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`
A
Project Report
On
³CITY BHASKAR: A Supplement of Dainik
Bhaskar´
Submitted to: Submitted by:
Mr. Yogesh Shukla Nikhil Kumar
Godrej & Boyce Mfg. Co. Ltd. Harsh Goyal
MBA II SEM.
IIIM
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CONTENTS
Synopsis
Introduction to City Bhaskar
R esearch Methodology
Facts and Findings
Analysis &
Interpretation
R ecommendation & Suggestions
A ppendix: Questionnaire
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INTRODUCTION OF CITY BHASKAR:
In June 2005, Dainik Bhaskar launched a 6-page supplement City Bhaskar in
Jaipur that was than available free with main newspaper from Monday to Friday.
But presently, it has become daily supplement paper.
The content of City Bhaskar is conceptualised especially keeping the Jaipur
readers in mind. It provides very absorbing reading ± with a mix of content- from
soft city news- selective entertainment and event news ± news that¶s relevant and
affects city resident- and off-course a bit of Bollywood too.
OBJECTIVE OF THE STUDY:
This study is conducted to know the various interest areas of the reader in
order to make people more interested towards reading.
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RESEARCH METHDOLOGY
Statement of the problem:
As the communication media is becoming more popular, the attraction
of print media is slightly decreased. R eading habit of people is going down as
compare to old times.
So the main problem is to provide the readers with such a content that
creates interest in reading newspaper.
Significance of the study:
The significance of the study is that it concludes what creates interest
of people to read the newspaper.
Data Type for the study conducted:
Primary Data Source: Questionnaire
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SAMPLE SELECTION:
In a total of 100 clients were taken as sample size, which were taken up from
5 areas of Jaipur
y Sodala
y Malviya Nagar
y Vidyadhar Nagar
y Mansarover
y Mahesh Nagar
Demographic Sample:
Men ± 30
Women- 30
Students- 40
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Findings:
1. Do you like to watch TV or you prefer reading?
Interpretation of the data:
From the sample size of 100 people, about 42 people like to watch TV in
leisure time, 26 prefer reading and 32 people like both reading and
watching TV.
0
5
10
15
20
25
30
35
40
45
WATCH TV READING BOTH
Column2
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3. Do you read magazines?
Interpretation of the data:
From the sample size of 100 people, 71 said that they read at least one
magazine, and 29 said that they don¶t read any kind of magazine.
0
10
20
30
40
50
60
70
80
NO YES
Column2
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4. Which magazine do you read?
y Hindi
y English
y Both
Interpretation of the data:
From the 71 people, who reads magazines, 25 people reads Hindi
magazines, 18 reads only English magazines and 28 read magazines in
both Hindi and English.
6. Which content do you like the most in the magazine?
0
5
10
15
20
25
30
HINDHI ENGLISH BOTH
Column2
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Interpretation of the data:
From the sample size of 100 people, 18 people recommended Home tips,
14 demanded business related news, 31 people for general awareness
news,15 choose entertainment news and 12 prefer real life stories in the
weekend edition.
0
5
10
15
20
25
30
35
HOME TIPS BUSINESS GENERAL
AWARENESS
ENTERTAINMENT STORIES
Column1
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7. Which newspaper do you read more?
y National Newspaper
y R egional Newspaper
y Both
Interpretation of the data:
From the sample size of 100 people, 14 read only national newspaper,
65 read only regional newspaper and 21 read both.
0
10
20
30
40
50
60
70
natinal Newspaper regional newspaper both
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8. How much time do you devote for regional newspaper?
Interpretation of the data:
From the sample size of 65 people, about 30% people read newspaper
for maximum 15 min., 39% people read newspaper for 15-30 min., 25%
read for 30-60 min., and only 6% people read more than 1 hour.
0
5
10
15
20
25
30
35
40
45
0-15 min. 15-30 min. 30 min.-1hr above 1 hr
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9. How much time do you give to main and supplement newspaper?
Interpretation of the data:
From the sample size of 100 people, 44 people read main paper for
maximum 10 min., 28 people for 10-20 min., only 6 people read itfor more than 20 min.
For supplement paper, 56% people read it for maximum 10 min., 35%
people read it for 10-20. min, and 9% read it for more than 20 min.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0-10 min. 10-20min. above 20 min.
supplement paper
main paper
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10. Why do you prefer this newspaper?
y Brand loyalty
y Content
y Visual effects
Interpretation of the data:
From the sample size of 100 people, about 28 people, prefer newspaper
due to brand loyalty, 57 choose newspaper because of its content, and 15
due to its visual effects.
0
10
20
30
40
50
60
Brand loyalty content visual effects
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15. Would you like to have a feedback column in which you can
respond to news?
Interpretation of the data:
From the sample size of 100 people, about 68 people said that they will
like to give their feedback, opinion about the news in case it will not
charge them much. And about 32 people said that they will not like to
respond.
0
10
20
30
40
50
60
70
80
yes no
Column1
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16. If we add spiritual, health, employment etc. news from our side
which one would you like the most?
Interpretation of the data:
From the sample size of 100 people, 43 choose health related topic, 37
choose employment news, 20 choose spiritual topic to be included in the
City Bhaskar.
0
5
10
15
20
25
30
35
40
45
50
spiritual health employment
Series 1
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17. Would you like to have a personal touch wherein you can
share your personal photos or achievement stories?
Interpretation of the data:
From the sample size of 100 people, 65 people were agreed to share
their personal photos and achievement stories and 35 were not agreed.
0
10
20
30
40
50
60
70
yes no
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RECOMMENDATIONS
"Great ideas are born humble". Entrepreneur of the week
y Invite entrepreneurs to take part in the Young adults section, to be a part
of it by sharing their experiences with all the readers. This will be an
initiative to showcase entrepreneurs with businesses in all new sectors
like ± tech., social, non-tech., women, green entrepreneur, etc. Except
that an article about ³LOCAL E NTREPRE NEUR SHIP´ can make a big
change in readers reading time and can help us to get some new readers.
For example: ³CNBC Young Turks´ invites entrepreneurs to be with
them and share experience.
So we also can invite people to share their entrepreneurship, like:-If you
are an entrepreneur below the age of 40, send in your entries with a brief
write up about your venture to ³E-Mail ID´. If you know an entrepreneur
who qualifies, write to the above mentioned address and nominate them.
y Information about SMEs so that people could be aware to local
businesses and can think of investing in those businesses.
y There must be some information about self-employment so that people
can start doing business at home.
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Brand Mascot of City Bhaskar
There should be a brand mascot of City Bhaskar which represent it and make
a different identity for product. Social news can be forwarded through the
belongingness of this mascot.
We suggest the name of City Bhaskar¶s brand mascot ± LAKSSH or AWAZ.
The mascot could be a boy or a girl which can make its special identity in
public.
For e.g.: zoo-zoos of Vodafone, Gattu for Asian paints,
Soochna ka Adhikar
There must be analysis of a govt. policy at every weekend. So that each and
every citizen can get to know about that policy that how much money was
allotted, how it was used, how it worked and all the negative and positive point
of that policy.
That can be a knowledgeable and interesting topic for reading. For example: -
Akshay kalewa, NAREGA, etc.
We can include- Expenses on politicians, how much money they spend for
themselves, Expenses on different campaign, etc.
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Joint family contest
In this age of nuclear families, we can organize a joint family contest. This
contest can help us in understanding the importance of joint family and this
contest will also encourage families to live together in joint family.
We can add some articles on joint families and their importance; we
can also connect it with our culture.
Stories of Local Role Models/ Heroes
We should invite some real stories of local heroes, who can be role model for
other public, or we can search them and can share there story with readers.
Our story must contain address and some contact details, so that everyone can
ask queries and can believe on that story.
These stories will work as motivational and inspirational stories for other
readers. Public especially youth can learn a lot.
In the end of any type of story we must tell the role of public especially youth,
so that we can show the relevance of the story.
These heroes can be local artists, players, singer (folk), writers, etc.
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Share ³History of any thing´ at every weekend
Like:-
History of Handbags - louis vuitton bags have been capital to circadian
activity anytime back humans accept had something adored to backpack about
with them and alone the items accept afflicted over time. The actual aboriginal
acknowledgment in accounting abstract comes from the 14th century, even
admitting Egyptian hieroglyphs appearance pouches agitated about the waist.
Just like that we can share history of new and special things like mobile,
mike, goggles, shoes, etc.
Tark-vitark
In every weekend supplement there should be a counter view at any single
topic, which will enhance knowledge and reasoning of the reader. It is also a very
interesting point to read.
Knowledge and promotion of historical places of Jaipur as well as whole
R ajasthan should be there at weekend. This article must include present state
of the place, responsibilities of public towards that place to save them.
Tell something about specialties and antique things of city.
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There should be a short interview column of any foreigner, so that public
can get to know that what is there thinking and experience about Jaipur
³THE PI NK CITY´.
Short column for dates and time-table of competition exams like: bank PO,clerk, etc.
We should invite public suggestions to save natural resources like water,
gas, petrol, etc. and can tell them more about these things.
We can also make a contest related to best environmental work or any
other work.
Movie analysis not review, should be given, which shows impact of movie
on the society and what can be learned from them.
Health related articles:
Should focus on health related topics such as exercises andawareness about diseases like heart attack, sugar, weight loose
etc.
Mythological Articles:
Such articles can be included in the weekends for the people to
know about the rich culture and history of our nation.
It will benefit in two ways, firstly, it creates knowledge among
people and secondly, mythological stories are always
interesting to read.
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Beauty tips:
As the most important focus of this study are women,
Articles related to beauty will create a great interest to them as
they mostly get time on weekends only.
Food related articles:
Such articles are also given good preference by the women.
Besides these, some articles can also be included that are associated
with the feelings of a person.
Such kind of articles is not only liked by the youth but also, by
these kinds of articles, family members come to know thefeelings of each other. Thus, are liked by every member of the
family and these articles also serve as a base for the solution of
problems of people.
Like the ³FEELI NG BLUE´ article in Hindustan Times.
Fashion tips:
A column at weekends, that makes people aware of the latest trend in
the fashion industry.
It should also organize some kind of events like seminars,
workshops on social awareness especially in colleges, institutions. By this,
on one hand, they will be fulfilling their social responsibility and on the other
hand, it will create publicity of the newspaper.
Like, R ajasthan Patrika has organized Tobacco awareness program in
IIIM.
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Appendix
QUESTIONNAIRE
Personal details:
Name:
Age:
Occupation:
Phone no.:
Address:
1.Do you like to watch TV or you prefer reading?
2.How much time do you give to them?
y T.V.
y Newspaper
3. Do you read magazines?
4. Which magazine do you read?
y Hindi
y English
5. Why do you like the magazine you read?
6. Which content do you like most in the magazine?
7. Which newspaper do you read more?
y National newspaper
y Regional newspaper
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8. How much time you devote for regional newspaper?
9. How much time do you give to main and supplement newspaper?
10. Why do you prefer this newspaper?
y Brand loyalty
y Content
y Visual effect
11. Which content do you like most in supplement?
City Bhasker Just Jaipur
y City news My city
y City forward Pink link
y Young adults Just info/men-women
y Back cover Wide angle
12. Which content would you like to add in newspaper from magazine?
13. Which thing do you want to remove from this supplement newspaper?
14. Would you like to add something from your side?
15. Would you like to have a feedback column in which you can respond to news?
16. If we add spiritual, health, employment, etc. news from our side, which one wouldyou like most?
17. Would you like to have a personal touch wherein you can share your personalphotos or achievement stories?
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