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45 N 10 (53), 2014
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46 N 10 (53), 2014
-
Green economy is a global trend of world development. Every-one
likes to talk about its necessity and usefulness, every one of them
wants to protect resources, most countries in one way or another
in-tensified their environmental policy under the slogan promising
sector. But are there any real results in ad-dition to beautiful
words? Can you give live examples with figures?
I would like to expand Green economy towards a sustainable
economy. We truly believe that sus-tainable business is good
business, leading to positive financial results, and positive
environmental and so-cial impact. If you cannot build a compelling
business case by connect-ing social or environmental impact to
financial benefits, every sustain-ability or green approach will
fail. With our ridesharing solution TwoGo by SAP we have
implemented a very simple and relevant example at SAP. Through the
growing urbanization traffic becomes a significant chal-lenge in
cities. The congested urban individual traffic leads to higher air
pollution by emissions, decreasing quality of life due to time
spent in traffic jams and considerable finan-cial impact through
waste of fuel.
In addition the generation Y is looking for convenient mobility
in-stead of losing money on an expen-sive and mainly unused, asset
like a car. We advertised our ridesharing solution with the slogan
Make friends and know the gossip. Com-muting together increases
social con-tacts among employees reduces overall fuel consumption,
thus emis-sions and fuel expense for the com-pany cars of SAP. We
have saved se-veral million Euros, but more impor-tantly we have
facilitated thousands of hours of social networking within SAP.
It is a good example. But lets look around to what happens in
the
world today, the unstable political situation, wars in many
countries, against this background dont the discussion about
emissions looks a bit hypocritical? Talking and think-ing about the
high, but we cannot solve more earthly problems, which are not less
important. What do you think?
This question is very much di-rected towards political and
societal development or regulations. As a pro-vider of business
software we help our customers to meet or master their business
challenges or oppor-tunities. State regulations, resource scarcity
or demographic change and changing buying behavior are those
challenges, companies have to deal with. Therefore we have examples
where our solutions helped to create transparency on accident rate
on oil
rigs and emissions through more ef-ficient operations. We do not
inf lu-ence country regulations but help our customers to operate
within the given frameworks.
At SAP forum you said that green economy can be a very
pro-fitable business. Can you please deve-lop this thesis in some
details?
At least in Europe and lately in China businesses have
understood that climate change and non-sustainable practices pose
significant risk for their economic survival: Great China shuts
down mines when environmental regu-lations are violated, with
significant revenue loss for the mining company. The loss of
organic cotton production due to floodings in Bangladesh let the
raw material costs for the fashion indus-try explode leading to
reduced margins.
At SAP forum in Astana I met an interesting speaker Dr. Ritzrau,
who talked about the companys approach to building the economy of
the future, based on the careful consumption of natural resources.
We had a long conversation, we discussed popular here in Kazakhstan
green theme. I largely agreed with the interlocutor, a lot of
things were surprised me, but there were moments when I wanted more
detailed responses. Dont get me wrong I understand the importance
of green economy, as well as all sensible people, I have no doubt
about the fact that we have to take care of the resources of the
Earth, but I have questions. For instance, how quickly we can bring
everything to life, not being able to do basic things, such as not
dropping litter on the street or saving paper and water. How we can
do everything at the same time, combining the needs of prospect
with necessary things today? On the one hand, the future economy is
necessary, and on the other, there are so much issues, which are
not less important, urgent and unresolved, so that there are doubts
about timeliness of this topic. In third place, a lot of words
sound, but the transformation of sound into action is needed. I ask
my questions to Will Ritzrau as the person who knows firsthand a
lot about green economy, and he kindly agreed to answer them.
-
47 N 10 (53), 2014
-
Draughts jeopardize corn and wheat production leading to
instable prices. Increasing storm intensities and fre-quencies
require insurance companies to pay enormous amounts reparation
sums. BP lost millions of dollars due to the fines and reparation
cost they have to pay for the Deepwater Horizon disaster and loss
of revenue, because people avoided BP gas sta-tions. Therefore
countries deciding
- -. , - -, -. - - , - ? , ?
- . , - , , - - . -, - , - - . *) TwoGo SAP
*) - -, , . . .
to support green economies it is great step forwards, but at the
end busi-nesses need to and will execute within the given
frameworks. They execute if they see economic benefit through state
incentives like subsidies or tax cuts or more importantly
differen-tiating sales opportunities to their customers.
At the end you and I make a con-scious decision when we buy
green
products. And we do this, because the products are better or
because we as consumers want to be green. Thats how the unleaded
fuel and the car catalyst expanded from Califor-nia into the world,
because people suffered from smog in megacities. Thats why e-cars
may become more popular or why car-/ride sharing so-lutions will
become more popular than owning a car.
No green economy without busi-ness value, no business value
with-out conscious consumption. In your case if your natural gas
and oil prices are very low, why would anybody buy green energy for
a higher price and become uncompetitive in their respective market.
If your people dont ask for this, why should com-panies change?
I think you are right. Thank you for this interview.
Interviewed by Adele Anouarbekova
SAP- , - , - . , . - , , , - . : , , , - , , . . , , - , , , , ,
. , - ? , -, , , , - . , , , .
, -, .
Dr. WILL RITZRAU,Head of Sustainable Strategy and Integrated
Reporting, SAP
, SAP
-
48 N 10 (53), 2014
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50 N 10 (53), 2014
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51 N 10 (53), 2014
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52 N 10 (53), 2014
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Software, Kingston Technology, Konica-Minolta, BalaBit 1C - .
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53 N 10 (53), 2014
IT-
31 2014 - Online Advertising: SEO .
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Kolesa.kz, Krisha.kz, Market.kz, The Farm, TezWay, TezPro, Miracle
Flower.
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54 N 10 (53), 2014
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55 N 10 (53), 2014
-
56 N 10 (53), 2014
IT-
Samsung Business Summit - , - Samsung -.
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, Rixos Almaty, Samsung Electronics Central Eurasia.
Samsung .
-
57 N 10 (53), 2014
IT-
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58 N 10 (53), 2014
IT-
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vPro, , GPS.
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(A600CG).
-
59 N 10 (53), 2014
IT-
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5 : , , , ZenFone 4 , .
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-
60 N 10 (53), 2014
IT-
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Solutions, The Print Solutions Group, , Schneider Electric,
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61 N 10 (53), 2014
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62 N 10 (53), 2014
IT-
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.
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63 N 10 (53), 2014
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64 N 10 (53), 2014
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6 - - - Swiss Education Group (SEG). - , , - - SEG . , - SEG
.
- - , - , , - , - .
. , , -
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SWISS EDUCATION GROUP
-
65 N 10 (53), 2014
-
, -, - : . - 150 . , - . . - . SEG. -, , .
, Switzerland Tourism, , 150 . - 1864 .
- , , Kulm -, - , , , . , - -. , - - .
1864 , , 2014- . SEG : 1982 - 30 .
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, - - , 120 , - . - , 25 , 78 - , , , . - 30 , , .
-
66 N 10 (53), 2014
-
- -.
-, - SEG, , - : - 5 . 100 - . , , . -. - , . 60 , 37 34 -. Ritz
Carlton, Expo2017, .
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. , -, - .
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On November 6 in Almaty, Business World Kazakhstan magazine met
representatives of Swiss Education Group (SEG), the largest
educational group in the field of hospitality and tourism. The
presentation of the Swiss school, which we were invited to, was
held exclusively for Business World Kazakhstan magazine on the
occasion of the meeting of SEG Kazakh graduates in Almaty and
Astana. The activities were carried out in order to establish a
lasting friendship between SEG graduates and representatives of
Kazakhstans hos-pitality and tourism industry. Swiss organizers
gave us a lot of time and attention, telling in detail about the
school, and also inviting us to the graduate evening, where me and
my colleague had the opportunity to talk live with those who have
already graduated.
But first things first.Honestly that was the first time I heard
about this school
and that we have a lot of graduates in Kazakhstan, who not only
graduated from this prestigious school, but returned back to
Kazakhstan and became employed successfully in the tourism and
hospitality industry. Moreover, not many people give much thought
to this work being very important, interesting and prestigious, so
did I, and certainly I did not know that Kazakhstani people have
been studying the art of hospitality for long in such a serious
institution, and even in such a great country like Switzerland.
Given the fact that my younger sister finishes school next year,
all the information provided at the presentation and the graduate
evening interested me greatly At least, I was convinced that being
a restaurateur or a hotelier means to have a creative profession
which is in demand, with has a broad scope and that provides
excellent opportunities for career and personal growth. There was
no need to convince me that Switzerland is a beautiful and
comfortable country to live in, so I immediately advised
Anouarbekova junior to pay attention to this field of activity and
to think about entering one of the schools of
Swiss Education Group, especially since she already speaks
French and English f luently.
The hospitality industry includes tourist and restaurant
activities, services and entertainment, food, organizing museum and
sightseeing activities, and so on. Why is it necessary to learn
seriously to become an expert in the area? Because hospitality is
important as a social quality, and as a field of activity not only
for an individual business owner or a guest of hotel or restaurant,
but for a countrys economy as a whole. The hospitality industry
first of all is current approach, which uses advanced technologies
of fast pro-cessing and delivery orders, high organization
concerted action in dealing with all the technical aspects of
quality service to customers, and many other aspects.
Mauro Reina, Extraordinary and Plenipotentiary Ambas-sador of
Switzerland in Kazakhstan and Tajikistan, said at a presentation
about the benefits of the Swiss education for the hospitality
industry: Switzerland is known for its educational programs and
tourism. Our country has a long history of tourism business for 150
years. Accordingly, the need for qualified personnel in this area
we had a long time. For this reason, many people come to study in
Switzerland. Our tourism business means innovation and quality. A
lot of managers of the worlds famous hotels graduated from SEG.
Kazakhstan students can go there, and come back to work for the
country development.
Federico Sommaruga, Director of Emerging Markets and Special
Projects, Switzerland Tourism, said that winter tourism in
Switzerland has also been established for 150 years. The country
has offered the perfect winter holiday since 1864. Swiss history of
winter tourism is officially counted from the moment when Johannes
Badrutt, the enterprising owner of Kulm hotel in St. Moritz, made a
bet with his English guests. He said that winter there had been
even more beautiful than summer, and claimed that they
HOSPITALITY INDUSTRY BY SWISS EDUCATION GROUP
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67 N 10 (53), 2014
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would be able to enjoy the vacation even in winter. If he was
proved wrong, he pledged to reimburse their travel costs; but if
they enjoyed St. Moritz in winter, as he promised they would, they
could stay as his guests for as long as they liked. His risk fully
justified itself, and these English gentlemen effectively became
the first Alpine winter tourists, able to enjoy a whole new world
of winter holidays in the snow.
If in 1864 the Swiss possessed such business acumen, I believe
that in 2014 they can teach students a lot. Especially that SEG is
the largest educational institution in this field: the school was
opened in 1982 and the hotel business had been teaching there for
over 30 years.
As Ronan Fitzgerald, Chief Operating Officer of SEG, told all
programs of the Swiss Education Group combine academic learning
with practical experience and are designed to meet the needs of
hospitality employers. Students live in adapted for schools hotels
where they not only study, but get a real experience at the same
time, because the academic semester alternates with semester of
paid internship. Students have an opportunity to do an internship
in Swit-zerland or in any other part of the world. All member
schools are subject to a stringent academic quality assurance which
ensures students receive the renowned high-level of Swiss
education. We are preparing the leaders in this field; we have
students in more than 120 nationalities, including students from
Kazakhstan. Kazakhstani students are important for us, at the
moment at SEG there are 25 of them, including 78 people who trained
under Bolashak program, and I have to say, they have passed
rigorous selection process. In the next year we expect to have at
least 30 Kazakh students, and if there will be more, we will be
happy.
Serious attitude to Kazakhstan and its students is demonstrated
by the idea of creating a community of representatives of Swiss and
local companies in order to develop close and mutually beneficial
cooperation.
Tarsilla Fercher Geis, Director of Business Development in SEG,
told how long the school accepts students from Kazakhstan:
Relations with Kazakhstan began 5 years ago. And since then we have
released more than 100 specialists. Regardless under the Bolashak
program or not students study, they bring their knowledge back to
the country. And this is very important. The purpose of our visit
is meeting with alumni, we want to make a students community, and
we want to establish a link between industry and students. We hold
meetings with 60 graduates, 37 of them are from Almaty and 34 from
Astana. Kazakstani graduates of our school today work in Ritz
Carlton, Expo-2017, at the Department of Tourism of the Republic of
Kazakhstan.
Of course it is not necessary to say that SEG graduates are
highly rated not only in the hospitality industry but also in other
areas. Thus, among the graduates at the meeting in Almaty there
were employees of Internet companies and civil servants.
Another important point needs to be mentioned. The tuition fee
at SEG is 2535 thousand dollars a year, which according to our
standards, is not too much for the Swiss school, and this fee
includes the cost of tuition, accom-modation, meals, books and
insurance. In general, I am personally impressed by the
information, and really enjoyed the communication between our
students and school officials. Graduates were greeted very warmly
like old friends, rejoicing, hugging, and taking photos. So if you
are looking for an interesting variant of the foreign education for
yourselves or your children, be sure to check out the site of
SEG.
Adele Anouarbekova
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68 N 10 (53), 2014
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MBA -, , , - , - , . - , , , , , 20 -. , -, , , , , , , . , - ,
, - , - . , , , , .
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-, , , - , 100 , - 100 -- . , , , , : MBA?, . - . , WU Executive
Academy 4 AMBA, FIBAA, AACB, EQUIS. . Financial Times,
MBA - WU Executive Academy - -. - , - .
-
69 N 10 (53), 2014
-
MBA. 75 . -- , -, -, . . , 15 . - , , - , .
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MBA Professional MBA .
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, -
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. - , - , , , , .
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Entrepreneurship & Innovation 30 000, Finance, Marketing &
Sales, Project Management 28 000. 18 , - . -, , , , - . : - :
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70 N 10 (53), 2014
-
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71 N 10 (53), 2014
-
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72 N 10 (53), 2014
-
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- , . . - Shell. . , . . . , , . . 4 -, 1 , , . , - , .
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73 N 10 (53), 2014
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74 N 10 (53), 2014
JAZZYSTAN - , . - , - - . - . 5 JAZZYSTAN - , -, , , , , - .
JAZZYSTAN . - 17 - -, , , PRAY FOR JAPAN ( 2011 -), Jazzystan
France ( 2012 .), International Jazz Day ( , 20132014 ),
JAMIROQUAI, Marcos Valle, Omar, Incognito, Electric Empire .
-. 2012 International Jazz Day. - 196 , JAZZYSTAN , .
, - 5- JAZZYSTAN, - - .
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Sea Jazz, Java Jazz, Worldwide Jazz Festivals, Montreal Jazz, . - .
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JAZZYSTAN. 5 JAZZYSTAN 5-
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75 N 10 (53), 2014
, , , , , - . , , , -, - , -
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76 N 10 (53), 2014
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77 N 10 (53), 2014
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78 N 10 (53), 2014
- - ( , , ) . -, 519KULA N R EA LT Y . , 188FORUM . , 202 . ,
240 . , 83 . , 180 2 . , 176W HITE TOW ER . , 135 . , 8 . , 86 . ,
89
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. , 151GR A ND HOTEL TIEN SH A N . , 115A MBASSA DOR HOTEL A LM AT
Y . , 121DOST Y K . , 36ASTA NA . , 113 . , 238 , . , 127/1GR A ND
. , 1VOYAGE . , 97
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. . , 9 . , 25 , . , 33/1 -2002 . , 18
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DISSON HOTEL ASTA NA . -, 4R I XOS PR ESIDENT ASTA NA HOTEL . . ,
7K ING HOTEL ASTA NA . , 7JUMBA KTAS . , 65M A NH ATTA N ASTA NA
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, . . , 29/1TENGR I HOTEL, . , 1 , . , 33GR A ND PA R K ESIL HOTEL
. , 8ASTA NA HOTEL . , 18
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. , 32 - . , 32
, , ,-, ,
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80 N 10 (53), 2014
