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Wichtige TrendsVorschau
EverywhereAnytime
Any Channel
RelevancyDrives
Conversion
EngageThe
Audience
Eine gute Kundenerfahrung führt dazu, daß Kunden wiederkommen
und Sie als Anbieter weiterempfelhlen.
Top business driver : 41% of businesses surveyed Improve
Customer Experience
Forrester
60% aller Online Besucher erwarten, daß Sie über ihre Vorlieben für
Produkte Bescheid wissen,• auch, ob Sie ein neuer oder
wiederkehrender Besucher sind..
• Forrester
Mobiler Datenverkehr wird steigen, um 4,000 % bis 2014
Mehr Benutzer werden mit mobilen Engeräten ins Internet gehen,
anstelle mit dem PC [ bis 2014]
Morgan Stanley
41 % der befragten Retailkunden
sagen, Personalisierung führt zu höherer Kundenzufriedenheit, höheren
Bestellsummen und mehr Kundentreue.
Aberdeen
In Behavioral Targeting werden die Investitionen steigen um 468 percent
in USA bis 2012
Sales & Marketing MagazineAnwender von Location Based
Services werden global ansteigen auf mehr als 526 Millionen bis 2012
Mobile Advertising wird erwartungsgemäß steigen von $530.2 million (2008) auf $7.5 billion in 2012.
Gartner
Best-in-Class Organisationen erhöhen ihr Budget für mehr personalisiertes
Cross-selling, up-selling und Wiederholungskäufe in 2010
Aberdeen
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About SDL
Publically traded on London Stock Exchange
50 offices across 30 countries
Nearly 700 customers in 5 continents
12+ years of WCM experience
Highest Analyst rating for WCM
24/7 Support Centers in Netherlands, Belgium,
US and Japan
ENGAGE
CONNECT
Web Content Management
eCommerce
Structured Content
Language Services
Language Technologies
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ERA Web 1.0 ?
Erstellen
Managen
Veröffentlichen
Content?
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Heute:
Personalisierung & Konsistenz
Multi-Channel Touchpoints
Kundenverhalten
Communities
CRM Analytics Document
Output Mgmt
Search
WCM Archiving
DAM
Applications
Kundenerfahrung
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Visitor Aware Interaction
Ambient KnowledgeGather InformationLeverage Eco SystemUtilize in all channels
Visitor Aware InteractionBringt alles zusammen:
Visitor Intelligence GatewayAmbient Data Framework
CRM
Behavior
Social
Environment
Geo locationTransactions
Any 3rd party
Your Ecosystem
CRM System Support System Analytics System
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Wartungsmöglichkeit als SchlüsselfaktorAutomatisierte Personalisierung bringt Effizienz in Zeit
Effo
rt
Eff
ort
No. of personalized pages
No. of personalized pagesCopyright © 2010 SDL, Inc
Page basedsystems
+340%
Productivity
+569%
Productivity10 x
Faster timeto market
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Toys R Us Counts On
Maximize Promotions
“We automatically select the best items to display on all our pages. Saving us the manual labor we now use our time to fine tune our rising success.”
INCREASED:
Cross Sales + 250%
Same Customer Sales + 25%
Conversion + 40%
Leading International Toy Reseller
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Die Grundlagen Effizienz des Contents
Globalisierung/Lokalisierung
Re-use assetsInherit applicationsMulti-Channel LocalizationEnd to End Translation
WCMPersonali-sierung
Video
Websites
Micro sites
Printed Collateral
E-mailMobile
Apps
Social networks
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Kontaktdaten
Simone Zahn | Business Development Executive D/A/CH | SDL | Web Content Management Solutions | (t) +49 711 78060 287 | (m) +49 176 320 21073 | email: [email protected] | www.sdl.com
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Everywhere, Anytime, Any Channel
Relevancy Driven Conversion
Engage The Audience
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Emirates Maximizes Conversion Globally with SDL
80 Web Sites including :
Chinese, Japanese and Arabic (*double-byte characters)
15 Different Brands
Accelerated Time to Market Simultaneously across multiple brands and channels
Maximized Cross-Sell
Automated Promotions based on unfulfilled capacity
“Our WCM efficiently structures enterprise-wide processes for the creation, management, distribution and delivery of business critical content across multiple Web sites, portals, e-applications and paper-based publications”
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KLM – Royal Dutch AirlinesDrives Customer Engagement with SDL
Central Brand Control But Local Flexibility
Speed To Market
Low Cost Per ChannelSignificant Cost Reductions
Maximizing Campaigns
“We only need to develop our campaigns and promotions once”
“We roll-out marketing campaigns
and sales promotions to more than
sixty countries – in the local
language – in just a few days”
15Gilbane Research 2009
HP reduced content globalization costs by $100 million over 5 years –140+ Billion page views per year
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“ We needed to develop more than 30 regional multilingual sites …SDL Tridion has helped us achieve our goals via its unique BluePrinting technology,’’
Mike Simon, Senior VP Corporate Communications , Emirates Group
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Christoph Oberli VP eCommerce & Interactive Mandarin Oriental Hotel Group
“The number of bookings we received through the mobile site surpassed our expectations. The investment we made was returned within two months.”
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“We roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days”
Alexander Mul, E-marketing Director at KLM