2. RTB 2007 appearance of the first DSPs www.hubrus.ru 3. RTB :
o o o o o : o o o , www.hubrus.ru 4. RTB : o o o o o o o o (CPM CPC
CPA) : o o o www.hubrus.ru 5. 180 000 . www.hubrus.ru 6. HUBRUS :
DSP & bidder powered by Iponweb Self-Service UI Data partners
PROXIMIC Brand Protection Data CPA partner FULL-SSP&DMP
integration www.hubrus.ru 7. HUBRUS : 70 IAB Russia : 14 SSP , ..:
www.hubrus.ru 8. HUBRUS : 1 www.hubrus.ru 9. HUBRUS : UITechnology
to optimize advertising budgetswww.hubrus.ru 10. HUBRUS : UI 11.
12. www.hubrus.ru 13. HUBRUS : (Audience Targeting) , , .
Post-View-Conversion Look-back window 7 . - . : . www.hubrus.ru 14.
HUBRUS : (Context Targeting) , , . , Post-View-Conversion Look-back
window 14 . : (Brand Safety by Proximic) (Search Context by AiData)
www.hubrus.ru 15. HUBRUS : (Behavioral Targeting) , . , . ,
Post-View-Conversion Look-back window 14 . : www.hubrus.ru 16.
HUBRUS : www.hubrus.ru 17. HUBRUS : (Site-Visit Retargeting) , / .
. . Post-Click-Conversion . . , , 10 , 5 - , 3 - . . www.hubrus.ru
18. HUBRUS : (Shopping Retargeting) , . , . , , , .
Post-Click-Conversion . . , , 10 , 5 - , 3 - . . www.hubrus.ru 19.
HUBRUS : (Shopping Cart Retargeting) , / . , . , .
Post-Click-Conversion . . , , 30 , 20 - , 10 - . . www.hubrus.ru
20. HUBRUS : CRM- (Existing Customers CRM-Retargeting) "" + "", . 2
, 10. , . revenue. Marketing spend - , ROI - . www.hubrus.ru 21.
HUBRUS : www.hubrus.ru 22. HUBRUS : (Display programmatic) , . . :
(by Reach) CTR (by CTR) (by CPC) (by CR) (by CPA) (by CPO)
www.hubrus.ru 23. Deal IDs Context Targeting Site-Visit Retargeting
() 24. www.hubrus.ru 25. HUBRUS : , . (by CR) (by CPA) (by CR) Etc
(by CPA) www.hubrus.ru 26. 2014 CRM- www.hubrus.ru 27. ! !
