Concept of Market Segmentation

1

2

1 Consumer market2 Industrial market

1Geographic

(Demographic) 1

(Behavioral) 1

1

2

123

1 Q = n q p1

Q n q pQ = n q p

1 Q=nijqij i j 1

Q=nijqij i j

Q nijij qij

11 Q=nrririjrijk

n: r: ri: i rij ij rijk: j k

1(2) Q=kni pi i

k: ni: i pi: i

1(2)

(2) 1

2 - - -

3

12345

= + +

1 //// ///- - - ///- - - ///- - - //- - -

234