Growth hacking - tillväxt genom innovation x marknadsföring x mätbara mål

1. GROWTH HACKINGKA FRETAGETS TILLVXT GENOM INNOVATION X MARKNADSFRING X MTBARA MLPhoto by HackNY.org / Flickr (CC BY SA)ANNIKA LIDNE fr MYNEWSDESK@ANNIKA

2. Photo by Tom Woodward / Flickr (CC BY NC)@ANNIKA 3. Photo by Tom Woodward / Flickr (CC BY NC)@ANNIKA 4. Photo by Nina Matthews Photography / Flickr (CC BY)Photo by Ponzi Unit / Flickr (CC BY)@ANNIKA 5. UTAN RT T ML & MTNINGR DE T SVRT AT T FRBT TRAPhoto by Nina Matthews Photography / Flickr (CC BY)Photo by Ponzi Unit / Flickr (CC BY)@ANNIKA 6. Role Metrics Specific data(example)BusinessExecutivesBusinessStakeholdersSocial MediaManagersBusinessmetricsSocial MediaAnalyticsEngagementDataRevenue, reputation, customersatisfactionShare of voice, Resonation,WOM, Response, InsightsClicks, Fans, Followers, RTs,Likes, ViewsModel by Jeremiah Owyang@ANNIKA 7. Role Metrics Specific data(example)BusinessExecutivesBusinessStakeholdersSocial MediaManagersBusinessmetricsSocial MediaAnalyticsEngagementDataRevenue, reputation, customersatisfactionShare of voice, Resonation,WOM, Response, InsightsClicks, Fans, Followers, RTs,Likes, ViewsModel by Jeremiah OwyangPROBLEM-OMRDE@ANNIKA 8. VARFR GROWTHHACKING?Photo by Guilia Forsythe / Flickr (CC BY NC SA)@ANNIKA 9. VARFR GROWTHHACKING? Traditionella kanaler r dyra ochinnebr extrem konkurrens Fretag som har begrnsade resurserkan inte konkurrera effektivt i hrtkonkurrensutsatta utrymmen Growth hacking handlar om att skapaen frdel genom att utnyttjaasymmetriska hvstngseffekter pmarknadenPhoto by Guilia Forsythe / Flickr (CC BY NC SA)@ANNIKA 10. Growth hackers approach marketing with a focuson innovation, scalability, and user connectivity.WIKIPEDIA@ANNIKA 11. Growth hacking does not, however, separate productdesign and product effectiveness from marketing.WIKIPEDIA@ANNIKA 12. 5 MYTER OM GROWTH HACKING@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 13. 5 MYTER OM GROWTH HACKING1Growth hacking r en fusklista ver hemliga knep.Hemligheten handlar om attityden, inte om verktygsldan.@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 14. 5 MYTER OM GROWTH HACKING2En growth hacker r en snabbfix fr fretagets problem.Growth hacking lser inget ver natten, och kan inte lsasystemfel.@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 15. 5 MYTER OM GROWTH HACKING3Growth hacking r marknadsfring.Growth hacking har inslag av marknadsfring menannan taktik.@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 16. 5 MYTER OM GROWTH HACKING4En growth hacker r en programmerare.En del r det, mnga r det inte.@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 17. 5 MYTER OM GROWTH HACKING5En growth hacker r en individ.Tillvxt hnger inte p en person.Growth hacking grs bst som team.@ANNIKAPhoto by David Ache / Flickr (CC BY NC ND) 18. GROWTH HACKINGMARKETING & PRPRODUKTVIRALITET& WORD OF MOUTH@ANNIKA 19. Growth hackers are a response to the need to connect inbound[product] and outbound [marketing] dots.JESSE FARMER, CO-FOUNDER, EVERLANE@ANNIKA 20. TRADITIONELL SILO-ORGANISATIONVDR&D PROD-UKTIONI T MARKNADFRSLJNING KUNDTJNST@ANNIKA 21. GROWTH-ORGANISATION@ANNIKA 22. GROWTH-ORGANISATIONR&DPRODUKTIONMARKNADKUNDTJNSTVDGROWTHTEAMFRSLJNING@ANNIKAI T 23. GROWTH-PRODUKTERGR 3 SAKERPhoto by Leo Reynolds / Flickr (CC BY NC SA)@ANNIKA 24. GROWTH-PRODUKTERGR 3 SAKER de fr DIG att verka smart gentemotde du bjuder in de ger KONKRET VRDE till DIGnr de du bjuder in gr med de ger KONKRET VRDE till de duhar bjudit inPhoto by Leo Reynolds / Flickr (CC BY NC SA)@ANNIKA 25. P.S. I love you. Get your Private, Free E-mail fromMSN Hotmail at www.hotmail.com FIRST HOTMAIL FOOTER@ANNIKA 26. @ANNIKA 27. @ANNIKA 28. Airbnb hackadeCraigslist s attuthyrare syntes pbda sajterna.@ANNIKA 29. DET FINNS INGA HOPPLSA PRODUKTERPhoto by Ivan Gabovitch / Flickr (CC BY)@ANNIKA 30. Photo by b1ue5ky / Flickr (CC BY NC SA) Photo by Kyle Baker / Flickr (CC BY NC SA) 31. KUNDTRATTEN@ANNIKA 32. KUNDTRATTENKNNEDOM Hur hr folk talas om er?ANSKAFFNING Hur fr du dem att signa upp?AKTIVERING Hur fr du dem att bli aktiva?RETENTION Hur fr du dem att stanna kvar?INTKT Hur tjnar du pengar?REFERENS Hur fr du dem att dela?@ANNIKA 33. EXEMPEL:@ANNIKA 34. EXEMPEL:ML@ANNIKA 35. EXEMPEL:MLnyakundergamlakunder@ANNIKA 36. FRTYDLIGANDE:@ANNIKA 37. FRTYDLIGANDE:Jag vill ka [ V A D ] med [ H U R M Y C K E T ] / [ T ID]@ANNIKA 38. FRTYDLIGANDE:Jag vill ka [ V A D ] med [ H U R M Y C K E T ] / [ T ID]Jag vill ka B E S K A R N A med 1 0 % / P E R RJag vill ka F R S L J N I N G E N med 1 0 0 0 0 0 K R / P E R MN@ANNIKA 39. MLNEDBRYTNING: HUR F R V I F L E R ?@ANNIKA[ VAD] 40. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDER@ANNIKA[ VAD] 41. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE@ANNIKA[ VAD] 42. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt@ANNIKA[ VAD] 43. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produkt@ANNIKA[ VAD] 44. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produktKA PRODUKTVIRALITET@ANNIKA[ VAD] 45. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produktN FLERKA PRODUKTVIRALITET@ANNIKA[ VAD] 46. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produktN FLER KAKONVERTERINGENKA PRODUKTVIRALITET@ANNIKA[ VAD] 47. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produktN FLER KAKONVERTERINGEN{KA PRODUKTVIRALITET@ANNIKA[ VAD] 48. MLNEDBRYTNING: HUR F R V I F L E R ?GAMLA KUNDER NYA KUNDERKPER MER/ GNGKPEROFTARE UX produkt priser frakt kommunikation frakt rabatter UX produktN FLER KAKONVERTERINGEN{KA P RODUKT V I RAL I T E T HACKA FUNNE L@ANNIKA[ VAD] 49. HUR KONVERTERAR DINA NUVARANDE KANALER?KontaktkostnadLeadkostnad@ANNIKA = L EAD GENE RAT ION 50. HUR KONVERTERAR DINA NUVARANDE KANALER?SocMedMetricsKontaktkostnadLeadkostnad@ANNIKA = L EAD GENE RAT ION 51. HUR KONVERTERAR DINA NUVARANDE KANALER?HSocMedMetricsCTRKontaktkostnadLeadkostnad@ANNIKA = L EAD GENE RAT ION 52. HUR KONVERTERAR DINA NUVARANDE KANALER?HSocMedMetricsCTR CTRKontaktkostnadLeadkostnad@ANNIKA = L EAD GENE RAT ION 53. HUR KONVERTERAR DINA NUVARANDE KANALER?HSocMedMetricsCTR CTRKontaktkostnadLeadkostnad@ANNIKA = L EAD GENE RAT ION 54. PRODUKT-UTVECKLING@ANNIKA 55. PRODUKT-UTVECKLING@ANNIKA 56. !produktkvalitetPRODUKT-UTVECKLING@ANNIKA 57. anvndarupplevelseprismonetrtimmateriellt!produktkvalitetPRODUKT-UTVECKLING@ANNIKA 58. anvndarupplevelsesocialtcommunitykundtjnstprismonetrtimmateriellt!produktkvalitetintegrationAPIandra tjnster/produkterviralitetinbyggda funktionerPRODUKT-UTVECKLING@ANNIKA 59. HUR MULTIPLICERAR DIN PRODUKT?@ANNIKA 60. HUR MULTIPLICERAR DIN PRODUKT?@ANNIKA 61. HUR MULTIPLICERAR DIN PRODUKT?@ANNIKA 62. ViralitetHUR MULTIPLICERAR DIN PRODUKT?@ANNIKA 63. ViralitetHUR MULTIPLICERAR DIN PRODUKT?= GROWTHWord of mouth@ANNIKA 64. Growth needs to be a pro-active priority. Otherwise,growth may never come to pass until it is too late.You cannot sprinkle growth on top of the product as anafterthought. Product is the vehicle for growth. BLAKE COMMAGERE, FOUNDER OF MEDIASPIKE.@ANNIKA 65. A / B TESTNING@ANNIKA 66. MT. INNOVERA. ITERERA 67. You dont need to fall in love with your first idea.This is an objective science.You are either right or wrong.Growth is a learning process. NABEEL HYATT, VENTURE PARTNER, SPARK CAPITAL@ANNIKA 68. @ANNIKA 69. INNOVAT ION & GROWTH KRVER MLMEDV E T ENHE T P P ENHE T V I L JA KULTUR@ANNIKA 70. Growth is a systematic endeavor.!Growth is the confluence of hiring, organizationbuilding, analytics, data science, design, engineering,Internet marketing, and a trained mentality.ANDY JOHNS, GROWTH PRODUCT MANAGER AT QUORA@ANNIKA 71. Photo by Steve Jurvetson / Flickr (CC BY)@ANNIKA 72. Photo by Steve Jurvetson / Flickr (CC BY)@ANNIKA 73. KOM IHG!Photo by Alexandre Dulaunoy/Flickr (CC BY SA)@ANNIKA 74. Tack fr att du lyssnade!annika Thanks for [email protected]+46 (0)70 435 05 45!