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Please note:Sample presentation only. Please download the full presentation from:
http://econsultancy.com/reports/econsultancy-facebook-innovation-briefing
Christian Gladwell
Human Digital
Contents
• Introduction
• Owned Media
• Facebook Commerce
• Crowd-sourcing
• Metrics versus KPIs
• Facebook as an Insights Tool
• The Integrated Picture
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Introduction
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The Web is now organising itself around people and their connections
Browse
90’s
Search
00’s
Discover
10’s
Facebook by the numbers
- More than 500 million active users
- People spend over 700 billion minutes per month on Facebook
- There are over 900 million objects that people interact with (pages, groups, events)
- Average user is connected to 80 community pages, groups and events
- Average user creates 90 pieces of content each month
- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
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Owned Media
Using Pages as Content ‘Channel’
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Episodic Alan Partridge specials were promoted via the Homepage driving 74,000 Likes
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Crowd-sourcing
STYLER
Imagine if…
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STYLERHi Shelly, get the look with
All your fans could try your full range before they buy on Facebook
Please note:Sample presentation only. Please download the full presentation from:
http://econsultancy.com/reports/econsultancy-facebook-innovation-briefing
Christian Gladwell
Human Digital
Econsultancy
About Econsultancy
Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.
The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.
Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.
http://econsultancy.com
April 2011
