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DESIGN,BUSINESS&COMMUNI
CATIONBigDesign_Pilot_2014 Jens_Schaumann
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1) working with multidisciplinary teams
2) a bit about myself
OVERVIEW
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communication is the key
to successful collaboration
and enables
maximised project outcomes
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1. team-led design process
2. designer-led team of business experts and scientists
3. team of designers
SCENARIOS
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what am I doing [here]?
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BACK HOME
Photo: Jens Schaumann
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RAUMLABOR BERLIN
Photo: Raumlabor Berlin
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the work of the architect is not
necessarily about building houses
but primarily about building
relationships
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KOLORADO NEUSTADT
!R
aumlaborBerlin
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HOTEL NEUSTADT
Photos: Raumlabor Berlin
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HOTEL NEUSTADT
CHANGE OF PERSPECTIVE RE-CONNECT WITH THE CITY
Photos: Raumlabor Berlin
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IDEAS MARKET
Photos: Raumlabor Berlin
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DESIGN LIFEDESIGN
EDUCATION
GENERAL
EDUCATION
EDUCATION AND EFFECT
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adaptation to communication modes of individual stakeholders
respect and humility as cultural enablers of communication
communication is prerequisite to all forms of relations
USER CENTRED DESIGN BUT NO LOGO
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2010 IMPERIAL & RCA EXPERIENCE
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DESIGN /
ACADEMIC
OBJECTIVES
BUSINESS /
COMMERCIAL
OBJECTIVES
MISALIGNMENT OF MOTIVATIONS
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DESIGN /
ACADEMIC
OBJECTIVES
BUSINESS /
COMMERCIAL
OBJECTIVES
DESIGN BUSINESS
PUBLIC
TRIPLE-WIN (B2B2C)
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re-focussing the attention on the common desired project
outcome
the adaptation to your collaborators code facilitates the
communication within your multidisciplinary team
MAKING IT WORK
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design decisions
vs.
business decisions
THE DESIGN OFFICE
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DESIGNER
SUPPLIER
CLIENT
PROJECT BUILDER
ARTISTBANK
GOVT
...
COMMUNICATION CHALLENGE
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continuous adaptation to the modes of communication
of the people we interact with to achieve a common goal
COMMUNICATION CHALLENGE
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SUMMARY
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1) to foster collaborative problem solving
2) to inform the public about the value of design beyond
form
3) to have the public inform both of the above because
everybody is a bank of knowledge
BIG DESIGN POTENTIAL
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successful multi- disciplinary
collaboration is based on
communication.this works best when we respect
every stakeholder involved
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DESIGN, BUSINESSCOMMUNI
CATIONBigDesign_Pilot_2014 [email protected]
THANKS
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HALLE NEUSTADT
Photo: Raumlabor Berlin
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HOTEL NEUSTADT
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HOTEL NEUSTADT
