T B R A N DT a e w o o L e e p o r t f o l i o

O f f i c e p o n y

H o r s e - t h e m e d d e s i g n f o r l o c a l h o r s e r a i s i n g / r a c i n g i n d u s t r i e s- O f f i c e w a r e t o y f o r A d u l t s a n d K i d s b y u s i n g H o r s e l e a t h e r

Team Project /

Per iod / 2014. 03 ~ Present

Co-work / Jeju Racecourse Park

Capstone Design_ Annual ly Season from 2014

T B R A N D

Earphone holder (cm)(4 7 2) Pencil vase (cm)(4 7 9)

Name card holder (12.5 1 7)Key holder (cm)(3.5 10 1) Coin purse (cm)(6.5 10 1.5)

Paper case (cm)(8 18 15.5)

H o r s e - t h e m e d d e s i g n f o r l o c a l h o r s e r a i s i n g / r a c i n g i n d u s t r i e s- B a l a n c e B i k e f o r G r o w i n g u p K i d s

S t r u c t u r e

I d e a t i o n

Team Project /

Per iod / 2014. 03 ~ Present

Co-work / Jeju Racecourse Park

Capstone Design_ Annual ly Season from 2014

T B R A N D

m a . r r i d e r

C h a r a c t e r / C h i l d r e n s s t o r y b o o k

[ H a r i s e x c i t i n g a d v e n t u r e ]C h i l d r e n s b o o k

By sybolizing main character Jejus horse hallama and Jejuma, from the other regions horse Thoroughbred, imaginary creature Unicorn is helpful for kids to educate the wisdom and courage, and comprehense the whole things about a Jeju.

Until now, The childrens book is progressed the first volume, and later it is going to make until the 8th volume. we have been progressing package products, cultural products by using the characters.

Thoroughbred BrettWhile sailing over the sea,

Drift along the high wave In the Yongmeori Beach in Jeju.

Unicorn UniUnicorn empires descendant,

Uni has protected the spring water piece.

Kid jockey Mong-teu:riHe would like to be come a best jockey in the world.

Heve been ingored by the older of village. But, From now on, He will be getting to achieve his dream.

Hallama HariHe is very curiousity, mischievous boy

and Brave.

Jejuma Jerrykind and Shy but she is good at nursing

with patient and have a sensitivity.

F a r m e r s - l o n g - l e g s( S p a c e )

Sto re Renova t i on Des ign fo r l oca l f a rmers marke t

, 6

Team Project /

Per iod / 2014. 09 ~ 2014. 11

Co-work / Ara Ol le(Farmers market) in Jeju Special Sel f -Governing Province

T B R A N D

S t r u c t u r e

.

Communication

Vegetable garden

Cafe

- - - :

T B R A N D T a e w o o L e eD e s i g n - p o r t f o l i o , 2 0 1 5

F a r m e r s - l o n g - l e g s( P r o d u c t s )

S t o r e R e n o v a t i o n D e s i g n f o r l o c a l f a r m e r s m a r k e t

Team Project /

Per iod / 2014. 09 ~ 2014. 11

Co-work / Ara Ol le in Jeju Special Sel f -Governing Province

B r a n d I d e n t i t y

.

.

, 7- 500.

1:2

.

C: 43 M: 69 Y: 99 K: 52#04A44A

C: 85 M: 13 Y: 100 K: 2#049B48

#FFFFFF C: 0 M: 0 Y: 0 K: 0

C: 69 M: 63 Y: 62 K: 56#353535

C: 64 M: 56 Y: 56 K: 33#525353

#FFFFFF C: 0 M: 0 Y: 0 K: 0

C o n c e p t S o l u t i o n

Raise a My own vegetable garden Managing Eat the vegetable at the Ara Olle or Home

.

Tend a Kitchen Garden

, .

rectangle regular triangle

Material

Frame 1

90 60

Frame 2

90 60

_floor

Shape

Detail

Open Structure Operation

Shape

Detail

C o n c e p t S o l u t i o n

The Basalt Stone - Connection -

ARA-

OLLE CAR

G u a r d i a n - b i r d y

C o s m e t i c p a c k a g e d e s i g n w o r k e d w i t h c o s m e t i c c o m p a n y

- D e v e l o p e d a c a s i n g d e s i g n f o r h a n d m o i s t u r i z i n g c r e a m a s a p a r t o f a p r o d u c t

l i n e c a l l e d - F r i e n d s H a n d C r e a m S e a s o n 2 f ro m c o n c e p t i o n t h ro u g h t h e m o d e l i n g

a n d s a m p l i n g s t a g e .

- T h e d e s i g n i n c o r p o r a t e d n a t u r e c o n s e r v a t i o n c a m p a i g n o f G o t j a w a l F o r e s t ,

a l o c a l p r i s t i n e f o r e s t i n J e j u a t r i s k .

- m a d e a b u s i n e s s t r i p t o t h e h e a d q u a r t e r s o f t h e c o m p a n y i n S e o u l

t o s e e t h e p r o d u c t i o n s y s t e m o n s i t e .

Team Project /

Per iod / 2014. 03 ~ 2014. 05

Co-work / Nature Republ ic co.

T B R A N D

B a c k g r o u n d S o l v e

Crusade Campaign Product for keeping a GotjawalWith NATURE REPUBLIC cosmetic company

.

(, , , ) .

.

Gotjawal Forest

Why did we choose this place what is made a hand-cream as a motivation?

Compound words Gotjawal means that word Got i s forest , word jawal i s s tone and pebble. S o, I t i s a natural forest to be formed i r regular b ig or not lava chunk . a n d I t i s j e j u s u n i q u e f o r e s t t o k e e p b o t h T h e t r o p i c a l n o r t h e r n l i m i t s p l a n t s a n d The polar region southern l imits plants in the wor ld.

,

.

.

.

Why did we Co-worked with NATURE REPUBLIC cosmetic company

,

.

FROM EARTH ,

GLOBAL ECO SCIENCE

.

Saving the Gotjawal forest campaign in Jeju island

Package

4 typ

es

G u a r d i a n o f G

otj a

wal

C h a r a c t e r / S t o r y t e l l i n g

Camellia

Loquat

Evening promrose

Black-Omija

, .

, .

, .

.

.

Chong-Chong[pitta]

Oh-Ttak[a great spotted

woodpecker]

Doogyeon[cuckoo]

StoryTTak-chong[Korean paradise

Flycatcher]

Lets keep a Gotjawal village with 4 types birdy !!

C o s m e t i c C o n t a i n e r A p p l i c a t o r

5-6 .

.

Material : plasticCapacity : 30mlSize :59.97 * 56.73 * 64.7(mm)

Its Birds Shape!

Bookmark + -

.

.

,

.

Material : SiliconSize : 59.6 * 23.74 * 5.08 (mm)

A l l t h e P r o c e s s

C a m p i n g p r o d u c t d e s i g n_ C a m p i n g l i g h t , t a b l e , c h a i r

- E x p l o r e a C a m p i n g s i t e- D e v e l o p m e n t a p p r o p r i a t e d c a m p i n g e q u i p m e n t b o t h C a m p i n g C a r a n d Va n

Team Project / Progress for a year

Per iod / 2013. 03 ~ 2013. 11

Co-work / GOGANG ALUMINIUM into ALUKO GROUP aff l iated company

T B R A N D

By us ing Je ju theme park conten ts

Wooden Teaching a id cu l ture p roducts des ign fo r ch i ld ren

- D e s i g n e d a C h i l d r e n s t e a c h i n g a i d .

- U s e d r e c y c l e d , d e c a y e d J a p a n e s e C e d a r, a s o p p o s e d

t o C y p r e s s t h e t y p i c a l l y u s e d m a t e r i a l f o r s u c h t e a c h i n g a i d .

- D e s i g n c h a l l e n g e s i n c l u d e d m a t e r i a l l e s s w o r k a b l e d u e t o d e l i c a t e t e x t u re .

- P a r t i c i p a t e d i n r e s e a r c h i n g c h i l d r e n ' s p r e f e r e n c e o n t e a c h i n g a i d s h a p e

a n d s t r u c t u r e .

Team Project

Per iod 2013. 09 ~ 2013. 11

Co-work Toypark In Jeju

T B R A N D

D e l i v e r t h e s e n s i t i v i t y,

n a t u r a l e l e m e n t

P r o b l e m

C o n c e p t

The current situation of Jeju theme park

127 .

.

, ,

,

.

Necessity of Jejus culture-contents

, .

.

, .

.

Development design goods by using Jejus Cedar

.

, .

.

.

It is helpful for using a brain

by separation and assembling this Teaching aid.

J a p a n c e d a r G r o w n u p a t J e j u

image sou r ce

Be l l e cys . eg l oos . c om

J e j u B a s a l t s t o n e h a v i n g

a n a n t i v a c t a r i a l a n d

p u r i f i c a t i o n f u n c t i o n

teaching aid design for kidsto deliver Jeju materials value

Required a Jejus real contents

P r o d u c t s

It is helpful creative thinking for Kid to play this activities.

GG:YABI

.

Jenny

.

.

.

byrobot

.

.

M o c k - u p

Roly-poly Type toy, Jenny

Assembling Type toy, Byrobot

Hi!Im jenny:)I want to play with you guys

Im ByrobotGuys, Why dont you

piled the piece up with me?

Photoshoot by Terrys brand