Roger Bazeley - USA: PORTFOLIO Transportation

9/15/2016 DesignStrategy-USA 1

DesignStrategy-USA: Portfolio

Roger Bazeley

Project Portfolio


DesignStrategy-USA: Portfolio

Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M.

Corporate Design/Brand Marketing (IDSA) Transportation: Planning, Policy, Design,

Safety and Marketing USA: San Francisco, San Diego, New York (Associates) Europe/Asia: London, Tokyo, Athens

(Affiliates/Representatives) USA Contact: Roger M. Bazeley 1000 Green Street-Suite 501, SF CA 94133 [email protected]


DesignStrategy-USA

GOAL: To develop strategic positive marketing communications programs, branding, and industrial design services to improve client products, communications, and service delivery.

Consulting Experience

Corporate Identity Corporate Marketing Communications Product Design-Packaging Industrial Design – Human Factors Transportation: Policy, Planning, Design and Marketing School and Community Pedestrian and Traffic Safety Retail Store Design and Transit Oriented Development


Mission Statement

To create positive, effective, and clear marketing communications and innovative product design for our clients which result in improved products, services, and profitability growth driven by motivated employees and satisfied customers.


DesignStrategy-USA: Experience

Roger Bazeley, IDSA M.S.T.M., M.S.I.D., C.T.S.M., C.H.S.R.M.

Marketing Communications - Industrial Design Consultant

30 Years of International Design Experience – MarCom, ID, CI, Architecture, Transportation Design

Developed over $2.5 Billion in profitable new products and expanded worldwide markets by launching over 2,000 new products including: MarCom/Advertising Programs, Urban Safety Design

Projects Included: NYPD Identity Program, NYC MTA MarCom Program, Pan Am, Atlantic Avenue NYC Urban Renewal Projects, The School Traffic and Pedestrian Safety Improvement Project – SF/PTA Director


Industrial Design Professional


Who’s Who

Roger M. Bazeley – Director & Design/Marketing Consultant

Noriko Nakagomi – Partner & VP Finance, SF/Tokyo

George Komidikis, Representative – New York/London/Athens Affiliate Madison Holdings, Ltd. – Venture Capital Partner/Consultant

Alan Polanger, CPA – Finance/Auditor

Yasaunari Nakagomi – Design Associate/Artist - Tokyo


Public Safety Product Designs/Concepts

Design/Photos: Roger Bazeley

Signal-Stat’s “DualCom” Emergency Aerodynamic Modular Light rack system


NYC Urban + Public Safety Designs/Concepts

Designed and implemented public safety Identification and fleet markings for NYC’s NYPD, FDNY, EMS, and Traffic Enforcement Agency.


FDNY – Graphic Concepts/Fleet

Current Application

Current Application


Transportation Concepts/Design

Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts.


Transportation Research BRT/Rapid Bus Impacts on Transit Corridor Businesses

A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on:

AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, Corridor SF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey

Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007 Author & Principal Investigator


Corporate Identity: Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA


Corporate Identity Lexington Marine Transport


Corporate Identity Charter New York Bank/Irving Trust, NYC

CI Design Elements & New Office Interior Graphics


Corporate Identity PAN AM – JFK Airport Signage Program, Fleet Graphics

Design Audit, Graphic CI Elements Installed


Corporate Identity MTA – NYC/NART Signage/Fleet Graphics Concept Design


Corporate Identity California Financial - San Francisco

Logos, Signage, Print/AD, Interiors: 2,500 sq. ft.


Corporate Identity MADISON HOLDINGS, Ltd., NYC, London, Athens


Corporate Identity GROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal

Corporate CI, Signage, Interior Elements

Project Manager/Consultant


Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU


Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU


Corporate Identity AGI, Aqua-Tec

AGI-Audio General Inc. Product Design, Branding and Corporate Identity Program

Aqua-Tec Packaging and Corporate Identity Program


Corporate Exhibit Design WARNER HOME VIDEO

Designed and Installed: CES Las Vegas 2,500 Sq. Ft. exhibit area $250K


Packaging Design Concepts, Prototypes, Mock-ups,

Watercolor kits/toys

Post-Cereal in a single serving thermo-formed container/print foil top. Multi-pack (6) units

Video Game Packaging

Soap Packaging, Natural ingredients Non-allergic

Acrylic Prototypes

9/15/2016 Design Strategy-USA U.S. Copyright 2016 Roger Bazeley

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Corporate Identity/Retail TriangleSports: Brooklyn, New York (Urban Renewal Project)

Original 1875 Building Pre-Renewal; Project Sponsor: Brooklyn Union Gas

4 Locations: Design/Project PM—Sales Increased 25%-36%


Retail: Store Design L’espirt d’homme: Brooklyn, New York

Store Renovation: Graphics, Logo—Sales up 36%


Retail: Wm. Newman Gifts Wm. Newman Gifts: Oakland, California (Kaiser HQ)

Store Design:

Construction PM HVAC, Signs, Plans, Logo/Graphics, Custom displays—

Budget $100,000


Retail: Store Design/CI LumenKraft: Brooklyn, New York

Store Design, Graphics, Interiors, Displays, Print/AD, Construction PM---Sales increased 45%


Retail: Restaurant Design Chicken Gourmet: New York, New York

Designed: multiple store locations: CI/Graphics, Neon, Menu, Interiors, Construction PM—Sales up 200% at primary location.


Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin)

Designed: CI/Graphics, Menu, Interiors, Construction PM—Sales up 75%

*Building was a former converted Gas Station


Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin)

Designed: CI/Graphics, Menu, Exterior/Interior, Construction PM—Sales up 75%


Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese)

Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%


Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese)

Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%


Retail: Trapp Optical Trapp Optical: Scarsdale, New York

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior. Construction PM. 964 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store built in 5 weeks for $69,000. Sales up - $1.2M annually (2nd year).

*First Installation: Major Construction (Historic Building) Published 20/20 Optical Magazine


Retail: Trapp Optical Trapp Optical: Scarsdale, New York (Second Installation)

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store. Exterior/Interior. Construction PM. 964 sq. ft. store contained retail sales, dispensing, and fitting stations, customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store re-furbished 12 years from it’s original installation to expand frame displays, storage, and new “natural look”. Sales up 50% from original sales volume

*Second Installation: New Custom Displays, carpet, and paint


Retail: Trapp Optical Trapp Optical: Greenwich, Connecticut

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $3.2M up 50% from original sales volume. 1,600 sq. ft. (store width 10’, multi-level) contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam rooms, contact lens area, testing area, children's area. lab area for lens edging and repair, bathroom, HVAC system. $147,000


Retail: A.R. Trapp Optical Trapp Optical: Madison Avenue, New York

Designed/Renovated: Branding Theme-Polo by Ralph Lauren; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $2.2M up 50% from original sales volume. 964 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, bathroom. Budget $47,000


Retail: Trapp Optical Trapp Optical: Mamaroneck, New York

Designed/Renovated: Branding Theme “Accent on Eyewear”; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 38% from original sales volume. 1,200 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas, customer waiting area, exam area, lab area for lens edging and repair, bathroom. Budget $57,000, Equipment $47,000.

Published: 20/20, Retail Merchandising


Retail: SP Optical SP Optical: Yonkers, New York

Designed/Renovated: Branding Theme “High-Tech Optical on a Budget””; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 42% from original sales volume. 1,475 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam area, lab area for lens edging and repair, bathroom, HVAC. Budget $37,000, Equipment $47,000.

Published 20/20


Retail: Manhattan Optical Manhattan Optical: Chinatown, New York City

Designed/Renovated:

CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior

Branding Theme “Manhattan Optical – Making More out of Less”. Optical business downsized from 5,000 sq. ft. into a space one third in size within Chinatown. Customer base shifted to Asian and Latino customers.

Sales up 32% from original sales volume. The new 1,375 sq. ft. space contained retail sales, dispensing, and fitting area, customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, HVAC, basement storage, break-room, lab.

Budget $67,000, Equipment $47,000.

Published 20/20


Retail: Manhasset Optical Manhasset Optical: Manhasset, New York

Designed/Renovated:

CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior

Branding Theme “High-Tech Optical – Putting Business On the “tech Track” Optical renovation of existing business

Sales up 28% from original sales volume. 1,675 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, Budget $37,000, Equipment $57,000.

Published 20/20


Urban Multi-use/Housing ALANTIC GARDENS, Brooklyn, NY “Preservation Project”

14 Buildings Saved, Housing plus Retail

Photos: Roger Bazeley


Retail Development/Design Spring-Hill Village, Grass Valley-CA

Project: Architectural Design, Building Renovation and New Construction specifications, project management, signs- logo/identity design, local zoning board approvals. Results: $10M Project increased land value, retail rentals, community use.


Retail Development/Design Spring-Hill Village, Grass Valley-CA (2nd Renovation)

Second phase: project renovation, expansion improvement and repaint with new “Serra Gold Country” color scheme. 10th year maintenance plan implemented.


New Development/MarCom Silverado Crest Estates, Napa Valley-CA


New Development/MarCom Silverado Crest Estates, Napa Valley-CA

Build-out Completed with a total of 26 Lots $345K-$575K

Executive Custom Homes $1.2M-$4.5M


COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City

Design/Interior

2,400 Sq. Ft. Loft 2 floors $480,000

Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…


COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City

Design/Interior: 2,400 Sq. Ft. Loft 2 floors $480,000; Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…


COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City

Design/Interior

1,400 Sq. Ft. 1 Bedroom $1.4M

Custom Furniture, fixtures, $140,000. Custom Neon Designed by RMB and fabricated by “Let There Be Neon” famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media Magazine…


COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City

Design/Interior: 1,400 Sq. Ft. 1 Bedroom $1.4M Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media…


R E A C T I O N + P E R C E P T I O N = R E S P O N S E

PUBLIC SAFETY: DESIGN, POLICY and COMMUNITY RELATIONS Programs: NYPD, SFPD


NYPD: Identity + Safety Program

Implemented Program Results: $25M annual savings, increased safety and positive community relations. *Note: Project initiation based on Pratt Institute M.S.I.D. Thesis Research Project


NEW NYPD-Patrol Car: Blue + White 3M Reflective Decals/Stripe 72-97

R.M. Bazeley-Designer/Consultant: NYPD

Vehicle Fleet 3M-Graphics and Signal-Stat

“Dual-Com” Light Rack Design

RESULTS: New SignalStat “Dual-Com” emergency Light-rack competed successfully against Federal-Sign’s unit: Product-line sales up 26%


NYPD-Vehicle Safety Design Reflective 3M Decals + New Emergency Light Racks

Concept to Implementation

Roger Bazeley, Designer


NYPD – Police Vehicle 1972-97

Japanese Model of New NYPD Patrol Car based on NYPD implemented Fleet Graphics Design


NYC – Implemented City Public Safety - 74


NYPD – Vehicle Fleet

Before and After New Design


NYPD Blue – Vehicle Fleet

“NYPD Blue” Fleet Graphic Design 25 Year lifespan before 2000

Blue Graphics on White Format Revision


COST SAVINGS:

$25M Annually Maintenance, Repairs, Accident Reduction, Traffic Pedestrian Liability, Downtime…


NYPD - Emergency Service + Aviation Units


NYPD 2000 Design Traffic Unit All White Body + Blue reflective Decals



NYPD – White Vehicles + Blue Reflective Decals and Markings


NYPD-2004 NYC Night & Day



NYPD – Operations, Mobile-HQ 2004 Urban Security Alert



UK – High Visibility Graphics

Stratford Upon Avon-Cotswold's County/Town Police

GOAL: Improve All-weather/Night Safety, Patrol visibility/identity



UK Police Vehicles – Safety Graphics



SFPD – New Community Goals


SFPD – Image Renewal Elements

Safety – Service – Equality

POLICE

SFPD

SFPD-Fleet Identity Program:


SFPD – Patrol Car Concept

Roger Bazeley, Designer

2004 Proposed Program



SFPD – Vehicle Concepts



SFPD – Vehicle Concepts



SFPD – Mobile Command 2



SFPD – New Design Strengths

Visually Safer Night and Day – Intersections – 911 Runs

Renewed Image and Identity – Phoenix Symbol of Renewal

SFPD Community Public Safety Mission Slogan

SAFETY – SERVICE – EQUALITY

Communications Clarity In Messaging – Public Safety/Emergency Priority

3M Reflective Yellow Safety Stripe, Red Emergency Accent – Safety Look

Police Blue the – Positive Color – “Fine Blue Line”

International Color for Police


SCHOOL TRAFFIC AND PEDESTRIAN SAFETY IMPROVEMENT PROJECT – SAN FRANCISCO

1994-2009


Thinking Out of The Box: Signs Proposed New School Zone Signs – DesignStrategy-USA

APPROVED

3M Feedback signs

Proposed

School Zone

Signs

APPROVED

4,000+ PED-

Countdown

Signals to be

Installed at key

school and

PED crossings

DPT/AAA/PTA

APPROVED

Designed: SCHOOL BUS LOADING SIGN and SCHOOL PASSENGER LOADING SIGNS for San Francisco School Zone installation. Approved for experimental testing 2/25/2007 by Caltrans.


Safe Routes Site Plan Presidio Middle School SF


School Site Improvements Bold/Yellow School LADDER crosswalks



Before and After School PED Safety Improvements


School Route – Side Walk Safety Improvements

Sidewalk ADA Safety

Issues solved with

increased width and

bollards (yellow)

Clarendon

Ave.

Pump

Station

$7.5MM

Sidewalk

$45K

Ladders & PED Tactile Strips


Project Sidewalk improvement for “Safe Routes to School” from Clarendon Elementary School - Concept and Design: Roger Bazeley


School Yellow LADDER Crosswalks + FYG PED signs + Countdown Signals = 24/7 Awareness

FYG DOT School Signs

PED

Countdown

Signals

Photos: Roger Bazeley Project Director/Manager

RESULTS: Implemented Improvements contributed to an overall 43% reduction in citywide vehicle pedestrian fatalities over a 5 year implementation period. K-12 school traffic injuries and fatalities dramatically decreased further.


Three levels for intervening:

Upstream

Influence overarching policies, practices and processes

Midstream

Interject safety issues into current project design & implementation

Downstream

Retrofit existing problems with

new technology


Neighborhood/

City/Region

Downtown/Strip Mall/School Site

Street/School

Route/Intersection

Influence over-arching policies, practices. plans, and processes

Interject safety design issues into current or future project implementation

Retrofit existing problems with new technologies and modernization

Scale of Impact Varies

Upstream Midstream Downstream


Project Benefits: Safer Communities Workshops, School/Community Audits, Building Active Partnerships



Other Resources-Safety Projects

Community Partnerships

Industrial Design and Architectural

CD-ROM Strategies and Resource Toolkit

School Traffic and Pedestrian Safety Improvement Project

Public Safety Improvement Project

Transportation Safety and Marketing Improvement Project


Summary – Safety Improvement Projects

Innovation in Problem Solving

Out of the Box Solutions

Building Community Partnerships

Advocates for Positive Change and improvements in safety for our most vulnerable populations of school children, seniors, and the disabled

Small Business & Entrepreneurship

Roger Bazeley - USA: PORTFOLIO Transportation