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변화하는 방송 시장 대응과 전략 뉴스 빅데이터 분석 시스템 ‘빅카인즈’ 쿼츠의 대화형 모바일 뉴스 앱 03 2016 NO.543 9 771227 539505 02 ISSN 1227-5395

2016 NOdownload.kpf.or.kr/MediaPds/VVIRHVTXUTZXQUA.pdf · 한국언론진흥재 단의 에 따르면 신문 구독률은 14.3%이고, 구독하지는

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‘’


03 2016 NO.543

006 TV ‘, , ’ /
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,
·
[1] (2011~2014)
2011 2012 2013 2014
() 32,443(8.6%) 33,888(4.5%) 34,714(2.4%) 34,615(-0.3%)
() 11 8,567(13.6%) 13 1,984(11.3%) 14 347(6.3%) 14 7,229(4.9%)
() 24,286,901(4.0%) 25,260,078(4.0%) 27,762,285(9.9%) 29,826,754(7.4%)
() 2 335(18.9%) 2 1,699(6.7%) 2 8,776(32.6%) 3 1,381(9.1%)
·() 2 1,668(18.0%) 2 9,044(34.0%) 2 5,851(-11.0%) 2 5,401(-1.7%)
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.
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2012 2013 2014 ’12~’13 ’13~’14
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1,099 1,220 1,417 11.0% 16.2%
146 174 212 20.1% 21.5%
12,675 12,636 12,258 -0.3% -3.0%
35,796 34,763 32,899 -2.9% -5.4%
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.



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.
5 http://www.theguardian.com/media/2016/feb/16/credits-roll- final-time-bbc3-television-online-only
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Q3 2013
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MONTHLY SUBSCRIPTION OTT SERVICES Do you use any of these monthly subscription services for movies or TV shows? (choose all that apply)
How much do you spend each month on subscription services (combined spend on Netflix, Hulu, etc)?
Dollars Spent
$1– $2
$3– $5
$6– $8
$9– $11
$12– $14
+4.4% y/y, +4.1% over 2 years
On average per day, how many hours do you watch content on these subscription services?
<1 Hr
Q3 2015NOYES
Do you feel it is easy to find something you “want” to watch on these subscription services?
79.5% 20.5%
2. 8%
56.3% use OTT Services: +3.6% y/y, +8.1% over 2 years
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10 Zachary M. Seward, Ibid.
11 ‘Smart, young, and bored at work’ . , .
12 . Ibid. p73.
13 Zachary M. Seward, Ibid.
14 Ibid.
1 2016 1 19 , .
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3 Zachary M. Seward, ‘“Quartz is an API”: The path ahead for the business site that’s reshaping digital news’, Nieman Lab,
2015.5.14. http://www.niemanlab.org/2015/05/quartz-is-
5 . Ibid. p82.
6 Sean O'Kane, ‘Quartz’s new app wants to text you the news’, The Verge, 2016. 2. 11. http://www.theverge.com/2016/2/11/
10963794/quartz-app-iphone-ios-the-atlantic-download
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