Продукты питания PR-cases 2014, №2

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PR-cases 2014, 2

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  • 1. 1 PR- ( , 2)

2. 15: PR- - , Jaffa Viva Vitmark 21: 22: PR- 2 H.O.D. 23: PR- retail: - 25 2013 36: "NORD" "VIT" ( ROSHEN) , " ". 2 3. 15: PR- - , Jaffa Viva Vitmark : - - , , , , . : Jaffa Viva . : - - Jaffa Viva. : - - , Jaffa Viva - FitCurves; - ; - - Jaffa Viva Jaffa Viva Facebook - . 3 4. PR- - , Jaffa Viva Vitmark 4 5. PR- - , Jaffa Viva , , 300 . - Jaffa Viva , . ( .. - ). - - Facebook : 25 , . - 2000 . (1-22 ) Jaffa Viva 80 . , Jaffa Viva , 14 Facebook , , - 5 6. 21: : o DAIKIN () HOVAL () o - o BIONA - : Publicity Creating : (, ) - - , , , - , , , - . 6 7. , , : o o - o BIONA - : , , . - , - , . 7 8. 8 : 2004 . 30-50 , 2012 -. , . -: 2012 . 57 21 . , , , , , AllRetail, . - , BIONA 19 15 , - . , . , BIONA , . 9. 22: PR- 2 H.O.D. : , : Publicity Creating : 2012 . : , - 9 10. PR-, , , : - " " : 2012 . - : 6 ( - BUSINESS, , UBR), ("", "", "", " ") , - 29 . 180 . - - YouTube - ( 3000 , ). 10 11. - - ( - 1500 3000 ( ). - : ( 36 - (-, , ..) ) . - - . PR- : - , . B2B- . 11 12. 12 PR- 2, , . Publicity Creating -, -, -, - . , . PR- 2 , () . PR- B2B. 13. 23: PR- retail: - : - : Publicity Creating : - retail -, Digital PR: - , - PR- (- - ) 13 14. - - Publicity Creating: ( 2011 2012 .) 70 - 30 - (, , ) - - , . 57 21 . , , , , , AllRetail, . - , . 2012 -. Apple. 14 15. : Facebook: , ( 300 ) 2000 : , , , , .. 300 1000 : , , , , .. Livejournal 180 - ( 300) : , , , , Twitter 190 1000 15 16. - - - : -, , - - , - , - , 20 , 5 . , - . 16 17. 17 - -, Publicity Creating, 2012 - , 2012 , . 2012 2 . - , , - . . -, , . 18. 25: : : : Publicity Creating : , (2 Facebook ) (, , ) (, , , ) . ( 24/7 ) 18 19. ; : , , ( 3 ), 7 . ( ) , 19 20. , , 20 21. Facebook - , , 21 22. 22 , 8 c : Fecebook 4000 ( - / ). 23. 23 , 8 c : 3000 ( - / ). 24. - 8 c 6 . , , -, . . 25. - 2 , . . , . 26. 26 - : 1. , , , , , . 2. 3 ( ), 3. ( , ), 4. ( ) 5. 6. ( ) 7. ( ) , , , . 27. 36: "NORD" "VIT" ( ROSHEN) , " ". 28. , - Publicity reating. - , . 29. , 15 , , , -, . 30. 4.000 . 500 . 31. Welcome: Publicity Creating, Tel/fax: (044) 596-19-79, 596-19-80 e-mail: info@publicity.com.ua Web-site: www.publicity.com.ua : 03680, ., . , 4, .333