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Sportclub 2.0 Online = ook lokaal! Gijsbregt Brouwer Groningen – 29 oktober 2009

Sportclub 2.0

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Presentation in Dutch on sport 2.0 on the small/local scale, especially for sport clubs.Presentation on October 29, 2009 in Groningen

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Page 1: Sportclub 2.0

Sportclub 2.0Online = ook lokaal!Gijsbregt Brouwer

Groningen – 29 oktober 2009

Page 2: Sportclub 2.0

Gijsbregt BrouwerSports 2.0

www.brightguys.nl

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Sports 2.0Sport beleving

verbeteren met internet & mobiel

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Sportclub =

vereniging

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Vereniging=

sociaal

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Internet=

sociaal

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Sport 2.0=

sociaal

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Sport = belevenis

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Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

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Build lasting Build lasting platformsplatforms

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Social sports Matrix

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Passive Active

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Active Active communitycommunity

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Active Active communitycommunity

clubsclubs

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Active Active toolstools

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ActiveActivetoolstoolsclubsclubs

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Active Active newsnews

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ActiveActivenewsnewsclubsclubs

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ActiveActivenewsnewsclubsclubs

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Active Active gaminggaming

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ActiveActivegaminggamingclubsclubs

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Social sports Matrix

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ToolsTools

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HYVES!HYVES!

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WEBLOGWEBLOG

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YOUTUBEYOUTUBE

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TWITTERTWITTER

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Twitter.com/gijsbregt

Linkedin.com/in/gijsbregt

Slideshare.net/gijsbregt

Delicious.com/gijsbregt

Brightguys.nl