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. 삼성생명의 CRM . 고객 세분화( 가치,행동양식/니즈기반 세분화 ) . 성공적인 마케팅 모델 개발( 챔피언 파일럿) . 인프라 구축( DB 통합 ) . ARM ( 우수자원 선별, 리크루팅 모델 ) . 마치며

삼성생명 DBM,CRM 사례 - dbminfo.tistory.comdbminfo.tistory.com/attachment/jk14.pdf · Samsung Life Insurance CRM Team 4 고객이해(Understanding) CRM DB 홈페이지 콜센터

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