Bachelor Thesis

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  1. 1. : : : .. 2015
  2. 2. -
  3. 3. .
  4. 4. : , , , -, , : , ,
  5. 5. Packaging Logistics logistics /. LOGISTICS
  6. 6. LOGISTICS
  7. 7. /
  8. 8. (active packaging) (intelligent or smart packaging)
  9. 9. ,
  10. 10. ( ) Unique Selling Point (USP) Harrods, , ,
  11. 11. 1 ( ) 2 ( )
  12. 12. - UNILEVER HELLAS ..
  13. 13. : 1920 Unilever: 1962 : , : 750 : ..
  14. 14. .. SOLON, IRINI, ALTIS EXTRA VIRGIN EXPORT
  15. 15. ALTIS EXTRA VIRGIN EXPORT SOLON, IRINI .
  16. 16. ,
  17. 17. .
  18. 18. - , 2014 0,2 0,4%
  19. 19. 1 2 3 4 5 ( , ) . ( , ) design ( )
  20. 20. JIT ,
  21. 21. & : - & ( ): ( )
  22. 22. -2 -1 0 +1 +2 /Design / /
  23. 23. (.. Tetrapack)
  24. 24. 60 70% (1% ) 30 40%
  25. 25. 2-4 10% ( ) R&D logistics &
  26. 26. ( ) PVC Pet UV,
  27. 27. : -
  28. 28.