В. Бузивская, Dentsu Aegis Network Ukraine, В. Ярмощук, Media Resources Management, Будущее украинского контента. Миллиардер из трущоб

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  • 1. , Chief Integrated Communications Officer Dentsu Aegis Network Ukraine , Media Resources Management
  • 2. : . , DAN Chief Integrated Communications Officer , Media Resources Management
  • 3. Source: GfK/Nielsen, 2009 September, 2014 TA: Universe
  • 4. 100 Source: GfK/Nielsen, 2009 September, 2014 TA: 18-54, 100, -, - 2012,2013, 2014
  • 5. Megogo: TOP Source: Megogo, 2014 YTD TOP 15 1 14,04% 2 11,99% 3 7,58% 4 7,40% 5 7,40% 12 Stella 3,87%
  • 6. 1 2 3 4 5 1 2 3 4 5 Source: fs.ua, 20.08.14-20.09.2014
  • 7. Source: Google Trends
  • 8. 100 Source: GfK/Nielsen, 2009 September, 2014 TA: 18-54, 100, -, - 2012,2013, 2014 25 17 1 6 6 34 5 2
  • 9. 10 Source: GfK/Nielsen, January-September, 2014 TA: 18-54, Ukraine, shr% 1 2 3 4 5 6 29,93 25,48 22,92 22,56 17,68 7 8 9 10 17,59 17,43 16,83 16,66 12,69
  • 10. Source: Media Resources Management -24% vs. 1 H 2013
  • 11. Source: Media Resources Management +16% vs. 1 H 2013
  • 12. - % Source: Media Resources Management
  • 13. 10 Source: GfK/Nielsen, January-September, 2014 TA: 18-54, Ukraine, shr% 1 2 3 4 5 6 30,17 22,52 21,90 20,11 18,23 7 8 9 10 17,98 17,75 17,18 16,01 15,95
  • 14. Source: Media Resources Management
  • 15. Source: Media Resources Management +40% vs. 1 H 2013
  • 16.
  • 17. Co-owned media: the equilibrium reached when a strong consumer brand and a strong media brand come together is a match made in heaven. Source:http://www.mediaweek.co.uk/article/1300588/why-vizeum-introducing-term-co-owned-media-mix?DCMP=EMC-CONMediaPMBulletin&bulletin=mediapm Scott Magee strategy director at Dentsu Aegis Network's Vizeum , , .
  • 18. !