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Howtodoareallygoodproductdemo
Sprint Report
Sprint GoalFeatures Accomplished
• Removed“ratehotel”button fromhotelofferpageLive
• Dummyuser:Createreviewonteamserverandcheckindev adminJ• Separateserverforcrowdtesting(smartphone reviewfunnel)Ready
X
Sprint Report
Future Tasks
Upcoming Tasks
• Continue lightauthentication („dummy user“)onsmartphone review funnel• Stateas pertoday:1sprint to go to finishessentialimplementationwork for going live• Before going liveextensivefunctional testing is needed!
• Crowd testing for new smartphone funnel• Fixatest date withprovider asap
• Technicalconcept for picture upload
WhattheDemodoes– andwhatdoesn’t
Keepeveryoneinthecompanyinformed.
Celebrateproductsuccess.
ShowtheONEnumber.
Showtheuservalue.
Createtrust.
DiscussUXorDesign.
Deeplyanalysenumbers.
AskStakeholdersforProductAcceptance.AlignRequirements.
Makeitavaluabletimeforattendees!
Makeitapleasureforpresenters!
The Challenge
Around350employees
15ScrumTeams
3Locationsin3countries
OnlineMarkteing
OfflineMarketing
Sales
KeyAccountManagement
OnlineTravelAgency
CustomerService
B2B
…
The Challenge
Let’scheckwhatothersdo
Jimdo Teamverlotung – Slide from Talk at LKCE 2013, HHhttp://www.lkce13.com/app/download/8244533795/Tue_DetznerRoock_Jimdo.pdf?t=1384342165
Mike Cohn on Sprint Review Meetingshttps://www.mountaingoatsoftware.com/agile/scrum/sprint-review-meeting
Roman Pichlerhttp://www.romanpichler.com/blog/the-product-demo-as-an-agile-market-research-method/
Startfromwhereyouare
Plan
Do
Check
Act
HowshouldthenextDemolooklike?
Executeit!
Getfeedbackfromtheaudiencedirectlyafterit.
Adjustbasedonthefeedback.
Version1
Step1– Giveitafirsttry
DecreaseFrequency- Every6weeks
Showliveproductsonly– noscreenshots.
Showuserproblem,uservalueandhypothesis.
Shownumbers.
CustomerQualification CustomerProblem
Customerislooking forspecifichotelsbasedonhissearch.Customerisusing filtersandsortingmethods tofindhisbestfittinghotel.
TheCustomergetsallavailablehotelsinalistwithoutanypossibility tosortthembyprice/popularity.
CustomerValue BusinessValue
Sortingallhotelsbyprice Moreorders/ConversionRate
KeyMetrics
Conversiona) Sortedbydefault=z.xy%b) Sortedbyprice=a.bc%(+TRE%)
AverageOrderValue(sortedbyprice)-PU%
PriceSorting HotelList
Katrin Grothues
PriceSorting HotelList– ExperimentBoard
Hypothesis Success Criteria
Offeringthepossibilityfor thecustomertosortbypricewillincreaseconversionrateandreduceaverageordervalueatsametime.
1.Increase CRbyGH%2.DecreaseAOVnotmorethanKL%
TestVariants
- Original(Hotels aresortedbypopularity asdefault)- Challenger(Hotelsaresortedbypriceasdefault)
TestSetup
50%Traffic AllocationonHotelList(DestinationHotel)
Livedemo
Katrin Grothues
Gather Feedback
BoringTemplate
Tootechnical
Toolong
Toomuchtext
Meeting infrastructuresucked
Let’scheck
Categories Initial Version 1 Version2 Version3 Version4
Keepthecompanyinformed.
Celebrateproductsuccess.
ShowtheONEnumber.
Showtheuservalue.
Makeitavaluable timeforattendees.
Makeitapleasure forpresenters.
Startfromwhereyouare
Plan
Do
Check
ActAdjustbasedonthefeedback.
Version2
Step2– Taketheevolutionarypath
KeepFrequency- Every6weeks
Showliveproductsonly– noscreenshots.
Showuserproblem,uservalueandhypothesis.
Shownumbers.Changethetemplate– lesstext,morevisual
Improvemeetinginfrastructure
Name of Presenter – Product Demo
Team SearchUP NEXT:
Customer Problem
Customer Value
Business Value & Metrics
Users cannot administrate their personal data of their HolidayCheck account on their smartphone. They are
forced to do it on the desktop website.
Users can administrate their data (change password, e-mail address or name) on any device they like. So also “on
the run” on their mobile device.
Increase the customer loyalty.
Decrease time spent in customer service on trivial issues like password change.
Canvas – MyProfile
Katrin Grothues – Team Community
Section breakLIVE DEMO OF SOLUTION
Name of Presenter – Product Demo
Gather Feedback
UnclearKPIs
Toolong
Tootechnical
Categories Initial Version 1 Version2 Version3 Version4
Keepthecompanyinformed.
Celebrateproductsuccess.
ShowtheONEnumber.
Showtheuservalue.
Makeitavaluable timeforattendees.
Makeitapleasure forpresenters.
Let’scheck
Startfromwhereyouare
Plan
Do
Check
ActAdjustbasedonthefeedback.
Version3
Step3– Taketheevolutionarypath
KeepFrequency- Every6weeks
Showliveproductsonly– noscreenshots.
Showuserproblem,uservalueandhypothesis.
Shownumbers.Changethetemplate– lesstext,morevisual
ImprovepresentationofKPIs.
Keepthetimebox
Trytoeliminatetechtalk
Traffic
+1 , 9 %0 , 4 3 %
2 2 , 7 4 %
Bounce Rate
- 0 , 3 1 %0 , 0 9 %
2 9 , 3 1 %
Traffic
- 4 9 , 4 6 %
0 , 5 5 %
0 , 5 7 %
First results
Traffic
0 , 6 4 %
3 , 5 2 %
+ 1 8 , 0 8 %
Gather Feedback
ToodetailledKPIs
InterpretationofKPIsnotcorrect
Onlyproductteamspresenting
Categories Initial Version 1 Version2 Version3 Version4
Keepthecompanyinformed.
Celebrateproductsuccess.
ShowtheONEnumber.
Showtheuservalue.
Makeitavaluable timeforattendees.
Makeitapleasure forpresenters.
Let’scheck
Startfromwhereyouare
Plan
Do
Check
ActAdjustbasedonthefeedback.
Version4
Step4– Weneedarevolutionnow!
KeepFrequency- Every6weeks
Showliveproductsonly– noscreenshots.
Showuserproblem,uservalueandhypothesis.
Show numbers.Changethetemplate– lesstext,morevisual
ImprovepresentationofKPIs.
Killthetemplate– givemoreroomtoteamsShowONENumberonly
Havealldepartmentspresent!
Getsometraining
CustomerProblem
Bounce Rate
Source: Google Analytics / www.holidaycheck.de (m.)Period 23.03.16. – 19.04.16
- 50%
Tready - Control Group: 99 %
React - Test Group: 45 %
Gather Feedback
MainlyIT/Product
Toopositive
Categories Initial Version 1 Version2 Version3 Version4
Keepthecompanyinformed.
Celebrateproductsuccess.
ShowtheONEnumber.
Showtheuservalue.
Makeitavaluable timeforattendees.
Makeitapleasure forpresenters.
Involvealldepartments
Behonest
Let’scheck
https://www.xing.com/profile/Katrin_Grothues/ http://de.linkedin.com/in/katringrothues
TomorrowTravelSolutionsNeumarkterStraße61|DE-81673Munich
KatrinGrothuesSeniorProductManager
Contact.
