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ContentsPrefaceIntroductionConsumptionMarketingBrand ManagementOnline BrandingThe Brand as Informational CapitalNotesReferencesIndex

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Influential Brands

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Brands' Division

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Camilla Arvidsson, MAR 130515 camilla.arvidsson@kalmar.se

Camilla Arvidsson, MAR 130515 camilla.arvidsson@kalmar.se