שיווק בעידן הדיגיטאלי

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  • BIG DATA

    INTERNET OF THINGS

    CloudPredictive Analytics

    Programmatic Advertising

    Machine LearningBusiness Intelligence

    NFC

    BEACON

    RFID

    Content Marketing

    Video Streaming

    SEO

    3D Printing

    Social-Media

    Showrooming

    Omni -Channel

    Augmented RealityArtificial Intelligence

  • TV

  • Source: IAB, U.S. Census Bureau, Strategy Analytics, BI Intelligence estimates

    Offline

    Digital$0

    $60

    $120

    $180

    1995 1997 1999 2001 2003 2005 2007 2009 2011 2013

    Billio

    ns

    U.S. Advertising

  • 50%-, 2014-"

    "

    ,

    "2016

    24% 2013-

  • Source: Ofcom

    TV

    TV

    TV

    Print

    Print

    Radio

    Radio

    Radio

    Computer

    3

    Computer

    Smartphone

    Smartphone

    All Adults Aged 75+ Aged 16-24

    "? .... "-

  • 1212

  • 1212

    -

  • The Uber-ization of everything

    " "

  • Quirky Crowdsourced Innovation

  • 1

    2014 Gartner, Inc.

    GARTNER , 2017 "

    ..."

  • GartnerforMarketing Leaders

    19

    E-COMMERCE

  • -DATA

    IT-

  • .

    -

    Mode 2 Mode 1

    ,

    ,

    Sourcing ,

    ,

    IT

    Cycle Times -

  • The internet of things

  • 94%IOT-

    95%

    IOT

    75%

    Source: The Economist, Internet of Things Business Index

  • http://sinergia-group.co.il/