Concept of Market Segmentation
1
2
1 Consumer market2 Industrial market
1Geographic
(Demographic) 1
(Behavioral) 1
1
2
123
1 Q = n q p1
Q n q pQ = n q p
1 Q=nijqij i j 1
Q=nijqij i j
Q nijij qij
11 Q=nrririjrijk
n: r: ri: i rij ij rijk: j k
1(2) Q=kni pi i
k: ni: i pi: i
1(2)
(2) 1
2 - - -
3
12345
= + +
1 //// ///- - - ///- - - ///- - - //- - -
234