- 1. INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS
2. Presentation By Group No. 8:- Urmimala Chakraborty Ashish
Chauhan Kaustav Konwar Projit Roy Amit Sahu 4/2/2014INNOVATIVE
PROMOTIONAL STRATEGIES OF 2 PLAYERS 2 3. AGENDA Promotion Types of
Promotion Brands Selected Introduction to Red Bull Promotional
Strategies of Red Bull Introduction to Samsung Introduction to
Samsung Gear What it Does Promotional Strategies of Samsung Gear
Conclusion 4/2/2014INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 3
4. PROMOTION As a key Marketing Element, Promotion Comprises
Communication Tactics Used to Educate Consumers, Increase Demand
and Differentiate Brand. 4/2/2014 4INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 5. TYPES OF PROMOTION Advertising Selling
Sales Promotion Public Relation Social Media 4/2/2014 5INNOVATIVE
PROMOTIONAL STRATEGIES OF 2 PLAYERS 6. PRODUCTS SELECTED RED
BULLGALAXY GEAR 4/2/2014 6INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 7. 4/2/2014 7INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS
8. SAMSUNG BRAND GENEALOGY Founder: Lee Byung Chul Founded in: 1938
Founded at: Daegu, South Korea Headquarter: SamsungTown, Seoul,
South Korea Chairman & CEO: Lee Kun-Hee Revenue: $268 Billion
(2012) 4/2/2014 8INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 9.
STP OF SAMSUNG Segmentation:- It has SamsungGuru Segment for rural
areas as well as Galaxy segment for urban areas. It has something
for everyone. It targets Middle Age groups -Teenagers - Executive
class. Targeting:- Trendy young people.Professionals.Large
businesses.The common cellular phone users. Organizations such as:
services to public safety, the government, and both utility and
manufacturing enterprises .Institutional sales for colleges.Target
is not only number driven but also about acquiring and retaining
customers Positioning:- It focuses more on the real margin which
comes from mid-to-high-end segment. Branded itself as a synonym for
quality. Created a Unique Brand Image for itself as a high end
value driven brand. 4/2/2014 9INNOVATIVE PROMOTIONAL STRATEGIES OF
2 PLAYERS 10. 4/2/2014 10INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 11. 4/2/2014 11INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 12. ABOUT SAMSUNG GALAXY GEAR Developer: Samsung
Electronics Product Family: Galaxy, Gear ProductType: SmartWatch
Release Date: 25th September, 2013 Operating System: Android
Camera: 1.9MP 4/2/2014 12INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 13. WHAT IT DOES A Wearable Device that Connects to Android
Smartphones Glance Down to getTime,Weather and Notifications Make
and Receive Calls, SendsText and Update Social Networks Swipe
+Voice Navigation All in the Wrist Large App Ecosystem 4/2/2014
13INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 14. PROMOTIONAL
STRATEGIES Newspaper Advertisement 4/2/2014 14INNOVATIVE
PROMOTIONAL STRATEGIES OF 2 PLAYERS 15. CONTD .... 4/2/2014 15
Magazine Cover INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 16.
CONTD.... Social Media 4/2/2014 16 Celebrity Endorsement INNOVATIVE
PROMOTIONAL STRATEGIES OF 2 PLAYERS 17. CONTD PromotionVia Oprahs
Show 4/2/2014 17 TV Commercials INNOVATIVE PROMOTIONAL STRATEGIES
OF 2 PLAYERS 18. CONTD Use Of Cartoon Characters Digital Billboards
Moving Advertisement 4/2/2014 18INNOVATIVE PROMOTIONAL STRATEGIES
OF 2 PLAYERS 19. 4/2/2014 19INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 20. CONTD... Promotional OfferWith Galaxy Note 3 4/2/2014
20INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 21. CONTD...
Fashion Shows 4/2/2014 21INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 22. 4/2/2014 22 NEWYORK FASHION SHOW INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 23. 4/2/2014 23INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 24. 4/2/2014 24INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 25. RED BULL BRAND GENEALOGY Type: Energy
Drink Origin: Austria ,Thailand Introduced In: 1987 Founder:
Dietrich Mateschitz Colour:Amber Variants: Original, Sugar free,
Cola,Total Zero, Red Edition, Blue Edition, Silver Edition, F1
Edition Revenue: $6.5 Billion (2012) 4/2/2014 25INNOVATIVE
PROMOTIONAL STRATEGIES OF 2 PLAYERS 26. STP OF RED BULL
Segmentation:- Demographic Age between 16 to 30 years ,Middle age -
Gender: They mainly target males, although females are a part of
their customer base - Income: Red bull associated a certain luxury
with their brand name and hence caters to a segment that is well
off in terms of income. - Occupation: Students, working
professionals, sports enthusiasts, athletes Psychographic
Lifestyle: Business class, working class executives, students
Personality: ambitious, open to experience. Occasions: Regular,
special. Benefits: Quality 4/2/2014 26 User status: regular user
Usage : medium Loyalty : medium Loyal Readiness stage: intending to
buy Attitude toward product: enthusiastic Geographic Area: Red bull
limits itself to semi urban and urban India as that is their major
consumer base City: Class-A and Class-B cities i.e. metro
politician cities Region: Distribution of red bull is constant
across regions in India INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 27. CONTD Targeting:-In geographic segment they target
countries with no or negligible market for Red bull. In demographic
segment their main target is the teenagers and college students (13
to 21 years), young adults ranging from (21 years to 35 years) or
can also called as working professional. In psychographic
segmentation they targeted a2, b1 and b2 socio-economic classes. In
behavioral segmentation it was found that they were targeting the
first time users and also their regular users.They target super
markets, movie halls and even bars and restaurants to improve their
visibility. Positioning:- Red Bull is a luxury Good and is
Available In Selected Outlets. 4/2/2014 27INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 28. 4/2/2014 28INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 29. PROMOTIONAL STRATEGIES Advertising
Online Blog 14% 17% 21% 30% 38% 51% 52% 0% 10% 20% 30% 40% 50% 60%
Germany USA France India Saudi Arabia Japan South Africa %Growth
Country RED BULL EFFECTIVENESS: ADVERTISEMENT 2012 4/2/2014
31INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 30. 4/2/2014
32INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 31. 4/2/2014
33INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 32. CONTD....
Digital and Social Media 4/2/2014 34INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 33. 4/2/2014 35INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 34. CONTD.... Word-of-mouth Free Red Bull
merchandise Floating Billboards Commercial print ads Sponsorship
Sampling 4/2/2014 36INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS
35. Wednesday, A pril 02, 2014 37 RED BULLWINGSTEAM The team of
students go out on the road in their Red Bull mini to help launch
the product in new markets. The branded mini has a Red Bull can on
the back of it.The team offer a cold can of Red Bull to people in
need of energy to demonstrate the products qualities. Through
engaging consumers in a fun, non-threatening way they create a
personal and positive product experience INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 36. 4/2/2014 38INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 37. Wednesday, A pril 02, 2014 39 MUSIC
ACADEMY The Red Bull Music Academy (RBMA) is a world- travelling
series of music workshops and festivals. The main five-week event
is held in a different city each year. The public portion of its
program is a festival of concerts, art installations, club nights
and lectures by influential figures in contemporary music.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 38. Wednesday, A
pril 02, 2014 40 STUDENT BRAND MANAGER PROGRAMME Individual
students help activate a variety of events on campus. They organise
activities around the UK to get people talking about the product
and get students actively involved on their own university campus.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 39. Wednesday, A
pril 02, 2014 41 FLUGTAG Red Bull Flugtag Event in which
competitors attempt to fly home- made, size- and weight- limited,
human- powered flying machines.The flying machines are usually
launched off a pier about 30 feet (9.1 m) high into the sea.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 40. 4/2/2014
42INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 41. Wednesday, A
pril 02, 2014 43 RED BULL BEDROOM JAM This is a competition to help
teenage musicians get out of their bedrooms and onto the big stage,
giving them an experience they may never have been able to have.
Red Bull records bands playing live from their bedrooms for the
world to see via the internet. INNOVATIVE PROMOTIONAL STRATEGIES OF
2 PLAYERS 42. Wednesday, A pril 02, 2014 44 RED BULL REPORTER This
project provides opportunities for aspiring writers, film- makers
and presenters to report on world- class Red Bull events, giving
them the chance to have their work published in a variety of
credible publications. INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 43. Wednesday, A pril 02, 2014 45 RED BULL F1 RACING
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 44. Wednesday, A
pril 02, 2014 46 RED BULL STRATOS Red Bull Stratos was a space
diving project involvingAustrian skydiver Felix Baumgartner.On 14
October 2012, Baumgartn er flew approximately 39 kilometres.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 45. 4/2/2014
47INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS 46. 4/2/2014 48
RED BULLWNTER X GAMES INNOVATIVE PROMOTIONAL STRATEGIES OF 2
PLAYERS 47. CONCLUSION Red Bull adopted a pull marketing strategy
Social and digital media is at the heart of its promotional
campaigns This type of strategy allows Red Bull to adapt its
promotional activity to reflect technological and social changes
Samsung has poured marketing resources into the gear with heavy
advertisement Collaboration with fashion shows to seize leadership
into the wearable computer market The product marks Samsungs latest
attempt to prove that it is more than just a fast follower in
innovation behind Apple Inc. 4/2/2014 49INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 48. 4/2/2014 50INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS 49. 4/2/2014 51INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS
