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Industry 4.0:Digitize Your Value ChainWon-Joon Hyoung, President, SAP Korea Ltd.2015.11.5
스마트제조컨퍼런스 2015
Run Simple
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2
The history of opportunity
Source: Funders and Founders.com
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3
The evolution of business model
Source: Yoram Koren, “The Global Manufacturing Revolution”
Mass Production
Push System
“People can have the Model T in any color -so long as it's black...”
Lean Manufacturing
Target Segmentation
Zero Inventory/Shortage
Pull System/Global SCM
Mass Customization
Platform based 1:1 Response
Open Innovation
Industry 4.0
Cyber-Physical System/IoT
Real-time Sensing/Analytics
Provice & Empathy
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
The evolution of product to service
1.Product
4.Product System
5.Systems of Systems
2.Smart Product
3.Smart, Connected Product
FarmEquipment
System
Planters
Tillers
CombineHarvesters
FarmEquipment
System
WeatherData
System
FarmMgmt.System
SeedOptimization
System
IrrigationSystem
WeatherMaps
Weather Forecasts
IrrigationNode
FieldSensors
SeedDB
FarmDB
Source: Michael E. Porter and James E. Heppelmann, “How Smart, Connected Products Are Transforming Competition” HBR214. 11
Competition shifts from discrete products, to product systems consisting of closely related products, to systems of systems that link an array of product systems together.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5
Digitization – “Did they care?”
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6
Digitization – “Did they care?”
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7
Digitization – “What does this mean for business?”
Internet of Things
Smart Factories
Connected Logistics
Smart Products
Service Innovation
Tomorrows BusinessToday’s Business
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8
Digitization – “Value creation through deep integration”
R&D Sales ManufacturingAftermarket
ServiceSupply Chain
Smart Data
Value Creation through:
Adaptive logistics
Resilient production
Energy management
Predictive maintenance and Service
2. Process Innovation
Serving the “Segment of One”
Performance and usage based contracting and billing
3. Business Model Innovation
I4.0 enabled products and solutions
Extended product and solution portfolio
1. Product Innovation
Smart Products
Track & Trace
ConnectedLogistics
Performance based Contracting (BRIM)
Configure, Price, Quote
ConnectedManufacturing
Energy Management
PredictiveQuality
New Business Scenarios
Remote Service Management
Predictive Maintenance
AugmentedReality Apps
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9
Value chain digitization with SAPSTIL
Lcu
beX
XC
o-I
nn
ova
tio
n
Multi-purpose warehouse forklift with 6 different use cases
Autonomous operation with on-board computer & M2M communication
Automatic transport order processing via back-end integration
Remote vehicle monitoring & optimization
Value Creation through:
Adaptive logistics
Resilient production
Energy management
Predictive maintenance and Service
2. Process Innovation
Serving the “Segment of One”
Performance and usage based contracting and billing
3. Business Model Innovation
I4.0 enabled products and solutions
Extended product and solution portfolio
1. Product Innovation
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10
More examples of value chain digitization with SAP
SAP PredictiveMaintenance &
Service
SAP Connected Manufacturing
SAP Augmented Reality Solution
IoT Co-innovation
Portfolio
SAP ConnectedLogistics
Manufacturing
Service Manufacturing SCM Service
SCM
All
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11
SAP Predictive Maintenance & Service – “예지 정비”
장비 운용 최적화
서비스 만족도 향상
적기 서비스 제공
Predictive Maintenance & Service
실시간 데이터 수집및 예측 분석
소모품 상태
엔진 상태
장비 위치SAP PredictiveMaintenance &
Service
Manufacturing
Service
Source: Tennant website
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12
SAP Connected Manufacturing – “스마트 생산 관리”
ConnectedManufacturing
생산 설비
품질 정보
자재 정보
실시간 생산 최적화
생산 유연성 제고
품질 수준 향상
생산 리드타임 단축(21일 to 6시간)
SAP Connected Manufacturing
Manufacturing
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13
SAP Connected Logistics – “실시간 물류 최적화”
ConnectedLogistics
교통 상황
주차 정보
항만 스케쥴
화물 차량
화물 처리량 2x 향상
차량 대기시간5000시간/일 감소
적기 배송률 증가
실시간 데이터 수집및 물류 최적화
SAP ConnectedLogistics
SCM
Source: http://www.fruitnet.com/eurofruit/article/164419
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14
SAP Augmented Reality – “증강 현실을 활용한 업무 혁신”
Augmented Reality
On-going Pilot with Augmented Reality
SAP Augmented Reality Solution
Service
SCM
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15
다양한 분야에서 진행 중인 Co-innovation Project
Connected health
Connected vehicleConnected buildings Connected city
Connected retail Connected construction Connected mine
Connected oil field Connected employee
Connected utilities
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16
SAP HANA Cloud Platform – “Enabler for Industry 4.0”
Powered by SAP HANA
Database ServicesSAP HANA SAP Sybase ASE
Core DB Services
Stored Procedures
Spatial
Full Text Search
Text Analytics
Business Rules
Graph
Stored Procedures
Data Models
Smart Data Integration
Data Federation
Predictive
Data Tiering
Streaming
Planning
Multi-DB-Containers
Core DB Services
Function Libaries
Multi-Tenancy
Data Encryption
Application Services
Security
Authentication
Identity Federation
Password Storage
Policies
Single Sign-On
Social Sign-On
IntegrationPortal Documents
Storage
Access Control
Versioning
Repository& FolderMgmt
Meta Data
Encryption
Admin.
Account Mgmt
Members Mgmt
Quota Mgmt
Application Mgmt
Monitoring
Authorizations
OP–Cloud Connector
ETL
Process Integration
Destination Mgmt
Tools
Eclipse Plug-In
WebIDE
Collaboration Analytics IoTMobile
Mobile App Lifecycle
Device Notification
Discovery
Offline OData
Settings Exchange
Usage Analysis
Data Exploration
Visualizations
Storytelling
Share
Mobile Analytics
Remote Device Mgmt
Device Data Mgmt
IoTApplication Enablement
Edge Starter Kit
OData Provisioning
SDKs
Business Work
Patterns
Enterprise Social
Network
Structured Collaboration
External Collaboration
In-Context Collaboration
SDK
Sites & FioriLaunchpad
Theming & Branding
Role-based Authorizatio
n
Content Catalog for
Widgets
App Integration
Templates API Mgmt.
Marketplace
Infrastructure Services - at SAP Data Centers
Certified Operations | Advanced Network Security | SLA 99.9 % | Data Backup | Compliance | Integrity | Confidentiality
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17
SIEMENS Cloud for Industry
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18
Hasso Plattner, a co-founder of SAP
Palo Alto Heidelberg Korea
한양대
KAIST
성균관대
고려대
연세대
서울대
단국대
광운대
...
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19
Co-innovation using Design Thinking
Technical Feasibility
Human Desirability
Economical Viability
Game Changing Innovation
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 20
Co-innovation using Design Thinking
Ideate
Empathize
Define
Test
Prototype
Clarity
Creativity
Right Problem:• Real• Valuable• Inspiring
Fast & Cheap
QuantityBeforeQuality
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 21
0
2
4
6
8
10
12
14
16
18
20B
illio
ns
Revenue
R/1
R/2세계무대 진출
R/3글로벌 ERP 시장 리더
SAP Business SuiteERP 너머로 확장
엔터프라이즈SOA
Sybase 인수
BusinessObjects인수
HANA 개발 및 출시(SAP Labs Korea)
43 Years of SAP Innovation
10년 연속 세계 100대 지속가능기업 선정
독일 최대 시가총액 (100B) 기업
세계 브랜드가치 19위 기업
글로벌 Fortune 500 기업의 86%가 고객
SuccessFactors,Ariba 인수
Hybris인수
Fieldgalss 인수HANA Enterprise Cloud
S/4HANA
Source: 다보스 포럼 (2013), 밀워드 브라운 (2013)
SAP Korea 설립
SAP Korea
20주년
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 22
감사합니다.
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 23
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