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  • : 12-151025

    10400

    : 1 : 25525,000

    ISBN : 974-7783-53-7 : 211 :

    .0-2539-6869,0-2539-6596

    :

    0-2619-5500630,631,632,633637

    0-2619-80860-2619-8085

    e-mail:[email protected]:www.tqa.or.th

    2552

    (Thailand Quality Award - TQA)

    Baldrige National Quality Program

    2008 Criteria for Performance Excellence

    2552

  • (Thailand Quality Award - TQA)

    Baldrige National Quality Program

    2008 Criteria for Performance Excellence

    2552

  • 5

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    2552 (CRITERIA FOR PERFORMANCE EXCELLENCE) 16

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    () 101

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    (ThailandQualityAward-TQA)

    52539

    9

    (WorldClass)

    The

    MalcolmBaldrigeNationalQualityAward(MBNQA)

    :

    :1.

    2.

    3.

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  • 8 2552

  • 2552 9

    ..2545

    (FTPI)

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    2) (TQA Technical Sub-Committee)

    3) (TQA Promotion

    Sub-Committee)

    (Assessors)

    (Winner Conference) (Winner Best

    Practices)

    ..2545 (TQA)

    (TQC)

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    :

    1.

    2.

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    5.

    6.

    4.

    7.

    (Thailand Quality Award: TQA)

    (HospitalAccreditationHA)(PublicSector

    ManagementQualityAwardPMQA)(StateEnterprise

    Performance Appraisal SEPA)

    70,000100

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    (TQC)22

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  • 12 2552

    6

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    2552 1. 2.

    1 120

    1.1 70

    1.2 50

    2 80

    2.1 40

    2.2 40

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    3.1 50

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    1. 158-177

    2.

    3. (*)

    4. [ 1.(3)]

    5. 3

    1)

    2)

    3)

  • 16 2552

    Importance of Beginning With Your Organizational ProfileYour Organizational Profile is critically important because itisthemostappropriatestartingpointforself-assessmentandforwritinganapplication;

    it helps you identify potential gaps in key information and focus on keyperformancerequirementsandresults;

    it isusedby theExaminersandJudges inapplication review, including thesitevisit,tounderstandyourorganizationandwhatyouconsiderimportant(youwillbe

    assessed using theCriteria requirements in relation to your organizations environment,

    relationships,influences,andchallenges,aspresentedinyourOrganizationalProfile);and

    italsomaybeusedbyitselfforaninitialself-assessment.Ifyouidentifytopicsforwhichconflicting,little,ornoinformationisavailable,itispossiblethattheOrganizational

    Profilecanserveasyourcompleteassessment,andyoucanusethesetopicsforaction

    planning.

    Preface : Organizational Profile TheOrganizationalProfile isasnapshotofyourorganization, theKEY influences

    onHOWyouoperate,andtheKEYchallengesyouface.

    P.1 Organizational Description: What are your key organizational characteristics? DescribeyourorganizationsoperatingenvironmentandyourKEYrelationshipswith

    CUSTOMERS,suppliers,PARTNERS,andSTAKEHOLDERS.

    Withinyourresponse,includeanswerstothefollowingquestions:

    CRITERIA FOR PERFORMANCE EXCELLENCE

  • 2552 17

    2552

    /

    (

    )

    1. :

  • 18 2552

    a. Organizational Environment

    (1) Whatareyourorganizationsmainproductsandservices?Whatarethedelivery mechanismsusedtoprovideyourproductsandservicestoyourCUSTOMERS?

    (2) Whatisyourorganizationalculture?WhatareyourstatedPURPOSE,VISION,

    MISSION,andVALUES?

    (3) WhatisyourWORKFORCEprofile?WhatareyourWORKFORCEoremployee

    groupsandSEGMENTS?WhataretheirKEYrequirementsandexpectations?

    Whataretheireducationlevels?WhatareyourorganizationsWORKFORCEand

    jobDIVERSITY, organized bargaining units, KEY benefits, and special health

    andsafetyrequirements?

    (4)Whatareyourmajorfacilities,technologies,andequipment?

    (5)Whatistheregulatoryenvironmentunderwhichyourorganizationoperates?What

    are the applicable occupational health and safety regulations; accreditation,

    certification, or registration requirements; relevant industry standards; and

    environmental,financial,andproductregulations?

    b. Organizational Relationships

    (1) WhatareyourorganizationalstructureandGOVERNANCEsystem?Whatarethe

    reportingrelationshipsamongyourGOVERNANCEboard,SENIORLEADERS,and

    parentorganization,asappropriate?

    (2) What are your KEY CUSTOMER and STAKEHOLDER groups and market

    SEGMENTS,asappropriate?WhataretheirKEYrequirementsandexpectations

    foryourproducts,services,andoperations?Whatarethedifferencesinthese

    requirementsandexpectationsamongCUSTOMERandSTAKEHOLDERgroups

    andmarketSEGMENTS?

    (3) Whatareyourmostimportanttypesofsuppliers,PARTNERS,COLLABORATORS,

    anddistributors?Whatroledothesesuppliers,PARTNERS,COLLABORATORS,

    anddistributorsplayinyourWORKSYSTEMSandtheproductionanddelivery

    ofyourKEYproductsandservices?Whatrole,ifany,dotheyplayinyourorgani-

    zational INNOVATIONPROCESSES?Whatareyourmost importantsupplychain

    requirements?

    (4) What are your KEY supplier and CUSTOMER partnering relationship and

    communicationmechanisms?

  • 2552 19

    .

    (1)

    (2)

    (3)

    (4)

    (5)

    .

    (1)

    (*)

    (2) (*)

    (3)

    (4)

  • 20 2552

    Notes :

    N1. Mechanismsforproductandservicedeliverytoyourend-usecustomers(P.1a[1]

    might be direct or through dealers, distributors, collaborators, or channel

    partners.

    N2. Workforceoremployeegroupsandsegments (includingorganizedbargaining

    units)(P.1a[3])mightbebasedonthetypeofemploymentorcontractreporting

    relationship, location, tour of duty, work environment, family-friendly policies,

    orotherfactors.

    N3. Marketsegments(P.1b[2])mightbebasedonproductorservicelinesorfeatures,

    distribution channels, business volume, geography, or other factors that are

    importanttoyourorganizationtodefinerelatedmarketcharacteristics.

    N4. Customerandstakeholdergroupandmarketsegmentrequirements(P.1b[2])might

    includeon-timedelivery,lowdefectlevels,safety,security,ongoingpricereductions,

    electroniccommunication,rapidresponse,after-salesservice,sociallyresponsible

    behavior,andcommunityservice.Forsomenonprofitorganizations,requirements

    alsomightincludeadministrativecostreductions,at-homeservices,rapidresponse

    toemergencies,andmultilingualservices.

    N5. Communicationmechanisms(P.1b[4])shouldbetwo-wayandmightbeinperson,

    viae-mail,Webbased,orbytelephone.Formanyorganizations,thesemechanisms

    maychangeasmarketplace,customer,orstakeholderrequirementschange.

    N6. Whilesomenonprofitorganizationsofferproductsandservices(P.1a[1]),many

    mightappropriatelyinterpretthisphraseasprogramsorprojectsandservices.

    N7. Customers(P.1a[1])aretheusersandpotentialusersofyourproducts,programs,and

    services. In somenonprofit organizations, customers might include members,

    taxpayers,citizens, recipients, clients, and beneficiaries. Market segments might

    be referred toas constituencies.

  • 2552 21

    :

    1 [1..(1)]

    2 ()[1..(3)]

    3[1..(2)]

    4[1..(2)]

    5 [1..(4)]

    6[1..(1)]

    7 [1..(1)]

  • 22 2552

    N8. Many nonprofit organizations rely heavily on volunteers to accomplish their work. These organizations should include volunteers in the discussion of their workforce

    (P.1a[3]).

    N9. For nonprofit organizations, relevant industry standards (P.1a[5]) might include industrywide codes of conduct and policy guidance. The term industry is used

    throughout the Criteria to refer to the sector in which you operate. For

    nonprofit organizations, this sector might be charitable organizations, professional

    associations and societies, religious organizations, or government entities-or a

    subsector of one of these.

    N10. For some nonprofit organizations, governance and reporting relationships (P.1b[1]) might include relationships with major agency, foundation, or other

    funding sources.

  • 2552 23

    8 [1..(3)]

    9 [1..(5)]

    10 [1..(1)]

  • 24 2552

    P.2 Organizational Challenges: What are your key organizational challenges? Describe your organizations competitive environment, your KEY STRATEGICCHALLENGESandADVANTAGES,andyoursystemforPERFORMANCEimprovement.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. Competitive Environment

    (1)Whatisyourcompetitiveposition?Whatisyourrelativesizeandgrowthinyour

    industryormarketsserved?Whatarethenumbersandtypesofcompetitors

    foryourorganization?

    (2)What are the principal factors that determine your success relative to your

    competitors?WhatareanyKEYchangestakingplacethataffectyourcompetitive

    situation,includingopportunitiesforINNOVATIONandcollaboration,asappropriate?

    (3)What are your KEY available sources of comparative and competitive data

    fromwithinyourindustry?WhatareyourKEYavailablesourcesofcomparativedata

    fromoutsideyourindustry?Whatlimitations,ifany,arethereinyourabilityto

    obtainthesedata?

    b. Strategic Context

    What are your KEY business, operational, and human resource STRATEGIC

    CHALLENGESandADVANTAGES?WhatareyourKEYSTRATEGICCHALLENGESand

    ADVANTAGESassociatedwithorganizationalSUSTAINABILITY?

    c. PERFORMANCE Improvement System

    WhataretheKEYelementsofyourPERFORMANCEimprovementsystem,including

    yourevaluationandLEARNINGPROCESSES?

  • 2552 25

    2. :

    .

    (1)

    (2)

    (*)

    (3)

    ()

    .

    .

  • 26 2552

    Notes :

    N1. Principalfactors(P.2a[2])mightincludedifferentiatorssuchasyourpriceleadership,

    designservices,innovationrate,geographicproximity,accessibility,andwarranty

    andproductoptions.For some nonprofit organizations, differentiators also might

    include your relative influence with decision makers, ratio of administrative

    costs to programmatic contributions, reputation for program or service delivery,

    and wait times for service.

    N2. Strategicchallengesandadvantages(P.2b)mightrelatetotechnology,products,

    youroperations,yourindustry,globalization,yourvaluechain,andpeople.

    N3. Performanceimprovement(P.2c)isanassessmentdimensionusedintheScoring

    Systemtoevaluatethematurityoforganizationalapproachesanddeployment.

    This question is intended to help you and the Baldrige Examiners set

    an overall context for your approach to performance improvement. Overall

    approaches to performance improvementmight include implementing a Lean

    EnterpriseSystem, applyingSixSigmamethodology, using ISO9000 : 2000

    standards,oremployingotherprocessimprovementtools.

    N4. Nonprofit organizations frequently are in a very competitive environment; they often must compete with other organizations and with alternative sources for similar

    servicesto secure financial and volunteer resources, membership, visibility in

    appropriate communities, and media attention.

    N5. For nonprofit organizations, the term business (P.2b) is used throughout the Criteria to refer to your main mission area or enterprise activity.

  • 2552 27

    :

    1 [2..(2)]

    2 (2..)

    3 (2..)

    Lean Enterprise System, Six Sigma,

    ISO9000:2000

    4

    5 (2..)

  • 28 2552

    1. Leadership

    TheLeadershipCategoryexaminesHOWyourorganizationsSENIORLEADERSguideandsustainyourorganization.AlsoexaminedareyourorganizationsGOVERNANCE

    andHOWyourorganizationaddressesitsethical,legal,andcommunityresponsibilities.

    DescribeHOWSENIORLEADERSguide and sustain your organization.DescribeHOW SENIOR LEADERS communicate with your WORKFORCE and encourage HIGH

    PERFORMANCE.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. VISION and VALUES

    (1) HOW do SENIOR LEADERS set organizational VISION and VALUES? HOW doSENIORLEADERSDEPLOYyourorganizationsVISIONandVALUESthrough

    your LEADERSHIP SYSTEM, to the WORKFORCE, to KEY suppliers and

    PARTNERS,andtoCUSTOMERSandotherSTAKEHOLDERS,asappropriate?

    HOW do SENIOR LEADERS personal actions reflect a commitment to the

    organizationsVALUES?

    (2)HOWdoSENIORLEADERSpersonallypromoteanorganizationalenvironment

    thatfosters,requires,andresultsinlegalandETHICALBEHAVIOR?

    (3) HOWdoSENIOR LEADERS create a SUSTAINABLE organization?HOWdo

    SENIOR LEADERS create an environment for organizational PERFORMANCE

    improvement,theaccomplishmentofyourMISSIONandSTRATEGICOBJECTIVES,

    INNOVATION, competitive or role-model PERFORMANCE leadership, and

    organizational agility? HOW do theycreate an environment for organizational

    and WORKFORCE LEARNING? HOW do they personally participate in

    successionplanningandthedevelopmentoffutureorganizationalleaders?

    1.1 Senior Leadership : How do your senior leaders lead?

  • 2552 29

    1 (120 )

    .

    (1)

    (*)

    (2)

    (3)

    1.1 : (70 )

  • 30 2552

    b. Communication and Organizational PERFORMANCE

    (1) HOW do SENIOR LEADERS communicate with and engage the entire

    WORKFORCE? HOW do SENIOR LEADERS encourage frank, two-way

    communication throughout the organization? HOW do SENIOR LEADERS

    communicateKEYdecisions?HOWdoSENIORLEADERStakeanactiverolein

    reward and recognition programs to reinforce HIGH PERFORMANCE and

    aCUSTOMERandbusinessfocus?

    (2) HOW do SENIOR LEADERS create a focus on action to accomplish the

    organizations objectives, improve PERFORMANCE, and attain its VISION?

    WhatPERFORMANCEMEASURESdoSENIORLEADERS regularly review to

    inform them on needed actions? HOW do SENIOR LEADERS include

    a focus on creating and balancing VALUE for CUSTOMERS and other

    STAKEHOLDERSintheirorganizationalPERFORMANCEexpectations?

    Notes :

    N1. Organizationalvision(1.1a[1])shouldsetthecontextforstrategicobjectivesand

    actionplans,whicharedescribedinItems2.1and2.2.

    N2. Asustainableorganization(1.1a[3])iscapableofaddressingcurrentbusinessneeds

    andpossessestheagilityandstrategicmanagementtopreparesuccessfullyfor

    its future business andmarket environment. In this context, the concept of

    innovationincludesbothtechnologicalandorganizationalinnovationtosucceed

    in the future. A sustainable organization also ensures a safe and secure

    environmentfortheworkforceandotherkeystakeholders.

    N3. Afocusonaction(1.1b[2])considerstheworkforce,theworksystems,andthe

    hardassets of your organization. It includes ongoing improvements in

    productivity that may be achieved through eliminating waste or reducing

    cycletime,anditmightusetechniquessuchasSixSigmaandLean.Italso

    includestheactionstoaccomplishyourorganizationsstrategicobjectives.

    N4. YourorganizationalperformanceresultsshouldbereportedinItems7.1-7.6.

    N5. For nonprofit organizations that rely on volunteers to accomplish their work, responses to 1.1b(1) also should discuss your efforts to communicate with

    and engage the volunteer workforce.

  • 2552 31

    .

    (1)

    (2)

    :

    1 [1.1.(1)]

    2.12.2

    2 [1.1.(3)]

    3 [1.1.(2)]

    Six Sigma, Lean

    4 7.1-7.6

    5 [1.1.(1)]

  • 32 2552

    1.2 Governance and Social Responsibilities : How do you govern and address your social responsibilities?

    DescribeyourorganizationsGOVERNANCEsystem.DescribeHOWyourorganizationaddressesitsresponsibilitiestothepublic,ensuresETHICALBEHAVIOR,andpracticesgood

    citizenship.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. Organizational GOVERNANCE

    (1) HOWdoesyourorganizationreviewandachievethefollowingKEYaspectsof

    yourGOVERNANCEsystem:

    accountabilityformanagementsactions

    fiscalaccountability

    transparencyinoperationsandselectionofanddisclosurepoliciesfor

    GOVERNANCEboardmembers,asappropriate

    independenceininternalandexternalaudits

    protectionofSTAKEHOLDERandstockholderinterests,asappropriate

    (2) HOWdoyouevaluatethePERFORMANCEofyourSENIORLEADERS,includingthe chiefexecutive?HOWdoyouevaluatethePERFORMANCEofmembersofyour

    GOVERNANCEboard,asappropriate?HOWdoSENIORLEADERSandyour

    GOVERNANCEboardusethesePERFORMANCEreviewstofurtherdevelopand

    toimproveboththeirpersonalleadershipEFFECTIVENESSandthatofyourboard

    andLEADERSHIPSYSTEM,asappropriate?

    b. Legal and ETHICAL BEHAVIOR

    (1) HOWdoyouaddressanyadverseimpactsonsocietyofyourproducts,services,

    andoperations?HOWdoyouanticipatepublicconcernswithcurrentandfuture

    products,services,andoperations?HOWdoyoupreparefortheseconcernsina

    proactivemanner,includingusingresource-sustainingPROCESSES,asappropriate?

    WhatareyourKEYcompliancePROCESSES,MEASURES,andGOALSforachieving

    andsurpassingregulatoryandlegalrequirements,asappropriate?Whatareyour

    KEYPROCESSES,MEASURES,andGOALSforaddressingrisksassociatedwith

    yourproducts,services,andoperations?

  • 2552 33

    1.2 : (50 )

    .

    (1)

    (*)

    (*)

    (2) (*)

    (*)

    .

    (1)

    (*)

  • 34 2552

    (2) HOWdoesyourorganizationpromoteandensureETHICALBEHAVIORinallyour interactions?WhatareyourKEYPROCESSESandMEASURESorINDICATORS

    forenablingandmonitoringETHICALBEHAVIORinyourGOVERNANCEstructure,

    throughoutyourorganization,andininteractionswithCUSTOMERS,PARTNERS,

    andotherSTAKEHOLDERS?HOWdoyoumonitorandrespondtobreachesof

    ETHICALBEHAVIOR?

    c. Support of KEY Communities

    HOWdoesyourorganizationactivelysupportandstrengthenyourKEYcommunities?

    HOWdoyouidentifyKEYcommunitiesanddetermineareasofemphasisfororganizational

    involvement and support? What are your KEY communities? HOW do your SENIOR

    LEADERS,inconcertwithyourWORKFORCE,contributetoimprovingthesecommunities?

    Notes :

    N1. Societalresponsibilitiesinareascriticaltoyourorganizationsongoingsuccess

    alsoshouldbeaddressedinStrategyDevelopment(Item2.1)andinProcess

    Management(Category6).Keyresults,suchasresultsofregulatoryandlegal

    compliance(includingtheresultsofmandatedfinancialaudits),environmental

    improvementsthroughuseofgreentechnologyorothermeans,orconservation

    activities,shouldbereportedasLeadershipOutcomes(Item7.6).

    N2. Transparencyinoperationsofyourgovernanceboard(1.2a[1])shouldincludeyour

    internalcontrolsongovernanceprocesses.For some nonprofit organizations, an

    external advisory board may provide some or all of the governance board

    functions. For those nonprofit organizations that serve as stewards of

    public funds, stewardship of those funds and transparency in operations are

    areas of emphasis.

  • 2552 35

    :

    1

    ( 2.1)

    (6)(7.6)

    (GreenTechnology)

    2 [1.2.(1)]

    (2)

    .

  • 36 2552

    N3. Leadershipperformanceevaluation(1.2a[2])mightbesupportedbypeerreviews,

    formalperformancemanagementreviews(5.1b),andformalorinformalworkforce

    and other stakeholder feedback and surveys. For some nonprofit and

    government organizations, external advisory boards might evaluate the

    performance of senior leaders and the governance board.

    N4. Measuresorindicatorsofethicalbehavior(1.2b[2])mightincludethepercentage

    of independentboardmembers,measuresof relationshipswith stockholder

    and nonstockholder constituencies, instances of ethical conduct breaches

    andresponses,surveyresultsonworkforceperceptionsoforganizationalethics,

    ethics hotline use,and results of ethics reviews and audits. They also

    might include evidence that policies, workforce training, and monitoring

    systems are in placewith respect to conflicts of interest and proper use

    offunds.

    N5. Areasofcommunitysupportappropriatefor inclusion in1.2cmight include

    your efforts to strengthen local community services, education, and health;

    theenvironment,includingcollaborativeactivitiestoconservetheenvironment

    or natural resources;and practices of trade, business, or professional

    associations.

    N6. ThehealthandsafetyofyourworkforcearenotaddressedinItem1.2;you

    shouldaddresstheseemployeefactorsinItem5.2.

    N7. Nonprofit organizations should report in 1.2b(1), as appropriate, how they address the legal and regulatory requirements and standards that govern fundraising

    and lobbying activities.

    N8. For some charitable organizations, support for key communities (1.2c) may occurtotallythrough the mission-related activities of the organization. In such

    cases, it is appropriateto respond with any extra efforts you devote

    to support of these communities.

  • 2552 37

    3 [1.2.(2)]

    (5.1.)

    4 [1.2.(2)]

    5 1.2.

    6 1.2

    5.2

    7 [1.2.(1)] (*)

    8 (1.2.)

  • 38 2552

    2. Strategic Planning

    TheStrategicPlanningCategoryexaminesHOWyourorganizationdevelopsSTRA-TEGICOBJECTIVESandACTIONPLANS.AlsoexaminedareHOWyourchosenSTRA-TEGICOBJECTIVESandACTIONPLANSareDEPLOYEDandchangedifcircumstances

    require,andHOWprogressismeasured.

    Describe HOW your organization determines its STRATEGIC CHALLENGES and

    ADVANTAGES.DescribeHOWyourorganizationestablishes itsstrategyandSTRATEGIC

    OBJECTIVEStoaddresstheseCHALLENGESandenhanceitsADVANTAGES.Summarize

    yourorganizationsKEYSTRATEGICOBJECTIVESandtheirrelatedGOALS.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. Strategy Development PROCESS

    (1) HOWdoesyourorganizationconductitsstrategicplanning?WhataretheKEY

    PROCESSsteps?WhoaretheKEYparticipants?HOWdoesyourPROCESS

    identifypotentialblindspots?HOWdoyoudetermineyourSTRATEGICCHALLENGES

    andADVANTAGES,asidentifiedinresponsetoP.2inyourOrganizationalProfile?

    Whatareyourshort-andlonger-termplanningtimehorizons?HOWarethese

    timehorizonsset?HOWdoesyourstrategicplanningPROCESSaddressthese

    timehorizons?

    (2) HOWdoyouensurethatstrategicplanningaddressestheKEYfactorslisted

    below? HOW do you collect and analyze relevant data and information

    pertainingtothesefactorsaspartofyourstrategicplanningPROCESS:

    yourorganizationsstrengths,weaknesses,opportunities,andthreats

    earlyindicationsofmajorshiftsintechnology,markets,CUSTOMERpreferences,

    competition,ortheregulatoryenvironment

    long-termorganizationalSUSTAINABILITY

    yourabilitytoexecutethestrategicplan

    2.1 Strategy Development : How do you develop your strategy?

  • 2552 39

    2 (80 )

    .

    (1)

    2

    (2)

    2.1 : (40 )

  • 40 2552

    b. STRATEGIC OBJECTIVES

    (1) WhatareyourKEYSTRATEGICOBJECTIVESandyourtimetableforaccomplishing

    them?WhatareyourmostimportantGOALSfortheseSTRATEGICOBJECTIVES?

    (2) HOWdoyourSTRATEGICOBJECTIVESaddressyourSTRATEGICCHALLENGES

    and STRATEGIC ADVANTAGES? HOW do your STRATEGIC OBJECTIVES

    addressyouropportunitiesforINNOVATIONinproductsandservices,operations,

    and the business model? HOW do you ensure that your STRATEGIC

    OBJECTIVES balance short- and longer-term challenges and opportunities?

    HOWdoyouensurethatyourSTRATEGICOBJECTIVESbalancetheneedsof

    allKEYSTAKEHOLDERS?

    Notes :

    N1. Strategy development refers to your organizations approach (formal or

    informal)topreparingforthefuture.Strategydevelopmentmightutilizevarious

    types of forecasts, projections, options, scenarios, knowledge (see 4.2b for

    relevantorganizationalknowledge),orotherapproachestoenvisioningthefuture

    forpurposesofdecisionmakingandresourceallocation.Strategydevelopment

    mightinvolveparticipationbykeysuppliers,distributors,partners,andcustomers.

    For some nonprofit organizations, strategy development might involve participation by organizations providing similar services or drawing from the

    same donor population or volunteer workforce.

    N2. Strategyshouldbeinterpretedbroadly.Strategymightbebuiltaroundorleadto

    any or all of the following: new products, services, and markets; revenue

    growth via various approaches, including acquisitions, grants, and endowments;divestitures;newpartnershipsandalliances;andnewemployee

    or volunteer relationships. Strategy might be directed toward becoming a

    preferredsupplier,alocalsupplierineachofyourmajorcustomersorpartners

    markets,alow-costproducer,amarketinnovator,orahigh-endorcustomized

    productorserviceprovider.Italsomightbedirectedtowardmeetingacommunity

    orpublicneed.

    N3. Your organizations strengths,weaknesses, opportunities, and threats (2.1a[2])

    shouldaddressallfactorsthatarekeytoyourorganizationsfuturesuccess,

    includingthefollowing,asappropriate:yourcustomerandmarketneeds,expectations,

    andopportunities;youropportunitiesforinnovationandrole-modelperformance;

  • 2552 41

    .

    (1)

    (2)

    :

    1 (

    )

    (4.2.

    )

    2

    3 [2.1.(2)]

    (*)

  • 42 2552

    yourcorecompetencies;yourcompetitiveenvironmentandyourperformancerelative tocompetitorsandcomparableorganizations;yourproductlifecycle;technological

    andotherkeyinnovationsorchangesthatmightaffectyourproductsandservices

    and how you operate, as well as the rate of that innovation; your human

    andotherresourceneeds;yourabilitytocapitalizeondiversity;youropportunities

    to redirect resources to higher-priority products, services, or areas; financial,

    societal,ethical,regulatory,technological,security,andotherpotentialrisks;your

    abilitytopreventandrespondtoemergencies,includingnaturalorotherdisasters;

    changesinthenationalorglobaleconomy;partnerandsupplychainneeds,strengths,

    andweaknesses;changesinyourparentorganization;andotherfactorsuniqueto

    yourorganization.

    N4. Yourabilitytoexecutethestrategicplan(2.1a[2])shouldaddressyourability

    tomobilizethenecessaryresourcesandknowledge.Italsoshouldaddressyour

    organizationalagilitybasedoncontingencyplansorifcircumstancesrequirea

    shiftinplaninplansandrapidexecutionofneworchangedplans.

    N5. Strategicobjectivesthataddresskeychallengesandadvantages(2.1b[2])might

    includerapidresponse,customization,co-locationwithmajorcustomersorpartners,

    workforcecapabilityandcapacity,specificjointventures,virtualmanufacturing,rapid

    innovation,ISO9000:2000orISO14000registration,Web-basedsupplierand

    customerrelationshipmanagement,andproductandservicequalityenhancements.

    ResponsestoItem2.1shouldfocusonyourspecificchallengesandadvantages-

    those most important to your ongoing success and to strengthening your

    organizationsoverallperformance.

    N6. Item 2.1 addresses your overall organizational strategy, whichmight include

    changesinservices,products,andproductlines.However,theItemdoesnot

    addressproductorservicedesign;youshouldaddressthesefactorsinItem

    6.1,asappropriate.

  • 2552 43

    4 [2.1.(2)]

    5 [2.1.(2)]

    ISO 9000:2000 ISO 14000

    2.1

    6 2.1

    6.1(*)

  • 44 2552

    DescribeHOWyourorganizationconvertsitsSTRATEGICOBJECTIVESintoACTION

    PLANS.SummarizeyourorganizationsACTIONPLANSandrelatedKEYPERFORMANCE

    MEASURESorINDICATORS.ProjectyourorganizationsfuturePERFORMANCErelativeto

    KEYcomparisonsonthesePERFORMANCEMEASURESorINDICATORS.

    Withinyourresponse,includeanswerstothefollowingquestions:

    A. ACTION PLAN Development and DEPLOYMENT

    (1) HOWdoyoudevelopandDEPLOYACTIONPLANSthroughouttheorganization

    toachieveyourKEYSTRATEGICOBJECTIVES?HOWdoyouensurethatthe

    KEYoutcomesofyourACTIONPLANScanbesustained?

    (2)HOWdoyouensurethatadequatefinancialandotherresourcesareavailable

    to support the accomplishment of your ACTION PLANS? HOW do you

    allocatetheseresourcestosupporttheaccomplishmentoftheplans?HOWdo

    youassessthefinancialandotherrisksassociatedwiththeplans?HOWdoyou

    balanceresourcestoensureadequateresourcestomeetcurrentobligations?

    (3)HOWdoyouestablishandDEPLOYmodifiedACTIONPLANSifcircumstances

    requireashiftinplansandrapidexecutionofnewplans?

    (4)WhatareyourKEYshort-andlonger-termACTIONPLANS?WhataretheKEY

    planned changes, if any, in your products and services, your CUSTOMERS

    andmarkets,andhowyouwilloperate?

    (5) What are your KEY human resource plans to accomplish your short- and

    longer-term STRATEGIC OBJECTIVES and ACTION PLANS? HOW do the

    plans address potential impacts on people in your WORKFORCE and any

    potentialchangestoWORKFORCECAPABILITYandCAPACITYneeds?

    (6)WhatareyourKEYPERFORMANCEMEASURESorINDICATORSfortracking

    progressonyourACTIONPLANS?HOWdoyouensurethatyouroverallACTION

    PLANmeasurementsystemreinforcesorganizationalALIGNMENT?HOWdoyou

    ensurethatthemeasurementsystemcoversallKEYDEPLOYMENTareasand

    STAKEHOLDERS?

    2.2 Strategy Deployment : How do you deploy your strategy?

  • 2552 45

    .

    (1)

    (2)

    (3)

    (4)

    ()

    (5)

    (6)

    2.2 : (40 )

  • 46 2552

    b. PERFORMANCE PROJECTION

    FortheKEYPERFORMANCEMEASURESorINDICATORSidentifiedin2.2a(6),what

    areyourPERFORMANCEPROJECTIONS forbothyourshort-and longer-termplanning

    time horizons? HOW are these PROJECTIONS determined? How does your projected

    PERFORMANCE compare with the projected PERFORMANCE of your competitors or

    comparableorganizations?HowdoesitcomparewithKEYBENCHMARKS,GOALS,and

    pastPERFORMANCE,asappropriate?HOWdoyouensureprogresssothatyouwillmeet

    yourPROJECTIONS?IftherearecurrentorprojectedgapsinPERFORMANCEagainstyour

    competitorsorcomparableorganizations,HOWwillyouaddressthem?

    Notes :

    N1. Strategy and action plan development and deployment are closely linked

    tootherItemsintheCriteria.Thefollowingareexamplesofkeylinkages:

    Item1.1 forhowyour senior leaderssetandcommunicateorganizational

    direction;

    Category3forgatheringcustomerandmarketknowledgeasinputtoyour

    strategyandactionplansandfordeployingactionplans;

    Category 4 for measurement, analysis, and knowledge management to

    support your key information needs, to support your development of

    strategy,toprovideaneffectivebasisforyourperformancemeasurements,

    andtotrackprogressrelativetoyourstrategicobjectivesandactionplans;

    Category 5 for meeting your workforce capability and capacity needs,

    for workforce development and learning system design and needs, and

    forimplementingworkforce-relatedchangesresultingfromactionplans;

    Category6 forchanges toworksystemsandworkprocess requirements

    resultingfromyouractionplans;and

    Item 7.6 for specific accomplishments relative to your organizational

    strategyandactionplans.

    N2. Deploymentofactionplans(2.2a[1])mightincludekeypartners,collaborators,

    andsuppliers.

    N3. Measuresandindicatorsofprojectedperformance(2.2b)mightincludechanges

    resultingfromnewventures;organizationalacquisitionsormergers;newvalue

    creation;marketentryandshifts;newlegislativemandates,legalrequirements,or

    industrystandards;andsignificantanticipatedinnovationsinproducts,services,

    andtechnology.

  • 2552 47

    .

    2.2.(6)

    (*)

    :

    1

    1.1

    3

    4

    (EffectiveBasis)

    5

    6

    7.6

    2 [2.2.(1)]

    3 (2.2.)

  • 48 2552

    3. Customer and Market Focus

    TheCUSTOMERandMarketFocusCategoryexaminesHOWyourorganizationdeterminestherequirements,needs,expectations,andpreferencesofCUSTOMERSand

    markets.AlsoexaminedisHOWyourorganizationbuildsrelationshipswithCUSTOMERS

    anddeterminestheKEYfactorsthatleadtoCUSTOMERacquisition,satisfaction,loyalty,

    andretentionandtobusinessexpansionandSUSTAINABILITY

    DescribeHOWyourorganizationdeterminesrequirements,needs,expectations,and

    preferences of CUSTOMERS and markets to ensure the continuing relevance of your

    productsandservicesandtodevelopnewbusinessopportunities.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. CUSTOMER and Market Knowledge

    (1) HOWdoyouidentifyCUSTOMERS,CUSTOMERgroups,andmarketSEGMENTS?

    HOWdoyoudeterminewhichCUSTOMERS,CUSTOMERgroups,andmarket

    SEGMENTStopursueforcurrentandfutureproductsandservices?HOWdoyou

    include CUSTOMERS of competitors and other potential CUSTOMERS and

    marketsinthisdetermination?

    (2) HOWdoyouusethevoiceoftheCUSTOMERtodetermineKEYCUSTOMER

    requirements, needs, and changing expectations (including product and

    servicefeatures)andtheirrelativeimportancetoCUSTOMERSpurchasingor

    relationship decisions? How do your listening methods vary for different

    CUSTOMERS,CUSTOMERgroups,ormarketSEGMENTS?HOWdoyouuserelevant

    informationandfeedbackfromcurrentandformerCUSTOMERS,includingmarketing

    and sales information, CUSTOMER loyalty and retention data, CUSTOMER

    referrals,win/lossANALYSIS,andcomplaintdata forPURPOSESofplanning

    productsandservices,marketing,makingWORKSYSTEMandworkPROCESS

    improvements,anddevelopingnewbusinessopportunities?

    3.1 Customer and Market Knowledge : How do you obtain and use customer and market knowledge?

  • 2552 49

    3 (110 )

    .

    (1)

    (2)

    (

    )

    3.1 : (50 )

  • 50 2552

    (3) HOW do you use voice-of-the-CUSTOMER information and feedback to becomemoreCUSTOMER-focused, to better satisfyCUSTOMERneeds and

    desires,andtoidentifyopportunitiesforINNOVATION?

    (4) HOWdoyoukeepyourCUSTOMERandmarketlisteningandLEARNINGmethods

    current with business needs and directions, including changes in your

    marketplace?

    Notes :

    N1. YourresponsestothisItemshouldincludethecustomergroupsandmarket

    segmentsidentifiedinP.1b(2).

    N2. If your products and services are sold or delivered to end-use customers

    viaotherbusinessesororganizations(e.g.,thosethatarepartofyourvaluechain,

    suchasretailstores,dealers,or localdistributors),customergroups(3.1a[1])

    shouldincludeboththeendusersandtheseintermediateorganizations.

    N3. Thevoiceofthecustomer(3.1a[2])isyourprocessforcapturingcustomer-

    relatedinformation.Voice-of-the-customerprocessesareintendedtobeproactive

    andcontinuouslyinnovativetocapturestated,unstated,andanticipatedcustomer

    requirements, needs, and desires. The goal is to achieve customer loyalty

    andbuild customer relationships, as appropriate. The voiceof thecustomer

    might include gathering and integrating survey data, focus group findings,

    Web-based data,warranty data, complaint logs and field reports, and other

    dataandinformationthataffectcustomerspurchasingandrelationshipdecisions.

  • 2552 51

    (3)

    (4)

    :

    1

    1..(2)

    2

    (

    )

    [3.1.(1)]

    3 [3.1.(2)]

    (*)

  • 52 2552

    N4. Productandservicefeatures(3.1a[2])referstoalltheimportantcharacteristics

    of products and services and to their performance throughout their full life

    cycle and the full consumption chain. This includes all customers

    purchasing and interaction experiences with your organization that influence

    purchasingand relationshipdecisions.The focusshouldbeon features that

    affectcustomerpreferenceandloyalty-forexample,thosefeaturesthatdifferentiate

    yourproductsandservicesfromcompetingofferingsorotherorganizationsservices.

    Thosefeaturesmightincludeprice,reliability,value,delivery,timeliness,easeof

    use,requirementsforhazardousmaterialsuseanddisposal,customerortechnical

    support,andthesalesrelationship.Keyproductandservicefeaturesandconcerning

    customerperceptionsandactions (outpurchasingand relationshipdecisions

    (3.1a[2]) might take into account how transactions occur and factors such

    as confidentiality and security. Your results on performance relative to key

    product and service features should be reported in Item 7.1 and those

    concerningcustomerperceptionsandaction (out-comes)shouldbe reported

    inItem7.2.

    N5. For additional considerations on products, services, customers, and the business of nonprofit organizations, see Item P.1, Notes 6 and 7, and Item P.2, Note 5

    DescribeHOWyourorganizationbuildsrelationshipstoacquire,satisfy,andretainCUSTOMERSandtoincreaseCUSTOMERloyalty.DescribealsoHOWyourorganization

    determinesCUSTOMERsatisfactionanddissatisfaction.

    Withinyourresponse,includeanswerstothefollowingquestions:

    3.2 Customer Relationships and Satisfaction : How do you build relationships and grow customer satisfaction and loyalty?

    a. CUSTOMER Relationship Building

    (1) HOWdoyoubuildrelationshipstoacquireCUSTOMERS,tomeetandexceed

    theirexpectations,toincreaseloyaltyandrepeatbusiness,andtogainpositivereferrals?

  • 2552 53

    4 [3.1.(2)]

    [3.1.(2)]

    7.1

    7.2

    5 1 6, 7 2 5

    3.2 : (60 )

    .

    (1)

  • 54 2552

    (2) HOWdoyourKEYaccessmechanismsenableCUSTOMERStoseekinformation, conduct business, and make complaints? What are your KEY access

    mechanisms?HOWdoyoudetermineKEYCUSTOMERcontactrequirements

    for each mode of CUSTOMER access? HOW do you ensure that these

    contactrequirementsareDEPLOYEDtoallpeopleandPROCESSESinvolved

    intheCUSTOMERresponsechain?

    (3 HOWdoyoumanageCUSTOMERcomplaints?HOWdoyouensurethatcomplaints

    areresolvedEFFECTIVELYandpromptly?HOWdoyouminimizeCUSTOMER

    dissatisfaction and, as appropriate, loss of repeat business and referrals?

    HOWarecomplaintsaggregatedandanalyzedforuseinimprovementthroughout

    yourorganizationandbyyourPARTNERS?

    (4) HOWdoyoukeepyourAPPROACHEStobuildingrelationshipsandproviding

    CUSTOMERaccesscurrentwithbusinessneedsanddirections?

    b. CUSTOMER Satisfaction Determination

    (1) HOWdoyoudetermineCUSTOMERsatisfaction,dissatisfaction,and loyalty?

    HowdothesedeterminationmethodsdifferamongCUSTOMERgroups?HOWdo

    youensurethatyourmeasurementscaptureactionableinformationforusein

    exceeding your CUSTOMERS expectations? HOWdo you ensure that your

    measurements capture actionable information for use in securing your

    CUSTOMERS future business and gaining positive referrals, as appropriate?

    HOW do you use CUSTOMER satisfaction and dissatisfaction information

    forimprovement?

    (2) HOWdoyoufollowupwithCUSTOMERSonthequalityofproducts,services,

    andtransactionstoreceivepromptandactionablefeedback?

    (3) HOWdoyouobtainanduse informationonyourCUSTOMERSsatisfaction

    relativetotheirsatisfactionwithyourcompetitors?HOWdoyouobtainanduse

    information on your CUSTOMERS satisfaction relative to the CUSTOMER

    satisfactionLEVELSofotherorganizationsprovidingsimilarproductsorservices,

    and/orindustryBENCHMARKS?

    (4) HOWdoyoukeepyourAPPROACHEStodeterminingsatisfactioncurrentwith

    businessneedsanddirections?

  • 2552 55

    (2)

    (3)

    (*)

    (*)

    (4)

    .

    (1)

    (*)

    (2)

    (3)

    /

    (4)

  • 56 2552

    Notes :

    N1. Customer relationship building (3.2a) might include the development of

    partnershipsorallianceswithcustomers.

    N2. Determiningcustomersatisfactionanddissatisfaction(3.2b)might includethe

    useofanyorallofthefollowing:surveys,formalandinformalfeedback,customer

    accounthistories,complaints,win/lossanalysis,andtransactioncompletionrates.

    InformationmightbegatheredontheWeb,throughpersonalcontactorathird

    party,orbymail.

    N3. Customersatisfactionanddissatisfactionmeasurements(3.2b[1])mightinclude

    bothanumericalratingscaleanddescriptorsforeachunitinthescale.Actionable

    customer satisfaction measurements provide useful informationabout specific

    product and service features, delivery, relationships, and transactions that

    affectcustomersfutureactions-repeatbusinessandpositivereferrals.

    N4. Other organizations providing similar products or services (3.2b[3]) might

    includeorganizationsthatarenotcompetitorsbutprovidesimilarproductsand

    servicesinothergeographicareasortodifferentpopulationsofpeople.

    N5. YourcustomersatisfactionanddissatisfactionresultsshouldbereportedinItem7.2.

    N6. For some nonprofit organizations (e.g., some goverment agencies or charitable organizations), customers may be assigned or may be required to use your

    organization, and relationships may be short-term. For those organizations,

    relationship building (3.2a[1]) might be focused on meeting and exceeding

    expectations during the short-term relationship, resulting in positive comments to

    other people, including key stakeholders of your organization.

  • 2552 57

    :

    1 (3.2.)

    2 (3.2..)

    3 [3.2.(1)]

    4 [3.2.(3)]

    5 7.2

    6 ( )

  • 58 2552

    4. Measurement, Analysis, and Knowledge Management

    TheMeasurement,ANALYSIS,and KnowledgeManagementCategoryexaminesHOW your organization selects, gathers, analyzes, manages, and improves its data,

    information,andKNOWLEDGEASSETSandHOWitmanagesitsinformationtechnology.

    TheCategoryalsoexaminesHOWyourorganizationreviewsandusesreviewstoimprove

    itsPERFORMANCE.

    DescribeHOWyourorganizationmeasures,analyzes,aligns,reviews,andimprovesitsPERFORMANCEthroughtheuseofdataandinformationatalllevelsandinallparts

    ofyourorganization.DescribeHOWyouSYSTEMATICALLYusetheresultsofreviewsto

    evaluateandimprovePROCESSES.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. PERFORMANCE Measurement

    (1) HOWdoyouselect,collect,align,andintegratedataandinformationfortracking

    dailyoperationsandfortrackingoverallorganizationalPERFORMANCE,including

    progressrelativetoSTRATEGICOBJECTIVESandACTIONPLANS?Whatare

    yourKEYorganizationalPERFORMANCEMEASURES,includingKEYshort-term

    andlonger-termfinancialMEASURES?HOWdoyouusethesedataandinformation

    tosupportorganizationaldecisionmakingandINNOVATION?

    (2) HOWdoyouselectandensuretheEFFECTIVEuseofKEYcomparativedataand

    informationtosupportoperationalandstrategicdecisionmakingandINNOVATION?

    (3) HOW do you keep your PERFORMANCEmeasurement system current with

    businessneedsanddirections?HOWdoyouensurethatyourPERFORMANCE

    measurementsystemissensitivetorapidorunexpectedorganizationalorexternal

    changes?

    4.1 Measurement, Analysis, and Improvement of Organizational Performance : How do you measure, analyze, and then improve organizational performance?

  • 2552 59

    4 (80 )

    .

    (1)

    (2)

    (3)

    4.1 : (40 )

  • 60 2552

    b. PERFORMANCE ANALYSIS, Review, and Improvement

    (1) HOW do you review organizational PERFORMANCE and capabilities? What

    ANALYSES do you perform to support these reviews and to ensure that

    conclusionsarevalid?HOWdoyouusethesereviewstoassessorganizational

    success, competitive PERFORMANCE, and progress relative to STRATEGIC

    OBJECTIVES and ACTION PLANS? HOW do you use these reviews to

    assessyourorganizationsabilitytorespondrapidlytochangingorganizational

    needsandchallengesinyouroperatingenvironment?

    (2) HOWdoyoutranslateorganizationalPERFORMANCEreviewfindingsintopriorities

    for continuous and breakthrough improvement and into opportunities for

    INNOVATION?HOWaretheseprioritiesandopportunitiesDEPLOYEDtowork

    group and functional-level operations throughout your organization to enable

    EFFECTIVE support for their decision making?When appropriate, HOW are

    theprioritiesandopportunitiesDEPLOYEDtoyoursuppliers,PARTNERS,and

    COLLABORATORStoensureorganizationalALIGNMENT?

    (3) HOWdoyouincorporatetheresultsoforganizationalPERFORMANCEreviewsinto

    theSYSTEMATICevaluationandimprovementofKEYPROCESSES?

    Notes :

    N1. Performance measurement (4.1a) is used in fact-based decision making for

    setting and aligning organizational directions and resource use at the work

    unit,keyprocess,departmental,andwholeorganizationlevels.

    N2. Comparativedataandinformation(4.1a[2])areobtainedbybenchmarkingand

    byseekingcompetitivecomparisons.Benchmarkingreferstoidentifyingprocesses

    andresultsthatrepresentbestpracticesandperformanceforsimilaractivities,

    insideoroutsideyourorganizations industry.Competitivecomparisonsrelate

    yourorganizationsperformancetothatofcompetitorsandotherorganizations

    providingsimilarproductsandservices.

  • 2552 61

    .

    (1)

    (2)

    (*)

    (3)

    :

    1 (4.1.)

    2 [4.1.(2)]

    (Benchmarking)

  • 62 2552

    N3. Organizationalperformancereviews(4.1b[1])shouldbeinformedbyorganizational

    performance measurement, performance measures reported throughout your

    CriteriaItemresponses,andperformancemeasuresreviewedbyseniorleaders

    (1.1b[2]), and they should be guided by the strategic objectives and action

    plansdescribedinItems2.1and2.2.Thereviewsalsomightbeinformedby

    internalorexternalBaldrigeassessments.

    N4. Analysis (4.1b[1]) includes examining trends; organizational, industry, and

    technology projections; and comparisons, cause-effect relationships, and

    correlations.Analysisshouldsupportyourperformancereviews,helpdetermine

    rootcauses,andhelpsetprioritiesforresourceuse.Accordingly,analysisdraws

    onalltypesofdata:customer-related,financialandmarket,operational,and

    competitive.

    N5. Theresultsoforganizationalperformanceanalysisandreviewshouldcontribute

    toyourorganizationalstrategicplanninginCategory2.

    N6. YourorganizationalperformanceresultsshouldbereportedinItems7.1-7.6.

    Describe HOW your organization ensures the quality and availability of needed

    data, information, software, and hardware for yourWORKFORCE, suppliers, PARTNERS,

    COLLABORATORS,andCUSTOMERS.DescribeHOWyourorganizationbuildsandmanages

    itsKNOWLEDGEASSETS.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. Management of Information Resources

    (1) HOWdoyoumakeneededdataandinformationavailable?HOWdoyoumake

    themaccessibletoyourWORKFORCE,suppliers,PARTNERS,COLLABORATORS,

    andCUSTOMERS,asappropriate?

    4.2 Management of Information, Information Technology, and Knowledge : How do you manage your information, information technology, and organizational knowledge?

  • 2552 63

    3 [4.1(1)]

    [1.1(2)]

    2.12.2

    4 [4.1(1)]

    5

    2

    6 7.1-7.6

    .

    (1)

    (*)

    4.2 : (40 )

  • 64 2552

    (2) HOWdoyouensurethathardwareandsoftwarearereliable,secure,anduser- friendly?

    (3) Intheeventofanemergency,HOWdoyouensurethecontinuedavailabilityof

    hardware and software systems and the continued availability of data and

    information?

    (4) HOWdoyoukeepyourdataandinformationavailabilitymechanisms,including

    yoursoftwareandhardwaresystems,currentwithbusinessneedsanddirections

    andwithtechnologicalchangesinyouroperatingenvironment?

    b. Data, Information, and Knowledge Management

    (1) HOW do you ensure the following properties of your organizational data,

    information,andknowledge:

    accuracy

    integrityandreliability

    timeliness

    securityandconfidentiality

    (2) HOWdoyoumanageorganizationalknowledgetoaccomplishthefollowing:

    thecollectionandtransferofWORKFORCEknowledge

    the transfer of relevant knowledge from and to CUSTOMERS, suppliers,

    PARTNERS,andCOLLABORATORS

    therapididentification,sharing,andimplementationofbestpractices

    theassemblyandtransferofrelevantknowledgeforuseinyourstrategic

    planningPROCESS

    Notes :

    N1. Dataandinformationaccess(4.2a[1])mightbeviaelectronicorothermeans.

  • 2552 65

    (2)

    (3)

    (4)

    .

    (1)

    :

    (2)

    :

    1 [4.2.(1)]

  • 66 2552

    5. Workforce Focus

    TheWORKFORCE Focus Category examines HOW your organization engages,manages, anddevelops yourWORKFORCE to utilize its full potential inALIGNMENT

    withyourorganizationsoverallMISSION,strategy,andACTIONPLANS.TheCategory

    examinesyourabilitytoassessWORKFORCECAPABILITYandCAPACITYneedsandto

    buildaWORKFORCEenvironmentconducivetoHIGHPERFORMANCE.

    Describe HOW your organization engages, compensates, and rewards your

    WORKFORCE to achieve HIGH PERFORMANCE. Describe HOW members of your

    WORKFORCE,includingleaders,aredevelopedtoachieveHIGHPERFORMANCE.Describe

    HOW you assessWORKFORCE ENGAGEMENT and use the results to achieve higher

    PERFORMANCE.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. WORKFORCE Enrichment

    (1) HOWdoyoudeterminetheKEYfactorsthataffectWORKFORCEENGAGEMENT?

    HOWdoyoudeterminetheKEYfactorsthataffectWORKFORCEsatisfaction? HOW are these factors determined for different WORKFORCE groups and

    SEGMENTS?

    (2) HOWdoyoufosteranorganizationalcultureconducivetoHIGHPERFORMANCE

    andamotivatedWORKFORCEtoaccomplishthefollowing:

    cooperation,EFFECTIVEcommunication,andskillsharingwithinandacross

    workunits,operatingunits,andlocations,asappropriate

    EFFECTIVE information flow and two-way communicationwith supervisors

    andmanagers

    individualgoalsetting,EMPOWERMENT,andinitiative

    INNOVATIONintheworkenvironment

    the ability to benefit from the diverse ideas, cultures, and thinking of

    yourWORKFORCE

    5.1 Workforce Engagement : How do you engage your workforce to achieve organizational and personal success?

  • 2552 67

    5 (100 )

    .

    (1)

    (2)

    (*)

    5.1 : (55 )

  • 68 2552

    (3) HOWdoesyourWORKFORCEPERFORMANCEmanagementsystemsupport HIGH-PERFORMANCEWORKandWORKFORCEENGAGEMENT?HOWdoes

    yourWORKFORCEPERFORMANCEmanagementsystemconsiderWORKFORCE

    compensation, reward, recognition, and incentive practices?HOWdoes your

    WORKFORCEPERFORMANCEmanagementsystemreinforceaCUSTOMERand

    businessfocusandachievementofyourACTIONPLANS?

    b. WORKFORCE and Leader Development

    (1)HOWdoes yourWORKFORCEdevelopment andLEARNINGsystemaddress

    thefollowing:

    needs and desires for LEARNING and development identified by your

    WORKFORCE,includingsupervisorsandmanagers

    yourCORECOMPETENCIES,STRATEGICCHALLENGES,andaccomplishment

    ofyourACTIONPLANS,bothshort-termandlong-term

    organizational PERFORMANCE improvement, technological change, and

    INNOVATION

    the breadth of development opportunities, including education, training,

    coaching,mentoring,andwork-relatedexperiences,asappropriate

    thetransferofknowledgefromdepartingorretiringworkers

    thereinforcementofnewknowledgeandskillsonthejob

    (2) HOWdoesyourdevelopmentandLEARNINGsystemforleadersaddressthe

    following:

    developmentofpersonalleadershipattributes

    developmentoforganizationalknowledge

    ethicalbusinesspractices

    yourCORECOMPETENCIES,STRATEGICCHALLENGES,andaccomplishment

    ofyourACTIONPLANS,bothshort-termandlong-term

    organizationalPERFORMANCEimprovement,change,andINNOVATION

    the breadth of leadership development opportunities, including education,

    training,coaching,mentoring,andwork-relatedexperiences,asappropriate

    (3) HOW do you evaluate the EFFECTIVENESS of your WORKFORCE and

    leaderdevelopmentandLEARNINGsystems?

    (4) HOW do you manage EFFECTIVE career progression for your entire

    WORKFORCE? HOWdoyouaccomplishEFFECTIVEsuccessionplanningfor

    managementandleadershippositions?

  • 2552 69

    (3)

    .

    (1)

    (*)

    (2)

    (*)

    (3)

    (4)

  • 70 2552

    c. Assessment of WORKFORCE ENGAGEMENT

    (1) HOW do you assess WORKFORCE ENGAGEMENT? What formal and

    informal assessment methods and MEASURES do you use to determine

    WORKFORCE ENGAGEMENT andWORKFORCE satisfaction?How do these

    methodsandMEASURESdifferacrossWORKFORCEgroupsandSEGMENTS?

    HOWdoyouuseotherINDICATORS,suchasWORKFORCEretention,absenteeism,

    grievances,safety,andPRODUCTIVITYtoassessand improveWORKFORCE

    ENGAGEMENT?

    (2) HOWdoyourelateassessmentfindingstoKEYbusinessRESULTSreported

    inCategory7toidentifyopportunitiesforimprovementinbothWORKFORCE

    ENGAGEMENTandbusinessRESULTS?

    Notes :

    N1. Workforcereferstothepeopleactively involvedinaccomplishingthework

    ofyourorganization.Itincludesyourorganizationspermanent,temporary,and

    part-time personnel, aswell as any contract employees supervised by your

    organization.Itincludesteamleaders,supervisors,andmanagersatalllevels.

    People supervised by a contractor should be addressed in Category

    6aspartofyour largerworksystems.For nonprofit organizations that also

    rely onvolunteers,workforceincludesthesevolunteers.

    N2. Workforce engagement refers to the extent of workforce commitment,

    bothemotionalandintellectual,toaccomplishingthework,mission,andvision

    oftheorganization.Organizationswithhighlevelsofworkforceengagementare

    oftencharacterizedbyhigh-performingworkenvironmentsinwhichpeopleare

    motivated to do their utmost for the benefit of their customers and for

    thesuccessoftheorganization.

    N3. Compensation,recognition,andrelatedrewardandincentivepractices(5.1a[3])

    includepromotionsandbonuses thatmightbebasedonperformance,skills

    acquired,andotherfactors. In some government organizations, compensation

    systems are set by law or regulation. However, since recognition can

    include monetary and nonmonetary, formal and informal, and individual

    and group mechanisms, reward and recognition systems do permit flexibility.

  • 2552 71

    .

    (1)

    (2)

    7

    :

    1

    6

    2

    3 [5.1.(3)]

  • 72 2552

    N4. Your organization may have unique considerations relative to workforce

    development,learning,andcareerprogression.Ifthisisthecase,yourresponseto

    5.1bshouldincludehowyouaddresstheseconsiderations.

    N5. Identifyingimprovementopportunities(5.1c[2])mightdrawonyourworkforce-

    focusedresultspresentedinItem7.4andmightinvolveaddressingworkforce-

    related problems based on their impact on your business results reported

    inresponsetootherCategory7Items.

    DescribeHOWyourorganizationmanagesWORKFORCECAPABILITYandCAPACITY

    toaccomplishtheworkoftheorganization.DescribeHOWyourorganizationmaintainsa

    safe,secure,andsupportiveworkclimate.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. WORKFORCE CAPABILITY and CAPACITY

    (1) HOWdoyouassessyourWORKFORCECAPABILITYandCAPACITYneeds,

    includingskills,competencies,andstaffinglevels?

    (2) HOWdoyourecruit,hire,place,andretainnewemployees?HOWdoyouensure

    yourWORKFORCErepresentsthediverseideas,cultures,andthinkingofyour

    hiringcommunity?

    (3) HOWdoyoumanageandorganizeyourWORKFORCEtoaccomplishthework

    of yourorganization, capitalizeon theorganizationsCORECOMPETENCIES,

    reinforceaCUSTOMERandbusinessfocus,exceedPERFORMANCEexpectations,

    address your STRATEGIC CHALLENGES and ACTION PLANS, and achieve

    theagilitytoaddresschangingbusinessneeds?

    5.2 Workforce Environment : How do you build an effective and supportive workforce environment?

  • 2552 73

    4

    5.1.

    5 [5.1.(2)]

    7.4 7

    6

    .

    (1)

    (2)

    (3)

    5.2 : (45 )

  • 74 2552

    (4) HOWdoyouprepareyourWORKFORCEforchangingCAPABILITYandCAPACITY

    needs?HOWdoyoumanageyourWORKFORCE,itsneeds,andyourneeds

    toensurecontinuity,topreventWORKFORCEreductions,andtominimizethe

    impactofWORKFORCEreductions,iftheydobecomenecessary?

    b. WORKFORCE Climate

    (1) HOWdoyouensureandimproveworkplacehealth,safety,andsecurity?What

    are yourPERFORMANCEMEASURESand improvementGOALS for eachof

    theseworkplacefactors?Whatareanysignificantdifferencesinthesefactors

    andPERFORMANCEMEASURESortargetsfordifferentworkplaceenvironments?

    (2)HOWdoyousupportyourWORKFORCEviapolicies,services,andbenefits?

    HOWarethesetailoredtotheneedsofadiverseWORKFORCEanddifferent

    WORKFORCEgroupsandSEGMENTS?

    Notes :

    N1. Workforcecapabilityreferstoyourorganiza-tionsabilitytoaccomplishitswork

    processesthroughtheknowledge,skills,abilities,andcompetenciesofitspeople.

    Capabilitymayincludetheabilitytobuildandsustainrelationshipswithyour

    customers;toinnovateandtransitiontonewtechnologies;todevelopnewproducts,

    services,andworkprocesses;andtomeetchangingbusiness,market,andregulatory

    demands.Workforcecapacity refers toyourorganizationsability toensure

    sufficient staffing levels to accomplish its work processes and successfully

    deliveryourproductsandservicestoyourcustomers,includingtheabilitytomeet

    seasonalorvaryingdemandlevels.

    N2. Workforcecapabilityandcapacityshouldconsidernotonlycurrentneedsbut

    alsofuturerequirementsbasedonyourstrategicobjectivesandactionplans

    reportedinCategory2.

    N3. Preparingyourworkforceforchangingcapabilityandcapacityneeds(5.2a[4])

    might include training, education, frequent communication, considerations of

    workforceemploymentandemployability,careercounseling,andoutplacementand

    otherservices.

  • 2552 75

    (4)

    .

    (1)

    (2)

    :

    1

    2

    2

    3

    [5.2.(4)]

  • 76 2552

    6. Process Management

    ThePROCESSManagementCategoryexaminesHOWyourorganizationdeterminesitsCORECOMPETENCIESandWORKSYSTEMSandHOWitdesigns,manages,and

    improves its KEY PROCESSES for implementing those WORK SYSTEMS to deliver

    CUSTOMER VALUE and achieve organizational success and SUSTAINABILITY. Also

    examinedisyourreadinessforemergencies.

    DescribeHOWyourorganizationdeterminesitsCORECOMPETENCIESanddesigns

    itsWORKSYSTEMSandKEYPROCESSES todeliverCUSTOMERVALUE,prepare for

    potentialemergencies,andachieveorganizationalsuccessandSUSTAINABILITY.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. CORE COMPETENCIES

    (1) HOWdoesyourorganizationdetermineitsCORECOMPETENCIES?Whatare

    yourorganizationsCORECOMPETENCIES, andhowdo they relate to your

    MISSION,competitiveenvironment,andACTIONPLANS?

    (2) HOWdoyoudesignandinnovateyouroverallWORKSYSTEMS?HOWdoyou

    decidewhichPROCESSESwithinyouroverallWORKSYSTEMSwillbeinternal

    toyourorganization(yourKEYworkPROCESSES)andwhichwilluseexternal

    resources?

    b. Work PROCESS Design

    (1) WhatareyourorganizationsKEYworkPROCESSES?HowdotheseKEYwork

    PROCESSESrelatetoyourCORECOMPETENCIES?HowdothesePROCESSES

    contributetodeliveringCUSTOMERVALUE,profitability,organizationalsuccess,

    andSUSTAINABILITY?

    (2) HOWdoyoudetermineKEYworkPROCESSrequirements,incorporatinginput

    fromCUSTOMERS,suppliers,PARTNERS,andCOLLABORATORS,asappropriate?

    WhataretheKEYrequirementsforthesePROCESSES?

    6.1 Work Systems Design : How do you design your work systems?

  • 2552 77

    6 (110 )

    .

    (1)

    (2)

    ()

    .

    (1)

    (2)

    (*)

    6.1 : (50 )

  • 78 2552

    (3) HOWdoyoudesignandinnovateyourworkPROCESSEStomeetalltheKEY requirements? HOW do you incorporate new technology, organizational

    knowledge, and the potential need for agility into the design of these

    PROCESSES?HOW do you incorporate CYCLE TIME, PRODUCTIVITY, cost

    control,andotherefficiencyandEFFECTIVENESS factors into thedesignof

    thesePROCESSES?

    c. Emergency Readiness

    HOWdoyouensureWORKSYSTEMandworkplacepreparedness fordisasters

    oremergencies?HOWdoesyourdisasterandemergencypreparednesssystemconsider

    prevention,management,continuityofoperations,andrecovery?

    N1. Corecompetenciesreferstoyourorgani-zationsareasofgreatestexpertise.

    Your organizations core competencies are those strategically important

    capabilities that provide an advantage in your marketplace or service

    environment.Corecompetenciesfrequentlyarechallengingforcompetitorsor

    suppliers and partners to imitate and provide a sustainable competitive

    advantage.

    N2. Worksystemsreferstohowtheworkofyourorganizationisaccomplished.

    Worksystems involve yourworkforce, your keysuppliersandpartners, your

    contractors, your collaborators, and other components of the supply chain

    neededtoproduceanddeliveryourproducts,services,andbusinessandsupport

    processes. Your work systems coordinate the internal work processes and

    theexternalresourcesnecessaryforyoutodevelop,produce,anddeliveryour

    productsandservicestoyourcustomersandtosucceedinyourmarketplace.

    N3. Yourkeyworkprocessesaretheprocessesthatinvolvethemajorityofyour

    organizationsworkforceandproducecustomer, stakeholder, andstockholder

    value.Yourkeyworkprocessesareyourmostimportantproductandservice

    designanddelivery,business,andsupportprocesses.

    N4. Disasters and emergencies might be weather-related, utility-related, security-

    related,orduetoalocalornationalemergency,includingpotentialpandemics

    suchasanavianfluoutbreak.Emergencyconsiderationsrelatedtoinformation

    technologyshouldbeaddressedinItem4.2

  • 2552 79

    (3)

    .

    :

    1

    2

    3

    4

    4.2

  • 80 2552

    Describe HOW your organization implements, manages, and improves its KEY

    workPROCESSEStodeliverCUSTOMERVALUEandachieveorganizationalsuccessand

    SUSTAINABILITY.

    Withinyourresponse,includeanswerstothefollowingquestions:

    a. Work PROCESS Management

    (1) HOWdoyouimplementyourworkPROCESSEStoensurethattheymeetdesign

    requirements? HOW does your subsequent day-to-day operation of these

    PROCESSES ensure that they meet KEY PROCESS requirements? HOW is

    CUSTOMER,supplier,PARTNER,andCOLLABORATORinputusedinmanaging

    these PROCESSES, as appropriate? What are your KEY PERFORMANCE

    MEASURESorINDICATORSandin-processMEASURESusedforthecontrol

    andimprovementofyourworkPROCESSES?

    (2) HOWdo youminimize overall costs associatedwith inspections, tests, and

    PROCESSorPERFORMANCEaudits, as appropriate?HOWdo youprevent

    defects, service errors, and rework and minimize warranty costs or

    CUSTOMERSPRODUCTIVITYlosses,asappropriate?

    b. Work PROCESS Improvement

    HOWdoyouimproveyourworkPROCESSEStoachievebetterPERFORMANCE,to

    reducevariability,toimproveproductsandservices,andtokeepthePROCESSEScurrent

    withbusinessneedsanddirections?HOWareimprovementsandlessonslearnedsharedwith

    other organizational units and PROCESSES to drive organizational LEARNING and

    INNOVATION?

    6.2 Work Process Management and Improvement : How do you manage and improve your key organizational work processes?

  • 2552 81

    .

    (1)

    (*)

    (2)

    (*)

    (*)

    .

    6.2 : (60 )

  • 82 2552

    Notes :

    N1. To improve process performance (6.2b) and reduce variability, you might

    implementapproachessuchasaLeanEnterpriseSystem,SixSigmamethodology,

    useofISO9000:2000standards,thePlan-Do-Check-Actmethodology,orother

    processimprovementtools.

    N2. The results of improvements in product and serviceperformance shouldbe

    reported in Item 7.1 All other work process performance results should be

    reportedinItem7.5

  • 2552 83

    :

    1 (6.2.)

    Lean Enterprise Six Sigma

    ISO9000:2000Plan-Do-Check-Act

    2 7.1

    7.5

  • 84 2552

    7. Results

    The RESULTS Category examines your organizations PERFORMANCE andimprovement in all KEY areas-product and service outcomes, CUSTOMER-focused

    outcomes,financialandmarketoutcomes,WORKFORCE-focusedoutcomes,PROCESS-

    EFFECTIVENESS outcomes, and leadership outcomes. PERFORMANCE LEVELS are

    examined relative to those of competitors and other organizations providing similar

    productsandservices.

    SummarizeyourorganizationsKEYproductandservicePERFORMANCERESULTS.

    SEGMENTyourRESULTSbyproductandservicetypesandgroups,CUSTOMERgroups,

    andmarketSEGMENTS,asappropriate.Includeappropriatecomparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. Product and Service RESULTS

    WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    of product and service PERFORMANCE that are important to your CUSTOMERS?

    How do these RESULTS compare with the PERFORMANCE of your competitors

    andotherorganizationsprovidingsimilarproductsandservices?

    Notes :

    N1. ProductandserviceresultsreportedinthisItemshouldrelatetothekeyproduct,

    andservicefeaturesidentifiedascustomerrequirementsorexpectationsinP.1b(2),

    basedoninformationgatheredinItems3.1and3.2.Themeasuresorindicators

    should address factors that affect customer preference, such as those

    includedinItemP.1,Note4,andItem3.1,Note4.

    N2. For some nonprofit organizations, product or service performance measures might be mandated by your funding sources. These measures should be

    identified and reported in your response to this Item.

    7.1 Product and Service Outcomes : What are your product and service performance results?

  • 2552 85

    7 (400 )

    (*)

    .

    :

    1

    [1..(2)]3.13.2

    143.14

    2

    7.1 : (70 )

  • 86 2552

    SummarizeyourorganizationsKEYCUSTOMER-focusedRESULTSforCUSTOMERsatisfaction and CUSTOMER-perceived VALUE, including CUSTOMER loyalty. SEGMENT

    yourRESULTSbyproductandservicetypesandgroups,CUSTOMERgroups,andmarket

    SEGMENTS,asappropriate.Includeappropriatecomparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. CUSTOMER-Focused RESULTS

    (1) What are your current LEVELS and TRENDS in KEY MEASURES or

    INDICATORS of CUSTOMER satisfaction and dissatisfaction? How do these

    RESULTScomparewiththeCUSTOMERsatisfactionLEVELSofyourcompetitors

    andotherorganizationsprovidingsimilarproductsandservices?

    (2) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    ofCUSTOMER-perceivedVALUE, includingCUSTOMER loyalty and retention,

    positivereferral,andotheraspectsofbuildingrelationshipswithCUSTOMERS,

    asappropriate?

    Notes :

    N1. Customersatisfactionanddissatisfaction results reported in this Itemshould

    relatetothecustomergroupsandmarketsegmentsdiscussedinP.1b(2)and

    Item3.1andtothedeterminationmethodsanddatadescribedinItem3.2.

    N2. Measuresandindicatorsofcustomerssatisfactionwithyourproductsandservices

    relativetocustomerssatisfactionwithcompetitorsandcomparableorganizations

    (7.2a[1]) might include information and data from your customers and from

    independentorganizations.

    7.2 Customer-Focused Outcomes : What are your customer- focused performance results?

  • 2552 87

    (*)

    .

    (1)

    (2)

    (*)

    :

    1

    [1..(2)] 3.1

    3.2

    2

    [7.2.(1)]

    7.2 : (70 )

  • 88 2552

    Summarize your organizations KEY financial and marketplace PERFORMANCE

    RESULTS by CUSTOMER or market SEGMENTS, as appropriate. Include appropriate

    comparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. Financial and Market RESULTS

    (1) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    offinancialPERFORMANCE,includingaggregateMEASURESoffinancialreturn,

    financialviability,orbudgetaryPERFORMANCE,asappropriate?

    (2) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    ofmarketplacePERFORMANCE,includingmarketshareorposition,marketand

    marketsharegrowth,andnewmarketsentered,asappropriate?

    Notes :

    N1. Responsesto7.3a(1)mightincludeaggregatemeasuresoffinancialreturn,such

    asreturnoninvestment(ROI),operatingmargins,profitability,orprofitabilityby

    marketorcustomersegment.Responsesalsomightincludemeasuresoffinancial

    viability,suchasliquidity,debt-to-equityratio,dayscashonhand,assetutilization,

    andcashflow.Measuresshouldrelatetothefinancialmeasuresreported in

    4.1a(1)and thefinancialmanagementapproachesdescribed in Item2.2. For

    nonprofit organizations, additional measures might include performance to budget,

    reserve funds, cost avoidance or savings, administrative expenditures as a

    percentage of budget, and the cost of fundraising versus funds raised.

    N2. For nonprofit organization, responses to 7.3a(2) might include measures of charitable donations or grants and the number of new programs or services offered.

    7.3 Financial and Market Outcomes : What are your financial and marketplace performance results?

  • 2552 89

    (*)

    .

    (1)

    (Financial Viability) (Budgetary Performance)

    (*)

    (2)

    (*)

    :

    1 7.3.(1)

    (ROI)(OperatingMargin)

    (Liquidity)

    (DebttoEquityRatio)(DaysCashonHand)

    4.1.(1)

    2.2

    (Performance to Budget) (Reserve Funds)

    2 7.3.(2) (Charitable Donations or Grants)

    7.3 : (65 )

  • 90 2552

    SummarizeyourorganizationsKEYWORKFORCE-focusedRESULTSforWORKFORCE

    ENGAGEMENT and for your WORKFORCE environment. SEGMENT your RESULTS to

    addresstheDIVERSITYofyourWORKFORCEandtoaddressyourWORKFORCEgroups

    andSEGMENTS,asappropriate.Includeappropriatecomparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. WORKFORCE RESULTS

    (1) What are your current LEVELS and TRENDS in KEY MEASURES or

    INDICATORSofWORKFORCEENGAGEMENT,WORKFORCEsatisfaction,and

    thedevelopmentofyourWORKFORCE,includingleaders?

    (2) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESofWORKFORCE

    CAPABILITYandCAPACITY,includingstaffinglevelsandappropriateskills?

    (3) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    ofyourWORKFORCEclimate,includingworkplacehealth,safety,andsecurity

    andWORKFORCEservicesandbenefits,asappropriate?

    Notes :

    N1. ResultsreportedinthisItemshouldrelatetoprocessesdescribedinCategory

    5.Yourresultsshouldberesponsivetokeyworkprocessneedsdescribedin

    Category 6 and to your organizations action plans and human resource

    plansdescribedinItem2.2

    N2. Responses to 7.4a(1) should include measures and indicators identified in

    responseto5.1c(1).

    N3. Nonprofit organizations than rely on volunteers should include results for their volunteer workforce, as appropriate.

    7.4 Workforce-Focused Outcomes : What are your workforce-focused performance results?

  • 2552 91

    (*)

    .

    (1)

    (2)

    (3)

    (*)

    :

    1 5

    6

    2.2

    2 7.4.(1)5.1.(1)

    3

    7.4 : (65 )

  • 92 2552

    Summarize your organizations KEY operational PERFORMANCE RESULTS that

    contributetotheimprovementoforganizationalEFFECTIVENESS,includingyourorganizations

    readiness for emergencies. SEGMENT your RESULTS by product and service types

    and groups, byPROCESSES and location, andbymarket SEGMENTS, as appropriate.

    Includeappropriatecomparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. PROCESS EFFECTIVENESS RESULTS

    (1) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    oftheoperationalPERFORMANCEofyourWORKSYSTEMS,includingWORK

    SYSTEMandworkplacepreparednessfordisastersoremergencies?

    (2) WhatareyourcurrentLEVELSandTRENDSinKEYMEASURESorINDICATORS

    of the operational PERFORMANCE of your KEY WORK PROCESSES,

    includingPRODUCTIVITY,CYCLETIME,andotherappropriateMEASURESof

    PROCESSEFFECTIVENESS,efficiency,andINNOVATION?

    Notes :

    N1. Results reported in Item 7.5 should address your key operational

    requirementsaspresentedintheOrganizationalProfileandinItems6.1and

    6.2.IncluderesultsnotreportedinItems7.17.4.

    N2. Results reported in Item7.5shouldprovidekey information foranalysisand

    review of your organizational performance (Item 4.1) and should provide

    the operational basis for product and service outcomes (Item 7.1),

    customer-focused outcomes (Item 7.2), and financial and market outcomes

    (Item7.3).

    7.5 Process Effectiveness Outcomes : What are your process effectiveness results?

  • 2552 93

    (*)

    .

    (1)

    (2)

    :

    1 7.5

    6.1 6.2

    7.1-7.4

    2 7.5

    (4.1)

    ( 7.1) ( 7.2)

    (7.3)

    7.5 : (65 )

  • 94 2552

    N3. Appropriatemeasures and indicators ofwork systemperformance (7.5a[1])

    mightincludeaudit,just-in-timedelivery,andacceptanceresultsforexternally

    providedproducts,services,andprocesses;supplierandpartnerperformance;

    product,service,andworksysteminnovationratesandresults;simplificationof

    internal jobs and job classifications; work layout improvements; changing

    supervisory ratios; response times for emergency drills or exercises; and

    resultsforworkrelocationorcontingencyexercises.

    Summarize your organizations KEY GOVERNANCE and SENIOR LEADERSHIP

    RESULTS,includingevidenceofstrategicplanaccomplishments,ETHICALBEHAVIOR,fiscal

    accountability,legalcompliance,socialresponsibility,andorganizationalcitizenship.SEGMENT

    yourRESULTSbyorganizationalunits,asappropriate.Includeappropriatecomparativedata.

    Providedataandinformationtoanswerthefollowingquestions:

    a. Leadership and Social Responsibility RESULTS

    (1)What are your RESULTS for KEY MEASURES or INDICATORS of accomplishmentofyourorganizationalstrategyandACTIONPLANS?

    (2) What are your RESULTS for KEYMEASURES or INDICATORS of ETHICAL

    BEHAVIOR and of STAKEHOLDER trust in the SENIORLEADERS and

    GOVERNANCE of your organization? What are your RESULTS for KEY

    MEASURESorINDICATORSofbreachesofETHICALBEHAVIOR?

    (3) What are your KEY current findings and TRENDS in KEY MEASURES or

    INDICATORSoffiscalaccountability,bothinternalandexternal,asappropriate?

    (4) Whatare yourRESULTS forKEYMEASURESor INDICATORSof regulatory

    andlegalcompliance?

    (5) WhatareyourRESULTSforKEYMEASURESorINDICATORSoforganizational

    citizenshipinsupportofyourKEYcommunities?

    7.6 Leadership Outcomes : What are your leadership results?

  • 2552 95

    3 [7.5(1)]

    (*)

    .

    (1)

    (2)

    (3)

    (*)

    (4)

    (5)

    7.6 : (65 )

  • 96 2552

    Notes :

    N1. Measures or indicators of strategy and action plan accomplishment (7.6a[1])

    shouldaddressyourstrategicobjectivesandgoalsidentifiedin2.1b(1)andyour

    action plan performance measures and projected performance identified in

    2.2a(6)and2.2b,respectively.

    N2. Forexamplesofmeasuresofethicalbehaviorandstakeholdertrust(7.6a[2]),

    seeItem1.2,Note4.

    N3. Responsesto7.6a(3)mightincludefinancialstatementissuesandrisks,important

    internal and external auditor recommendations, andmanagements responses

    tothesematters.

    N4. Regulatoryandlegalcomplianceresults(7.6a[4])shouldaddressrequirements

    described in 1.2b. Workforce-related occupational health and safety results

    (e.g.,OccupationalSafetyandHealthAdministration[OSHA]reportableincidents)

    shouldbereportedin7.4a(3).

    N5. Organizational citizenship results (7.6a[5]) shouldaddress support of the key

    communitiesdiscussedin1.2c.

  • 2552 97

    :

    1 [7.6.(1)]

    2.1.(1)

    2.2.(6)2.2.

    2

    [7.6.(2)]1.24

    3 7.6.(3)

    4 [7.6.(4)]

    1.2.

    ( ) 7.4.(3)

    5 [7.6.(5)]

    1.2.

  • 98 2552

    2552 2551

    TheMalcolmBaldrigeNationalQualityAward(MBNQA)

    2

    1) TheMalcolmBaldrigeNationalQualityAward

    (MBNQA)

    2)

    2552

    TheMalcolmBaldrigeNationalQuality

    Award(MBNQA)2008

    2552

    25522551

    1-7

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  • 2552 99

    - (7) (Action Plans) (Systematic) (Strategic Advantages)

    - - - () 3SiteVisitReview

    - 3SiteVisitReview TQAFullSiteVisitTQCSiteVisit

    (ThailandQuality Award : TQA)

    (ThailandQualityClass:TQC)

    (ThailandQualityAward:TQA)

    (ThailandQualityClass:TQC)1

    2552

    1)

    2552 2) 3)

    4)

  • 100 2552

    4

    (Levels-Le), (Trends-T),(Comparisons-C)

    (Integration-I) LeTCI

    2 - 1

    - 2:

  • 2552 101

    ()()

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    7

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  • 102 2552

    7

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  • 2552 103

    1.1 : (70 )

    .

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    2 [1.1.(3)]

    3 [1.1.(2)] (Hardassets)

    SixSigma, Lean

    4 7.1-7.6 5 [1.1.(1)]

    1.

    2.

    3.

  • 104 2552

    (1-6)(7) 1-6 104-107

    7107-110

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    158-177

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    17-27111-113

    1-6

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  • 2552 105

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  • 106 2552

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  • 2552 107

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  • 108 2552

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  • 2552 109

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  • 110 2552

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  • 2552 111

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  • 118 2552

    3

    (1)

    (2)

    (3)

    2.1 :

  • 2552 119

    ()

  • 120 2552

    2.2 :

    (ROI)

  • 2552 121

  • 122 2552

    ( 3)

    3.1 :

    Preference

    /

  • 2552 123

    (Focus Group)

    3.2 :

    /

  • 124 2552

    ( 4)

    4

    4.1 :

  • 2552 125

    (1)

    (2)

    (3)

    (1)

    (2)

    (3)

  • 126 2552

  • 2552 127

    4.2 :

  • 128 2552

    (6.1)

  • 2552 129

    ( 5)

    (2)

    5.1 :

  • 130 2552

  • 2552 131

    (ImplicitKnowledge)

  • 132 2552

    5.2 :

  • 2552 133

    ( 6)

    Lean

  • 134 2552

    6.1 :

    ()

    (GreenManufac-

    turing)

  • 2552 135

    2

    e-technology

    (24/7)

  • 136 2552

    (4.2)

    6.2 :

    ()

  • 2552 137

    (1)

    (2) (

    )

    (3)

    (4)

    (5)

    (6)

    (Re-Engineering)

  • 138 2552

    ( 7)

    7 (

    )

    4.1

  • 2552 139

    7.1 :

    3.1

    3.2

    (1)

    (2)

    (3)

    7.2 :

    (*)

  • 140 2552

    ()

    7.3 :

  • 2552 141

    7.4 :

    ()

    7.3 1 (Cash Position)

    (Net Assets) (Debt Leverage)

    (Collections)

    (Billing) (Receivables)

    (

    )

  • 142 2552

    7.5 :

    7.1-7.4

    /

    SixSigma

    ISO9001

  • 2552 143

    7.6 :

    (*)

  • 144 2552

  • 2552 145

  • 146 2552

    1)

    2)

    3)

    4)

    5)

  • 2552 147

    1)

    2)

    3)

    4)

    5)

    6)

    7)

    1)

    2)

    3)

    4)

  • 148 2552

    1)

    2)

  • 2552 149

    3)

    4)

    5)

    6)

  • 150 2552

    ( Concurrent Engineering)

  • 2552 151

  • 152 2552

  • 2552 153

    (Leading&LaggingMeasures)

    7

  • 154 2552

  • 2552 155

    1.

    1)

    2)

    3)

    4)

    5)

    6)

    2.

    1)

    2)

  • 156 2552

    3)

    3.

    4

    1)

    2)

    3)

    4)

  • 2552 157

    4. 2

    1)182)

    18

    1. ()

  • 158 2552

    Action Plans :

    174

    Alignment :

    3

    166

    (Glossary)

  • 2552 159

    Analysis :

    Anecdotal :

    174

    Application Report :

    31

  • 160 2552

    Approach :

    1-6

    180

    Basic Requirements :

    (

    2.1)

    (103)

    Benchmarks :

    ()

    Capability, Workforce : ,

    Capacity, Workforce : ,

  • 2552 161

    Collaborators :

    169

    Core Competency :

    Customer :

    173

  • 162 2552

    Cycle Time :

    Deployment :

    1-6

    180

    Diversity :

    Effective :

  • 2552 163

    Empowerment :

    Engagement, Workforce : ,

    Ethical Behavior :

  • 164 2552

    Goals :

    (StretchGoals)

    (Out-of-the-box)

    Governance :

    (CorporateCharters)(By-laws)

    (1)

    (2)

    (3)

  • 2552 165

    High-Performance Work :

    (Flattened Organizational Structure)

    How :

    ()

    Indicators :

  • 166 2552

    Innovation :

    Integration :

    158

    1-6

    180

    Key :

  • 2552 167

    Knowledge Assets :

    (Know How)

    Leadership System :

    2

    Learning :

  • 168 2552

    144

    1-6

    180

    Levels :

    Measures and Indicators :

    ()

    (1)

    ()

    (2)(-LeadingIndicator)

    ()

    Mission :

  • 2552 169

    Multiple Requirements :

    ( 103)

    Overall Requirements :

    (103)

    Partners :

    (

    161)

    Performance :

    4

    (1)

    (2)

    (3)

    (4)

  • 170 2552

    Performance Excellence :

    (1)

    (2)

    (3)

  • 2552 171

    Performance Projections :

    Process :

    ()

    ()

    4

    180

  • 172 2552

    Productivity :

    ()

    ()

    Purpose :

    Results :

    180-184

    Segment :

  • 2552 173

    Senior Leaders :

    Stakeholders :

    161

    Strategic Challenges :

  • 174 2552

    Strategic Objectives :

    (

    )

    158

    Sustainability :

    Systematic :

    180-184

  • 2552 175

    Trends :

    ()

    Value :