative approaches

to )ar5eting


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Unit – I


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UNIT – I

Product concept in )ar5eting Strateg! and New product Planning: &rganisational

arrangements


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#inancial services industr!: Nature and scope of financial services $ Different 5inds of

financial services $ Role of financial services in the economic development.

Unit – II

6ease financing* Different t!pes of leases $ Evaluating a financial lease. +ire purchase*%onsumer credit* %redit card* debit card $ #actoring* #orfaiting* Reverse )ortgage.

Unit – III

)erchant 8an5ing Services* &ffer document*


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8asic %oncepts:


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Unit – I

(n overview of corporate restructuring $ alue drivers $ Due Diligence Process for ) C ($

Ethical issues in ) C (.

Unit – II

Different forms of mergers $ Rationale for mergers and acuisitions $ alue creation through

mergers and acuisitions $ ,a implications $ #inancing mergers and acuisitions $ )erger Negotiations.

Unit – III

,a5eovers $ ,ender offer $ Defensive tactics $ 6everaged bu!outs $ Divestment $ 8u!bac5

of shares $ Emplo!ee Stoc5 &wnership Plans $ %reeping acuisitions.

Unit – IV

Regulations for )ergers and ,a5eovers in


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UNIT – I


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Unit – I


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Unit–I


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Unit–I


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Unit–I


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Unit–I

Emergence and &bjectives of 6abour 6aws $ ,he Socio$Economic Environment $ * Pa!ment of 8onus (ct 0B>;.

Unit –V

6aws Relating to /or5ing %onditions $ #actories (ct 0B9@* (P Shops and Establishment (ct*

(pprentice (ct 0B>0. (P #estival and National +olida!s (ct.

References:

0. )ali5 P.6 : and Boo6 of ndustrial *a5 1Eastern 3

4. Srivastava* S.% : ndustrial Relations and *a9our *a5s 1i5as 3

7. 2hia!a* 8.R : *a5 and !rocedure of 1e0artmental Enuiry in !ri2ate Sector

1Eastern 6aw3



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,he Nature of 6eadership $ %omparing 6eadership and )anagement $ )!ths about

6eadership $ Research Perspectives on 6eadership: ,he ,rait (pproach $ ,he 8ehaviour

(pproach $ %ontingenc! (pproaches

Unit – II

Personalit! and 6eadership $ alues* (ttitudes* %harisma $ 6eaders )ind $ Emotional


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%ounselling: %oncept and Significance $ Emergence and 2rowth of 2uidance and

%ounselling Ps!cholog! $ %ounselling and 2uidance: Epectations and 2oals.

Unit – II

arious (pproaches to %ounselling $ %ounselling Process $ %ounsellors (ttitude and S5ills

of %ounselling.

Unit – III

%ounselling . )unro % ( : )ounselling - S6ills "00roach 1)ethuen3

?. )aclennan Nigel: )ounselling for Managers 1(ldershot3

@. 6ewis E. Patterson: The )ounselling !rocess 1,homson 3



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S!stems Development Environment: )eaning and Scope of


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6ogistics and %ompetitive Strateg!: )ission of 6ogistics )anagement. 2aining advantage

through logistics.

UNIT – II

%ustomer Services: )ar5eting and 6ogistics


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political* legal* competitive* social demographic and cultural frame wor5.


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UNIT – II

Strateg! #ormulation $ Defining the %ompan! )ission $ (ssessing the Eternal

Environment $Remote and


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6aw of %ontracts $ Essentials of alid %ontract $ oid and unlawful contracts $ performance

of contracts $ special contracts: contingent contracts $ indemnit!* guarantee* bailment*

agenc! contract.

Unit – II

Sale of 2oods (ct $ Sale and agreement to sell $ conditions and warranties $ ownership

transfer $ Negotiable


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&rganisation Development $ %oncept $ +istor!- %ontributor! Stems* alues* (ssumptions

and 8eliefs


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40 – VIVA VOCE

( comprehensive iva oce Eamination shall be held as part of the

semester end eamination covering all the courses of the semester.

411 – MARKETING OF SERVICES

UNIT – I

(#%


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,he growth of services: - Nature of difference of service provider and service see5er and

classification of services $ Services mar5eting mi $ #uture of services )ar5eting.

UNIT – II

Services )ar5eting Planning process $ Developing an effective service Strateg! $ )ar5etsegmentation $ Positioning and differentiation of services.

UNIT – III

Developing Services mar5eting mi: ,he service product $ Pricing the service the cost of

ualit! and return on ualit! $ Place: Service location and channels $ Promotion and

communication of services $ People in services: Emplo!ee empowerment $ Processes $

)oments of truth $


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(n overview of Retailing )anagement $


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UNIT-I

%hannel Structure - functions and relationship in the channel - %hanging scene of

distribution in . %hopra* )eindl* =alra : Su00ly )hain Management 1 Pearson3


1i3 ,he uestions shall cover all the units of the s!llabus.1ii3


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Sales )anagement-$ Nature and


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#oreign echange mar5et $ #oreign echange rate $ Determination of foreign Echange rate

$ Demand and suppl! of foreign echange $ Spot rate and forward rate $ %ross rates $

(rbitrage $ #ied echange rate and floating echange rate $


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nit $


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UNIT – I

)anagement control S!stems: Nature* 2oal congruence* informal controls* #unctions of the

controller.

UNIT – II

Responsibilit! %anters: Revenue centres* Epense centres* administrative and support

centres* Research and Development %entres )ar5eting %entres. Profit %entres: )easuring

profitabilit!


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nit $ <

8ranch &peration and %ore 8an5ing


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UNIT – I

)eaning and scope of financial engineering $ ,ools of financial engineering $ factors

contributing to the growth of financial engineering.

UNIT – II

)easuring return and Ris5 $


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+uman Resource Development $ %oncept and Significance - +RD #unctions $ +RD

Process #ramewor5 $ Evolution of +RD $ %hallenges to &rganisations and to +RD

Professionals $


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Unit –I


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Unit –I

%oncept $ Significance and approaches to 6abour /elfare $ %oncept of /elfare State $

/elfare officer $ Role and Responsibilities $ ualifications $ ,raining.

Unit – II

/elfare activities $ /or5 Environment $+ealth and +!giene $ %reche $ #amil! Planning $ industrial (ccidents and safet! $ %anteen $%redit facilities $ Recreation $ +ousing $

,ransport $ Designing safe and health! wor5 environment and facilities.

Unit – III

Social Securit! $ Superannuation benefits $ 2ratuit! $ Provident #und $ Pension $Sic5ness

and Disablement $ )aternit! $ nemplo!ment 8enefits $ Designing Social Securit!

Programmes.

Unit – IV

/or5ers Education and ,raining $ Need and &bjects $ ,raining within the organisation $ ,raining Department $ ,raining Programme $ Role of 2overnment $ Role of ,rade nions $

Role of &rgani'ations li5e N


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434 – MANAGEMENT OF CHANGEUnit–I

%oncept of %hange* forms of change* need for change* problems of change. Resistance to

change* causes for resistance* methods and techniues of overcoming resistance to change

Unit–II

Elements of planned change* strategies of planned change* methods and techniues of

planned change* environment change process* role of change agent.

UNIT–III

%onsultation process* positioning and functioning of change agent* social and ethical

problems in organisational change*

Unit–IV

%ontrolling and regulating change* application of behavioural science concepts to

organi'ational change.

Unit–V

Developing &rgani'ation for change $ )ethods and techniues for assessing readiness for

change.

References:

0. )attel 6 : Mastering )hange 1New (merican 6ibrar!3

4. 2abarrow .: 1ynamics of Ta6ing )hange 1 +arvard 8usiness School3

7. /arren 8ennis : The !lanning of )hance 1Rine +ort /inston 3

9. =handwalla P.N: ourth E+E - Ecellence Through )reati2ity 1(.+. /heeler 3

;. Rosabeth* ).= : )hange Masters - )or0orate Entre0reneurs at ;or61rwin Paper bac5s3

>. %lar5 : The Essence of )hange 1Prentice +all 3


1i3 ,he uestions shall cover all the units of the s!llabus.1ii3


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43 – STRESS MANAGEMENT

Unit – I

Stress: )eaning* discover! of stress* 2eneral (daptation S!ndrome* inevitabilit! of stress*

stress and estruses $ %lassification of stressors* Ph!sical and emotional stressors $


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43! – INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Unit –I


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441 – ENTERPRISE RESOURCE PLANNING

UNIT – I


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442 - DECISION SUPPORT SYSTEMS

UNIT-I

Decision Support S!stems: Definition $ %haracteristics - Performance objectives - DSS

ersus )


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443- E"PERT SYSTEMS AND ARTIFICIAL INTELLIGENCE

UNIT- I


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444 - SYSTEMS CONTROL AND AUDIT

UNIT-I


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44 – DISTRIBUTED INTELLIGENCE

UNIT-I

%entrali'ed %omputers: Problem speciali'ed needs. Distributed processing &ptions and,rade $ offs.

UNIT-II

Digital %ommunication ,echnolog!: Principles and methods* protocols and conventions*

%onstraints and trade offs.

UNIT-III

6oeal (rea net wor5s and advanced office s!stems. Distributed databases* and distributed

processing.

UNIT-IV

Distributed Support*


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44!- %- BUSINESS

UNIT – I

#rom e - %ommerce to e-8usiness* Structural ,ransformation* #leible 8usiness designs.

,rend spotting - ,ime* Self service* ease of use* outsourcing. UNIT –II

e-8usiness design - strateg! of design - phases: building* capabilit! evaluation - e-8usiness

design.

UNIT – III

e- 8usiness (rchitecture - %ustomers Relationship )anagement* Selling- chain )anagement

$ suppl!- chain )anagement- e- Procurement.

UNIT –IV

=nowledge tone (pplications - Net generation of D.S.S 8usiness )odel- Suitabilit!*

Pitfalls and %onsumer preferences.

UNIT – V

Development E $ 8usiness design* strateg! formulation.

References: 0. Ravi Rala5ota and )aina Robinson: E - Business (Pearson3

4. Napier ud* Rivers and /agnerm: )reating a E - Business 1i5as3

7. 8has5er : Electronic )ommerce: 1,ata)cgrahill3



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Latest MBA2ndyear Syllubus2013-14 (1)