QT - Quan He Khach Hang (2)

7/31/2019 QT - Quan He Khach Hang (2)

1/20

MA

RKETING

&

FINANCEUNVERSITY

I HCTI CHNHMARKETING


2/20

MA

RKETING

&

FINANCEUNVERSITY

2.1 CRM TRONG M HNH ERP CA DOANH NGHIP

2.2 NG DNG CRM TRONG T CHC BN HNG V

PHT TRIN TH TRNG

2.3 NG DNG CRM TRONG QUN TR MARKETING

2.4 NG DNG CRM TRONG QUN TR NHN S

CHIN LC.

2.5 NG DNG CRM TRONG LNH VC TI CHNH

CHNG 2


3/20

MA

RKETING

&

FINANCEUNVERSITY


4/20


5/20

MA

RKETING

&

FINANCEUNVERSITY FRM: Qun tr ngun lc ti chnh

SCM: Qun tr h thng cung cp HRM: Qun tr ngun nhn lc MRP: Qun tr k hoch sn xut

CRM TRONG M HNH ERP CA DOANH NGHIP


6/20

MA

RKETING

&

FINANCEUNVERSITY


7/20

MA

RKETING

&

FINANCEUNVERSITY

MC 2.2


8/20

MA

RKETING&

FINANCEUNV

ERSITY1. Hoch nh k hoch:

Nn tng xy dng chin lc v hoch nh kinh doanh.

nh gi v xc nh chin thut cho th trng, sn phm

trng tm.

Xc nh nh hng chin lc pht trin th trng v tip

cn th trng v tm kim c hi m rng th trng.

K hoch d phng v b sung lng khch hng.

i sot s thay i s lng khch hng.

2. Trin khai cng vic kinh doanh:

Phn tch cng vic m bo thi gian v chi ph hp l.

M rng knh phn phi v hot ng kim sot bn hng.

Tin trin khai v gia tng ph theo k hoch pht trin.


9/20

MA

RKETING&

FINANCEUNV

ERSITY3. Hun luyn v o to:

Phn tch cc hot ng bn hng v cng tc o to.

Xy dng k hoch nhn s v o to nhn s cho vic p st th trng

Xy dng k hoch nhn s v chuyn i nhn s cho hot ng kinh

doanh.

4. Kim tra v d bo:

Kim sot tc thay i hot ng kinh doanh Xc nh ngun doanh thu t vic phn loi nhm khc hng, nhm i

tng, nhm th trng

D bo hot ng tiu th sn phm, d bo hot ng doanh thu, d

bo hot ng phn b th trng.

D bo tnh ma v, tnh a l sn phm v tnh nng lc phn phi h

thng.


10/20

MA

RKETING&

FINANCEUNV

ERSITY

MC 2.3


11/20

MA

RKETING&

FINANCEUNV

ERSITY

MC TIU CHO HOT NG LIN QUAN KHCH HNG

Xy dng s trung thnh khch hng gia tng nhm

i tng 20% Tng cng tn xut giao tip v s dng dch v.

To c hi cho thng hiu dn u

XC NH KHCH HNG MC TIU: i sot vic xc nh khch hng mc tiu

Phn lp nhm khc hng theo cc tiu ch: v tr a l,

thi quen, phong cch sng Xc nh chin lc Khch Hng Tp Trung

Gia tng hiu bit khc hng

Gia tng s tng tc vi cc khch hng

Case Study


12/20

MA

RKETING&

FINANCEUNV

ERSITY

CHIN LC V NH V SN PHM

nh v sn phm theo nhn thc khch hng trung thnh, tim

nng

i sot cc thuc tnh sn phm ph hp vi cng ng khch

hng

CHIN LC V TRUYN THNG

nh hng chin lc truyn thng n nhm khc hng trc

tip

Chn la phng thc truyn thng ph hp

Case Study


13/20

MA

RKETING&

FINA

NCEUNV

ERSITY

K HOCH NGN SCH TRUYN THNG Xc nh lng ngn sch ph hp

Xc nh trng tm ngn sch cho tng khu vc

tng giai on

PHN TCH KT QU MARKETING

Xc nh hiu ng ca hot ng Marketing nh gi mc n nhn bit ca khch hng

Case Study


14/20

MA

RKETING&

FINA

NCEUNV

ERSITY

MC 2.4


15/20

MA

RKETING&

FINA

NCEUNV

ERSITY

MC TIU HUN LUYN O TONHN S

Xy dng v hoch nh ni dung

o to

Gia tng s tng tc gia cc b

phn lin quan trn quy trnh lm

vic.

MC TIU TUYN DNG NHN S

K hoch pht pht trin i ng nhn s chin lc

nh hnh m hnh qun tr nhn s ph hp

K hoch ngn sch tuyn dng theo nh hng KhchHng trng tm


16/20

MA

RKETING&

FINA

NCEUNV

ERSITY

MC TIU QUY HOCH NHN S QUN L

Xy dng h thng thng tin theo nhu cu pht trin.

K hoch b sung ngun lc qun tr trung cp v cao

cp t ngoi. Chnh sch tng thng v u i nhn s

NH GI KT QU HOT NG

Xc nh v nh gi hiu qu

hot ng nhn s

nh gi mc m nhn cng

vic v kh nng hon tt cng

vic ca nhn s.


17/20

MARKETING&

FINA

NCEUNV

ERSITY

MC 2.5


18/20

MARKETING&

FINA

NCEUNV

ERSITYMC TIU KIM SOT CHI PH:

Kim sot mc tng quan gia

doanh thu v chi ph bin i

Kim sot s tht thot chi ph.

MC TIU KIM SOT CNG N V GIA TNG

VNG XOAY VN Xy dng biu i tng quan gia doanh thu

v cng n

Kim sot hot ng cng n khch hng/nhcung cp

Xy dng k hoch quay vng tin mt m

bo s lnh mnh cho hot ng ti chnh.


19/20


20/20

MARKETING&

FINA

NCEUNV

ERSITY

Documents

QT - Quan He Khach Hang (2)